{"title":"Too Much of a Good Thing? Unlocking the non-linear spillover effects of low-carbon behavior across daily and travel contexts","authors":"Liying Wang , Emily Ma","doi":"10.1016/j.tourman.2025.105232","DOIUrl":null,"url":null,"abstract":"<div><div>Understanding how low-carbon behavior in one context influences behavior in another is critical for advancing sustainable practices. This study investigates the spillover effect and the too-much-of-a-good-thing effect of lowcarbon behavior between daily and tourism contexts. Using a two-time-point design, we explore the non-linear relationship between daily and tourism low-carbon behavior, as well as the underlying mediated moderating mechanism involving perceived costs, perceived behavioral control, and pro-environmental identity. Our findings reveal an inverted U-shaped non-linear relationship between daily and tourism low-carbon behavior, indicating that there exists an inflection point between daily and tourism low-carbon behavior. Furthermore, perceived costs and pro-environmental identity significantly moderate this relationship, while perceived behavioral control mediates the moderating effect of perceived costs. These revelations provide an enhanced understanding of the low-carbon behavior's spillover effect and offer valuable implications for promoting cross-contextual low-carbon behavior and designing effective sustainability interventions.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"112 ","pages":"Article 105232"},"PeriodicalIF":12.4000,"publicationDate":"2025-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Tourism Management","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0261517725001025","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"ENVIRONMENTAL STUDIES","Score":null,"Total":0}
引用次数: 0
Abstract
Understanding how low-carbon behavior in one context influences behavior in another is critical for advancing sustainable practices. This study investigates the spillover effect and the too-much-of-a-good-thing effect of lowcarbon behavior between daily and tourism contexts. Using a two-time-point design, we explore the non-linear relationship between daily and tourism low-carbon behavior, as well as the underlying mediated moderating mechanism involving perceived costs, perceived behavioral control, and pro-environmental identity. Our findings reveal an inverted U-shaped non-linear relationship between daily and tourism low-carbon behavior, indicating that there exists an inflection point between daily and tourism low-carbon behavior. Furthermore, perceived costs and pro-environmental identity significantly moderate this relationship, while perceived behavioral control mediates the moderating effect of perceived costs. These revelations provide an enhanced understanding of the low-carbon behavior's spillover effect and offer valuable implications for promoting cross-contextual low-carbon behavior and designing effective sustainability interventions.
期刊介绍:
Tourism Management, the preeminent scholarly journal, concentrates on the comprehensive management aspects, encompassing planning and policy, within the realm of travel and tourism. Adopting an interdisciplinary perspective, the journal delves into international, national, and regional tourism, addressing various management challenges. Its content mirrors this integrative approach, featuring primary research articles, progress in tourism research, case studies, research notes, discussions on current issues, and book reviews. Emphasizing scholarly rigor, all published papers are expected to contribute to theoretical and/or methodological advancements while offering specific insights relevant to tourism management and policy.