International Journal of Information Management最新文献_第3页

Unlocking the potential of virtual endorsers: The role of brand-owned and brand-non-owned virtual endorsers in shaping brand attitude

IF 20.1 1区管理学

International Journal of Information Management Pub Date : 2024-12-12 DOI: 10.1016/j.ijinfomgt.2024.102864

Lefa Teng , Hongyan Wang , Xinran Wang , Lianne Foti

{"title":"Unlocking the potential of virtual endorsers: The role of brand-owned and brand-non-owned virtual endorsers in shaping brand attitude","authors":"Lefa Teng , Hongyan Wang , Xinran Wang , Lianne Foti","doi":"10.1016/j.ijinfomgt.2024.102864","DOIUrl":"10.1016/j.ijinfomgt.2024.102864","url":null,"abstract":"<div><div>As digital marketing evolves, virtual endorsers have become a key strategy for brands to attract and connect with consumers. More and more brands are using both brand-owned and brand-non-owned virtual endorsers. While existing research has largely focused on comparing virtual and human endorsers and typically categorizes virtual endorsers as human-like or cartoon-like, systematic studies on brand-owned and brand-non-owned virtual endorsers are still lacking. This research employs a mixed-method approach to explore the attributes of brand-owned and brand-non-owned virtual endorsers and their effects on brand attitude. Through qualitative methods, including focus group discussions, in-depth interviews, and essay writing, we identified ten key attributes of brand-owned and brand-non-owned virtual endorsers: endorser-brand match, independence, popularity, uniqueness, credibility, interactivity, informativeness, flexibility, novelty, and stability. Quantitative research using a survey demonstrated that both types of virtual endorsers and their attributes significantly enhance brand attitude. Additionally, an experiment explored the effects of brand-owned versus brand-non-owned virtual endorsers on brand attitude, brand association, and purchase intention across collectivist and individualist cultures. This research systematically investigates brand-owned and brand-non-owned virtual endorsers, enriching theoretical insights in digital marketing and advertising, and providing practical guidance for brands in selecting and managing virtual endorsers.</div></div>","PeriodicalId":48422,"journal":{"name":"International Journal of Information Management","volume":"81 ","pages":"Article 102864"},"PeriodicalIF":20.1,"publicationDate":"2024-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143167204","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Action research and design science, Newton and Darwin, and why IS researchers should try HARDS with Big Tech

IF 20.1 1区管理学

International Journal of Information Management Pub Date : 2024-12-12 DOI: 10.1016/j.ijinfomgt.2024.102866

Ned Kock

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Helping others is helping oneself: A mixed-methods investigation of antecedents driving consumer engagement in the value co-creation of mHealth platforms

IF 20.1 1区管理学

International Journal of Information Management Pub Date : 2024-12-10 DOI: 10.1016/j.ijinfomgt.2024.102867

Chuanhui Wu , Zixin Yang , Qinjian Yuan , Haitao Zhang

{"title":"Helping others is helping oneself: A mixed-methods investigation of antecedents driving consumer engagement in the value co-creation of mHealth platforms","authors":"Chuanhui Wu , Zixin Yang , Qinjian Yuan , Haitao Zhang","doi":"10.1016/j.ijinfomgt.2024.102867","DOIUrl":"10.1016/j.ijinfomgt.2024.102867","url":null,"abstract":"<div><div>Consumer engagement in co-creation is crucial for maintaining a successful and sustainable mobile health (mHealth) ecosystem, as multiple stages of mHealth services require consumer engagement, collaboration, and evaluation. Unlike online health communities and offline medical institutions, mHealth encompasses a technology focus and human-technology interaction. Compared to healthcare providers primarily driven by economic interests, there is a lack of empirical evidence concerning what drives consumer engagement in the co-creation of mHealth. Thus, we adopted a mixed-method design consisting of two qualitative and two quantitative studies. Specifically, we identified four key dimensions through an exploratory qualitative study: quality, interactive factors, technical cognition, and trust. Then, we further analyzed the interrelationship between constructs and proposed our proposed framework based on the DeLone and McLean IS success (D&M) model. Two quantitative studies validated the applicability of the proposed framework in large sample sizes and cross-country contexts (China and the US). In addition, considering the possible asymmetric relationship between the antecedents and consumer engagement, we utilized the fsQCA method to reveal its configuration patterns. Our results further enrich the stream of mHealth research in the information system (IS) fields and value co-creation in technology-enabled healthcare services. Moreover, our focus on technology factors provides opportunities for system design and improvement of mHealth.</div></div>","PeriodicalId":48422,"journal":{"name":"International Journal of Information Management","volume":"81 ","pages":"Article 102867"},"PeriodicalIF":20.1,"publicationDate":"2024-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143167202","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Patient-centered doctor recommender system of online health communities: A multidimensional sequence alignment approach

IF 20.1 1区管理学

International Journal of Information Management Pub Date : 2024-12-10 DOI: 10.1016/j.ijinfomgt.2024.102865

Xue Meng, Jianghua Zhang, Xuemei Fu

引用次数: 0

Influence of perceived risk on consumers’ intention and behavior in cross-border e-commerce transactions: A case study of the Tmall Global platform 感知风险对消费者跨境电子商务交易意向和行为的影响：天猫全球平台案例研究

IF 20.1 1区管理学

International Journal of Information Management Pub Date : 2024-11-20 DOI: 10.1016/j.ijinfomgt.2024.102854

Dan Ma , Jialing Dong , Chien-Chiang Lee

{"title":"Influence of perceived risk on consumers’ intention and behavior in cross-border e-commerce transactions: A case study of the Tmall Global platform","authors":"Dan Ma , Jialing Dong , Chien-Chiang Lee","doi":"10.1016/j.ijinfomgt.2024.102854","DOIUrl":"10.1016/j.ijinfomgt.2024.102854","url":null,"abstract":"<div><div>With the rapid development of economic integration and information technology, cross-border e-commerce has become the most important form of e-commerce. However, there are currently many uncertainties in cross-border online shopping, and the low physical proximity exacerbates the psychological distance, perceived risk, and lack of trust, all of which affect consumer decision-making to a considerable extent. This study adopts both quantitative and qualitative methods. A questionnaire survey was conducted among consumers using the Tmall Global platform in Chinese-speaking (433 individuals) and non-Chinese-speaking (379 individuals) regions, and structural equation modeling was used for data analysis. We also conducted a focus group discussion to interpret the quantitative results and provide recommendations for platform improvements. The results show that perceived risk has a negative effect on consumers’ intentions and behaviors to purchase and recommend the platform. Perceived risk can reduce the level of trust, whereas trust and intention can promote consumer behavior.</div></div>","PeriodicalId":48422,"journal":{"name":"International Journal of Information Management","volume":"81 ","pages":"Article 102854"},"PeriodicalIF":20.1,"publicationDate":"2024-11-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142704561","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Collaborative AI in the workplace: Enhancing organizational performance through resource-based and task-technology fit perspectives 工作场所的协作式人工智能：从基于资源和任务-技术契合的角度提升组织绩效

IF 20.1 1区管理学

International Journal of Information Management Pub Date : 2024-11-17 DOI: 10.1016/j.ijinfomgt.2024.102853

Aleksandra Przegalinska , Tamilla Triantoro , Anna Kovbasiuk , Leon Ciechanowski , Richard B. Freeman , Konrad Sowa

{"title":"Collaborative AI in the workplace: Enhancing organizational performance through resource-based and task-technology fit perspectives","authors":"Aleksandra Przegalinska , Tamilla Triantoro , Anna Kovbasiuk , Leon Ciechanowski , Richard B. Freeman , Konrad Sowa","doi":"10.1016/j.ijinfomgt.2024.102853","DOIUrl":"10.1016/j.ijinfomgt.2024.102853","url":null,"abstract":"<div><div>This research examines how artificial intelligence, human capabilities, and task types influence organizational outcomes. By leveraging the frameworks of the Resource-Based View and Task Technology Fit theories, we executed two distinct studies to assess the effectiveness of a generative AI tool in aiding task performance across a spectrum of task complexities and creative demands. The initial study tested the utility of generative AI across diverse tasks and the significance of AI-related skills enhancement. The subsequent study explored interactions between humans and AI, analyzing emotional tone, sentence structure, and word choice. Our results indicate that incorporating AI can significantly improve organizational task performance in areas such as automation, support, creative endeavors, and innovation processes. We also observed that generative AI generally presents more positive sentiment, utilizes simpler language, and has a narrower vocabulary than human counterparts. These insights contribute to a broader understanding of AI's strengths and weaknesses in organizational settings and guide the strategic implementation of AI systems.</div></div>","PeriodicalId":48422,"journal":{"name":"International Journal of Information Management","volume":"81 ","pages":"Article 102853"},"PeriodicalIF":20.1,"publicationDate":"2024-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142654354","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Personal data strategies in digital advertising: Can first-party data outshine third-party data? 数字广告中的个人数据策略：第一方数据能否超越第三方数据？

IF 20.1 1区管理学

International Journal of Information Management Pub Date : 2024-11-12 DOI: 10.1016/j.ijinfomgt.2024.102852

Minjeong Ham , Sang Woo Lee

{"title":"Personal data strategies in digital advertising: Can first-party data outshine third-party data?","authors":"Minjeong Ham , Sang Woo Lee","doi":"10.1016/j.ijinfomgt.2024.102852","DOIUrl":"10.1016/j.ijinfomgt.2024.102852","url":null,"abstract":"<div><div>As Google explores new personal data strategies, it aims to strike a balance between enhancing privacy and maintaining personalization, ensuring that consumers' data is handled responsibly while still delivering relevant and personalized advertising. This study, based on the privacy calculus framework, employs a mixed-methods approach to address two key objectives: 1) understanding how different levels of personalization impact advertising performance based on the type of data utilized, and 2) exploring the underlying mechanism of consumer reactions to personalized advertising using different types of personal data. To achieve the first research goal, Study 1 integrates Analytic Hierarchy Process (AHP) analysis of survey data from 25 advertisers with econometric analysis of advertising data from a European beauty company. To achieve the second research objective, Study 2 explores consumer perceptions through in-depth interviews and an online survey. The key findings of this study are as follows. The AHP analysis revealed that advertisers prioritize first-party data, especially purchase history, for enhancing personalized targeting. The econometric analysis suggested that while third-party data is currently most effective for enhancing advertising performance, first-party data emerges as a promising alternative in light of evolving advertising policies. Qualitative and quantitative analyses revealed complex interactions between personalization levels, data types, and consumer responses, highlighting the tension between personalization benefit and risk. These insights provide valuable guidance for advertisers, platforms, and policymakers in navigating the changing landscape of digital advertising and personal data privacy.</div></div>","PeriodicalId":48422,"journal":{"name":"International Journal of Information Management","volume":"80 ","pages":"Article 102852"},"PeriodicalIF":20.1,"publicationDate":"2024-11-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142657376","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Using the influence of human-as-machine representation for self-improvement products 利用 "人即机器 "表征的影响力开发自我改进产品

IF 20.1 1区管理学

International Journal of Information Management Pub Date : 2024-10-15 DOI: 10.1016/j.ijinfomgt.2024.102851

Michelle Teng , Wei Song , Tianjiao Liu , Jiaying Dong

{"title":"Using the influence of human-as-machine representation for self-improvement products","authors":"Michelle Teng , Wei Song , Tianjiao Liu , Jiaying Dong","doi":"10.1016/j.ijinfomgt.2024.102851","DOIUrl":"10.1016/j.ijinfomgt.2024.102851","url":null,"abstract":"<div><div>With the continuous growth surrounding technology advancements, evaluating ways to utilize this tool to its best abilities is important. This research focuses on using machine-like representations in marketing, expanding on the existing theories of anthropomorphism and dehumanization. Portraying specific body parts as machines can effectively stimulate consumers' motivation to enhance the corresponding capabilities, thereby improving their preference for self-improvement products. Three dimensions of human-as-machine representation are explored: the human brain, heart and arms, experimentally demonstrating that they help consumers identify areas of inadequacy and boost self-improvement motives, especially when self-control is low. Across four studies, study 1 examines the main effects of human-as-machine representation on consumers’ preference for self-improvement products. Study 2 tests the mechanism of self-improvement motives for abilities. Study 3 examines the interaction effect of human-as-machine representation and level of self-control (high vs. low) on consumers’ self-improvement motives for skills and preference for self-improvement products. A final qualitative study was conducted to reveal nuanced distinctions in participants' perspectives on human-as-machine representations, comparing findings across the previous three studies, and identifying opportunities and challenges. Ultimately, the findings suggest that portraying precise body parts as machines enhances the desire to improve the corresponding skills, resulting in a better preference for self-improvement products.</div></div>","PeriodicalId":48422,"journal":{"name":"International Journal of Information Management","volume":"80 ","pages":"Article 102851"},"PeriodicalIF":20.1,"publicationDate":"2024-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142437910","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The exploration of users’ perceived value from personalization and virtual conversational agents to enable a smart home assemblage– A mixed method approach 探索用户从个性化和虚拟对话代理中感知的价值，以实现智能家居组合--一种混合方法

IF 20.1 1区管理学

International Journal of Information Management Pub Date : 2024-10-09 DOI: 10.1016/j.ijinfomgt.2024.102850

Marco Hubert , Shahab Kazemi , Mirja Hubert , Andrea Carugati , Marcello M. Mariani

{"title":"The exploration of users’ perceived value from personalization and virtual conversational agents to enable a smart home assemblage– A mixed method approach","authors":"Marco Hubert , Shahab Kazemi , Mirja Hubert , Andrea Carugati , Marcello M. Mariani","doi":"10.1016/j.ijinfomgt.2024.102850","DOIUrl":"10.1016/j.ijinfomgt.2024.102850","url":null,"abstract":"<div><div>Advancements in smart home technologies are beneficial and valuable for both users and firms. Nevertheless, users’ acceptance of these applications are considerably influenced by the need for user personalization, complex and dynamic within a smart home environment, and thus, can present limitations. Additionally, the role of a virtual conversational agent, both as an individual entity and as part of a collective network, in the setup and management of various smart home devices warrants further exploration. To investigate the enablers and inhibitors of smart home adoption and the role of virtual conversational agents, a mixed-method design was employed, comprising two studies: a survey of 1403 users (Study 1) and a topic modeling approach based on 355,340 Reddit posts (Study 2). The findings indicate that the usefulness of personalized applications and services, as well as the integration of a virtual conversational agent as a central component, are crucial in facilitating smart home adoption. The empirical analyses provide significant implications for research and practice by extending existing technology acceptance and use models to include smart device assemblages.</div></div>","PeriodicalId":48422,"journal":{"name":"International Journal of Information Management","volume":"80 ","pages":"Article 102850"},"PeriodicalIF":20.1,"publicationDate":"2024-10-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142419940","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Extending the unified theory of acceptance and use of technology for sustainable technologies context 将接受和使用技术的统一理论扩展到可持续技术领域

IF 20.1 1区管理学

International Journal of Information Management Pub Date : 2024-09-16 DOI: 10.1016/j.ijinfomgt.2024.102838

Catarina Neves , Tiago Oliveira , Frederico Cruz-Jesus , Viswanath Venkatesh

{"title":"Extending the unified theory of acceptance and use of technology for sustainable technologies context","authors":"Catarina Neves , Tiago Oliveira , Frederico Cruz-Jesus , Viswanath Venkatesh","doi":"10.1016/j.ijinfomgt.2024.102838","DOIUrl":"10.1016/j.ijinfomgt.2024.102838","url":null,"abstract":"<div><p>Following the United Nations' Sustainable Development Goals (SDG) recommendations, sustainable technologies are increasingly being introduced as a step toward more sustainable behaviors and efforts against environmental problems. However, a holistic investigation of the main factors influencing its adoption and use is necessary. To this end, this work aims to explain the determinants of sustainable technologies used by consumers. Specifically, we develop a contextualized model that extends the unified theory of acceptance and use of technology 2 (UTAUT2) by leveraging a mixed-methods approach and, therefore, conducting three studies. The so-developed contextualized model of consumer adoption of sustainable technology is tested using 2003 observations from five European countries. Such a sample also provides the opportunity for a cross-country comparison. We found that habit, environmental knowledge, information provision, and innovativeness were significant predictors of sustainable technology use. Additionally, the cross-country comparison revealed that although conclusions are generally consistent across the countries, they differ in some effects, like social influence and price value. Taken together, we thus provide insights into the consumers' motivations to adopt and use sustainable technologies.</p></div>","PeriodicalId":48422,"journal":{"name":"International Journal of Information Management","volume":"80 ","pages":"Article 102838"},"PeriodicalIF":20.1,"publicationDate":"2024-09-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0268401224000860/pdfft?md5=23f5a1c341e3bef4cabd764f515081e8&pid=1-s2.0-S0268401224000860-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142242696","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0