When employees meet digital-intelligence transformation: Unveiling the role of employee intentions

Although the reaction of change recipients is crucial in the successful implementation of organizational change, research on digital-intelligence transformation (DIT) neglected employees’ intentions to support DIT. Integrating the theory of planned behavior and job demands-resources model, this study presents a model that explains employees’ intention to support DIT. Derived from a preliminary interview study, we identified critical determinants that shape employees’ attitude towards DIT. We conducted a two-time point study with employees from enterprises presently undergoing DIT to test hypotheses. We found that DIT-supportive behavior is indirectly influenced by DIT-related attitude, DIT-related subjective norm and role clarity under DIT via employees’ intentions to support DIT. Our research also explored the moderating role of DIT-related perceived behavioral control. We further discuss the theoretical and practical implications of this research.