Journal of Retailing最新文献_第4页

Household and retail panel data in retailing research: Time for a renaissance? 零售业研究中的家庭和零售面板数据：复兴的时刻到了？

IF 1 1区管理学

Journal of Retailing Pub Date : 2024-03-01 DOI: 10.1016/j.jretai.2024.02.004

Harald J. van Heerde , Marnik G. Dekimpe

{"title":"Household and retail panel data in retailing research: Time for a renaissance?","authors":"Harald J. van Heerde , Marnik G. Dekimpe","doi":"10.1016/j.jretai.2024.02.004","DOIUrl":"10.1016/j.jretai.2024.02.004","url":null,"abstract":"<div><p>Household panel data track purchases of a panel of households over time, while retail panel data track ̶ for a panel of retail stores ̶ brand or SKU sales at the store or retail-chain level over time. While most quantitative retailing research in the 1980s and 1990s was based on (household or retail) panel data, other data sets have since emerged shedding light on important new retailing concepts such as online sales, digital customer journeys, mobile marketing, and electronic word-of-mouth. Although to some retailing researchers panel data may have become a rather antiquated type of data, this article argues there are several trends to expect a panel-data revival or renaissance in retailing research. These include (1) an increasingly complete coverage of digital channels, (2) a wider acceptance of Empirics-First (EF) research, (3) an increased focus on Better-Marketing-for-a- Better-World topics, (4) a growing interest in pan-international research, (5) an increased focus on causality, (6) a growing recognition of the advantages of data fusion, and (7) more pressure to obtain research grants. As panel data have unique strengths that make them suitable for addressing these trends, there is considerable scope for a continuing important role for panel data in modern retailing research.</p></div>","PeriodicalId":48402,"journal":{"name":"Journal of Retailing","volume":null,"pages":null},"PeriodicalIF":10.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0022435924000058/pdfft?md5=accc3b7318a086accdb6e56a4b159c3e&pid=1-s2.0-S0022435924000058-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140008492","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Unlocking the Potential of Web Data for Retailing Research 释放网络数据在零售业研究中的潜力

IF 1 1区管理学

Journal of Retailing Pub Date : 2024-03-01 DOI: 10.1016/j.jretai.2024.02.002

Jonne Y. Guyt , Hannes Datta , Johannes Boegershausen

引用次数: 0

Healthy foods, healthy sales? Cross-category effects of a loyalty program promoting sales of fruit and vegetables 健康食品，健康销售？促进水果和蔬菜销售的忠诚度计划的跨类别效应

IF 1 1区管理学

Journal of Retailing Pub Date : 2024-03-01 DOI: 10.1016/j.jretai.2023.12.002

Luca A. Panzone , Barbara Tocco , Ružica Brečić , Matthew Gorton

{"title":"Healthy foods, healthy sales? Cross-category effects of a loyalty program promoting sales of fruit and vegetables","authors":"Luca A. Panzone , Barbara Tocco , Ružica Brečić , Matthew Gorton","doi":"10.1016/j.jretai.2023.12.002","DOIUrl":"10.1016/j.jretai.2023.12.002","url":null,"abstract":"<div><p>Globally, consumption of Fruit and Vegetables (F&V) remains below nutritional guidelines. With retailers accounting for a large portion of F&V sales, marketing can be key to increase F&V consumption at household level. However, a key challenge is the design of strategies that benefit retailers, e.g., improving loyalty, whilst promoting societal goals. This study evaluates a points-plus-cash loyalty program where participants received points by purchasing selected F&V, redeemable against a reward (plush toys in the shape of F&V). We estimate the impact of the program by comparing expenditures in several categories before, during, and after the promotional period, across two different years, and comparing consumers who redeemed a reward and those who did not. We use loyalty card data from a Croatian retailer, containing food expenditure in five categories for 268,359 consumers, over 27 weeks for 2 years. We find that the loyalty program increased F&V expenditures at the focal retailer during the promotional period. However, the increase was only for reward-redeemers, for whom the program increased expenditures in F&V as well as in other food categories. This effect persisted – at a declining rate – after the program stopped. Exposure only had a limited effect during the campaign, leading to a reduction in expenditure after the promotional period. Results indicate that a loyalty program promoting sales of F&V can create win-win benefits to both society and the retailer: it increases expenditures on healthy foods (F&V), while improving overall loyalty (i.e., expenditures) to the retailer amongst motivated consumers.</p></div>","PeriodicalId":48402,"journal":{"name":"Journal of Retailing","volume":null,"pages":null},"PeriodicalIF":10.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0022435923000726/pdfft?md5=958dcce0129f17cba28a3eec2dbad633&pid=1-s2.0-S0022435923000726-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139423818","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

What is holding private label back in the United States and in emerging markets? 是什么阻碍了自有品牌在美国和新兴市场的发展?

IF 1 1区管理学

Journal of Retailing Pub Date : 2024-03-01 DOI: 10.1016/j.jretai.2023.11.002

Jan-Benedict E.M. Steenkamp

引用次数: 0

Where you live matters: The impact of offline retail density on mobile shopping app usage 居住地很重要：线下零售密度对移动购物应用程序使用的影响

IF 1 1区管理学

Journal of Retailing Pub Date : 2024-03-01 DOI: 10.1016/j.jretai.2023.10.001

Xuebin Cui , Ting Zhu , Yubo Chen

{"title":"Where you live matters: The impact of offline retail density on mobile shopping app usage","authors":"Xuebin Cui , Ting Zhu , Yubo Chen","doi":"10.1016/j.jretai.2023.10.001","DOIUrl":"10.1016/j.jretai.2023.10.001","url":null,"abstract":"<div><p>Consumers residing in different areas have varying levels of access to local retail stores. In contrast, with the prevalence of mobile internet, consumers have gained widespread access to mobile shopping. This research examines the impact of local offline retail density on consumers’ mobile shopping app usage and heterogeneity across consumer segments and different types of shopping apps. We use a unique dataset of individual-level mobile app usage with real-time location information across 1622 counties in China and employ the control function approach to address the endogenous retail density. Overall, the findings show that local offline retail density has a negative effect on mobile shopping app usage frequency and duration, indicating that consumers in areas with lower offline retail density engage more in mobile shopping app usage. This negative effect is weaker for consumers with higher mobility. Also, we find that this negative effect is weaker for shopping apps selling more technically complex products such as electronics than for those selling less technically complex products such as clothing and cosmetics. These results offer managerial implications for online retailers to launch targeting strategies to enhance consumer engagement with their shopping apps.</p></div>","PeriodicalId":48402,"journal":{"name":"Journal of Retailing","volume":null,"pages":null},"PeriodicalIF":10.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136129786","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The effects of benefit-based (vs. attribute-based) product categorizations on mental imagery and purchase behavior 基于利益（与基于属性）的产品分类对心理想象和购买行为的影响

IF 1 1区管理学

Journal of Retailing Pub Date : 2024-02-01 DOI: 10.1016/j.jretai.2024.01.001

Arezou Ghiassaleh, Bruno Kocher, Sandor Czellar

引用次数: 0

Dynamic pricing: Definition, implications for managers, and future research directions 动态定价:定义、对管理者的启示及未来研究方向

IF 1 1区管理学

Journal of Retailing Pub Date : 2023-12-01 DOI: 10.1016/j.jretai.2023.11.003

Praveen K. Kopalle , Koen Pauwels , Laxminarayana Yashaswy Akella , Manish Gangwar

{"title":"Dynamic pricing: Definition, implications for managers, and future research directions","authors":"Praveen K. Kopalle , Koen Pauwels , Laxminarayana Yashaswy Akella , Manish Gangwar","doi":"10.1016/j.jretai.2023.11.003","DOIUrl":"10.1016/j.jretai.2023.11.003","url":null,"abstract":"<div><p>Dynamic pricing has evolved with technology from earlier price negotiations. To maximize revenue and provide specialized shopping experiences, businesses today use algorithms and data analysis to adapt prices. We define dynamic pricing as price changes that are prompted by changes or differences in four key underlying market demand drivers: (1) People (i.e., individual consumers or consumer segments), (2) Product configurations, (3) Periods (i.e., time), and (4) Places (i.e., locations). The transition from static pricing (uniform prices) to dynamic pricing (changing prices) is evident from different examples, such as online retailers personalizing offers based on customer behavior, and algorithms using facial recognition for personalized pricing in physical stores.</p><p>Fueled by AI and machine learning algorithms, dynamic pricing is transforming industries from transportation to e-commerce, optimizing revenue and enhancing customer experiences. While it offers benefits like personalization, challenges include ethical concerns, cost of implementation, and customer dissatisfaction. Effective data organization and AI expertise are crucial, but potential pitfalls and regulatory oversight must also be considered. This paper examines the multidimensional application of dynamic pricing, highlights the adaptability and efficiency of dynamic pricing in forming profitable pricing strategies and maximizing revenue, and calls for continued research on the topic to balance revenue, customer satisfaction, and ethics.</p></div>","PeriodicalId":48402,"journal":{"name":"Journal of Retailing","volume":null,"pages":null},"PeriodicalIF":10.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138532895","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Reimagining personalization in the physical store 重新构想实体店的个性化

IF 1 1区管理学

Journal of Retailing Pub Date : 2023-12-01 DOI: 10.1016/j.jretai.2023.11.001

Thomas P. Scholdra, Julian R.K. Wichmann, Werner J. Reinartz

引用次数: 1

Re-imagining the physical store 重新构想实体店

IF 1 1区管理学

Journal of Retailing Pub Date : 2023-12-01 DOI: 10.1016/j.jretai.2023.11.008

Dhruv Grewal , Els Breugelmans , Dinesh Gauri , Katrijn Gielens

引用次数: 0

Proximity-store introductions: A new route to big-box retailer success? 就近店引进:大型零售商成功的新途径?

IF 1 1区管理学

Journal of Retailing Pub Date : 2023-12-01 DOI: 10.1016/j.jretai.2023.11.006

Marnik G. Dekimpe , Els Gijsbrechts , Katrijn Gielens

{"title":"Proximity-store introductions: A new route to big-box retailer success?","authors":"Marnik G. Dekimpe , Els Gijsbrechts , Katrijn Gielens","doi":"10.1016/j.jretai.2023.11.006","DOIUrl":"10.1016/j.jretai.2023.11.006","url":null,"abstract":"<div><p>To accommodate consumers’ increasing demand for access convenience and immediacy, big-box grocery retailers have started to rethink their store formats – adding small-box proximity stores to complement their traditional large-size super- and hypermarkets. Building on a unique data set covering all proximity-store openings in 60+ geographic markets in France by Carrefour, one of the world's largest big-box grocery retailers, the authors adopt an Empirics-First approach to investigate whether, and in what settings, opening proximity stores cannibalizes, or rather acts synergistically with, the retail chain's existing on- and off-line operations. In most markets, small box stores affect the parent store's market position. However, there is considerable heterogeneity in terms of both the channel that is affected (off- or online) and the direction of that impact (positive or negative). The authors identify several contingency factors that help explain this heterogeneity. Interestingly, some location factors that are commonly believed to nurture proximity store appeal turn out to be detrimental to the chain's overall on- and/or offline performance. Even though the authors reveal several novel insights and identify various contingency factors, numerous questions remain unanswered. To that extent, the authors conclude with a research agenda that may help shed insight in how to maintain and strengthen brick-and-mortar store relevance to convenience-seeking customers.</p></div>","PeriodicalId":48402,"journal":{"name":"Journal of Retailing","volume":null,"pages":null},"PeriodicalIF":10.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138541992","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0