Journal of Retailing最新文献_第5页

Retail labor as a marketing asset: Organizational depth, automation, and brand value 零售劳动力作为营销资产：组织深度、自动化和品牌价值

IF 10.2 1区管理学

Journal of Retailing Pub Date : 2026-03-01 Epub Date: 2026-03-02 DOI: 10.1016/j.jretai.2026.02.004

Katrijn Gielens

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The effect of recommendation display position on review persuasiveness: Moderating roles of temporal distance, affect, and valence 推荐展示位置对评论说服力的影响：时间距离、情感和效价的调节作用

IF 10.2 1区管理学

Journal of Retailing Pub Date : 2026-03-01 Epub Date: 2025-09-20 DOI: 10.1016/j.jretai.2025.09.002

Subhash Jha , M.S. Balaji , Abhijit Guha , Abhijit Biswas , Eric W.K. See-To , Prashanth Ravula

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Advertising sequence response dynamics and the impact of retail environments 广告序列反应动态与零售环境的影响

IF 10.2 1区管理学

Journal of Retailing Pub Date : 2026-03-01 Epub Date: 2025-08-22 DOI: 10.1016/j.jretai.2025.08.006

Maarten J. Gijsenberg , Julien Schmitt , Jaap E. Wieringa , Shuba Srinivasan

{"title":"Advertising sequence response dynamics and the impact of retail environments","authors":"Maarten J. Gijsenberg , Julien Schmitt , Jaap E. Wieringa , Shuba Srinivasan","doi":"10.1016/j.jretai.2025.08.006","DOIUrl":"10.1016/j.jretai.2025.08.006","url":null,"abstract":"<div><div>Consumer packaged goods (CPG) brands’ advertising strategies show considerable variation. Some brands prefer one-week advertising actions (spikes) and/or multiple-week advertising sequences combined with periods without advertising. Other brands opt for (near) always-on strategies that combine lower-level maintenance spending with higher-level multiple-week sequences and/or spikes. However, understanding of the advertising sequence response dynamics that may exist – differing advertising response elasticities depending on the position of advertising actions in a sequence – and the role that the brand’s retail environment in terms of own advertising frequency and price promotion depth as well as category private label and innovation intensity plays in these dynamics is limited. Using a sample of 265 brands in 77 CPG categories – typical supermarket products – we show that, overall, the first week in a sequence has weaker short- and long-term sales effects than other weeks with advertising increases, while the last week in a sequence has weaker short- and long-term sales effects than other weeks with advertising decreases. Observed advertising sequence response dynamics thereby strongly depend on the brands’ retail environment, with different environments requiring different advertising strategies.</div></div>","PeriodicalId":48402,"journal":{"name":"Journal of Retailing","volume":"102 1","pages":"Pages 95-113"},"PeriodicalIF":10.2,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147454140","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

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FM ii: Copyright/ ID Statement FM ii：版权/ ID声明

IF 10.2 1区管理学

Journal of Retailing Pub Date : 2026-03-01 Epub Date: 2026-03-14 DOI: 10.1016/S0022-4359(26)00016-3

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Upward-tilted logos cue perceptions of unhealthiness 向上倾斜的标志会让人产生不健康的感觉

IF 10.2 1区管理学

Journal of Retailing Pub Date : 2026-03-01 Epub Date: 2025-08-18 DOI: 10.1016/j.jretai.2025.08.003

Tanvi Gupta , Henrik Hagtvedt

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Beyond the thermostat: A research agenda for distinguishing consumer thermoregulation from retail temperature interventions across the customer journey 超越恒温器：区分消费者体温调节和零售温度干预的研究议程

IF 10.2 1区管理学

Journal of Retailing Pub Date : 2026-03-01 Epub Date: 2025-08-17 DOI: 10.1016/j.jretai.2025.08.004

Gretchen R. Ross , Margaret G. Meloy , Simon J. Blanchard

{"title":"Beyond the thermostat: A research agenda for distinguishing consumer thermoregulation from retail temperature interventions across the customer journey","authors":"Gretchen R. Ross , Margaret G. Meloy , Simon J. Blanchard","doi":"10.1016/j.jretai.2025.08.004","DOIUrl":"10.1016/j.jretai.2025.08.004","url":null,"abstract":"<div><div>As climate variability intensifies, retailers increasingly face the challenge of managing in-store temperature to support consumer comfort. While indoor temperature is a powerful and controllable element of the retail environment, the pathways through which it shapes consumer behavior remain underexamined. Prior research has often assumed that simply cooling or warming a store helps consumers thermoregulate. Yet, thermoregulation is an individual, dynamic process that depends on whether a consumer feels discomfort, engages in regulatory action, and achieves relief. In this paper, we review and reframe existing work on temperature and consumer behavior, highlighting both what has been learned and what has been overlooked.</div><div>We clarify the distinction between environmental temperature strategies and actual thermoregulatory processes, and we show how this distinction influences study design, interpretation, and practical implications. Building on this foundation, we propose a consumer journey framework that identifies specific stages where thermoregulation may occur, how it might be measured, and when retailers can effectively intervene. This framework opens new avenues for research on temperature as a strategic design element and thermoregulation as a physiological and psychological mechanism. Together, these contributions provide a roadmap for understanding how, when, and for whom temperature-based interventions support sustainable, consumer-centric retail experiences.</div></div>","PeriodicalId":48402,"journal":{"name":"Journal of Retailing","volume":"102 1","pages":"Pages 78-94"},"PeriodicalIF":10.2,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147454141","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

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Served by a cyborg: insights into how human enhancement technologies impact consumer response to frontline employees 由半机械人服务：洞察人类增强技术如何影响消费者对一线员工的反应

IF 10.2 1区管理学

Journal of Retailing Pub Date : 2026-03-01 Epub Date: 2025-08-30 DOI: 10.1016/j.jretai.2025.08.007

Nicole J. Hess , Martin Mende , Maura L. Scott , Anne L. Roggeveen , Dhruv Grewal

{"title":"Served by a cyborg: insights into how human enhancement technologies impact consumer response to frontline employees","authors":"Nicole J. Hess , Martin Mende , Maura L. Scott , Anne L. Roggeveen , Dhruv Grewal","doi":"10.1016/j.jretai.2025.08.007","DOIUrl":"10.1016/j.jretai.2025.08.007","url":null,"abstract":"<div><div>Tension exists between rapid technological advancement which can reduce the need for human employees and consumers preferences for human employee interactions. In response, emerging industry perspectives highlight the importance of technology-human synergy. This research offers empirical insights into how consumers respond to “frontline cyborgs”—employees equipped with human enhancement technology (HET), which augments human abilities beyond natural limits. Following an empirics-first approach, three studies provide insights into the mediating effects of superhumanization, dehumanization, warmth and competence on satisfaction and loyalty intentions. Studies 1 and 2 demonstrate that HET generates unique consumer responses, distinguishing it not only from traditional human service but also from other technology-infused approaches. Study 3 then indicates that the outcome dependency between the cyborg and the customer impacts consumer perceptions of the interaction. This research introduces superhumanization and dehumanization as novel theoretical perspectives for retail and marketing scholars and managers. Furthermore, our results suggest important managerial considerations for where cyborgs are more (or less) attractive.</div></div>","PeriodicalId":48402,"journal":{"name":"Journal of Retailing","volume":"102 1","pages":"Pages 114-131"},"PeriodicalIF":10.2,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147454144","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

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Multicategory purchase behavior: basket choice, shopping frequency, and promotional analysis 多品类购买行为：购物篮选择、购物频率和促销分析

IF 10.2 1区管理学

Journal of Retailing Pub Date : 2026-03-01 Epub Date: 2025-08-22 DOI: 10.1016/j.jretai.2025.08.002

Yang Pan , Gary Russell , Thomas S. Gruca , Chenxing Li

{"title":"Multicategory purchase behavior: basket choice, shopping frequency, and promotional analysis","authors":"Yang Pan , Gary Russell , Thomas S. Gruca , Chenxing Li","doi":"10.1016/j.jretai.2025.08.002","DOIUrl":"10.1016/j.jretai.2025.08.002","url":null,"abstract":"<div><div>This research introduces a new tool for analyzing both what customers buy and how often they shop. Unlike traditional models that focus only on in-store purchases, the MVL-Poisson Model captures shopping frequency, basket composition, and consumer response to prices and promotions. It segments customers by preferences and visit-frequency, reveals cross-category demand relationships, and highlights how promotions influence not just purchases but also store visits. It is computationally practical and can be implemented with standard retail data and analytics software. In an application to convenience store data, the model had high predictive accuracy and generated insights aligned with managerial intuition. We found that shoppers with similar preferences may visit at very different rates—a critical finding for targeting promotions effectively. Focusing only on in-store behavior underestimates the impact of promotions, as promotions also drive store traffic. Using insights on consumer preferences and cross-category relationships, we show how our model can be used to create optimal bundle promotions customized to particular segments.</div></div>","PeriodicalId":48402,"journal":{"name":"Journal of Retailing","volume":"102 1","pages":"Pages 44-62"},"PeriodicalIF":10.2,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147454227","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

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Reducing food waste conveniently with semi-prepared food 用半成品方便地减少食物浪费

IF 10.2 1区管理学

Journal of Retailing Pub Date : 2026-03-01 Epub Date: 2025-09-21 DOI: 10.1016/j.jretai.2025.08.009

Jenny van Doorn , Marit Luiting-Drijfhout , Koert van Ittersum , Daphne Ribbers

{"title":"Reducing food waste conveniently with semi-prepared food","authors":"Jenny van Doorn , Marit Luiting-Drijfhout , Koert van Ittersum , Daphne Ribbers","doi":"10.1016/j.jretai.2025.08.009","DOIUrl":"10.1016/j.jretai.2025.08.009","url":null,"abstract":"<div><div>The retail market is rapidly transforming. Increasingly pressed for time, consumers are demanding convenient meal solutions and are turning to meal-delivery services and out-of-home consumption at the expense of the traditional grocery retailing sector. While investing in convenience food may seem a promising strategy for retailers, some convenient food has been shown to increase food waste and contribute to unhealthy diets. This creates a dilemma for retailers aiming to balance convenience with sustainability, while accounting for heterogeneity in consumers’ health motivations. We propose that semi-prepared foods—minimally processed ingredients, such as washed and chopped vegetables, that reduce preparation effort while maintaining “fresh” quality—can be a sweet spot that combines convenience with lower food waste.</div><div>In four studies, including two longitudinal field studies collecting actual food waste, we show that semi-prepared food decreases consumer food waste because it renders meal preparation more convenient and more feasible to integrate into a busy day. This effect is less pronounced for consumers with a high interest in eating healthily. These consumers less likely shy away from the time and effort of preparing a meal with unprepared ingredients and therefore perceive a smaller convenience gap between the two food types. Still, these consumers waste 43% less when given semi-prepared compared to unprepared food, while consumers who have little interest in eating healthily even waste 71% less of semi-prepared food. Encouraging for retailers, consumers are willing to pay a price premium of 13% for semi-prepared food when its waste reduction benefits are highlighted. Therefore, a strategy of ‘fresh convenience’ that entails offering more semi-prepared food can balance convenience and food waste reduction. Communicating the waste-reduction benefits of semi-prepared food may support revenues; however, commercial viability ultimately depends on category-specific costs and margins.</div></div>","PeriodicalId":48402,"journal":{"name":"Journal of Retailing","volume":"102 1","pages":"Pages 132-148"},"PeriodicalIF":10.2,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147454230","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

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Depicting a holistic picture of the impact of conflict delistings: Consequences beyond the involved brands, retailer and categories 描述冲突退市影响的整体图景：涉及品牌、零售商和品类之外的后果

IF 10.2 1区管理学

Journal of Retailing Pub Date : 2025-12-01 Epub Date: 2025-05-29 DOI: 10.1016/j.jretai.2025.05.006

Saeid Vafainia , Els Breugelmans , Sara Van Der Maelen , Kathleen Cleeren

{"title":"Depicting a holistic picture of the impact of conflict delistings: Consequences beyond the involved brands, retailer and categories","authors":"Saeid Vafainia , Els Breugelmans , Sara Van Der Maelen , Kathleen Cleeren","doi":"10.1016/j.jretai.2025.05.006","DOIUrl":"10.1016/j.jretai.2025.05.006","url":null,"abstract":"<div><div>Conflict delistings, where manufacturers’ brands are removed from retailer shelves due to failed negotiations, have become increasingly common. Such delistings not only impact the involved brands, retailers, and categories but can also have consequences for uninvolved brands, retailers, and categories. This research investigated the sales effects of a large-scale conflict delisting between a major retailer and a manufacturer in the Belgian fast-moving consumer goods market across different combinations of involved and uninvolved parties. The results show that the uninvolved retailers gained, while the involved retailer suffered, both for involved and uninvolved brands (in the involved categories), but also in uninvolved categories. This finding was replicated in a similar conflict delisting case. Further analysis of the heterogeneity across uninvolved categories at the involved retailer revealed that uninvolved categories in which the involved retailer had a premium price, a high promotion level, and many private-label brands (relative to the competition before the conflict delisting) experience lower losses. The same holds for uninvolved categories where the involved retailer offered more attractive prices and promotions during the delisting. Our study further discusses the boundaries of our findings, by illustrating that results do not replicate for a conflict delisting case that was highly dissimilar to the focal case in the study.</div></div>","PeriodicalId":48402,"journal":{"name":"Journal of Retailing","volume":"101 4","pages":"Pages 543-563"},"PeriodicalIF":10.2,"publicationDate":"2025-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145645830","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

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