Journal of RetailingPub Date : 2026-03-01Epub Date: 2025-09-17DOI: 10.1016/j.jretai.2025.09.001
Marisabel Romero , Gina Slejko , Annika Abell
{"title":"The power of words: how linguistic framing affects consent in retail privacy policies","authors":"Marisabel Romero , Gina Slejko , Annika Abell","doi":"10.1016/j.jretai.2025.09.001","DOIUrl":"10.1016/j.jretai.2025.09.001","url":null,"abstract":"<div><div>In response to growing concerns over data security, many retailers now disclose their privacy policies and display statements declaring the use of “cookies” on their websites. These disclosures typically include a request for consumers to consent to the company’s use of cookies, pixels, or other tracking technology articulated within company policies. While existing research focuses on consumer comprehension of these policies and response to data privacy breaches, less attention has been paid to how subtle wording choices in privacy policy disclosures influence consumer behavior online. Building on previous research on linguistic framing effects, our findings support the hypothesis that using permission-based (vs. recognition-based) language in retailer privacy policies leads consumers to be less likely to consent. In particular, our research shows that when retailers use permission-based words (i.e., “allow”) compared to recognition-based words (i.e., “aware”) in their request for consumer consent to privacy policies, consumers perceive the request to be more direct, which reduces their willingness to consent to the policies. Across nine studies we show this effect and discuss important implications for policymakers and retailers.</div></div>","PeriodicalId":48402,"journal":{"name":"Journal of Retailing","volume":"102 1","pages":"Pages 149-164"},"PeriodicalIF":10.2,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147454229","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Journal of RetailingPub Date : 2026-03-01Epub Date: 2025-08-05DOI: 10.1016/j.jretai.2025.07.002
Ayalla A. Ruvio , Farnoosh Khodakarami , Forrest V. Morgeson III , Clay M. Voorhees
{"title":"When rewards connect to the self: Unlocking customer engagement through experiential rewards","authors":"Ayalla A. Ruvio , Farnoosh Khodakarami , Forrest V. Morgeson III , Clay M. Voorhees","doi":"10.1016/j.jretai.2025.07.002","DOIUrl":"10.1016/j.jretai.2025.07.002","url":null,"abstract":"<div><div>One of the pressing challenges companies face is designing loyalty rewards programs that enhance customer engagement while considering individual differences in reward preferences. Results from four lab studies and two field studies show that experiential (vs. material) rewards significantly boost customer engagement in the form of greater word of mouth, stronger loyalty, more redemptions, and more spending both when pursuing a reward and after redemption. These effects are driven by greater consumer self-connection with experiential versus material rewards. Importantly, even small experiential rewards produce effects comparable to large material ones, offering cost-effective program design strategies. These findings offer actionable insights for firms seeking to improve the impact of their rewards programs by offering customers meaningful and identity-affirming experiential rewards.</div></div>","PeriodicalId":48402,"journal":{"name":"Journal of Retailing","volume":"102 1","pages":"Pages 5-23"},"PeriodicalIF":10.2,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147454232","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Journal of RetailingPub Date : 2026-03-01Epub Date: 2025-08-18DOI: 10.1016/j.jretai.2025.08.001
Ozlem Sandikci , Bige Saatcioglu , Eileen Fischer
{"title":"Creating and maintaining digital third places: Orchestrating interaction ritual chains at a distance","authors":"Ozlem Sandikci , Bige Saatcioglu , Eileen Fischer","doi":"10.1016/j.jretai.2025.08.001","DOIUrl":"10.1016/j.jretai.2025.08.001","url":null,"abstract":"<div><div>With online and offline lives increasingly intertwined, hybrid retail spaces are emerging as new social hubs akin to classical third places. Third places refer to spaces apart from work and home, such as cafes and bars, that provide opportunities for social interaction. While prior research has primarily conceptualized third places as physical establishments, it also acknowledges that online environments, such as multiplayer gaming platforms or chatrooms, can fulfil similar functions. Yet, despite the recognized social-supportive role of retail venues, relatively little is known about how third place atmospheres can effectively be orchestrated in online retail settings. This study addresses this gap through an ethnographic investigation of a digital platform that recreates a physical third place online, enabling consumers to gather for long hours, consuming, conversing, and socializing. We find that, in online retail settings, third place atmospheres can be cultivated through the deliberate orchestration of technology-mediated interaction ritual chains. Through three interconnected processes – ritual framing, boundary regulation, and affective synchronization – that unfold before, during, and after the gatherings, the online setting transforms into a digital third place. Both retailers and consumers play pivotal roles in this transformation. Drawing on these findings, we offer several theoretical contributions and managerial recommendations.</div></div>","PeriodicalId":48402,"journal":{"name":"Journal of Retailing","volume":"102 1","pages":"Pages 24-43"},"PeriodicalIF":10.2,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147454145","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Journal of RetailingPub Date : 2026-03-01Epub Date: 2026-03-02DOI: 10.1016/j.jretai.2026.02.004
Katrijn Gielens
{"title":"Retail labor as a marketing asset: Organizational depth, automation, and brand value","authors":"Katrijn Gielens","doi":"10.1016/j.jretai.2026.02.004","DOIUrl":"10.1016/j.jretai.2026.02.004","url":null,"abstract":"","PeriodicalId":48402,"journal":{"name":"Journal of Retailing","volume":"102 1","pages":"Pages 1-4"},"PeriodicalIF":10.2,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147454142","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Journal of RetailingPub Date : 2026-03-01Epub Date: 2025-09-20DOI: 10.1016/j.jretai.2025.09.002
Subhash Jha , M.S. Balaji , Abhijit Guha , Abhijit Biswas , Eric W.K. See-To , Prashanth Ravula
{"title":"The effect of recommendation display position on review persuasiveness: Moderating roles of temporal distance, affect, and valence","authors":"Subhash Jha , M.S. Balaji , Abhijit Guha , Abhijit Biswas , Eric W.K. See-To , Prashanth Ravula","doi":"10.1016/j.jretai.2025.09.002","DOIUrl":"10.1016/j.jretai.2025.09.002","url":null,"abstract":"<div><div>This paper examines how the display position of the recommendation (e.g., “I recommend…”) in a positive review influences its persuasiveness. Specifically, we propose that recommendations displayed at the top (vs. bottom) of positive reviews are more persuasive, because displaying the recommendation at the top (vs. bottom) increases processing fluency and thus increases review persuasiveness. The observed effects are mitigated (i) when the temporal distance associated with the decision increases, (ii) for relatively cognitive decisions, and (iii) when the review valence is negative. We test the above propositions across multiple experimental studies and across differing types of recommendations. This research proposes contributions not only to theory relating to online reviews, display effects, and processing fluency but also to practice, namely, how firms should elicit and display recommendations.</div></div>","PeriodicalId":48402,"journal":{"name":"Journal of Retailing","volume":"102 1","pages":"Pages 165-183"},"PeriodicalIF":10.2,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147454231","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Journal of RetailingPub Date : 2026-03-01Epub Date: 2025-08-22DOI: 10.1016/j.jretai.2025.08.006
Maarten J. Gijsenberg , Julien Schmitt , Jaap E. Wieringa , Shuba Srinivasan
{"title":"Advertising sequence response dynamics and the impact of retail environments","authors":"Maarten J. Gijsenberg , Julien Schmitt , Jaap E. Wieringa , Shuba Srinivasan","doi":"10.1016/j.jretai.2025.08.006","DOIUrl":"10.1016/j.jretai.2025.08.006","url":null,"abstract":"<div><div>Consumer packaged goods (CPG) brands’ advertising strategies show considerable variation. Some brands prefer one-week advertising actions (spikes) and/or multiple-week advertising sequences combined with periods without advertising. Other brands opt for (near) always-on strategies that combine lower-level maintenance spending with higher-level multiple-week sequences and/or spikes. However, understanding of the advertising sequence response dynamics that may exist – differing advertising response elasticities depending on the position of advertising actions in a sequence – and the role that the brand’s retail environment in terms of own advertising frequency and price promotion depth as well as category private label and innovation intensity plays in these dynamics is limited. Using a sample of 265 brands in 77 CPG categories – typical supermarket products – we show that, overall, the first week in a sequence has weaker short- and long-term sales effects than other weeks with advertising increases, while the last week in a sequence has weaker short- and long-term sales effects than other weeks with advertising decreases. Observed advertising sequence response dynamics thereby strongly depend on the brands’ retail environment, with different environments requiring different advertising strategies.</div></div>","PeriodicalId":48402,"journal":{"name":"Journal of Retailing","volume":"102 1","pages":"Pages 95-113"},"PeriodicalIF":10.2,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147454140","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Journal of RetailingPub Date : 2026-03-01Epub Date: 2026-03-14DOI: 10.1016/S0022-4359(26)00016-3
{"title":"FM ii: Copyright/ ID Statement","authors":"","doi":"10.1016/S0022-4359(26)00016-3","DOIUrl":"10.1016/S0022-4359(26)00016-3","url":null,"abstract":"","PeriodicalId":48402,"journal":{"name":"Journal of Retailing","volume":"102 1","pages":"Page ii"},"PeriodicalIF":10.2,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147454143","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Journal of RetailingPub Date : 2026-03-01Epub Date: 2025-08-18DOI: 10.1016/j.jretai.2025.08.003
Tanvi Gupta , Henrik Hagtvedt
{"title":"Upward-tilted logos cue perceptions of unhealthiness","authors":"Tanvi Gupta , Henrik Hagtvedt","doi":"10.1016/j.jretai.2025.08.003","DOIUrl":"10.1016/j.jretai.2025.08.003","url":null,"abstract":"<div><div>Logos are central to brand identity and image, and logo features such as spatial orientation can encourage desirable or undesirable perceptions of a company’s products. This research demonstrates that upward-tilted logos give rise to perceptions of unhealthiness—in food and other products—because of consumers’ learned associations between such logos and unhealthy products and brands, although the effect is eliminated for products taxonomically categorized as healthy. The investigation additionally rules out alternative mechanisms of safety and hedonic appeal. Two implicit association tests, a brand imagery dataset, and three experiments (as well as four studies in Supplemental Materials) provide supportive evidence. While contributing to literature on visual design, this research also provides practical insights for marketers seeking to incorporate health cues in their logos.</div></div>","PeriodicalId":48402,"journal":{"name":"Journal of Retailing","volume":"102 1","pages":"Pages 63-77"},"PeriodicalIF":10.2,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147454228","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Journal of RetailingPub Date : 2026-03-01Epub Date: 2025-08-17DOI: 10.1016/j.jretai.2025.08.004
Gretchen R. Ross , Margaret G. Meloy , Simon J. Blanchard
{"title":"Beyond the thermostat: A research agenda for distinguishing consumer thermoregulation from retail temperature interventions across the customer journey","authors":"Gretchen R. Ross , Margaret G. Meloy , Simon J. Blanchard","doi":"10.1016/j.jretai.2025.08.004","DOIUrl":"10.1016/j.jretai.2025.08.004","url":null,"abstract":"<div><div>As climate variability intensifies, retailers increasingly face the challenge of managing in-store temperature to support consumer comfort. While indoor temperature is a powerful and controllable element of the retail environment, the pathways through which it shapes consumer behavior remain underexamined. Prior research has often assumed that simply cooling or warming a store helps consumers thermoregulate. Yet, thermoregulation is an individual, dynamic process that depends on whether a consumer feels discomfort, engages in regulatory action, and achieves relief. In this paper, we review and reframe existing work on temperature and consumer behavior, highlighting both what has been learned and what has been overlooked.</div><div>We clarify the distinction between environmental temperature strategies and actual thermoregulatory processes, and we show how this distinction influences study design, interpretation, and practical implications. Building on this foundation, we propose a consumer journey framework that identifies specific stages where thermoregulation may occur, how it might be measured, and when retailers can effectively intervene. This framework opens new avenues for research on temperature as a strategic design element and thermoregulation as a physiological and psychological mechanism. Together, these contributions provide a roadmap for understanding how, when, and for whom temperature-based interventions support sustainable, consumer-centric retail experiences.</div></div>","PeriodicalId":48402,"journal":{"name":"Journal of Retailing","volume":"102 1","pages":"Pages 78-94"},"PeriodicalIF":10.2,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147454141","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Journal of RetailingPub Date : 2026-03-01Epub Date: 2025-08-30DOI: 10.1016/j.jretai.2025.08.007
Nicole J. Hess , Martin Mende , Maura L. Scott , Anne L. Roggeveen , Dhruv Grewal
{"title":"Served by a cyborg: insights into how human enhancement technologies impact consumer response to frontline employees","authors":"Nicole J. Hess , Martin Mende , Maura L. Scott , Anne L. Roggeveen , Dhruv Grewal","doi":"10.1016/j.jretai.2025.08.007","DOIUrl":"10.1016/j.jretai.2025.08.007","url":null,"abstract":"<div><div>Tension exists between rapid technological advancement which can reduce the need for human employees and consumers preferences for human employee interactions. In response, emerging industry perspectives highlight the importance of technology-human synergy. This research offers empirical insights into how consumers respond to “frontline cyborgs”—employees equipped with human enhancement technology (HET), which augments human abilities beyond natural limits. Following an empirics-first approach, three studies provide insights into the mediating effects of superhumanization, dehumanization, warmth and competence on satisfaction and loyalty intentions. Studies 1 and 2 demonstrate that HET generates unique consumer responses, distinguishing it not only from traditional human service but also from other technology-infused approaches. Study 3 then indicates that the outcome dependency between the cyborg and the customer impacts consumer perceptions of the interaction. This research introduces superhumanization and dehumanization as novel theoretical perspectives for retail and marketing scholars and managers. Furthermore, our results suggest important managerial considerations for where cyborgs are more (or less) attractive.</div></div>","PeriodicalId":48402,"journal":{"name":"Journal of Retailing","volume":"102 1","pages":"Pages 114-131"},"PeriodicalIF":10.2,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147454144","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}