Journal of Retailing最新文献

Do non-fungible token (NFT) initiatives create market value for firms? 不可替代代币（NFT）计划是否为公司创造了市场价值？

IF 10.2 1区管理学

Journal of Retailing Pub Date : 2026-06-01 Epub Date: 2025-12-31 DOI: 10.1016/j.jretai.2025.12.001

Daniel Kuzmich , Babu John-Mariadoss , Ankit Anand

引用次数: 0

From thrill to control: How collection stage shapes channel choice in blind‑box collecting 从激动到控制：收集阶段如何在盲箱收集中塑造渠道选择

IF 8.9 1区管理学

Journal of Retailing Pub Date : 2026-06-01 Epub Date: 2025-10-14 DOI: 10.1016/j.jretai.2025.10.004

Zhennan Xu, Shihao Li, Xiaoling Guo, Hean Tat Keh

{"title":"From thrill to control: How collection stage shapes channel choice in blind‑box collecting","authors":"Zhennan Xu, Shihao Li, Xiaoling Guo, Hean Tat Keh","doi":"10.1016/j.jretai.2025.10.004","DOIUrl":"10.1016/j.jretai.2025.10.004","url":null,"abstract":"<div><div>Blind-box collection has emerged as a global consumer phenomenon, characterized by the repeated purchase of randomized collectible items from a known series with the goal of completing a full set. This article investigates how consumers’ preferences for purchasing channels evolve across the collection process—a critical consideration in today’s diversified retail landscape. Across five studies, including an experiment in the field, a laboratory experiment, and three online experiments (preregistered), we find that consumers in the late stage of collection—when they already own most items—show a significantly stronger preference for offline channels compared to those in the early stage. We propose that this shift stems from increased discomfort with uncertainty, which becomes a salient barrier to goal completion in the late stage and triggers a heightened desire for control. Offline channels, by enabling consumers to physically select individual blind boxes, better satisfy this desire for control. Supporting this explanation, we show that embedding a choice feature into online channels effectively reduces the late-stage preference for offline shopping. This research contributes to the literature on goal pursuit, uncertainty, and omnichannel consumer behavior, and provides actionable guidance for marketers seeking to design more effective blind-box retail strategies.</div></div>","PeriodicalId":48402,"journal":{"name":"Journal of Retailing","volume":"102 2","pages":"Pages 261-275"},"PeriodicalIF":8.9,"publicationDate":"2026-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148501797","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Location still matters: How geographic proximity between customers shapes repeat purchase behavior in online food delivery services 地理位置仍然很重要：顾客之间的地理距离如何影响在线外卖服务的重复购买行为

IF 8.9 1区管理学

Journal of Retailing Pub Date : 2026-06-01 Epub Date: 2025-12-24 DOI: 10.1016/j.jretai.2025.12.002

Ruichen Ge, Evert de Haan, Peter C. Verhoef, Sha Zhang

{"title":"Location still matters: How geographic proximity between customers shapes repeat purchase behavior in online food delivery services","authors":"Ruichen Ge, Evert de Haan, Peter C. Verhoef, Sha Zhang","doi":"10.1016/j.jretai.2025.12.002","DOIUrl":"10.1016/j.jretai.2025.12.002","url":null,"abstract":"<div><div>Online food delivery (OFD) services have developed rapidly. By extending service areas, OFD platforms allow restaurants to reach more customers, shifting the focus from the restaurant’s location to the customer’s location. This study investigates the influence of geographic proximity between customers on repeat purchase behavior at a restaurant chain via an OFD service and examines the moderating role of location-specific characteristics from both the supply and demand sides. We analyze 93,987 purchase records from 26,503 customers over a five-month period, sourced from a restaurant chain partnered with an OFD platform. Using a spatial econometric model, we find that customers who live close to one another exhibit similar repeat purchase behavior, which is consistent with prior research on adoption. We extend prior research by showing that on the supply side, offline competition from food retailers like supermarkets or from physical restaurants weakens the proximity effect. In contrast, online competition from other restaurants that offer home delivery intensifies the proximity effect. On the demand side, business density amplifies the proximity effect. Our findings can help restaurants and OFD platforms better leverage geographic proximity between customers to promote repeat purchases.</div></div>","PeriodicalId":48402,"journal":{"name":"Journal of Retailing","volume":"102 2","pages":"Pages 315-332"},"PeriodicalIF":8.9,"publicationDate":"2026-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148502013","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

One of a kind: How stacked discounts make customers feel smart 独一无二：大量折扣如何让顾客觉得自己很聪明

IF 8.9 1区管理学

Journal of Retailing Pub Date : 2026-06-01 Epub Date: 2025-12-31 DOI: 10.1016/j.jretai.2025.12.004

Wenting Zhong, Lan Xia

引用次数: 0

Non-fungible tokens in retailing: Sources of value and strategic implications 零售业中不可替代的代币：价值来源和战略含义

IF 10.2 1区管理学

Journal of Retailing Pub Date : 2026-06-01 Epub Date: 2025-02-09 DOI: 10.1016/j.jretai.2025.02.003

Martin Paul Fritze , Cait Lamberton , Stefano Puntoni

{"title":"Non-fungible tokens in retailing: Sources of value and strategic implications","authors":"Martin Paul Fritze , Cait Lamberton , Stefano Puntoni","doi":"10.1016/j.jretai.2025.02.003","DOIUrl":"10.1016/j.jretai.2025.02.003","url":null,"abstract":"<div><div>From Balenciaga to Bored Apes, non-fungible tokens (NFTs) have captured popular, managerial, and scholarly attention. However, despite some prominent exceptions, the question of whether and how NFTs can represent a real source of value for retailers remains open. This paper provides a framework to consider ways in which NFTs can be a source of value in retailing. We identify three technical features of NFTs (decentralization, immutable encryption, automated execution), which in turn offer potential utility to retailers in the form of three value propositions (transcendence, dynamic contingencies, flexible identification), which a survey study suggests are valued by managers but not yet connected to NFTs. To help make this connection, we use illustrative examples to demonstrate the ways in which NFTs can deliver these three value propositions in a single marketing tool. Taken together, we hope this framework's proposed relationships will spark future work in this area, leading to the development—and evolution—of theories of NFTs and their use in retailing as this technology continues to progress.</div></div>","PeriodicalId":48402,"journal":{"name":"Journal of Retailing","volume":"102 2","pages":"Pages 446-460"},"PeriodicalIF":10.2,"publicationDate":"2026-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148235783","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Retailing in metaverse: Cryptocurrency and consumer payment choices in virtual reality environments 虚拟世界中的零售：虚拟现实环境中的加密货币和消费者支付选择

IF 10.2 1区管理学

Journal of Retailing Pub Date : 2026-06-01 Epub Date: 2025-03-15 DOI: 10.1016/j.jretai.2025.03.001

Nandini Nim , Yoonsun Jeong , Jessica Felix Martinez , Leah Smith

{"title":"Retailing in metaverse: Cryptocurrency and consumer payment choices in virtual reality environments","authors":"Nandini Nim , Yoonsun Jeong , Jessica Felix Martinez , Leah Smith","doi":"10.1016/j.jretai.2025.03.001","DOIUrl":"10.1016/j.jretai.2025.03.001","url":null,"abstract":"<div><div><span>This research explores the nature of customers' payment method choices in virtual reality (VR) and metaverse retail settings. </span>Cryptocurrency has gained momentum as a customer payment method in the metaverse. Digital wallets like Apple Pay and Google Pay have become the preferred payment methods across multiple retail channels outside the metaverse. Payments are an important customer touchpoint that can lead to attrition and revenue problems for retailers. Thus, retailers must optimize payment technologies for omnichannel retail settings. We study customer payment preferences among credit cards, digital wallets, and cryptocurrency. Using a VR grocery store and online grocery shopping simulation, we explore the impact of an immersive sensory environment. Over three experiments, we find that customers are more likely to choose digital wallets and credit cards (Study 1) over cryptocurrency across both VR and non-VR retail settings. Next, we show that security assurance as educational nudge positively impacts customer willingness to choose cryptocurrency (Study 2) for a digital product in VR, and this effect is mediated by greater trust in cryptocurrency providers and lower perceived volatility of cryptocurrency (Study 3). From a strategy perspective, we build a case for retailers and other stakeholders to build blockchain-based digital wallet capabilities and explore strategic partnerships as metaverse retail evolves and more traditional consumers join it.</div></div>","PeriodicalId":48402,"journal":{"name":"Journal of Retailing","volume":"102 2","pages":"Pages 387-403"},"PeriodicalIF":10.2,"publicationDate":"2026-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148235785","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Phygital products: Effects and boundaries of metaverse-first retail strategies 数字产品：超优先零售策略的影响和边界

IF 10.2 1区管理学

Journal of Retailing Pub Date : 2026-06-01 Epub Date: 2025-01-29 DOI: 10.1016/j.jretai.2025.01.002

Davide C. Orazi , Greg Nyilasy

引用次数: 0

Learning from service experience ratings: effects on experience quality, credence quality, and customer satisfaction 从服务体验评级中学习：对体验质量、信任质量和客户满意度的影响

IF 8.9 1区管理学

Journal of Retailing Pub Date : 2026-06-01 Epub Date: 2025-12-30 DOI: 10.1016/j.jretai.2025.12.005

Scott Fay, Ali Kozehgaran

{"title":"Learning from service experience ratings: effects on experience quality, credence quality, and customer satisfaction","authors":"Scott Fay, Ali Kozehgaran","doi":"10.1016/j.jretai.2025.12.005","DOIUrl":"10.1016/j.jretai.2025.12.005","url":null,"abstract":"<div><div>This paper examines the effects of service experience ratings (SERs) in service industries. SERs are defined as consumers’ assessments of a service encounter (typically on a 3-, 5-, or 10-point numeric scale) that are made immediately after the encounter. We conceptualize SERs as being a mechanism for retailers to observe how much effort employees expend on the provision of experience quality. Using a principal-agent analytical model in which the worker provides credence quality for altruistic reasons and SERs enhance customers’ recognition of the experience quality that is delivered, we investigate whether a retailer should solicit SERs, how SERs influence a worker’s expenditure of effort on experience and credence qualities, and the impact of SERs on customer retention. SERs present a fundamental tradeoff between the benefits from heightened customer satisfaction (which generates future profit) and larger costs (due to monitoring costs and additional compensation to induce the worker to exert more effort). We find that soliciting SERs is profitable for a retailer when the cost of administrating surveys is low, most consumers appreciate the effort workers devote to providing experience attributes, consumers expect a low service quality, and satisfied customers generate high future profit. The nuanced effects of SERs lead to several surprising results. For example, it may be optimal for the retailer to respond to higher expectations about quality by providing a lower-quality service. Also, although SERs only assess experience quality, it is possible that SERs may become more beneficial when consumers highly value credence quality. Another intriguing result is that there are situations in which SERs do not enhance a retailer’s profit even if were costless to collect this information. For example, higher worker altruism may eliminate the incentive to collect SERs and, as a result, lead to fewer customers being satisfied with the service.</div></div>","PeriodicalId":48402,"journal":{"name":"Journal of Retailing","volume":"102 2","pages":"Pages 353-370"},"PeriodicalIF":8.9,"publicationDate":"2026-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148502015","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

When product scarcity backfires (or doesn’t): Limited quantities affect perceived retailer sincerity in online promotions 当产品短缺产生反作用（或没有）时：有限的数量会影响在线促销中零售商的诚意

IF 8.9 1区管理学

Journal of Retailing Pub Date : 2026-06-01 Epub Date: 2025-11-24 DOI: 10.1016/j.jretai.2025.11.001

Yufang Jin, Guang-Xin Xie, Jurui Zhang

引用次数: 0

Let’s (NOT) get physical: Cross-format dilution when launching physical counterparts with unique digital assets 让我们（不要）进行实体交易：在推出具有独特数字资产的实体交易时，进行跨格式稀释

IF 10.2 1区管理学

Journal of Retailing Pub Date : 2026-06-01 Epub Date: 2025-05-10 DOI: 10.1016/j.jretai.2025.04.010

Hua Fang , Khloé Qi Kang , Jennifer A. Yule , Ben Marder , Rob Angell

引用次数: 0