Journal of Retailing

The focus of The Journal of Retailing is to advance knowledge and its practical application in the field of retailing. This includes various aspects such as retail management, evolution, and current theories. The journal covers both products and services in retail, supply chains and distribution channels that serve retailers, relationships between retailers and supply chain members, and direct marketing as well as emerging electronic markets for households. Articles published in the journal may take an economic or behavioral approach, but all are based on rigorous analysis and a deep understanding of relevant theories and existing literature. Empirical research follows the scientific method, employing modern sampling procedures and statistical analysis.

《零售杂志》的重点是推进零售领域的知识及其实际应用。 这包括零售管理、演变和当前理论等各个方面。 该杂志涵盖零售业的产品和服务、为零售商服务的供应链和分销渠道、零售商和供应链成员之间的关系、直销以及新兴的家庭电子市场。 该杂志发表的文章可能采取经济学或行为方法，但都是基于严格的分析以及对相关理论和现有文献的深入理解。 实证研究遵循科学方法，采用现代抽样程序和统计分析。