Journal of Retailing最新文献_第3页

Phygital products: Effects and boundaries of metaverse-first retail strategies 数字产品：超优先零售策略的影响和边界

IF 10.2 1区管理学

Journal of Retailing Pub Date : 2026-06-01 Epub Date: 2025-01-29 DOI: 10.1016/j.jretai.2025.01.002

Davide C. Orazi , Greg Nyilasy

引用次数: 0

Learning from service experience ratings: effects on experience quality, credence quality, and customer satisfaction 从服务体验评级中学习：对体验质量、信任质量和客户满意度的影响

IF 8.9 1区管理学

Journal of Retailing Pub Date : 2026-06-01 Epub Date: 2025-12-30 DOI: 10.1016/j.jretai.2025.12.005

Scott Fay, Ali Kozehgaran

{"title":"Learning from service experience ratings: effects on experience quality, credence quality, and customer satisfaction","authors":"Scott Fay, Ali Kozehgaran","doi":"10.1016/j.jretai.2025.12.005","DOIUrl":"10.1016/j.jretai.2025.12.005","url":null,"abstract":"<div><div>This paper examines the effects of service experience ratings (SERs) in service industries. SERs are defined as consumers’ assessments of a service encounter (typically on a 3-, 5-, or 10-point numeric scale) that are made immediately after the encounter. We conceptualize SERs as being a mechanism for retailers to observe how much effort employees expend on the provision of experience quality. Using a principal-agent analytical model in which the worker provides credence quality for altruistic reasons and SERs enhance customers’ recognition of the experience quality that is delivered, we investigate whether a retailer should solicit SERs, how SERs influence a worker’s expenditure of effort on experience and credence qualities, and the impact of SERs on customer retention. SERs present a fundamental tradeoff between the benefits from heightened customer satisfaction (which generates future profit) and larger costs (due to monitoring costs and additional compensation to induce the worker to exert more effort). We find that soliciting SERs is profitable for a retailer when the cost of administrating surveys is low, most consumers appreciate the effort workers devote to providing experience attributes, consumers expect a low service quality, and satisfied customers generate high future profit. The nuanced effects of SERs lead to several surprising results. For example, it may be optimal for the retailer to respond to higher expectations about quality by providing a lower-quality service. Also, although SERs only assess experience quality, it is possible that SERs may become more beneficial when consumers highly value credence quality. Another intriguing result is that there are situations in which SERs do not enhance a retailer’s profit even if were costless to collect this information. For example, higher worker altruism may eliminate the incentive to collect SERs and, as a result, lead to fewer customers being satisfied with the service.</div></div>","PeriodicalId":48402,"journal":{"name":"Journal of Retailing","volume":"102 2","pages":"Pages 353-370"},"PeriodicalIF":8.9,"publicationDate":"2026-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148502015","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Let’s (NOT) get physical: Cross-format dilution when launching physical counterparts with unique digital assets 让我们（不要）进行实体交易：在推出具有独特数字资产的实体交易时，进行跨格式稀释

IF 10.2 1区管理学

Journal of Retailing Pub Date : 2026-06-01 Epub Date: 2025-05-10 DOI: 10.1016/j.jretai.2025.04.010

Hua Fang , Khloé Qi Kang , Jennifer A. Yule , Ben Marder , Rob Angell

引用次数: 0

When product scarcity backfires (or doesn’t): Limited quantities affect perceived retailer sincerity in online promotions 当产品短缺产生反作用（或没有）时：有限的数量会影响在线促销中零售商的诚意

IF 8.9 1区管理学

Journal of Retailing Pub Date : 2026-06-01 Epub Date: 2025-11-24 DOI: 10.1016/j.jretai.2025.11.001

Yufang Jin, Guang-Xin Xie, Jurui Zhang

引用次数: 0

The future is phygital: integrated content analysis of current retail strategies and future priorities across digital, physical, and phygital modalities 未来是实体的：对当前零售战略和未来数字、实体和实体模式的优先事项进行综合内容分析

IF 10.2 1区管理学

Journal of Retailing Pub Date : 2026-06-01 Epub Date: 2025-05-01 DOI: 10.1016/j.jretai.2025.04.006

Danielle Sponder Testa , Kelcie Slaton

引用次数: 0

Retail Metaverse acceptance: A meta-analysis with Hofstede’s cultural moderation 零售业对虚拟世界的接受：Hofstede文化节制的元分析

IF 10.2 1区管理学

Journal of Retailing Pub Date : 2026-06-01 Epub Date: 2025-12-24 DOI: 10.1016/j.jretai.2025.12.003

Omar H. Fares , Shelley Haines , Seung Hwan (Mark) Lee , Ali Azmy , Myuri Mohan , Selena Le

{"title":"Retail Metaverse acceptance: A meta-analysis with Hofstede’s cultural moderation","authors":"Omar H. Fares , Shelley Haines , Seung Hwan (Mark) Lee , Ali Azmy , Myuri Mohan , Selena Le","doi":"10.1016/j.jretai.2025.12.003","DOIUrl":"10.1016/j.jretai.2025.12.003","url":null,"abstract":"<div><div>As the utility of Metaverse gains momentum among Retailers, there is growing interest in exploring how this platform can enhance customer engagement and connection. Although previous studies have identified various drivers of adoption, the findings remain fragmented and seldom consider cross-cultural differences. This paper synthesizes 140 independent studies, involving 46,547 participants, through a meta-analysis guided by the SHIFT framework (Social Influence, Habit, Individual Self, Feelings and Cognition, and Tangibility) to develop an integrated understanding of the psychological levers shaping Metaverse acceptance. Findings indicate that individual self-elements and affective enjoyment are among the strongest predictors of attitudes, consumer intention and satisfaction. Additionally, national cultural values, operationalized through Hofstede’s six dimensions, moderate many of these relationships. For instance, power distance and long-term orientation amplify the effects of usability and affective engagement, respectively. The results provide a practical roadmap for retailers by connecting psychological theory with cultural insights, outlining how Metaverse strategies can be localized for different markets. Implications for retail design, platform development, and future research are also discussed, along with eight key insights.</div></div>","PeriodicalId":48402,"journal":{"name":"Journal of Retailing","volume":"102 2","pages":"Pages 498-545"},"PeriodicalIF":10.2,"publicationDate":"2026-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148235779","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Virtually mine: Understanding consumer responses to virtual reality product presentations 虚拟矿山：了解消费者对虚拟现实产品演示的反应

IF 10.2 1区管理学

Journal of Retailing Pub Date : 2026-06-01 Epub Date: 2025-05-11 DOI: 10.1016/j.jretai.2025.04.007

Ertugrul Uysal , David Finken , Martin Krämer , Sascha Alavi , Youjung Jun , Dennis Schendzielarz

{"title":"Virtually mine: Understanding consumer responses to virtual reality product presentations","authors":"Ertugrul Uysal , David Finken , Martin Krämer , Sascha Alavi , Youjung Jun , Dennis Schendzielarz","doi":"10.1016/j.jretai.2025.04.007","DOIUrl":"10.1016/j.jretai.2025.04.007","url":null,"abstract":"<div><div>Virtual reality (VR) offers retailers a promising tool to enhance consumer experiences and product presentations. However, existing research provides limited guidance on how to effectively implement VR in retail settings. To explore actionable VR strategies for retailers and advance understanding of VR-based product presentations, the authors conducted a field experiment, three controlled laboratory experiments, and a series of qualitative interviews (<em>N</em> = 482). The results show VR product presentations do not inherently improve consumer outcomes; rather, retailers need to carefully design them to realize their benefits. VR product presentations can improve outcomes for retailers when used to (a) showcase hedonic products, (b) employ interactive and realistic virtual environments that stimulate consumers’ product imagination, (c) present the product in a congruent usage context, and (d) enable product assembly in VR (revealing a virtual “IKEA effect). We uncover psychological ownership as a key mechanism explaining these effects. The paper offers clear guidance for retailers and contributes to the literature by demonstrating how VR product presentations impact consumer outcomes.</div></div>","PeriodicalId":48402,"journal":{"name":"Journal of Retailing","volume":"102 2","pages":"Pages 461-481"},"PeriodicalIF":10.2,"publicationDate":"2026-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148235781","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

FM ii: Copyright/ ID Statement FM ii：版权/ ID声明

IF 8.9 1区管理学

Journal of Retailing Pub Date : 2026-06-01 Epub Date: 2026-06-15 DOI: 10.1016/S0022-4359(26)00047-3

引用次数: 0

The dynamic effects of subscription-based free shipping on purchase behavior and profitability: Insights from the acquisition and renewal phases 基于订阅的免费送货对购买行为和盈利能力的动态影响：来自获取和更新阶段的见解

IF 8.9 1区管理学

Journal of Retailing Pub Date : 2026-06-01 Epub Date: 2025-10-16 DOI: 10.1016/j.jretai.2025.10.001

Ashutosh Bhave, Norris I. Bruce, Larry Olanrewaju Orimoloye

{"title":"The dynamic effects of subscription-based free shipping on purchase behavior and profitability: Insights from the acquisition and renewal phases","authors":"Ashutosh Bhave, Norris I. Bruce, Larry Olanrewaju Orimoloye","doi":"10.1016/j.jretai.2025.10.001","DOIUrl":"10.1016/j.jretai.2025.10.001","url":null,"abstract":"<div><div>This study explores the dynamic effects of a subscription-based shipping (SBS) program offered by an apparel retailer, in which customers receive unlimited free shipping with no restrictions for a small annual membership fee. We examine how the SBS program influences revenues, order frequency, order size, basket composition, and profitability during the initial 12-month subscription and in the subsequent renewal period. Using data from a UK-based retailer, the study shows that the SBS program increases members' overall revenue and purchase frequency while decreasing their average order size. The gains come from the lift in purchases of low-cost items. These effects are most pronounced in the early months of the subscription and diminish rapidly over time. The SBS program is much less effective in generating additional revenue and profitability in the renewal phase. Moreover, members who do not renew after the first year show clear disengagement from the retailer upon discontinuation. This study provides insights into the viability of SBS programs, particularly for retailers charging a small subscription fee.</div></div>","PeriodicalId":48402,"journal":{"name":"Journal of Retailing","volume":"102 2","pages":"Pages 208-222"},"PeriodicalIF":8.9,"publicationDate":"2026-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148501794","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The shopper we no longer see 我们再也见不到那个购物者了

IF 8.9 1区管理学

Journal of Retailing Pub Date : 2026-06-01 DOI: 10.1016/j.jretai.2026.05.007

Katrijn Gielens

引用次数: 0