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IF 8 1区管理学 Q1 BUSINESS

Journal of Retailing Pub Date : 2024-12-01 DOI:10.1016/j.jretai.2024.10.001

Elisa B. Schweiger , Virginia Vannucci , Valentina Mazzoli , Laura Grazzini , Anne L. Roggeveen , Dhruv Grewal , Raffaele Donvito , Gaetano Aiello

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引用次数: 0

摘要

数字零售包括所有数字技术资产和零售活动，零售商可利用这些资产和活动在整个顾客旅程中创造、捕捉、交流和提供价值。本研究对 35 年来跨多个学科研究的 4,730 篇文章进行了全面的主题建模分析，展示了各学科内的研究是如何随着时间的推移而不断发展的。结果揭示了 11 个主题领域（由 66 个子主题组成），以及这些主题在各学科中的流行程度。结果突显了这些主题是如何随着时间的推移而演变的。例如，关于消费者使用技术的动机、零售环境因素和企业因素的研究正在增加，而关于信任和风险因素的研究正在减少。各学科的趋势各不相同。研究结果还强调了各主题之间的关系，以及通过考虑不同时期和不同学科的引用情况，各主题领域出版物的影响。讨论了对未来研究的启示。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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A comprehensive examination of digital retailing: A text-mining review and research agenda

Digital retailing encompasses all the digital technology–enabled assets and retail activities that a retailer can use to create, capture, communicate, and deliver value throughout the customer journey. This comprehensive topic modeling analysis of 4,730 articles from 35 years of research across multiple disciplines showcases how the research is evolving overtime and within the disciplines. Results reveal 11 topics areas (consisting of 66 subtopics), as well as the prevalence of these topics within each discipline. Results highlight how the topics have evolved overtime. For example, research on consumer motivation to use technology, retail environmental factors, and firm factors is increasing, while research on trust and risk factors is declining. The trends vary across disciplines. Results also highlight the relationship among the topics, and the impact of publications in each of the topic areas by considering citations across time and disciplines. Implications for future research are discussed.

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来源期刊

Journal of Retailing BUSINESS-

CiteScore

15.90

自引率

6.00%

发文量

审稿时长

67 days

期刊介绍： The focus of The Journal of Retailing is to advance knowledge and its practical application in the field of retailing. This includes various aspects such as retail management, evolution, and current theories. The journal covers both products and services in retail, supply chains and distribution channels that serve retailers, relationships between retailers and supply chain members, and direct marketing as well as emerging electronic markets for households. Articles published in the journal may take an economic or behavioral approach, but all are based on rigorous analysis and a deep understanding of relevant theories and existing literature. Empirical research follows the scientific method, employing modern sampling procedures and statistical analysis.