Journal of Retailing and Consumer Services最新文献

{"title":"The effects of footstep sounds on impression formation and persuasion","authors":"Zhihao Yu ,&nbsp;Lam An ,&nbsp;Timothy B. Heath","doi":"10.1016/j.jretconser.2024.104086","DOIUrl":"10.1016/j.jretconser.2024.104086","url":null,"abstract":"<div><p>Although walking is ubiquitous and regularly produces footstep sounds, little is known about how such sounds impact (1) observer impressions of walkers, and (2) walker influence over observers. The current research addresses these issues in three retailing scenario-based experiments. The presence of service employees' footstep sounds is found to increase their perceived status in the eyes of the shoppers, which increases the service employees' persuasiveness. Moreover, we rule-out several potential alternative explanations (niceness, attractiveness, and honesty) while identifying a boundary condition of both theoretical and practical significance, shoppers' political ideology: service employees’ footstep sounds affect conservative shoppers far more than liberal shoppers.</p></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104086"},"PeriodicalIF":11.0,"publicationDate":"2024-09-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142239764","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Food provenance assurance and willingness to pay for blockchain data security: A case of Australian consumers","authors":"Elena I. Vázquez Meléndez,&nbsp;Brett Smith,&nbsp;Paul Bergey","doi":"10.1016/j.jretconser.2024.104080","DOIUrl":"10.1016/j.jretconser.2024.104080","url":null,"abstract":"<div><p>Blockchain technology has properties that improve supply chain transparency, traceability, and accountability, but how important are these security features to the consumer? This study investigates, consumers' willingness to choose and pay a premium for blockchain-certified food products. The major findings of this study are that consumers show positive receptiveness towards blockchain and disfavour unethical food production methods revealing sustainability consciousness guiding their consumption. We find that females place a greater value on food transparency and product labelling verification and are more willing to pay a premium. In addition, the results have important marketing implications according to our choice modeling findings.</p></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104080"},"PeriodicalIF":11.0,"publicationDate":"2024-09-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S096969892400376X/pdfft?md5=6f1370552cd709db1b582e8ec1681942&pid=1-s2.0-S096969892400376X-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142239765","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"To offer or not to offer? Bullet screen strategies for competing video platforms with vertical differentiation","authors":"Xingzhen Zhu ,&nbsp;Li Li ,&nbsp;Jing Li","doi":"10.1016/j.jretconser.2024.104083","DOIUrl":"10.1016/j.jretconser.2024.104083","url":null,"abstract":"<div><p>A considerable number of video platforms, including Bilibili and Acfun, have opted to provide bullet screens in conjunction with their video content. The question of whether and when to provide bullet screens represents a significant challenge, particularly given the variability in consumer preferences for such screens. In order to address this challenge, this paper presents a game-theoretic model for the analysis of optimal bullet screen strategies for competing media platforms. Although conventional wisdom suggests that offering bullet screens may be beneficial for video platforms, our results indicate that if the quality of bullet content is sufficiently low and the proportion of consumers who prefer bullet content is sufficiently high, both platforms have no incentive to offer bullet screens. In addition, if the quality of the bullet screen content and the proportion of consumers who prefer bullet content are moderate, only the low-quality platform will offer the bullet screen. We also find that if the quality of the bullet screen content is high enough, both platforms will provide bullet screens. Furthermore, our results show that given its competitor's bullet screen strategy (providing or not providing bullet screen features), only when the quality of bullet screen features is sufficiently large, the video platform who offers bullet screen features can set higher advertising prices. We further extend the basic model to consider asymmetric bullet screen qualities of the two platforms, and examine the impact of differences in bullet screen content quality on the optimal strategies of the video platforms. Our study provides important managerial insights for video platforms, especially on whether to provide bullet screen features in a competing environment.</p></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104083"},"PeriodicalIF":11.0,"publicationDate":"2024-09-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142239763","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Revolutionizing retail: The transformative power of service robots on shopping dynamics","authors":"Nivin Vinoi ,&nbsp;Amit Shankar ,&nbsp;Reeti Agarwal ,&nbsp;Rsha Alghafes","doi":"10.1016/j.jretconser.2024.104085","DOIUrl":"10.1016/j.jretconser.2024.104085","url":null,"abstract":"<div><p>The retail sector is witnessing a significant transition as Retail Service Robots (RSRs) become more widely deployed. This paper investigates the factors influencing customer acceptance of RSRs based on their interaction experiences with these robots. While existing literature predominantly examines human-robot interaction (HRI) from a technological perspective, there is a lack of focus on the social dimensions of interacting with physical robots. Through this study we are trying to fill this gap by looking into the factors that influence customer acceptance and rejection of RSRs. A qualitative study addressed this gap, gathering data from 38 participants through open-ended essays. We identified 15 dimensions clustered into two primary themes: reasons for and against RSRs customer acceptance. Reasons for consumer acceptance of RSRs include conversational agility, performance expectancy, immersion, perceived anthropomorphism, interactivity, authenticity, intimacy, and homophily. Conversely, reasons against consumer acceptance encompass vulnerability, technological complexity, exhaustion, stiff kinesics, technology readiness, social anxiety, and privacy concerns. The implication of our study extends RSRs literature by exploring crucial factors for RSRs adoption. This study also provides actionable insights for retail managers and service robot developers to build a favourable environment for RSRs adoption.</p></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104085"},"PeriodicalIF":11.0,"publicationDate":"2024-09-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142239762","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The role of behavioral decision-making in panic buying events during COVID-19: From the perspective of an evolutionary game based on prospect theory","authors":"Tinggui Chen ,&nbsp;Xiaofen Wu ,&nbsp;Bing Wang ,&nbsp;Jianjun Yang","doi":"10.1016/j.jretconser.2024.104067","DOIUrl":"10.1016/j.jretconser.2024.104067","url":null,"abstract":"&lt;div&gt;&lt;p&gt;Sudden public health crises such as the COVID-19 pandemic have triggered widespread panic buying incidents globally, causing disruptions in commodity markets characterized by imbalances between supply and demand. This has posed a serious threat to social stability. During sudden public health events, panic buying typically complicates epidemic prevention and control efforts, leading to adverse consequences such as resource wastage, supply-demand imbalances, and market failures, which pose a threat to social stability and economic development. The progression of panic buying is significantly influenced by the actions and choices of both the public and local authorities. Therefore, studying the impact of the behavioral decisions made by the public and local governments plays a pivotal role in the evolution of such events. Building upon this premise, this paper studies the role of behavioral decisions in the COVID-19 panic buying event from the perspective of an evolutionary game. First, the public’s attitude toward the development of the event is divided into two categories: those with a negative attitude and those with a positive attitude. At the same time, the concepts of mental benefits and mental costs are introduced and quantified, serving as key factors in public decision-making. Second, prospect theory is used to elucidate the risk preferences and loss aversion of decision-makers. An evolutionary game model is constructed with the public and local governments as the main entities based on prospect theory. The replication dynamic equation is constructed using the benefit perception matrix, and the equilibrium point and stability conditions of the model are deduced. Third, the impact of participants' behavioral decisions during the panic buying event on the event’s evolution process is discussed through numerical simulation analysis. The results show that (1) in the context of sudden public health emergencies, material demand is the primary cause of public panic buying behavior. Postpanic buying events, such behavior is influenced primarily by the proportion of individuals with negative attitudes within the population. Local governments should release positive information regarding supplies in a timely manner during the nascent stage of panic buying events and actively monitor the proportion of individuals with negative attitudes. (2) There is a positive correlation between risk preference and public panic buying behavior, whereas loss aversion has the opposite effect. The spiritual benefits perceived by the public from engaging in panic buying increase with higher risk preference, whereas perceived costs related to health issues increase with deeper levels of loss aversion. (3) When response costs exceed what local governments are willing to bear, reputation gains and losses play a crucial role in their decision-making. The probability of local governments adopting responsive strategies increases with their emphasis on reputation and ","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104067"},"PeriodicalIF":11.0,"publicationDate":"2024-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142232503","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Ecological consciousness, moral self-identity and green conspicuous behavior: Moderating role of religiosity","authors":"Muhammad Ishtiaq Ishaq ,&nbsp;Rukhsar Baloch ,&nbsp;Ali Raza ,&nbsp;Qurat-ul-ain Talpur ,&nbsp;Rehan Ahmad","doi":"10.1016/j.jretconser.2024.104082","DOIUrl":"10.1016/j.jretconser.2024.104082","url":null,"abstract":"<div><p>Due to its substantial ecological imprint, the fashion industry is coming under closer examination in a time of increased environmental awareness. Therefore, the interplay of ecological awareness and sustainable consumption in the fashion industry is the focus of this empirical research. This study examines the mediating role of empowerment and self-transformation between moral self-identity, ecological consciousness consumer behavior (ECCB), and consumers' purchase behaviors, along with the moderating role of religiosity. Under the Value Belief Norm theory paradigm, the hypotheses were assessed after collecting data from 542 consumers in Pakistan. The results indicate that empowerment and self-transformation mediate the relationship between self-identity and ECCB with consumers' purchase behaviors. Also, the results provide strong support for religiosity as the boundary condition. The empirical results add to the body of research by illuminating the complex relationship between environmental consciousness and actual spending behaviors, particularly in the context of fashion.</p></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104082"},"PeriodicalIF":11.0,"publicationDate":"2024-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142229317","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The key opinion leader introduction and pricing strategy for live streaming e-commerce platforms considering the impact of network effects","authors":"Haiyue Zhang ,&nbsp;Ronghua Sui ,&nbsp;Xiaoyu Zha","doi":"10.1016/j.jretconser.2024.104077","DOIUrl":"10.1016/j.jretconser.2024.104077","url":null,"abstract":"<div><p>Live streaming e-commerce, as an emerging form of social media and platform, is developing rapidly in recent years. To realize rapid growth in user base, some live streaming e-commerce platforms are devoted to release positive cross-side network effects (CNEs) by introducing a key opinion leader (KOL). However, the KOL's strong ability in generating contents and promoting products would cannibalize the viewership and sales of small and medium-sized live-streamers (SMLs), leading to detrimental same-side network effects (SNEs) that hinder the growth of the user base. In this paper, we consider the joint influence of CNEs and SNEs to investigate the KOL introduction strategy and pricing decision of live streaming e-commerce platforms, and analyze the impacts of the KOL introduction on platforms' equilibrium decisions and user participation. Our finding indicates that network effects significantly affect pricing strategy only when platforms introduce the KOL. In this case, it could be more advantageous for platforms to subsidize SMLs with weak CNE intensity while charging the KOL with strong CNE intensity. Moreover, our paper also reveals an interesting result. Although the platforms improve (reduce) the entry fee on SMLs, the access quantities of SMLs still increase (decrease) when the KOL entries. Finally, our analysis reveals that the platforms may introduce the KOL even though its negative SNE intensity on SMLs is strong, while may not introduce when its negative SNE intensity on SMLs is weak.</p></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104077"},"PeriodicalIF":11.0,"publicationDate":"2024-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142171746","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Online and offline delivery qualities: O2O satisfaction and loyalty through technology acceptance model","authors":"Kyowon Seo ,&nbsp;Taewoo Roh","doi":"10.1016/j.jretconser.2024.104079","DOIUrl":"10.1016/j.jretconser.2024.104079","url":null,"abstract":"<div><p>This study presents an in-depth examination of customer satisfaction dynamics within the rapidly growing O2O food delivery (OFD) sector. Recognizing the exponential market growth and the gradual rise in consumer complaints, we seek to address the gaps in current academic research that tends to overlook the distinction between online and offline service experiences, as well as the psychological foundations of technology adoption. We propose a series of hypotheses grounded in a comprehensive theoretical framework that distinguishes between online and offline dimensions of consumer satisfaction and explores their interrelation by incorporating the technology acceptance model (TAM). We posit that, regarding online satisfaction, the quality of food information, the quality delivery tracking service, and user privacy protection functions from OFD applications hold positive significance for online customer satisfaction. Additionally, considering offline satisfaction, we assert that delivery quality and environment of the delivery service (i.e., delivery scape) contribute positively to offline customer satisfaction. We adopt trust transfer theory to hypothesize a positive relationship between online and offline satisfaction to comprehend a continuous flow in how consumer satisfaction develops. The paper also examines the pathway by which online satisfaction influences consumer loyalty through TAM. By investigating the dynamics regarding these relationships, this study contributes to offering valuable insights that could enhance OFD users’ satisfaction and their loyalty.</p></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104079"},"PeriodicalIF":11.0,"publicationDate":"2024-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142171745","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Consumer acceptance of social robots in domestic settings: A human-robot interaction perspective","authors":"Yajie Gao ,&nbsp;Yaping Chang ,&nbsp;Tangwutu Yang ,&nbsp;Zhihao Yu","doi":"10.1016/j.jretconser.2024.104075","DOIUrl":"10.1016/j.jretconser.2024.104075","url":null,"abstract":"<div><p>Consumer acceptance of social robots in retail and service settings is an emerging field in marketing research. Social Home Robots (e.g., Jibo, Cozmo, and Kuri) serving various groups in domestic settings show significant retail and consumer service potential. However, most current research focuses on social robots that serve older or disabled individuals in domestic settings, leaving a gap in understanding consumer acceptance of Social Home Robots, particularly across different cultures. From the Human-Robot Interaction perspective, this article examines consumers' intentions to use Social Home Robots through a sequential mixed-method approach. Our findings indicate that consumers' intentions to use these robots are primarily influenced by key factors in Human-Robot Interaction: belief in social robot benefits, concern about privacy risks, trust, the robots' overall anthropomorphic design, and consumers' self-construal tendency. Furthermore, trust mediates the relationships between belief in social support, privacy concerns, independent self-construal, and usage intention. This study explores consumer acceptance of social robots serving diverse groups rather than special groups in domestic settings, contributing to the literature on social/service robots. It also offers business guidelines for designing and marketing Social Home Robots in retail.</p></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104075"},"PeriodicalIF":11.0,"publicationDate":"2024-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142171744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"When should the fresh-food retailer embrace near-expired food commercialization?","authors":"Zhengwei Lyu ,&nbsp;Hongjie Lan ,&nbsp;Samuel Shuai Liu ,&nbsp;Guowei Hua ,&nbsp;T.C.E. Cheng","doi":"10.1016/j.jretconser.2024.104081","DOIUrl":"10.1016/j.jretconser.2024.104081","url":null,"abstract":"<div><p>Despite the potential of near-expired food commercialization (NFC) to recover value from unsold food, skepticism persists due to concern about its impact on fresh food margins. This study introduces a game-theoretic model to explore the optimal strategy and price-setting timing for the fresh-food retailer considering NFC. We find that the optimal strategy transitions from no NFC to partial and then to full NFC as the order quantity increases. Specifically, under full NFC, the fresh-food retailer with strong bargaining power and high perceived quality benefits from adopting <em>clearance-priority pricing</em>, which prioritizes the pricing of the near-expired food. Conversely, the retailer with limited power and lower perceived quality prefers <em>fresh-priority pricing</em>, which sets the retail price of fresh food first. Under partial NFC, while <em>clearance-priority pricing</em> generally yields profits, the high disposal cost may compel even powerful fresh-food retailers to switch to <em>fresh-priority pricing</em> to mitigate the risks associated with negotiation failures. We further analyze extended models to confirm the robustness of our findings. Our research contributes to the literature and guides practice by addressing common misconceptions about NFC.</p></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104081"},"PeriodicalIF":11.0,"publicationDate":"2024-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142164864","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}