Journal of Retailing and Consumer Services最新文献

{"title":"Effects of color-typeface congruence on product evaluation","authors":"Zhouyuan Tian ,&nbsp;Chia-Hsing Huang","doi":"10.1016/j.jretconser.2024.104104","DOIUrl":"10.1016/j.jretconser.2024.104104","url":null,"abstract":"<div><div>Product packaging is important for attracting consumer attention and creating expectations regarding a product, both of which can influence product evaluation. A key issue in package design is the coordinated selection of multiple package elements. This study investigates whether and when congruence between color and typeface in a product package can improve product evaluation. To this end, we analyze color and typeface on product packages based on semiotics and marketing, propose a conceptual model for the role of color-typeface congruence, and conduct three empirical studies that test the hypotheses implied from our model. Study 1 shows that color-typeface congruence is positively related to product evaluation. In Study 2, processing fluency is identified as a link between color-typeface congruence and product evaluation. Finally, Study 3 establishes the moderating role of design sensitivity in the relationship between processing fluency and product evaluation. Our findings contribute to more effective marketing communication for marketers and retailers through packaging.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104104"},"PeriodicalIF":11.0,"publicationDate":"2024-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142418792","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Retail futures: Customer experience, phygital retailing, and the Experiential Retail Territories perspective","authors":"Bethan Alexander,&nbsp;Rosemary Varley","doi":"10.1016/j.jretconser.2024.104108","DOIUrl":"10.1016/j.jretconser.2024.104108","url":null,"abstract":"<div><div>This paper contributes to the existing literature on the evolution of the physical retail space and its effect on customer experience (CX). Reflecting on previous research in the retail CX field, we explore the impact of accelerated change on the role of physical stores and the likely progression of CX management in the context of integrated physical and digital channels in the fashion retail domain. Qualitative exploratory research was conducted with industry experts using semi-structured interviews to reveal insights and projections regarding phygital retail and CX evolution. The Experiential Retail Territories (ERT) framework is introduced as a new perspective on the future of fashion retailing.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104108"},"PeriodicalIF":11.0,"publicationDate":"2024-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142418793","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Exploring consumer sentiments and opinions in wine E-commerce: A cross-country comparative study","authors":"Mingze Rui,&nbsp;Antonina Sparacino,&nbsp;Valentina Maria Merlino,&nbsp;Filippo Brun,&nbsp;Stefano Massaglia,&nbsp;Simone Blanc","doi":"10.1016/j.jretconser.2024.104097","DOIUrl":"10.1016/j.jretconser.2024.104097","url":null,"abstract":"<div><div>Wine e-commerce has witnessed a substantial surge in popularity over the past decade, with China, the United Kingdom, and the United States emerging as pivotal players in the global wine market. E-commerce, crucial for the food sector especially post-COVID-19, influences consumer choices through reviews and feedback, significantly affecting consumer engagement, satisfaction, trust, and purchase intentions. Despite extensive research on consumer behavior, there's a gap in understanding post-purchase satisfaction, especially within wine e-commerce. This study aims to address this by examining wine consumer feedback on leading wine e-commerce platforms in three prominent markets: China, the UK, and the US. It aims to help online wine sellers in developing targeted marketing strategies to enhance consumer satisfaction and sales in each unique wine market. Through text mining, the study reveals market-specific differences in consumers' sentiments, preferences, and aversions arising from their online wine shopping experiences, providing a detailed guide for wine producers and e-commerce platforms to optimize their products and online services.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104097"},"PeriodicalIF":11.0,"publicationDate":"2024-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142358065","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"AI assistant is my new best friend! Role of emotional disclosure, performance expectations and intention to reuse","authors":"Sana Affandi ,&nbsp;Muhammad Ishtiaq Ishaq ,&nbsp;Ali Raza ,&nbsp;Qurat-ul-ain Talpur ,&nbsp;Rehan Ahmad","doi":"10.1016/j.jretconser.2024.104087","DOIUrl":"10.1016/j.jretconser.2024.104087","url":null,"abstract":"<div><div>In this modern era, high-tech companies are launching their AI assistants, considering their role in shaping consumer behavior. This research sheds light by building a conceptual framework using dual process theory to determine the impact of AI assistant advantage on user engagement and user emotional disclosure, subsequently influencing the intention to reuse AI with the moderating role of performance expectation. Using a random sampling method, a structured questionnaire was used for data collection from 644 consumers. The findings show that AI assistant advantages positively impact user engagement, and user emotional disclosure increases the intention to reuse AI assistants. This impact of user engagement and user emotional disclosure, along with performance expectations, maximizes the reuse intention of AI. Managers and marketers in the AI environment can insinuate the study methods to increase the intention of reuse and may transform their marketing strategies to promote their businesses using AI more effectively.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104087"},"PeriodicalIF":11.0,"publicationDate":"2024-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142328359","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Metaverse consumer behavior: Investigating factors driving consumer participation in the transitory metaverse, avatar personalization, and digital fashion adoption","authors":"Chung-Wha (Chloe) Ki ,&nbsp;Sze Man Chong ,&nbsp;Eugene Cheng-Xi Aw ,&nbsp;Magnum Man-Lok Lam ,&nbsp;Christina W.Y. Wong","doi":"10.1016/j.jretconser.2024.104094","DOIUrl":"10.1016/j.jretconser.2024.104094","url":null,"abstract":"<div><div>The transitory metaverse shows promise for retail and marketing, but further academic research is needed to fully understand its dynamics. Despite previous exploration, empirical insights from consumer perspectives on the three core elements of the transitory metaverse (online shared 3D space, digital avatar, and digital object) and their influence on its adoption are lacking, with much of the previous work remaining conceptual. This gap limits our understanding of the nuanced factors driving consumers’ participation in the transitory metaverse, their avatar personalization, and the adoption of branded digital fashion within the platform. To address this, our study employed a qualitative research approach, gathering textual narrative responses from 81 U.S. consumers through an online survey that included open-ended questions. We focused on their perceptions and experiences of transitory metaverse engagement, avatar personalization, and branded digital fashion within a representative transitory metaverse platform, Animal Crossing. Through inductive analysis of the qualitative data, we identified three main themes for consumer motivations in the transitory metaverse: serene escape, virtual ownership and empowerment, and liminal interaction. Similarly, three key themes emerged for avatar customization: mood-driven self-expression, liberation from societal norms, and social recognition. Users perceived their avatars as virtual doppelgängers, idealized selves, or virtual dolls. Regarding branded digital fashion adoption, four themes emerged: aesthetic appeal, affordability, connection to the real world, and support for favorite real-life brands. Based on these findings, we propose a conceptual framework and discuss their implications for both theory and practice.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104094"},"PeriodicalIF":11.0,"publicationDate":"2024-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142323190","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Using necessary condition analysis to complement multigroup analysis in partial least squares structural equation modeling","authors":"Julien Troiville ,&nbsp;Ovidiu I. Moisescu ,&nbsp;Lăcrămioara Radomir","doi":"10.1016/j.jretconser.2024.104018","DOIUrl":"10.1016/j.jretconser.2024.104018","url":null,"abstract":"<div><div>With the growing importance of partial least squares structural equation modeling (PLS-SEM) in marketing and consumer research, the use of Multigroup Analysis (MGA) for discovering observed heterogeneity (i.e., differences in relationships between variables for subgroups of the population under investigation) and deriving relevant operational results has become of great interest. However, these analyses are based exclusively on an additive sufficiency logic and do not permit researchers to test and validate hypotheses drawing on a necessity logic, the latter having been the focus of recent significant developments. Addressing this concern, the present paper offers guidelines for combining the use of Necessary Condition Analysis (NCA) and MGA performed with PLS-SEM. Taken together, these analyses can explore and improve knowledge about predefined subgroups of interest, enhance the understanding of relationships, refine the role of specific key antecedents by discovering meaningful necessary conditions, and therewith, contribute to theorizing. An empirical illustration drawing on the relationship between corporate social responsibility and customer loyalty is developed in a step-by-step fashion to provide marketing researchers with the guidelines to conduct the MGA and NCA, and finally report and interpret the results in accordance with both the sufficiency and the necessity logics. This integrative procedure contributes to the advancement of PLS-SEM applications. By delivering a better understanding of the group-specific results of a PLS-SEM–based MGA in a necessity logic, it promotes the complementary usage of sufficiency and necessity logics and therefore helps researchers to uncover novel theoretical and practical results when evaluating the data.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104018"},"PeriodicalIF":11.0,"publicationDate":"2024-09-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S096969892400314X/pdfft?md5=601b5cf2d7fa4d4dfb5b2cb255de53b0&pid=1-s2.0-S096969892400314X-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142311827","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Linking short- and long-term impacts of the government, consumers, and manufacturers on NEV sales and market share in China","authors":"Peng Jing,&nbsp;Danning Shao,&nbsp;Yaqi Liu,&nbsp;Yuexia Chen,&nbsp;Shuang Zhang","doi":"10.1016/j.jretconser.2024.104090","DOIUrl":"10.1016/j.jretconser.2024.104090","url":null,"abstract":"<div><div>The accelerated expansion of the market for new energy vehicles (NEVs) is encountering obstacles. We aim to provide empirical evidence for optimizing policies and promoting the sustainable development of NEVs. Using monthly sales and market share data of NEVs in China from 2015 to 2023, this study employs vector autoregression and vector error correction models to assess the long-term and short-term effects of factors associated with government, consumers, and manufacturers on NEV adoption. The results indicate that governments and manufacturers play a key role in NEV promotion compared with consumers While manufacturer advertising temporarily boosts NEV presence, long-term market share gains hinge on their R&amp;D. Delayed effects from consumer satisfaction highlight the need for manufacturer responsiveness. Post-subsidy, the government focus should pivot from consumer to manufacturer support. These findings have the potential to enhance our understanding of NEV development from the perspective of stakeholders and to offer valuable insights for the future development of NEVs.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104090"},"PeriodicalIF":11.0,"publicationDate":"2024-09-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142311828","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Research on the driving factors and impact mechanisms of green new quality productive forces in high-tech retail enterprises under China's Dual Carbon Goals","authors":"Jiabin Wang ,&nbsp;Li Qiao ,&nbsp;Guofen Zhu ,&nbsp;Kaisheng Di ,&nbsp;Xihui Zhang","doi":"10.1016/j.jretconser.2024.104092","DOIUrl":"10.1016/j.jretconser.2024.104092","url":null,"abstract":"<div><div>In recent years, the issue of global climate change has become increasingly severe, prompting countries worldwide to intensify their control over carbon emissions to achieve sustainable development goals. As a crucial component of the modern economy, high-tech retail enterprises significantly influence the entire industry's sustainable development through technological innovations and business models. This study focuses on Chinese high-tech retail enterprises, employing a theoretical framework grounded in Resource Dependency Theory and the dialectics of productive forces and relations from a Marxist political economy perspective, supported by Structural Equation Modeling (PLS-SEM). The study identifies the degree of green technology application, corporate environmental policy response strategies, and consumer environmental awareness and demand as mediating variables. The aim is to deeply explore the impact mechanisms driving green and new-quality productivity in Chinese high-tech retail enterprises and to provide an in-depth understanding of the sustainable development of their green and new-quality productivity. The findings indicate that external resources such as policy support, technological innovation, and market demand significantly impact the green productivity of high-tech retail enterprises. Government environmental policies and subsidy measures provide institutional safeguards and resource support for enterprises; technological innovation drives the application and efficiency improvement of green technologies; and market demand for environmentally friendly products promotes the green transformation of enterprises. The study explores how enterprises can integrate different external resources to maximize the benefits of green productivity, including formulating policy response strategies, strengthening technological innovation and R&amp;D investment, seizing market opportunities, and establishing cooperative relationships. These findings offer necessary theoretical support and practical insights into the resource dependency strategies and the mechanisms impacting the development of green productivity in high-tech retail enterprises. This study provides valuable theoretical and practical references for high-tech retail enterprises in promoting the development of green and new-quality productivity. It offers valuable suggestions and guidance for enterprise decision-making and policy formulation. By revealing the dialectical interaction between external resources and internal production relations, this study provides a systematic path analysis and strategic recommendations for achieving the Dual Carbon goals.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104092"},"PeriodicalIF":11.0,"publicationDate":"2024-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142311829","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Redefining retail catchment with mobile geolocation data: Insights from New Zealand","authors":"Yihan Guan,&nbsp;Ka Shing Cheung,&nbsp;Chung Yim Yiu","doi":"10.1016/j.jretconser.2024.104089","DOIUrl":"10.1016/j.jretconser.2024.104089","url":null,"abstract":"<div><p>This study pioneers a transformative approach to defining and measuring retail catchment areas, moving from traditional isochrone-based models to a behavioural, evidence-based framework that capitalises on mobile location data. Departing from conventional methods that rely on static geographic boundaries or potential travel times, we employ geofencing and geohash techniques to map the actual movements and behaviours of shoppers. This research offers an understanding of retail catchment areas by analysing an extensive dataset with over 117 million data points from approximately 1.6 million users in Auckland. Utilising the DBSCAN clustering algorithm and the concave hull method, we analyse and visualise the geographic extent of catchment areas based on the home-like locations of mall visitors. This refined approach enables us to deepen our comprehension of consumer travel patterns and shopping motivations, empowering retail managers to craft more targeted marketing and operational strategies. Our findings reveal marked deviations from traditionally assumed catchment boundaries, providing fresh insights into consumer behaviour and market dynamics. By redefining catchment areas to reflect actual consumer behaviour and spatial interactions, this research underscores the critical need for more data-driven approaches in the retail sector to adapt to evolving consumer preferences and behaviours.</p></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104089"},"PeriodicalIF":11.0,"publicationDate":"2024-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0969698924003850/pdfft?md5=a6d7118ef83355041c76ef00a9eafe9f&pid=1-s2.0-S0969698924003850-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142271630","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Relationships among consumer innovativeness, learning, and global product purchases: Store manager perspectives in retailing","authors":"Woo Bin Kim ,&nbsp;Changju Kim ,&nbsp;Karin Kurata","doi":"10.1016/j.jretconser.2024.104084","DOIUrl":"10.1016/j.jretconser.2024.104084","url":null,"abstract":"<div><p>Our study aims to provide a new perspective on the relationship between consumer innovativeness (i.e., social, functional, cognitive, and hedonic) and global purchases by considering consumers’ global product learning and store managers’ interactions with consumers. Using structural equation modeling on data from 500 Japanese consumers, our findings reveal that global product learning fully mediates the impact of diverse aspects of consumer innovativeness (excluding the non-significant functional sub-dimension) on consumers’ global product purchase behavior. Additionally, we highlight the critical role of store managers in influencing consumer behavior toward global products by demonstrating that store managers’ interactions with consumers strengthen the effect of consumers’ global product learning on their purchase behavior. Our results offer significant insights into the dynamics of consumer innovativeness and the impact of store managers on global product purchases, thereby filling a gap in the retailing and marketing literature.</p></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104084"},"PeriodicalIF":11.0,"publicationDate":"2024-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0969698924003801/pdfft?md5=1f38bb48930e7750ec27013a6cc9068b&pid=1-s2.0-S0969698924003801-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142271628","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}