Journal of Retailing and Consumer Services最新文献_第6页

When should sellers offer rebates for consumer reviews 卖家什么时候应该为消费者评论提供回扣

IF 13.1 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2026-03-01 Epub Date: 2025-12-18 DOI: 10.1016/j.jretconser.2025.104688

Lei Xiao , Ruixiao Dong

{"title":"When should sellers offer rebates for consumer reviews","authors":"Lei Xiao , Ruixiao Dong","doi":"10.1016/j.jretconser.2025.104688","DOIUrl":"10.1016/j.jretconser.2025.104688","url":null,"abstract":"<div><div>Online sellers often use rebates as a means of inducing consumers to share reviews of products, services and experiences so as to optimize the benefits of those reviews. There are generally two formats for the timing of rebate offers, broad and targeted, depending on whether the seller provides review-based rebates to all potential consumers up front (broad) or only to consumers who have bought the item but have not yet reviewed it (targeted). Within a Bayesian social learning framework, this paper develops game theoretical models to analyze the seller's optimal rebate provision strategy for promoting a new product. We show that with dynamic pricing policy, while broad rebate provision can incentivize early-arriving consumers to purchase, the seller incurs the wasteful expense of offering rebates to those consumers who are already actively sharing reviews. While targeted rebate cannot enhance consumer purchase utility, it is more effective at eliciting reviews from consumers who are inherently hesitant to share them. In equilibrium, the seller provides rebates only if the market contains a limited number of consumers that like to share reviews. Moreover, we show that the seller may offer rebates more proactively under targeted format when it becomes more costly for consumers to write high quality reviews. However, if review quality is influenced by consumer types, such that consumers who are more inclined to share reviews generally produce higher-quality ones than those less inclined to do so, and the seller does not require reviews to be informative for rebate redemption, the broad format consistently offers a stronger incentive for the seller to provide rebates than the targeted format. Interestingly, with a fixed pricing policy, the seller provides rebates only if the market contains more consumers who like to share reviews, which contrasts with the dynamic pricing policy.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"90 ","pages":"Article 104688"},"PeriodicalIF":13.1,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145791046","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The double-edged sword of incentivized referral: How invitation mechanisms undermine engagement in PDT-OBCs 激励转诊的双刃剑：邀请机制如何破坏PDT-OBCs的参与

IF 13.1 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2026-03-01 Epub Date: 2025-12-16 DOI: 10.1016/j.jretconser.2025.104686

Hongde Liu , Taiming Wang , Yue Xiao , Gaojie Pan

{"title":"The double-edged sword of incentivized referral: How invitation mechanisms undermine engagement in PDT-OBCs","authors":"Hongde Liu , Taiming Wang , Yue Xiao , Gaojie Pan","doi":"10.1016/j.jretconser.2025.104686","DOIUrl":"10.1016/j.jretconser.2025.104686","url":null,"abstract":"<div><div>Online Brand Communities (OBCs), a core operational model in the digital retail sector, have long been a focal point in both academia and industry due to the factors influencing user engagement. In recent years, the emergence of Private Domain Traffic-Online Brand Communities (PDT-OBCs) in China has opened up new avenues for community user growth, yet the issue of declining community user activity remains a pressing concern for the industry. To address this research gap, this study explores the differential impacts of various user acquisition sources on user engagement in PDT-OBCs Integrating cognitive dissonance theory and privacy information authentication, we adopt a mixed-method approach encompassing observational field study and laboratory experiments. Our findings reveal that users who join through the Incentivized Referral (IR) mechanism demonstrate significantly lower engagement behavior (willingness) than those who join via the Voluntary Registration (VR) mechanism. The root cause lies in the higher cognitive dissonance among IR users. Furthermore, privacy information authentication has to some extent exacerbated this cognitive dissonance, further reducing the engagement willingness of IR users. This study clarifies the intrinsic mechanism between user acquisition sources and engagement, as well as the boundary role of privacy information authentication, within the unique context of PDT-OBCs. Our findings offer practical implications for PDT-OBC retailers, including the implementation of user stratification management, the design of reasonable incentive schemes, and the development of privacy-friendly technologies to boost user engagement.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"90 ","pages":"Article 104686"},"PeriodicalIF":13.1,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145791053","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Optimal dynamic regulatory architectures for riders' non-compliant deliveries: A reputation-triggered game analysis 骑手不合规交付的最优动态监管架构：声誉触发的博弈分析

IF 13.1 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2026-03-01 Epub Date: 2025-12-27 DOI: 10.1016/j.jretconser.2025.104703

Hongyong Li , Yuxia Qiu , Jiantao Zhu

{"title":"Optimal dynamic regulatory architectures for riders' non-compliant deliveries: A reputation-triggered game analysis","authors":"Hongyong Li , Yuxia Qiu , Jiantao Zhu","doi":"10.1016/j.jretconser.2025.104703","DOIUrl":"10.1016/j.jretconser.2025.104703","url":null,"abstract":"<div><div>Quality issues in delivery services due to non-compliant behaviors by riders have infringed upon consumer rights and hindered the development of the instant delivery industry. This study develops a reputation-triggered evolutionary game between instant delivery platforms and riders, in which riders' reputation values determine the intensity of the platform's incentives and sanctions. Focusing on three governance elements commonly used in practice, commissions, penalties, and subsidies, we identify seven dynamic regulatory architectures based on whether the platform adopts a single element, a partial combination, or a full combination. The model is used to evaluate regulatory effectiveness and to determine the optimal architecture under different conditions. Findings reveal that relying solely on a subsidy-based regulatory architecture is unsustainable due to high costs, potentially leading platforms to adopt negative regulation. By reducing excess returns from non-compliant deliveries, cutting active regulatory costs, and adjusting riders' reputation values, the effectiveness of single-element and partially mixed architectures can be enhanced. A completely mixed regulatory architecture employing commissions, penalties, and subsidies concurrently is the most effective. However, fluctuations in platforms' active regulation and riders' compliance over time highlight the need for a continuous mixed regulatory approach. These findings provide decision-making insights for optimizing regulatory architectures against delivery violations from a reputation-based perspective.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"90 ","pages":"Article 104703"},"PeriodicalIF":13.1,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145840759","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Viewing inside or outside? The effect of internal detail views of food on consumer trust and purchase intention 看室内还是室外？食品内部细节观对消费者信任和购买意愿的影响

IF 13.1 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2026-03-01 Epub Date: 2025-12-27 DOI: 10.1016/j.jretconser.2025.104698

Xingyuan Wang, Zhiying Xu

{"title":"Viewing inside or outside? The effect of internal detail views of food on consumer trust and purchase intention","authors":"Xingyuan Wang, Zhiying Xu","doi":"10.1016/j.jretconser.2025.104698","DOIUrl":"10.1016/j.jretconser.2025.104698","url":null,"abstract":"<div><div>Food visual cues play a critical role in shaping consumer purchase decisions according to digital marketing research. However, limited attention has been paid to the comparative effects and underlying mechanisms of internal versus external visual perspectives. This study introduces a novel classification of food-related visual cues—internal detail views versus external overall views—and, drawing on signaling theory, investigates their effect on purchase intention, as well as the underlying mechanisms and boundary conditions. The findings of one eye-tracking study and four scenario-based experiments reveal that internal detail views (vs. external overall views) attract consumer attention more effectively and enhance perceived trust and purchase intention. Furthermore, the relationship between visual cues and purchase intention is mediated by perceived trust. The results indicate that the effect of visual cues on perceived trust is moderated by consumer thinking styles and perceived complexity. By proposing a new classification of visual cues for food products from internal and external perspectives, this research uncovers the underlying mechanisms and contextual boundaries through which visual cues influence consumer behavior. The findings enrich the literature on food visual marketing and consumer decision-making while providing practical implications for online food marketing strategies.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"90 ","pages":"Article 104698"},"PeriodicalIF":13.1,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145840761","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

When robots fail: Dual pathways of employee appraisals in hospitality 当机器人失败时：酒店业员工评估的双重途径

IF 13.1 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2026-03-01 Epub Date: 2025-12-26 DOI: 10.1016/j.jretconser.2025.104706

Taeshik Gong , Yu-Shan (Sandy) Huang

{"title":"When robots fail: Dual pathways of employee appraisals in hospitality","authors":"Taeshik Gong , Yu-Shan (Sandy) Huang","doi":"10.1016/j.jretconser.2025.104706","DOIUrl":"10.1016/j.jretconser.2025.104706","url":null,"abstract":"<div><div>AI-enabled service technologies are increasingly deployed in hospitality and other customer-facing industries, yet failures of these systems create not only customer dissatisfaction but also significant challenges for employees. This research develops and tests a dual-pathway framework to explain how employees interpret and respond to AI service failures. Drawing on cognitive appraisal theory and the challenge–hindrance framework, we propose that failures are simultaneously appraised as challenges, which foster problem-solving, and as hindrances, which foster cynicism. Across three complementary studies, we provide cumulative evidence for these mechanisms. Study 1 employed a laboratory experiment with hospitality employees (N = 120), who viewed video vignettes of a humanoid robot performing successfully or failing, after which they completed validated scales of challenge and hindrance appraisals. Study 2 used an online scenario experiment with hospitality employees (N = 200), where participants read service failure or success scenarios and responded to multi-item measures of appraisals, problem-solving, and cynicism. Study 3 surveyed frontline hotel employees (N = 262) in East Asia, collecting self-reported data on the frequency and severity of AI service failures and employees' appraisals and behaviors, along with validated measures of technology self-efficacy and job autonomy. Taken together, the findings demonstrate that AI service failures simultaneously stimulate constructive engagement and destructive withdrawal, depending on employees’ appraisals and resources. This study extends service failure research beyond its customer-centric tradition and highlights actionable levers for managing employee responses in AI-mediated service ecosystems.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"90 ","pages":"Article 104706"},"PeriodicalIF":13.1,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145840762","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Mirroring desire: Narcissism, psychological ownership, and purchase intentions for self-replicated sex robots 镜像欲望：自恋、心理所有权和购买自我复制性爱机器人的意图

IF 13.1 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2026-03-01 Epub Date: 2025-12-10 DOI: 10.1016/j.jretconser.2025.104674

Amit Mahimkar

{"title":"Mirroring desire: Narcissism, psychological ownership, and purchase intentions for self-replicated sex robots","authors":"Amit Mahimkar","doi":"10.1016/j.jretconser.2025.104674","DOIUrl":"10.1016/j.jretconser.2025.104674","url":null,"abstract":"<div><div>Self-replicating technologies are reshaping how consumers engage with technologically constructed versions of the self. Yet little is known about the psychological processes that motivate adoption of devices modeled after one's own likeness. Addressing this gap, the present study investigates how narcissistic autosexuals, individuals sexually attracted to themselves, form intentions to purchase self-replicated sex robots, a context that illuminates broader identity-based consumption dynamics. Drawing on symbolic self-completion theory, a moderated mediation model was developed in which narcissism predicts purchase intentions directly and indirectly through psychological ownership, with self-concept clarity proposed as a boundary condition. Survey data from 406 self-identified autosexuals provided full support for the model. Narcissism increased purchase intentions and strengthened psychological ownership of the self-replicated robot. Psychological ownership, in turn, predicted purchase intentions, mediating the narcissism–intention link. Self-concept clarity weakened all direct effects: when clarity was high, narcissism exerted little influence on ownership or purchase intentions; when clarity was low, all pathways intensified. The indirect effect was strongest among individuals with the least defined self-views. The study contributes a novel examination of autosexual consumers—an understudied identity segment—and extends symbolic self-completion theory by showing that identity symbols can be psychologically fused with the self even prior to purchase, and that this fusion depends on the coherence of one's self-definition. Managerially, the findings inform identity-driven strategies for hyper-personalized technologies, and socially, they highlight emerging ethical concerns related to self-objectification, relational distortion, and consumer vulnerability.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"90 ","pages":"Article 104674"},"PeriodicalIF":13.1,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145738240","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Exploring passenger perceptions of services and sustainability via online review analytics for airport assessing and diagnosing 通过机场评估和诊断的在线评论分析，探索乘客对服务和可持续性的看法

IF 13.1 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2026-03-01 Epub Date: 2025-12-04 DOI: 10.1016/j.jretconser.2025.104664

Yu-Hsiang Hsiao, Bing-Xun Li

{"title":"Exploring passenger perceptions of services and sustainability via online review analytics for airport assessing and diagnosing","authors":"Yu-Hsiang Hsiao, Bing-Xun Li","doi":"10.1016/j.jretconser.2025.104664","DOIUrl":"10.1016/j.jretconser.2025.104664","url":null,"abstract":"<div><div>This study investigates passengers' perceptions of airport service quality and sustainability by analyzing user-generated online reviews. By applying topic modeling and semantic embeddings, the research quantifies passenger concerns and sentiments toward both traditional service aspects and sustainability-related features. The analysis covers 102 hub airports using reviews collected from the Skytrax website, enabling a comprehensive comparison across airports and an in-depth evaluation of individual performance. A diagnostic framework is developed to assess each airport's relative standing on service and sustainability dimensions, taking into account both internal performance and external competitiveness. The study further classifies service attributes into reverse, must-be, or attractive types through correlation analysis with passenger ratings, offering clear prioritization strategies for airport managers. Taoyuan International Airport is presented as a case study to demonstrate how the proposed approach supports actionable service diagnosis and benchmarking. The results reveal practical insights into how airports can better align service improvement efforts with passengers' expectations, particularly as sustainability becomes a more salient component of service perception. This research contributes to service quality management by offering a scalable and data-driven methodology for extracting customer insights, guiding airport service innovation and performance enhancement in a competitive and sustainability-conscious environment.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"90 ","pages":"Article 104664"},"PeriodicalIF":13.1,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145685976","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

From emotional arousal to diminished cognitive control: How configurations of beauty streamer characteristics shape consumer impulse buying 从情绪唤起到认知控制减弱：美丽流光特征的配置如何影响消费者的冲动购买

IF 13.1 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2026-03-01 Epub Date: 2026-01-06 DOI: 10.1016/j.jretconser.2025.104713

Hongbo Jiang , Jiaming Zeng , Jiewei Cai

{"title":"From emotional arousal to diminished cognitive control: How configurations of beauty streamer characteristics shape consumer impulse buying","authors":"Hongbo Jiang , Jiaming Zeng , Jiewei Cai","doi":"10.1016/j.jretconser.2025.104713","DOIUrl":"10.1016/j.jretconser.2025.104713","url":null,"abstract":"<div><div>In live streaming e-commerce, streamer characteristics represent a key external stimulus that shapes consumers’ impulse buying. Prior research has predominantly examined the effects of isolated streamer characteristics on impulse buying. However, limited attention has been paid to how configurations of streamer characteristics jointly stimulate the psychological mechanisms that underlie impulse buying. To address this gap, this study develops an integrated framework grounded in the Stimulus-Organism-Response (S-O-R) model and dual-system theory. Drawing on survey data from 325 consumers, fuzzy-set qualitative comparative analysis (fsQCA) is employed to identify configurations of beauty streamer characteristics that elicit consumer emotional arousal and diminished cognitive control. Partial least squares structural equation modeling (PLS-SEM) is subsequently employed to examine the relationships between these configurations, emotional arousal, diminished cognitive control, and impulse buying. The results indicate that no single streamer characteristic constitutes a necessary condition for high emotional arousal or diminished cognitive control. Instead, three distinct configurations lead to high emotional arousal (Expert type, Entertainment type, and Basic type), and three configurations lead to high diminished cognitive control (Expert type, Comprehensive type, and Basic type). Emotional arousal and diminished cognitive control are key factors influencing impulse buying. Higher emotional arousal is also associated with greater diminution of cognitive control. Furthermore, beauty streamers of the Expert, Entertainment, and Basic types are crucial in eliciting consumer emotional arousal. These findings provide useful managerial guidance for beauty streamers, beauty brands and merchants, as well as for platform operations.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"90 ","pages":"Article 104713"},"PeriodicalIF":13.1,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145925589","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

AI-augmented Co-creation via social media posts and consumer identity formation: The interplay of interaction orientation, empowerment, creativity, and willingness 通过社交媒体帖子和消费者身份形成的共同创造：互动导向、授权、创造力和意愿的相互作用

IF 13.1 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2026-03-01 Epub Date: 2026-01-01 DOI: 10.1016/j.jretconser.2025.104718

Chi-Yao Peng, Muhammad Dliya'ul Haq

{"title":"AI-augmented Co-creation via social media posts and consumer identity formation: The interplay of interaction orientation, empowerment, creativity, and willingness","authors":"Chi-Yao Peng, Muhammad Dliya'ul Haq","doi":"10.1016/j.jretconser.2025.104718","DOIUrl":"10.1016/j.jretconser.2025.104718","url":null,"abstract":"<div><div>The rapid integration of artificial intelligence (AI) into consumer co-creation initiatives is transforming how individuals engage with brands and perceive the value of their collaborative experiences. While prior research has highlighted AI's potential to enhance efficiency and novelty, little is known about how human–AI versus human-only collaboration, when communicated through social media co-creation posts, shapes consumer perceptions and how these perceptions evolve into role identities. Drawing on self-determination theory, service-dominant logic, and role identity perspectives, this study uses a 2 × 2 online experiment (N = 411) in which participants viewed social media-based posts from a fictional sneaker brand that highlighted the co-creation agent cue (Human vs. Human + AI) and interaction orientation (Transactional vs. Relational). We examine how the highlighted co-creation agent cue and interaction orientation in these posts shape perceived digital empowerment and creativity, and how these perceptions translate into willingness to co-create and co-creation role identity. Results from multivariate analysis of variance (MANOVA) and structural equation modeling (SEM) reveal that posts highlighting Human + AI collaboration enhance empowerment and creativity relative to Human-only, with relational framing further amplifying this effect. The results further show that perceived creativity is a stronger driver of willingness to co-create than empowerment. That willingness, in turn, serves as a central mechanism linking these perceptions to a co-creator role identity. Collectively, these findings advance understanding of AI-augmented co-creation by uncovering dual psychological mechanisms and identity pathways, and offer insights for firms on how to design engagement strategies that highlight AI-augmented co-creation to generate participation and strengthen consumer–brand relationships.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"90 ","pages":"Article 104718"},"PeriodicalIF":13.1,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145883972","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Enhancing perceived legitimacy to increase VR museum revisits: Based on the DAST framework 增强感知合法性以增加VR博物馆参观：基于DAST框架

IF 13.1 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2026-03-01 Epub Date: 2025-12-29 DOI: 10.1016/j.jretconser.2025.104701

Wang Yedi , Zhu Jiaji , Yan Qing

{"title":"Enhancing perceived legitimacy to increase VR museum revisits: Based on the DAST framework","authors":"Wang Yedi , Zhu Jiaji , Yan Qing","doi":"10.1016/j.jretconser.2025.104701","DOIUrl":"10.1016/j.jretconser.2025.104701","url":null,"abstract":"<div><div>Although the application of virtual reality (VR) in tourism has shown exponential growth, existing research primarily explores the benefits of VR technology in tourism from immersion, interactivity, and social presence. Designing virtual tourism products from the perspective of perceived legitimacy is an important but underexplored topic in current research. Based on the DAST framework and the theory of legitimacy, this study, taking the VR museum as an example, investigates the impact of the behavior of other visitors on the focal visitor's intention to revisit and the underlying mechanisms. The findings from a pilot experiment and two between-subjects experiments indicate that the behavior of “viewing exhibits” can enhance the focal visitor's revisit intention through perceived legitimacy compared to the behavior of “talking with each other”. Furthermore, day-night conditions not only play a moderating role in the relationship between the behavior of other visitors and the focal visitor's revisit intention, but also moderate the mediation of perceived legitimacy. This study offers practical insights for designing and optimizing VR museums, with significant application value in enhancing perceived legitimacy and revisit intention.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"90 ","pages":"Article 104701"},"PeriodicalIF":13.1,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145883968","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0