{"title":"Promised hassle time management in online retailing with fraudulent and regretful customers","authors":"Rahul Kanyal, Sabyasachi Patra","doi":"10.1016/j.jretconser.2024.104100","DOIUrl":"10.1016/j.jretconser.2024.104100","url":null,"abstract":"<div><div>Fraudulent customer return behavior, called “wardrobing,” incurs significant product return costs for online retailers. However, customers can also behave regretfully in online retailing, causing high product return costs. Consequently, we explore the combined effect of fraudulent and regretful customers in product returns. Research suggests implementing restrictive return policies to curb huge return costs due to fraudulent and regretful customer behaviors. One of the ways to implement a restrictive policy is by introducing hassle time. Consequently, retailers commit promised hassle times to customers, during which the retailers can approve the product returns and issue refunds. As a result, we determine how an online retailer can respond to regretful and fraudulent customers through promised hassle time while considering the stochastic nature of hassle time. In some situations, an online retailer might know that hassle time follows a specific probability distribution; in others, a retailer might not know the distribution. Therefore, we determine the optimal promised hassle time an online retailer must promise to regretful and fraudulent customers in each situation. For the first situation, we determine that a specific ratio, which we call the customer ratio, determines how the optimal promised hassle time changes with customers' fraud and regret levels. If the customer ratio is one, the optimal promised hassle time does not change; if it is greater than one, the optimal promised hassle time increases; and if it is less than one, the optimal promised hassle time decreases, with an increase in fraud and a decrease in regret levels. For the second situation, we propose a novel decision-making tool for online retailers, enabling them to optimize the promised hassle time. Finally, we generalize the results of our study to order cancellations with regretful customers, and shared mobility services.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104100"},"PeriodicalIF":11.0,"publicationDate":"2024-10-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142418217","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Sustainable digital fashion in a metaverse ecosystem","authors":"Baogui Xin , Yaping Song , Hui Tan , Wei Peng","doi":"10.1016/j.jretconser.2024.104099","DOIUrl":"10.1016/j.jretconser.2024.104099","url":null,"abstract":"<div><div>The fashion industry ranks among the top polluters globally, yet the emergence of virtual worlds offers a chance for brands to switch to digital clothing as a greener option. This research explores whether the metaverse can enhance sustainability in fashion or worsen environmental issues, especially those linked to non-fungible tokens (NFTs). We introduce a game theory model to analyze the strategic dynamics between brand manufacturers and digital fashion platforms, factoring in platforms' abilities to reduce emissions. The model uncovers how these uncertainties influence pricing, investment, and performance outcomes. Our analysis is supported by a case study on DressX, a prominent digital fashion platform, showing that digital fashion brings technological innovation and environmental advantages. Platforms with greater emission reduction capacities and their collaborators witness increased revenues. However, information asymmetry complicates strategic decision-making, and the environmental implications of digital technologies underpinning the metaverse remain a critical concern. Platforms with advanced capabilities gain a competitive edge by managing costs effectively, whereas manufacturers profit at the platforms' expense. However, there is a strategic equilibrium that benefits both sides. Our study indicates that maximizing the environmental benefits of digital fashion demands responsible actions from all stakeholders, including careful technology selection, clear communication of capabilities, cost management, and strategic cooperation. Our game theory approach, combined with a real-world case study, provides a unique perspective on the strategic and environmental dynamics of digital fashion in the metaverse, contributing to the growing body of literature on sustainable fashion and digital ecosystems.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104099"},"PeriodicalIF":11.0,"publicationDate":"2024-10-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142418215","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Bridging the gap: Exploring the nexus of service robot personalization, customer identification, and citizenship behaviors","authors":"Taeshik Gong","doi":"10.1016/j.jretconser.2024.104105","DOIUrl":"10.1016/j.jretconser.2024.104105","url":null,"abstract":"<div><div>This study explores the multifaceted impact of service robot personalization on customer citizenship behavior, integrating cognitive and affective identification as serial mediators. Leveraging social identity theory, this study examines the intricate psychological processes underlying human-robot interactions. Additionally, the study introduces customer technology readiness as a moderator, acknowledging individual differences in responses to personalization. Results indicate that personalization positively influences alignment perception and identification, subsequently fostering customer citizenship behavior. Furthermore, technology readiness enhances these relationships, emphasizing the need for tailored strategies based on customers' technological predispositions. This research contributes a nuanced understanding of service robot interactions, guiding businesses in strategically deploying personalized interventions to align with diverse customer expectations and preferences.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104105"},"PeriodicalIF":11.0,"publicationDate":"2024-10-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142418799","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"How language arousal affects purchase intentions in online retailing? The role of virtual versus human influencers, language typicality, and trust","authors":"Bin Wang , Yao Han , Jay Kandampully , Xiaoli Lu","doi":"10.1016/j.jretconser.2024.104106","DOIUrl":"10.1016/j.jretconser.2024.104106","url":null,"abstract":"<div><div>Despite the growing popularity of adopting various language strategies to boost business in online retailing and livestreaming, the effectiveness of such strategies employed by different (virtual vs. human) influencers is still unclear. This work examines how language arousal (high vs. low) interacts with influencer type (virtual vs. human) to impact consumer responses. With two scenario-based experiments, this research demonstrates that for virtual influencers, using high- (vs. low-) arousal language leads to stronger purchase intentions, whereas for human influencers, using high- (vs. low-) arousal language results in weaker purchase intentions. We also uncover a novel mechanism that language typicality and trust mediate this interaction effect in a serial manner. The theoretical and practical implications are also discussed.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104106"},"PeriodicalIF":11.0,"publicationDate":"2024-10-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142418216","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"How loud is consumer voice in product deletion decisions? Retail analytic insights","authors":"Qingyun Zhu , Yiru Wang , Xun Xu , Joseph Sarkis","doi":"10.1016/j.jretconser.2024.104110","DOIUrl":"10.1016/j.jretconser.2024.104110","url":null,"abstract":"<div><div>This study examines the role of online consumer reviews in product deletion decisions. Building upon product portfolio management theory and the signaling theory, we integrate <em>consumer voice</em>, represented by online consumer review behavior into <em>organizational voice</em>—strategic product deletion decision-making. We empirically evaluated the relationship between online consumer reviews and organizational product deletion decisions using text mining and logistic regression models. The results indicate consumer online review characteristics are significant factors for product deletion decisions. Findings suggest that products with lower review attribute ratings, or those with textual review content less pertinent to the core performance attributes, are more likely to be deleted. The linguistic retail analytic characteristics of online reviews also provide insights for product deletion decisions. Products with reviews having higher subjectivity, shorter length, and lower readability are more likely to be deleted. Pre-purchase consumer voice—the perceived helpfulness or unhelpfulness of online reviews also impacts product deletion decisions. A general conclusion is that online reviews can provide important retail analytics for smarter retail operations planning at the strategic and tactical levels when it comes to product planning and portfolio management through product deletion.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104110"},"PeriodicalIF":11.0,"publicationDate":"2024-10-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142418214","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Optimizing consumer engagement and repurchase intentions: The role of strategic post-purchase communication","authors":"Prince Owusu , Zhiwen Li , Akoto Yaw Omari-Sasu","doi":"10.1016/j.jretconser.2024.104095","DOIUrl":"10.1016/j.jretconser.2024.104095","url":null,"abstract":"<div><div>The identity-based motivation theory has been used to explain how a person's identity influences his behavior. Through three different studies, we apply the identity-based motivation theory to explore how post-purchase messages aligned with consumers' identities affect their consumer engagement, satisfaction, and repurchase intentions. Focusing on online consumers, the ANCOVA analysis across these studies demonstrates that post-purchase messages enhancing consumer self-image lead to higher repurchase intentions, satisfaction, and engagement compared to product-focused messages. The moderation analysis demonstrated that, as consumer emotional uncertainties increases, there is a stronger response to self-image oriented post-purchase messages in terms of consumer repurchase intentions, engagement and satisfaction. The study further conduct a causal mediation analysis using the Quasi-Bayesian bootstrapping method to examine the indirect effect of post-purchase message on repurchase intentions through consumer satisfaction and engagement. These findings contribute to the self-signalling theory and information richness theory, offering valuable insights for retailers and platform owners on crafting effective post-purchase communications.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104095"},"PeriodicalIF":11.0,"publicationDate":"2024-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142418794","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Rong Cao , Mingyue Yue , Jianuo Yu, Feng Wang, Ping Li
{"title":"Impact of death-related media information on the effectiveness of in-feed advertising: A compensatory consumption perspective","authors":"Rong Cao , Mingyue Yue , Jianuo Yu, Feng Wang, Ping Li","doi":"10.1016/j.jretconser.2024.104098","DOIUrl":"10.1016/j.jretconser.2024.104098","url":null,"abstract":"<div><div>With the increasing availability of news related to unexpected and catastrophic events, such as public health issues, natural disasters, murder cases, and terrorist attacks, the coexistence of death-related media information and commercial advertising has become prevalent in media platforms. This study is to clarify whether, when, and why death-related media information impacts the effectiveness of in-feed advertising. We conducted a field study along with three laboratory experiments. Results indicated that users are more likely to click in-feed advertising when it was exposed to death-related information compared to information unrelated to death. Moreover, this positive effect would be amplified when the ads framing is loss (vs. gain) or the ads image brightness is high (vs. low). The findings not only enrich literature on death-related information but also contributes to practice regarding how to improve the effectiveness of in-feed advertising.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104098"},"PeriodicalIF":11.0,"publicationDate":"2024-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142418797","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The role of micro-franchising in supporting women retailers in the energy sector in sub-Saharan Africa: The case of the Mivo Energie network in Togo","authors":"Komlanvi Elom Gbetchi , Rozenn Perrigot","doi":"10.1016/j.jretconser.2024.104091","DOIUrl":"10.1016/j.jretconser.2024.104091","url":null,"abstract":"<div><div>Women entrepreneurs in developing countries are essential to the success of sustainability development programs. However, as retailers, these women face difficulties that often prevent them from being real players in these programs. Based on a case study of <em>Mivo Energie</em> which distributes energy products in Togo and 26 interviews with staff at the headquarters and women micro-franchisees, this article highlights how micro-franchising supports women retailers in Africa by providing them with know-how, a brand, assistance, human relationships and shared values. This research contributes to the literature on women's retailing in developing countries and to the practice of micro-franchising.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104091"},"PeriodicalIF":11.0,"publicationDate":"2024-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142418218","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Explanation of time perspectives in adopting AI service robots under different service settings","authors":"Simon Dang , Sara Quach , Robin E. Roberts","doi":"10.1016/j.jretconser.2024.104109","DOIUrl":"10.1016/j.jretconser.2024.104109","url":null,"abstract":"<div><div>This study bridges a gap in AI acceptance literature by integrating Time Perspective Theory with the Technology Acceptance Model by examining how time orientations influence AI acceptance in various service settings. The results show that past-positive, present-hedonistic, and future time perspectives impact individuals' privacy concerns and their recognition of AI's utilitarian and hedonic benefits. Conversely, past-negative and present-fatalistic perspectives show negligible effects. The study highlights distinct patterns in credence versus experience services, with future-oriented and present-hedonistic individuals favoring AI's benefits in hospitals over restaurants, and past-positive individuals valuing hedonic benefits more in restaurant settings. These orientations affect perceived usefulness and ease of use, with privacy concerns significantly influencing ease of use. The findings offer significant theoretical and practical implications, underscoring the nuanced role of time perspectives in AI service robot acceptance across different environments.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104109"},"PeriodicalIF":11.0,"publicationDate":"2024-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142418795","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Retail franchise ecosystem dynamics: Insights from countries of varied development levels","authors":"Dianne H.B. Welsh , Cintya Lanchimba , Madeleine Bausch","doi":"10.1016/j.jretconser.2024.104096","DOIUrl":"10.1016/j.jretconser.2024.104096","url":null,"abstract":"<div><div>This study explores the influence of entrepreneurial ecosystems on international franchise expansion. We understand franchising as a part of retailing and reflect on various country-level factors that impact the international franchise growth in 52 developed and emerging markets. We classify developed and emerging markets based on the Human Development Index (HDI). Employing an entrepreneurial ecosystem framework initially applied to new business growth in cities, we investigate how cultural, institutional, economic, and infrastructure factors affect franchise growth. Our findings indicate that well-developed infrastructure, economic freedom, and supportive laws contribute to franchise expansion, while locations with high crime rates are less attractive to franchise expansion. Surprisingly, increased internet access or higher spending on research and development does not consistently further franchise expansion. Countries with higher levels of human development tend to have franchises that are expand more rapidly. However, we found little difference between countries with very high development and those with high development standards. This study helps us understand what makes franchise business expansion work and how they can succeed in different countries. Implications for businesses and governments looking to support franchise growth are explained. Finally, the results reflect the importance of understanding the unique dynamics of emerging markets and offers actionable insights for businesses and policymakers aiming to foster retail ecosystems and franchise on these specific markets entrepreneurship globally.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104096"},"PeriodicalIF":11.0,"publicationDate":"2024-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142418796","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}