Journal of Retailing and Consumer Services最新文献_第4页

“From expectations to frustrations”: Dissecting negative experiences to understand negative word-of-mouth in online grocery services

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2025-01-04 DOI: 10.1016/j.jretconser.2024.104221

Sk Abu Khalek , Debasmita Dey , Anirban Chakraborty , Tamal Samanta

引用次数: 0

How to introduce? The effects of new product preannouncement content on consumer engagements in enterprise social media

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2025-01-03 DOI: 10.1016/j.jretconser.2024.104213

Man Chen , Xiaofei Zhang , Feng Wang

引用次数: 0

The retail strategies of luxury fashion firms in the metaverse: Enhancing brand experiences

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2025-01-03 DOI: 10.1016/j.jretconser.2024.104202

Lala Hu , Mirko Olivieri , Marta Giovannetti , Elena Cedrola

引用次数: 0

Platforms empower: Mining online reviews for supporting consumers decisions

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2024-12-30 DOI: 10.1016/j.jretconser.2024.104214

Peng Wu , Shiyong Sun , Ligang Zhou , Yao Yao , Muhammet Deveci

{"title":"Platforms empower: Mining online reviews for supporting consumers decisions","authors":"Peng Wu , Shiyong Sun , Ligang Zhou , Yao Yao , Muhammet Deveci","doi":"10.1016/j.jretconser.2024.104214","DOIUrl":"10.1016/j.jretconser.2024.104214","url":null,"abstract":"<div><div>With the progress of information technology, various platforms have emerged and rapidly developed. In product recommendation platforms, online reviews generated by consumers, as a key source of information, exert a substantial influence on purchasing decisions made by consumers. Although prior research has made some progress in this field, there is still a lack of exploration on the types of reviews information, the sentiment tendencies, and consumer decision-making behavior. Guided by text mining techniques and behavioral decision theory, this paper develops a heterogeneous data-driven decision-support model to more comprehensively extract information from online reviews and gain insights into consumer purchasing behavior. To handle the heterogeneity of online reviews, sentiment analysis is conducted to convert unstructured text data into sentiment values with structurization. Thereafter, a three-stage heterogeneous data aggregation framework is developed to define overall evaluation by fusing unstructured text reviews and structured star ratings. After defining a new attribute called word-of-mouth effect (WoME) based on interactive behavior data (such as views, likes and replies), we present a product ranking method by integrating regret theory and the logarithmic TODIM (LogTODIM) method. Furthermore, a case study is presented that evaluates the ranking of new energy vehicles (NEVs) on the Autohome platform, thereby verifying the feasibility of the proposed model.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"84 ","pages":"Article 104214"},"PeriodicalIF":11.0,"publicationDate":"2024-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143171337","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

When peripheral route meets central route: An elaboration likelihood model of sales performance in live commerce

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2024-12-30 DOI: 10.1016/j.jretconser.2024.104218

Qian Wang , Xinlin Yao , Xixi Li , Xiangbin Yan , Ruihao Li

{"title":"When peripheral route meets central route: An elaboration likelihood model of sales performance in live commerce","authors":"Qian Wang , Xinlin Yao , Xixi Li , Xiangbin Yan , Ruihao Li","doi":"10.1016/j.jretconser.2024.104218","DOIUrl":"10.1016/j.jretconser.2024.104218","url":null,"abstract":"<div><div>Live commerce allows streamers as sellers to show their products in vivid ways and interact with consumers in real time. However, few studies have investigated how peripheral social cues from both streamers and viewers interfere with the central information of products and impact live commerce sales. Based on the elaboration likelihood model, our study examines how central route factors relating to products (i.e., products' live demonstration, products' web information, products' brand popularity, and products' price discount) and peripheral route factors relating to streamers as well as viewers (i.e., streamers' social capital and viewers' engagement) affect sales performance in live commerce. We collect data from the largest Chinese live commerce platform - Taobao Live platform. We adopt econometric methods to analyze the obtained data of 34,925 product sales records of 373 live shows. Our results indicate that product information as the central route and streamers' social capital and viewers' engagement as the peripheral route respectively contribute to live commerce sales performance. In addition, we discover that peripheral route factors interact with central route factors. Specifically, streamers' social capital strengthens the positive impact of live demonstration on live sales but attenuates the influence of web information on live sales; viewers’ engagement also reinforces the positive effect of brand popularity on live sales. Our research provides insights into how the three core elements of products, streamers, and viewers individually and jointly affect live commerce sales, and enrich the elaboration likelihood model in the live commerce setting. Our findings also offer managerial implications for platform managers and streamers.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"84 ","pages":"Article 104218"},"PeriodicalIF":11.0,"publicationDate":"2024-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143170830","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Key determinants of purchase intentions for geographical indication agricultural products: A hybrid PLS-SEM and ANN approach

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2024-12-30 DOI: 10.1016/j.jretconser.2024.104209

Zhe Lv

{"title":"Key determinants of purchase intentions for geographical indication agricultural products: A hybrid PLS-SEM and ANN approach","authors":"Zhe Lv","doi":"10.1016/j.jretconser.2024.104209","DOIUrl":"10.1016/j.jretconser.2024.104209","url":null,"abstract":"<div><div>In recent years, the sales of Geographical Indication agricultural products (GI agri-products) have increased annually, yet various aspects of their perceived value remain inadequately defined. This study reconstructs the perceived value model for GI agri-products based on their unique regional attributes, while also integrating the Theory of Planned Behavior (TPB). Aims to delve into these factors to clarify how GI products attract consumers and influence their purchase decisions. A mixed-method approach was employed, combining PLS-SEM and Artificial Neural Networks (ANN) to analyze data collected from 358 consumers in the Chinese market. Notably, ANN complements SEM by addressing its limitations in capturing nonlinear relationships. Results indicate that perceived value is the primary driver of purchase intentions, followed by attitude and perceived behavioral control, with subjective norms having a lesser yet still significant impact. These insights provide valuable implications for marketing strategies, assisting stakeholders in effectively promoting GI agri-products. By enhancing consumers' experiences of the non-functional value of GI agri-products, marketing efforts for these products can be more effectively realized.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"84 ","pages":"Article 104209"},"PeriodicalIF":11.0,"publicationDate":"2024-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143171336","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

More than enough is too much: Curvilinear relationship between anchor body movements and sales in live streaming e-commerce

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2024-12-30 DOI: 10.1016/j.jretconser.2024.104211

Yang Yang, Jichang Zhao, Yashuai Li

{"title":"More than enough is too much: Curvilinear relationship between anchor body movements and sales in live streaming e-commerce","authors":"Yang Yang, Jichang Zhao, Yashuai Li","doi":"10.1016/j.jretconser.2024.104211","DOIUrl":"10.1016/j.jretconser.2024.104211","url":null,"abstract":"<div><div>Anchors promote sales by communicating product information through multimedia channels in live streaming e-commerce (LSE). This study focuses on how anchor nonverbal behaviors influence the sales during the LSE. Specifically, the curvilinear effect of anchor body movements on customer purchase, and the moderating effects are hypothesized from the perspective of information overload. 9,641 product pitches of live videos from Douyin are sampled for regression. A deep learning model is leveraged to measure the extent of the anchor body movements. The empirical evidence on Tobit model with anchor and day fixed effects indicates that the extent of anchor body movements, as an indicator of information density, has a significant inverted U-shaped effect on sales. And this curvilinear relationship remains consistent across different time periods. Moreover, a comprehensive set of conditions adjusting the information overload in LSE context are revealed. Specifically, the initial audience size, introduction duration, and product price, in relation to information source, information quantity, and task complexity respectively, moderate the curvilinear effect of anchor body movements on sales. A subsequent analysis with action clustering further explains this curvilinear effect in terms of specific action segments. Representative actions that enhance or impair sales are found. This study provides insights regarding nonverbal behaviors of anchors in LSE, uncovering the impact of information overload in this multimedia context. Situational practical implications are offered to enhance the performance of the anchors and promote the sales.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"84 ","pages":"Article 104211"},"PeriodicalIF":11.0,"publicationDate":"2024-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143170825","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Exploring the moderating role of ethics position between community commitment and oppositional loyalty in Huawei's brand communities

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2024-12-29 DOI: 10.1016/j.jretconser.2024.104212

Guo Cheng , Wenjie Li , Dongyang Si , Dalin Li , Xiaoyun Han

{"title":"Exploring the moderating role of ethics position between community commitment and oppositional loyalty in Huawei's brand communities","authors":"Guo Cheng , Wenjie Li , Dongyang Si , Dalin Li , Xiaoyun Han","doi":"10.1016/j.jretconser.2024.104212","DOIUrl":"10.1016/j.jretconser.2024.104212","url":null,"abstract":"<div><div>The management of brand communities is increasingly challenged by oppositional loyalty. This study aims to investigate how community commitment influences oppositional loyalty behaviors and assess the moderating role of ethics position in these relationships. To explore this issue comprehensively, we classify oppositional behaviors into two categories: positive behaviors, such as willingness to pay more (WTP) and brand love, and negative behaviors, which include schadenfreude and anti-brand actions. We used structural equation modeling to analyze data from 461 active participants in Huawei's smartphone communities. The findings show that community commitment significantly influences four aspects of oppositional loyalty. An elevated ethics position strengthens the link between community commitment and both WTP and brand love while weakening the association between community commitment and anti-brand actions. The results highlight the critical role of the ethics position in mitigating negative oppositional behaviors and enhancing positive loyalty outcomes. This research advances the theoretical understanding of ethical marketing and oppositional loyalty, providing actionable insights for fostering healthier brand community dynamics in virtual environments.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"84 ","pages":"Article 104212"},"PeriodicalIF":11.0,"publicationDate":"2024-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143171335","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Algorithm-based augmented reality increases website visit duration and total online purchase amount: Role of mindfulness

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2024-12-28 DOI: 10.1016/j.jretconser.2024.104201

Tseng-Lung Huang , Ben S. Liu

引用次数: 0

Digitally empowered green public services in environmentally vulnerable areas: Insights from SEM-ANN analysis

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2024-12-28 DOI: 10.1016/j.jretconser.2024.104216

Tian Sun , Kaisheng Di , Jin Hu , Qiumei Shi , Muhammad Irfan

{"title":"Digitally empowered green public services in environmentally vulnerable areas: Insights from SEM-ANN analysis","authors":"Tian Sun , Kaisheng Di , Jin Hu , Qiumei Shi , Muhammad Irfan","doi":"10.1016/j.jretconser.2024.104216","DOIUrl":"10.1016/j.jretconser.2024.104216","url":null,"abstract":"<div><div>In the context of environmentally fragile areas in China, this study employs Partial Least Squares Structural Equation Modeling (PLS-SEM) based on the Technology Acceptance Model (TAM) and Social Cognitive Theory (SCT), integrating Observational Learning and Self-Efficacy as mediator variables. Using SEM and Artificial Neural Network (ANN) cross-analysis, the research delves into how digital empowerment impacts the sustainable development of green public services. Empirical evidence suggests that green public services' perceived usefulness and ease of use substantially impact residents' intentions to adopt them, influencing their actual usage behaviour. The adoption process is significantly influenced by social influence, highlighting the importance of social networks and collective cognition. Conversely, self-efficacy partially inhibits the willingness to adopt digital empowerment, suggesting the necessity to address users' risk perceptions. This study provides theoretical insights into the dynamics of digitally enabled green public services. It offers practical implications for policymakers aiming to enhance environmental quality and sustainable development in vulnerable regions.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"84 ","pages":"Article 104216"},"PeriodicalIF":11.0,"publicationDate":"2024-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143171330","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0