Jungkeun Kim , Areum Cho , Daniel Chaein Lee , Jooyoung Park , Aekyoung Kim , Jihoon Jhang , Changju Kim
{"title":"Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: The role of perceived authenticity","authors":"Jungkeun Kim , Areum Cho , Daniel Chaein Lee , Jooyoung Park , Aekyoung Kim , Jihoon Jhang , Changju Kim","doi":"10.1016/j.jretconser.2024.104131","DOIUrl":"10.1016/j.jretconser.2024.104131","url":null,"abstract":"<div><div>Non-fungible tokens (NFTs) are increasingly used to safeguard luxury products from counterfeits. Despite their increasing adoption, limited research has investigated how brands should communicate the use of NFTs—a novel and complex concept for consumers to comprehend—to maximize their benefits. This research aims to examine this gap by highlighting that the ease of visualization is critical for effective communication. Study 1A demonstrated that consumers prefer a visualized NFT to a non-visualized one for authenticating a luxury product. Study 1B further demonstrated that consumers place greater trust in a visualized NFT and are willing to pay higher prices for luxury products that utilize it. Study 2 demonstrated that consumers have more favorable attitudes toward a luxury product that features an easy-to-visualize NFT than those with a difficult-to-visualize NFT and that perceived authenticity mediates this effect. Finally, Study 3 demonstrated that the positive impacts of easy-to-visualize NFT cues were more significant for luxury than non-luxury products. Subsequently, this study suggests an effective communication strategy for NFT use and provides managerial implications for luxury brands aiming to maximize the benefits of using NFTs.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104131"},"PeriodicalIF":11.0,"publicationDate":"2024-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142540299","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Predicting household food waste behavior: Bringing food literacy and purchasing power into the theory of planned behavior","authors":"Rasool Lavaei Adaryani , Mojtaba Palouj , Hesamedin Gholami , Ali Akbar Baghestany , Milad Joodi Damirchi , Mohsen Dadar , Naser Seifollahi","doi":"10.1016/j.jretconser.2024.104119","DOIUrl":"10.1016/j.jretconser.2024.104119","url":null,"abstract":"<div><div>In today's world, food waste has become a growing concern, mainly due to the behavior of consumers or actors, which poses a serious dilemma for a sustainable food supply. Prior research on food waste management has shed light on a few predictors of food waste behavior (FWB), mainly with a socio-cognitive lens. Thus, this empirical research seeks to explore household food waste determinants in Tehran city, Iran, from a more comprehensive perspective. To this end, food expenditure, purchasing power, food literacy, technical opportunities, awareness of consequences, and economic initiatives are integrated into the theory of planned behavior. Totally, 349 Iranian women, responsible for food preparation from purchasing to disposal in the family, were surveyed. The model developed in this research was tested employing partial least squares structural equation modeling (PLS-SEM). Our study reveals that being aware of the moral consequences (AMCs) is the most influential factor in predicting FWB. The findings show that, except for subjective norms, other main constructs of TPB, namely perceived behavioral control and attitude, considerably affect the behavioral intention to reduce food waste. Our study confirms that households with higher purchasing power are more likely to avoid food waste than those who spend more on food. Our findings suggest that food literacy and technical opportunities play a positive role in reducing food waste. Finally, households that receive economic initiatives are more likely to discard food.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104119"},"PeriodicalIF":11.0,"publicationDate":"2024-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142540302","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"When the recipe is more important than the ingredients, understanding factors affecting customer loyalty in unmanned convenience store using fsQCA","authors":"Abdullah Alshehri","doi":"10.1016/j.jretconser.2024.104117","DOIUrl":"10.1016/j.jretconser.2024.104117","url":null,"abstract":"<div><div>This research explores the role of service innovation, quality of information systems, and trust-based privacy protection in building customer loyalty. Based on information systems success model and the service innovation perspective, this study developed an integrated model that explains these relationships in unmanned convenience store. Data were collected from 603 consumers in China to test the proposed hypotheses. Fuzzy-set Qualitative Comparative Analysis (fsQCA) was utilised to analyse the collected data. The findings indicate that service innovation (i.e., product innovation, process innovation, marketing innovation, and organisational innovation), quality of information systems (i.e., “service quality, system quality, and information quality”), and trust-based privacy protection are key drivers of customer loyalty. The findings indicate that customer loyalty is significantly influenced by service quality, information quality, product innovation, marketing innovation, and trust. Trust is necessary but insufficient factor in developing customer loyalty, whereas service quality and marketing innovation are both necessary and sufficient for establishing customer loyalty. This research provides managers and scholars with meaningful implications for theory and practice.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104117"},"PeriodicalIF":11.0,"publicationDate":"2024-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142540303","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Xiaoxi Lin , Yanling Xiong , Yiqin Wang , Huajun Tang , Xiaowei Wen
{"title":"The influence of consumer ethnocentrism and cosmopolitanism on purchase intentions of Chinese pre-made dishes","authors":"Xiaoxi Lin , Yanling Xiong , Yiqin Wang , Huajun Tang , Xiaowei Wen","doi":"10.1016/j.jretconser.2024.104132","DOIUrl":"10.1016/j.jretconser.2024.104132","url":null,"abstract":"<div><div>With the flourishing development of domestic and international market potential for pre-made dishes (PMDs), an increasing number of PMD enterprises are redirecting their focus towards foreign markets, particularly within the Regional Comprehensive Economic Partnership (RCEP) member countries. This study aims to analyze the intentions of overseas Chinese consumers to consume Chinese PMDs by employing structural equation modeling (SEM) within the framework of the theory of planned behavior, utilizing a sample of 594 overseas Chinese people residing in RCEP member countries. The findings reveal that home ethnocentrism and cosmopolitanism positively influence their purchase intentions, whereas host ethnocentrism exerts a negative influence. Subjective norms, attitude, and perceived behavioral control mediated these relationships, with food quality moderating the mediating pathways. These insights contribute to a deeper understanding of purchase intentions and their underlying mechanisms within overseas Chinese people, providing valuable guidance for Chinese PMD enterprises regarding their strategic expansion into international markets. Furthermore, this study offers important insights for enterprises from other countries engaged in food export, facilitating their penetration into global markets.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104132"},"PeriodicalIF":11.0,"publicationDate":"2024-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142540298","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Social order or social justice? The relationship of political ideology with consumer preferences for Corporate Social Responsibility","authors":"Antonios Tiganis , Polymeros Chrysochou , Panagiotis Mitkidis , Athanasios Krystallis","doi":"10.1016/j.jretconser.2024.104128","DOIUrl":"10.1016/j.jretconser.2024.104128","url":null,"abstract":"<div><div>Despite the recognized importance of political ideology in shaping consumer behavior across various contexts, it remains unclear whether conservatives and liberals exhibit different preferences when it comes to Corporate Social Responsibility (CSR). Using survey data from 598 respondents in the United States, our findings indicate a positive correlation between conservatism and consumer preference for customer, supplier, and shareholder CSR domains. Conversely, conservatism correlates negatively with consumer preference for environmental and societal CSR domains. These relationships are mediated by social order and social justice. Conservatism also has a negative indirect relationship with consumer preference for employee's CSR domain through social order. Overall, our study contributes to the marketing literature by demonstrating that political ideology is related to divergent preferences for CSR, with group-related moral motives serving as mediators in these relationships.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104128"},"PeriodicalIF":11.0,"publicationDate":"2024-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142540296","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Drivers of strategic green marketing orientation: An SME owner-manager perspective","authors":"Lay Peng Tan , Riza Casidy , Denni Arli","doi":"10.1016/j.jretconser.2024.104130","DOIUrl":"10.1016/j.jretconser.2024.104130","url":null,"abstract":"<div><div>Small and Medium-Sized Enterprises (SME) are crucial in addressing climate change as they constitute more than 90% of global businesses. Building on the upper echelons theory, this study examines the driver of strategic green marketing orientation (SGMO) from the perspective of SME owner/manager. Through a survey involving 426 SME owners/managers in the United States, it reveals that SME owners/managers’ biospheric values positively influence SGMO via perceived competitive advantage, which in turns influence business performance. It also identifies perceived stakeholder pressures, perceived behavioral control, and perceived risks as key boundary conditions on the relationship between SGMO and its drivers.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104130"},"PeriodicalIF":11.0,"publicationDate":"2024-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142540297","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tridib Bandyopadhyay, Amy B. Woszczynski, Dale Crowell
{"title":"Musical attributes, cultural dimensions, social media: Insights for marketing music to consumers","authors":"Tridib Bandyopadhyay, Amy B. Woszczynski, Dale Crowell","doi":"10.1016/j.jretconser.2024.104103","DOIUrl":"10.1016/j.jretconser.2024.104103","url":null,"abstract":"<div><div>Cash-strapped music entrepreneurs use social media to establish deep connections with listeners but often lack resources to pursue marketing. Here, we present a disintermediated, integrated model (the DI model) to elicit culturally responsive marketing intelligence at little cost. It combines musical attributes (key, length, and tempo) of hit songs in eight diverse countries with their national cultural dimensions as defined by Hofstede's Values Survey Module and GLOBE, the 2004 Global Leadership and Behavior Effectiveness study. Correlational and regression analyses indicate that music attributes are more closely related to Hofstede than GLOBE but using more than one cultural model provides additional insights. Finally, we discuss the Strategic Intent Matrix, which provides guidance for individual music entrepreneurs who wish to pursue growth strategies with limited marketing resources.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104103"},"PeriodicalIF":11.0,"publicationDate":"2024-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142446087","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jaap Beltman, Marcos R. Machado, Joerg R. Osterrieder
{"title":"Predicting retail customers' distress in the finance industry: An early warning system approach","authors":"Jaap Beltman, Marcos R. Machado, Joerg R. Osterrieder","doi":"10.1016/j.jretconser.2024.104101","DOIUrl":"10.1016/j.jretconser.2024.104101","url":null,"abstract":"<div><div>Predicting credit defaults is crucial for financial institutions to assess risk and make informed lending decisions. One of the most recent strategies banks and financial institutions have been testing to minimize losses that arise from credit default is the deployment of Early Warning Systems (EWS). By nature, this technique was primarily proposed and explored for commercial customers. However, this study proposes a comprehensive data-driven approach to model Early Warning Systems (EWS) for retail customers in the financial industry while using different Machine Learning (ML) models. We use Logistic Regression (LR), Gradient Boosting (GB), and Random Forest (RF) to classify customers' status, indicating the need to include potential default in a “watch list”. Additionally, we implement a fourth model (i.e., meta-model), whose predictions are based on the output of the other algorithms used (LR, GB, RF). Results indicate that the meta-model achieves higher accuracy than GB or any other individual model tested. From the management perspective, the findings indicate that a higher threshold for warning signals results in alerts closer to the overdue date, indicating increased sensitivity to emerging client deterioration. Conversely, lower thresholds focus more on the client's overall status. Furthermore, using the top ten features for training yields satisfactory overall results, but incorporating features beyond the top ten provides valuable supplementary information to be used in the decision-making process.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104101"},"PeriodicalIF":11.0,"publicationDate":"2024-10-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142440890","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Which direction will electronic word-of-mouth (eWOM) choose? Dance drama eWOM's spatiotemporal characteristics and influencing factors","authors":"Junfeng Liao , Lin Yang , Na Wang","doi":"10.1016/j.jretconser.2024.104122","DOIUrl":"10.1016/j.jretconser.2024.104122","url":null,"abstract":"<div><div>Compared with movie electronic word-of-mouth (eWOM) with concentration, retail eWOM with continuity, and accommodation eWOM with locality, dance drama eWOM is specific to time and space because of the performance of offline single-threaded touring. Dance drama is associated with a special cultural output function, with a focus on potential development value rather than apparent sales revenue. To explore the eWOM generated by dance dramas with specific spatiotemporal characteristics, two vector autoregressive models for megacities and other cities are developed based on the online review data of the representative dance drama <em>The Journey of a Legendary Landscape Painting</em>, and the dynamic relationships among eWOM reviewer characteristics, rating characteristics, and online buzz are investigated. The results of the study show that in terms of spatial characteristics, dance drama eWOM displays significant differences across different city types, and the relationships among eWOM reviewer characteristics, rating characteristics, and online buzz are causally inverted in megacities and other cities. In terms of temporal characteristics, dance drama eWOM exhibits long-term an fluctuating characteristics, and the cycle of dance drama eWOM spans approximately 10 months. In terms of spatiotemporal joint characteristics, the spatial distributions of dance drama eWOM and dance drama background culture remain consistent. Specifically, the eWOM for <em>The Journey of a Legendary Landscape Painting</em> moves from south to north, but for the Spring Festival, Gala eWOM moves from east to west.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104122"},"PeriodicalIF":11.0,"publicationDate":"2024-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142441301","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Appraisal factors of sustainable purchase intentions in online shopping platform context: PLS-SEM with theory extensions","authors":"Ziliang Zhao, Nor Asiah Omar, Hafizah Omar Zaki","doi":"10.1016/j.jretconser.2024.104118","DOIUrl":"10.1016/j.jretconser.2024.104118","url":null,"abstract":"<div><div>Consumers and online applications are rapidly adopting sustainable purchase practices. However, there is a significant gap in research regarding the multi-mediation factors of buying arousal and buying affectivity that boost sustainable purchase intentions (SPI). This study aims to fill this gap by determining how SPI is enhanced among Malaysian consumers and how in-app appraisal factors (product, coping, and price) impact SPI. Two studies on sustainable products for Lazada app users from Malaysia were conducted using a novel partial least squares-structural equation modeling technique to evaluate the direct and mediating effects of the constructs on SPI. The first study reveals that product, price, and coping-related appraisal factors strongly affect SPI. The second study further supports the finding that price appraisal significantly affects buying affectivity, arousal, and SPI. Surprisingly, we found a strong mediating effect between sustainable products and buying affectivity. This study provides crucial insights for sustainable retailers and apps, empowering them with the knowledge on how to boost customers' SPI for retail and consumer services. It also equips managers with the understanding of the factors affecting customers’ purchasing psychology, thereby enabling them to develop dynamic, sustainable consumer-related in-application appraisal strategies.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104118"},"PeriodicalIF":11.0,"publicationDate":"2024-10-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142431986","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}