Journal of Retailing and Consumer Services最新文献_第10页

Delight my brain and my eyes: Credibility and aesthetic judgments of endorsers 愉悦我的大脑和眼睛：代言人的可信度和审美判断

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2025-01-13 DOI: 10.1016/j.jretconser.2024.104217

Sara Alida Volkmer, Martin Meißner

{"title":"Delight my brain and my eyes: Credibility and aesthetic judgments of endorsers","authors":"Sara Alida Volkmer, Martin Meißner","doi":"10.1016/j.jretconser.2024.104217","DOIUrl":"10.1016/j.jretconser.2024.104217","url":null,"abstract":"<div><div>Attractive individuals are often seen as persuasive sources of information. However, comprehensive comparative studies investigating the pathways underlying persuasion are currently lacking. Given the significance of persuasion success in influencer marketing, we examine two prominent mechanisms through which influencer attractiveness may affect persuasion outcomes: electronic word-of-mouth and product attractiveness. The first pathway includes perceived expertise and credibility, whereas the second pathway involves aesthetic appeal. In two studies, we examine the effects of influencer attractiveness in three distinct product categories: health, beauty, and technology. The results reveal three main findings: (a) the impact of an influencer's attractiveness on perceived credibility depends on the product category; (b) higher perceived attractiveness consistently enhances perceptions of influencer expertise across all product categories; and (c) in addition to source credibility, aesthetic appeal plays a critical role in linking attractiveness to persuasion success. The results suggest that influencer attractiveness drives persuasion through both a source credibility (expertise and credibility) mechanism and an aesthetic appeal mechanism. Our findings offer researchers a nuanced understanding of attractiveness effects in endorser marketing and provide practitioners with actionable guidance for selecting endorsers tailored to specific product categories.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"84 ","pages":"Article 104217"},"PeriodicalIF":11.0,"publicationDate":"2025-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143171751","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The role of green brand image in explaining European consumers’ reactions to different types of sustainable packaging 绿色品牌形象在解释欧洲消费者对不同类型的可持续包装的反应中的作用

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2025-01-11 DOI: 10.1016/j.jretconser.2025.104228

Daria Plotkina , Landisoa Rabeson , Silke Bambauer-Sachse

引用次数: 0

Brand loyalty and repurchase intention in the face of opportunistic recalls: The moderating role of perceived dialogical CSR communication 面对机会性召回的品牌忠诚度与再购买意愿：感知对话型企业社会责任沟通的调节作用

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2025-01-10 DOI: 10.1016/j.jretconser.2025.104226

Shahid Hussain , Pi-Shen Seet , Asim Qazi , Abdul Salam , Saalem Sadeque , Sanaullah Shar

{"title":"Brand loyalty and repurchase intention in the face of opportunistic recalls: The moderating role of perceived dialogical CSR communication","authors":"Shahid Hussain , Pi-Shen Seet , Asim Qazi , Abdul Salam , Saalem Sadeque , Sanaullah Shar","doi":"10.1016/j.jretconser.2025.104226","DOIUrl":"10.1016/j.jretconser.2025.104226","url":null,"abstract":"<div><div>Product recalls, particularly when perceived as opportunistic, can trigger severe consumer backlash, undermining brand loyalty and escalating protest behaviors that threaten long-term consumer-brand relationships. This study integrates expectancy violation theory and situational crisis communication theory to understand the implications of opportunistic recalls for brand loyalty and repurchase intention. A survey with 425 responses from car owners in the United States was analyzed using partial least squares structural equation modelling (PLS-SEM). It found that opportunistic recalls significantly exacerbate negative brand personality and directly influence protest behavior and brand loyalty. A counterintuitive finding emerges with protest behavior positively impacting brand loyalty, an insight that expectancy violation theory may help elucidate, indicating that protest actions may sometimes strengthen loyalty. The study also highlights the moderating role of perceived dialogical corporate social responsibility (CSR) communication in attenuating the negative impact of opportunistic recalls on negative brand personality, aligning with the precepts of crisis communication theory. However, its influence on protest behavior is found to be minimal. This interplay highlights the significance of adept perceived dialogical CSR communication in mitigating the adverse effects of product recalls on brand perception. By integrating these theoretical lenses, the research contributes to crisis management, CSR, and consumer-brand relationships literature, providing practical implications for effectively employing CSR strategies in managing product recall crises, thereby sustaining brand loyalty and influencing future buying behavior.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"84 ","pages":"Article 104226"},"PeriodicalIF":11.0,"publicationDate":"2025-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143170833","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Foreign brand names in an emerging market: Implicit country-of-origin perceptions, consumer ethnocentrism, and environmentalism 新兴市场中的外国品牌名称：隐含的原产国观念、消费者民族中心主义和环保主义

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2025-01-08 DOI: 10.1016/j.jretconser.2024.104215

Alisara Rungnontarat Charinsarn, Mark Speece

引用次数: 0

I am too young for this! A moderated-mediation model of metaverse commerce resistance 我太年轻了！元商业抵制的有调节中介模型

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2025-01-07 DOI: 10.1016/j.jretconser.2025.104224

Keng-Boon Ooi , Jun-Jie Hew , Eugene Cheng-Xi Aw , Tat-Huei Cham , Chieh-Yu Lin , Garry Wei-Han Tan

引用次数: 0

Interaction between online retail platforms' private label brand introduction and manufacturers' channel selection 网络零售平台自有品牌引入与厂商渠道选择的互动关系

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2025-01-07 DOI: 10.1016/j.jretconser.2024.104208

Qihuan Chu, Ziqiong Zhang, Tung-Ju Wu, Zili Zhang

{"title":"Interaction between online retail platforms' private label brand introduction and manufacturers' channel selection","authors":"Qihuan Chu, Ziqiong Zhang, Tung-Ju Wu, Zili Zhang","doi":"10.1016/j.jretconser.2024.104208","DOIUrl":"10.1016/j.jretconser.2024.104208","url":null,"abstract":"<div><div>Recently, the issue of whether to introduce private label brands to online retail platforms and the interaction between this decision and manufacturers' channel selection has garnered extensive interest. However, these studies assume that manufacturers exclusively distribute their products through the agency or reselling channels, ignoring the situation where some manufacturers use dual channels. Therefore, we develop a Stackelberg game model to examine the strategic interaction between introducing an online retail platform's private label brand and a manufacturer's channel selection under different pricing strategies. Our findings indicate that introducing private label brands by online retail platforms hurts manufacturers' profits. When manufacturers opt for various pricing strategies, the equilibrium outcomes diverge significantly. Specifically, under the differential pricing strategy, the platform's decision depends on product substitutability, and the manufacturer never chooses the agency mode. Under the uniform pricing strategy, the platform's optimal decision is always to introduce a private label brand, and the manufacturer never chooses the reselling mode. In addition, the analysis demonstrates that platforms that introduce private label brands can alleviate the double marginalization. Our findings provide insights for managers of online retail platforms to decide on introducing private label brands and for manufacturers to make channel selection decisions.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"84 ","pages":"Article 104208"},"PeriodicalIF":11.0,"publicationDate":"2025-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143171669","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Adaptation of e-commerce retailing to enhance customer satisfaction within a dynamical system under transfer of risk 风险转移下电子商务零售对顾客满意度提升的适应性研究

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2025-01-06 DOI: 10.1016/j.jretconser.2024.104129

Alotosh Datta , Bikash Koli Dey , Shaktipada Bhuniya , Isha Sangal , Buddhadev Mandal , Mitali Sarkar , Rekha Guchhait , Biswajit Sarkar , Baishakhi Ganguly

{"title":"Adaptation of e-commerce retailing to enhance customer satisfaction within a dynamical system under transfer of risk","authors":"Alotosh Datta , Bikash Koli Dey , Shaktipada Bhuniya , Isha Sangal , Buddhadev Mandal , Mitali Sarkar , Rekha Guchhait , Biswajit Sarkar , Baishakhi Ganguly","doi":"10.1016/j.jretconser.2024.104129","DOIUrl":"10.1016/j.jretconser.2024.104129","url":null,"abstract":"<div><div>Dynamic pricing in the newsboy problem within the context of dual-channel retailing significantly impacts inventory management strategies, allowing retailers to optimize pricing decisions based on real-time demand fluctuations across multiple sales channels. By dynamically adjusting prices, retailers can better balance inventory levels between online and offline channels, maximizing profit margins while minimizing stockouts or excess inventory. Effective implementation requires careful consideration of consumer behavior, competitive dynamics, and channel-specific constraints to achieve desired outcomes and maintain customer satisfaction. This study explores the application of the Black-Scholes equation in solving the newsboy problem with dynamic pricing, investigating its effectiveness in optimizing inventory management decisions. It delves into the concept of risk transfer within this framework, examining how it impacts decision-making processes. Additionally, the study evaluates the incorporation of green considerations at the product level, analyzing its implications for sustainability and market positioning. Furthermore, it scrutinizes the pros and cons of online marketing strategies, highlighting their impact on brand visibility, customer engagement, and market reach. Finally, the paper explores the concept of dual-channel retailing, assessing its role in enhancing customer experience and optimizing sales channels. Sales effort initiatives and consideration of green level of the product provide a 34.75% enhance profit compare to the traditional retailing system without sales effort and green level of the products.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"84 ","pages":"Article 104129"},"PeriodicalIF":11.0,"publicationDate":"2025-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143170835","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Smart product brands – The interrelation of smart products and buyer personality traits 智能产品品牌——智能产品与购买者个性特征的相互关系

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2025-01-06 DOI: 10.1016/j.jretconser.2024.104220

Friederike Paetz , Carsten D. Schultz

引用次数: 0

“From expectations to frustrations”: Dissecting negative experiences to understand negative word-of-mouth in online grocery services “从期望到挫折”：剖析负面体验，了解在线杂货服务中的负面口碑

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2025-01-04 DOI: 10.1016/j.jretconser.2024.104221

Sk Abu Khalek , Debasmita Dey , Anirban Chakraborty , Tamal Samanta

引用次数: 0

How to introduce? The effects of new product preannouncement content on consumer engagements in enterprise social media 如何介绍？新产品预告内容对企业社交媒体消费者参与的影响