{"title":"The role of temporal distance, conspicuous consumption, and multisensory interfaces on consumer judgments in metaverse","authors":"Robin Nunkoo , Anuja Shukla , Anubhav Mishra","doi":"10.1016/j.jretconser.2024.104037","DOIUrl":"10.1016/j.jretconser.2024.104037","url":null,"abstract":"<div><p>Metaverse has generated considerable interest among marketers and scholars as it offers an unmatched immersive experience to users. Building on the literature on construal theory and conspicuous consumption, this research examines how and why Metaverse interfaces (2D and 3D) influence users’ purchase intentions and shopping experiences in the Metaverse as a self-extension. This research addresses calls for research on the role of multisensory in the Metaverse. First, this research extends and compliments prior work on haptics and multisensory aspects of different interfaces. The limited research on the Metaverse has explored multiple dimensions within Metaverse space. This research explicitly compares Metaverse with smartphone apps, as most consumers use it for online purchases. Our results contrast with earlier findings, suggesting that users prefer VR over apps for purchasing hedonic products. Our findings suggest that consumer prefer using apps over Metaverse for both instant and later consumption. This difference could be attributed to how users access Metaverse (with a headset) instead of VR features on mobile apps. The results highlight the importance of smartphones in online purchases as users are accustomed to apps due to the convenience and easy-to-use user interfaces of shopping apps.</p></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"81 ","pages":"Article 104037"},"PeriodicalIF":11.0,"publicationDate":"2024-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141985145","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Enlong Li , Kunbo Shi , Yongchun Yang , Frank Witlox
{"title":"The influence of online food delivery services on eating-out travel — A case study of chengdu, China","authors":"Enlong Li , Kunbo Shi , Yongchun Yang , Frank Witlox","doi":"10.1016/j.jretconser.2024.104023","DOIUrl":"10.1016/j.jretconser.2024.104023","url":null,"abstract":"<div><p>In recent years, the popularity of online food delivery (OFD) services has been increasing, potentially affecting eating-out travel patterns. This study, based on four theoretical hypotheses — substitution, complementarity, modification, and neutrality — uses a stated preference approach to assess the impact of OFD services on the frequency of eating-out trips and the choice of travel modes (car, public transit, bicycle, and walking) among 543 respondents in Chengdu, China. A multinomial logistic regression and four binary logistic regressions were constructed to further explore the influential factors. The analysis reveals that OFD services tend to substitute all modes of transportation, with a more pronounced effect on sustainable travel modes (walking, bicycling, and public transit) compared to driving. Specifically, frequent OFD users, those who find OFD services convenient, and individuals who prefer cycling are more likely to reduce their eating-out trips. The study concludes by discussing the implications for the restaurant industry and transportation system.</p></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"81 ","pages":"Article 104023"},"PeriodicalIF":11.0,"publicationDate":"2024-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141990869","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abas Mirzaei , Dean Charles Hugh Wilkie , Amelie Jay Burgess
{"title":"Does human value-expressive brand anthropomorphism on social media lead to greater brand competitiveness?","authors":"Abas Mirzaei , Dean Charles Hugh Wilkie , Amelie Jay Burgess","doi":"10.1016/j.jretconser.2024.104032","DOIUrl":"10.1016/j.jretconser.2024.104032","url":null,"abstract":"<div><p>Integrating human values into social media messages affects brand competitiveness through enhanced engagement. Using Schwartz's ten human values, signaling theory, and contagion theory, this study examines the differential impacts of human value-expressive brand anthropomorphism messages for generating social media engagement. The study analyzed 80,551 tweets from 97 brands using advanced LIWC-based dictionaries and revealed a clear pattern: Social media engagement increases for tweets that express high levels of human values, and several moderating variables, such as message complexity, emotionality, and posting time, influence the degree of engagement. Managers should adopt deliberate, and informed strategies for integrating human values into brand messaging, to drive engagement and cultivate stronger brand-consumer relationships.</p></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"81 ","pages":"Article 104032"},"PeriodicalIF":11.0,"publicationDate":"2024-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S096969892400328X/pdfft?md5=70cb21239d6ef4fc3d1bd8afe949cc50&pid=1-s2.0-S096969892400328X-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141985144","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Muhammad Dliya'ul Haq , Ting-Hsiang Tseng , Hsiang-Lan Cheng , Chao-Min Chiu
{"title":"An empirical analysis of eWOM valence effects: Integrating stimulus-organism-response, trust transfer theory, and theory of planned behavior perspectives","authors":"Muhammad Dliya'ul Haq , Ting-Hsiang Tseng , Hsiang-Lan Cheng , Chao-Min Chiu","doi":"10.1016/j.jretconser.2024.104026","DOIUrl":"10.1016/j.jretconser.2024.104026","url":null,"abstract":"<div><p>The dynamic impact of electronic word-of-mouth (eWOM) valence on consumer attitudes and perceptions emphasizes the necessity of understanding how online reviews influence consumer behavior in the digital age. This study thus addresses this challenge by integrating the perspectives of the Stimulus-Organism-Response (SOR) model with trust transfer theory and the Theory of Planned Behavior (TPB) as the theoretical foundation for the proposed conceptual research framework. Employing structural equation modeling (SEM), this study analyzed experimental survey data collected from 601 Indonesian Instagram users in August 2023. The findings reveal that eWOM valence positively affects consumer brand attitudes and perceived brand quality, subsequently driving online engagement and purchase intentions. The study challenges established relationships by demonstrating how brand attitude and perceived brand quality mediate the influence of eWOM valence. Additionally, this study highlights the critical moderating roles of eWOM credibility and influencer familiarity in strengthening the impact of eWOM valence. This research scrutinizes a context not widely explored in the current literature of eWOM studies by integrating these moderators and focusing on the dynamic interactions within social media platforms, providing new insights for digital marketers and social media influencers aiming to enhance consumer engagement and purchase intentions in the digital domain.</p></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"81 ","pages":"Article 104026"},"PeriodicalIF":11.0,"publicationDate":"2024-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141985142","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Barbara Kobuszewki Volles, Daphne Ribbers, Anneleen Van Kerckhove, Maggie Geuens
{"title":"Beyond bundles: Choosing product bundles increases shopping basket size","authors":"Barbara Kobuszewki Volles, Daphne Ribbers, Anneleen Van Kerckhove, Maggie Geuens","doi":"10.1016/j.jretconser.2024.104035","DOIUrl":"10.1016/j.jretconser.2024.104035","url":null,"abstract":"<div><p>Grocery stores are increasingly grouping complementary products into meal bundles, a tactic that warrants further investigation. This research explores the impact of presenting bundles on overall purchases. Three experiments, supplemented with two studies and a meta-analysis in a Web Appendix, show that incorporating bundles into the assortment and having consumers select these bundles increases overall purchases. This effect is driven by consumers perceiving the bundled items as a unified whole, which alters their perception of product complementarity and leads them to underestimate their total purchases, prompting them to buy more. These findings underscore the efficacy of product bundling to enhance shopping basket size, a critical determinant of retail success.</p></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"81 ","pages":"Article 104035"},"PeriodicalIF":11.0,"publicationDate":"2024-08-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141978036","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The effects of motivated consumer innovativeness on consumer acceptance of autonomous delivery robots","authors":"Min Wu, Angie Shi Qi Lin, Kum Fai Yuen","doi":"10.1016/j.jretconser.2024.104030","DOIUrl":"10.1016/j.jretconser.2024.104030","url":null,"abstract":"<div><p>This research aimed to examine the impacts of motivated consumer innovativeness on customers’ acceptance of autonomous delivery robots (ADRs) using the privacy calculus theory (PCT) and motivated consumer innovativeness theory (MCI). It was suggested that this impact was mediated by perceived risks and perceived cooperativeness. Four hundred and fifty survey responses were gathered through a stratified random sampling approach to effectively represent the population of Singapore, ensuring the sample’s representativeness. The acquired data underwent analysis via structural equation modelling, uncovering that motivated consumer innovativeness (MCI) (i.e. functional MCI, hedonic MCI, cognitive MCI, and social MCI) influences the perceived (privacy) risks of using ADRs. In addition, the perceived risks influence the perceived cooperativeness of ADRs. Furthermore, the perceived risks and perceived cooperativeness both influence the consumers’ acceptance of ADRs. The combination of theories is highly effective in explaining consumers’ acceptance of ADRs, accounting for a substantial 78.3% of the variance. These findings highlight the significant impact of enhancing perceptions of ADR cooperativeness and transparent communication about privacy and safety on consumer acceptance. This, in turn, informs effective policy and strategic decisions for ADR development and deployment.</p></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"81 ","pages":"Article 104030"},"PeriodicalIF":11.0,"publicationDate":"2024-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141964443","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Shiyan Jiang , Hong Chen , Jianqiang Zhang , Peng Shan , Wanqi Ma
{"title":"Promoting public participation in reducing food waste: A large-scale multiple randomized controlled trial","authors":"Shiyan Jiang , Hong Chen , Jianqiang Zhang , Peng Shan , Wanqi Ma","doi":"10.1016/j.jretconser.2024.104022","DOIUrl":"10.1016/j.jretconser.2024.104022","url":null,"abstract":"<div><p>Interventions on consumers food waste behaviour are an effective way to reduce food waste as well as negative environmental impacts. Informational interventions dominate the current field interventions, while large-scale consequence and integrated interventions are less available. In this study, a 5-month long multiple randomized controlled trial was conducted on 2524 customers in the food service industry in China. The study used a propensity score matching method to evaluate the effects of single informational (instructive vs guilt vs coupled), financial (rewards vs penalties) interventions, and integrated interventions (informational and financial) on reducing food waste. Utilising the principles of the Persuasion Effect, Prospect Theory, Expected Utility Theory, and Level of Explanation Theory, it was found that the informational intervention resulted in a 23% (10.69g) reduction in food waste (Study 1). The high-intensity financial intervention reduced food waste by 43% (12.43g) (Study 2). The integrated intervention reduced 27.72g (27%) (Study 3). Also, the intervention revealed noteworthy distinctions among the cohorts of consumers regarding their gender, age, meal expenditure, and BMI. This study establishes the efficacy of informational intervention, identifies the most suitable type and intensity level of financial interventions, and presents an efficient form of integrated interventions.</p></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"81 ","pages":"Article 104022"},"PeriodicalIF":11.0,"publicationDate":"2024-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141952043","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Kanti Desiraju, Arindra Nath Mishra, Pooja Sengupta
{"title":"Customer perceptions on open banking apps: Insights using Structural topic modeling","authors":"Kanti Desiraju, Arindra Nath Mishra, Pooja Sengupta","doi":"10.1016/j.jretconser.2024.104029","DOIUrl":"10.1016/j.jretconser.2024.104029","url":null,"abstract":"<div><p>Open Banking Apps (OBA) are reshaping the financial landscape by blurring the line between technology services and traditional banking. Literature on OBA has overlooked post-adoption experience. We collected 89,788 customer reviews from the Google Play store and employed Structural Topic Modeling (STM) to extract the themes of discussion around OBA. We also explored the determinants of customer satisfaction based on the topics of discussion and review metadata. Our study highlights that <em>Customer Service, Ease of User Interaction,</em> and <em>Digital</em> Support have a positive impact on satisfaction, while <em>Account Navigation and Personalized User Experience</em> have a negative impact. The insights gained will aid business managers of OBA in making strategic decisions to improve customer satisfaction.</p></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"81 ","pages":"Article 104029"},"PeriodicalIF":11.0,"publicationDate":"2024-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141938118","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Zerong Wang , Zeen Wang , Denisa Rinprasertmeechai , Saechoen Worawan
{"title":"Understanding the effects of live streamers’ appearance and abilities in shaping consumer purchase: A cross-cultural empirical research","authors":"Zerong Wang , Zeen Wang , Denisa Rinprasertmeechai , Saechoen Worawan","doi":"10.1016/j.jretconser.2024.104031","DOIUrl":"10.1016/j.jretconser.2024.104031","url":null,"abstract":"<div><p>This research aims to investigate the comprehensive mechanism of streamers' attractiveness on consumer purchases in diverse cultural contexts. We confirmed the cultural differences between Douyin's and Tiktok shop's users through a pre-survey, and then collected live video data and viewer behavioral data from the two platforms. Based on the elaboration likelihood model framework, this research reveals that both appearance attractiveness and abilities attractiveness have positive effects on purchase behavior. Intriguingly, two types of attractiveness exhibit a substitutive relationship in Eastern cultural group, whereas they are complementary in Western cultures. Findings highlighted the complex impacts of streamers' attractiveness on consumer purchases, emphasizing the importance of cross-cultural analysis to comprehend consumer behavior in digital retail.</p></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"81 ","pages":"Article 104031"},"PeriodicalIF":11.0,"publicationDate":"2024-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141938120","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Bohao Ma , Yiik Diew Wong , Chee-Chong Teo , Shanshan Sun
{"title":"Quantifying consumers’ cost-value trade-offs on on-demand food delivery services: Value-of-time framework and partitioned pricing","authors":"Bohao Ma , Yiik Diew Wong , Chee-Chong Teo , Shanshan Sun","doi":"10.1016/j.jretconser.2024.104027","DOIUrl":"10.1016/j.jretconser.2024.104027","url":null,"abstract":"<div><h3>Purpose</h3><p>This study aims to quantitatively characterize consumers' value-cost trade-offs in on-demand food delivery (ODFD) services. On the value side, the study endeavors to monetize the convenience value of ODFD with a Value-of-Time (VOT) framework, while on the cost side, this study investigates the implication of ODFD's partitioned pricing structure with the theoretical tenet of <em>Attribution Theory</em>.</p></div><div><h3>Design/methodology/approach</h3><p>A stated choice experiment is developed and distributed to an online panel in Singapore with 580 valid responses collected. The data is then analyzed with a mixed logit model.</p></div><div><h3>Findings</h3><p>The results show that cost, time, and health-related factors significantly influence consumers' dining channel choices. In terms of time, consumers' differentiated time sensitivities are revealed. Specifically, consumers are most sensitive to walking time, followed by waiting time at food establishments and at their own places. Also, the food type and dining locations affect consumers’ time perceptions. Regarding cost, consumers exhibit an inflated price sensitivity toward food premiums compared to delivery fees.</p></div><div><h3>Originality/value</h3><p>This study addresses the lack of quantitative investigations into the value-cost tradeoffs in ODFD services. ODFD's convenience values are quantified and monetized with a novel VOT-based framework. Besides, the study sheds light on the underexplored partitioner pricing scheme with the theoretical tenet of the <em>Attribution Theory</em>. Overall, the research provides behavioral insights to support practitioners' operational decision-making.</p></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"81 ","pages":"Article 104027"},"PeriodicalIF":11.0,"publicationDate":"2024-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141938119","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}