Journal of Retailing and Consumer Services最新文献_第10页

Optimizing cooperation mechanisms for augmented reality (AR) services: Balancing product returns, pricing, and customer satisfaction 优化增强现实（AR）服务的合作机制：平衡产品退货、定价和客户满意度

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2025-02-25 DOI: 10.1016/j.jretconser.2025.104263

Zhitang Li , Peng He , Henry Xu

{"title":"Optimizing cooperation mechanisms for augmented reality (AR) services: Balancing product returns, pricing, and customer satisfaction","authors":"Zhitang Li , Peng He , Henry Xu","doi":"10.1016/j.jretconser.2025.104263","DOIUrl":"10.1016/j.jretconser.2025.104263","url":null,"abstract":"<div><div>Augmented Reality (AR) enhances user interaction with digital overlays, improving product marketing. This study investigates the interplay between AR services provided by influencers and product returns, focusing on two cooperation mechanisms: the agency mechanism (collaboration with suppliers) and the self-built store mechanism (independent operations with suppliers). Our research delves into the challenge of product returns and explores cooperation mechanisms between product suppliers and influencers utilizing AR services. The research results first show that higher customer satisfaction and providing AR services tend to increase product price and lead to higher return rates, while lower customer satisfaction and the absence of AR services result in lower product price but higher customer retention. Secondly, under the agency mechanism, when return loss costs are higher and customer satisfaction is lower, influencers provide more AR services. In the customer keep phenomenon, influencers should consider the wholesale price level, in addition to the unit management cost when deciding on high-quality AR services. Thirdly, under the agency mechanism, influencers choose to provide AR services only when customer satisfaction is very low but refrain in the self-built store mechanism. In addition, when customer satisfaction is higher, influencers can consider providing AR services and accepting returns. Furthermore, from the perspective of influencers, the agency mechanism is more advantageous when AR services are provided, while the self-built store mechanism is optimal without AR services under low satisfaction. High satisfaction consistently favors the agency mechanism.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"85 ","pages":"Article 104263"},"PeriodicalIF":11.0,"publicationDate":"2025-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143488969","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How to present food images on packaging? The influence of aesthetics design on consumers' perceived healthiness 如何在包装上呈现食品形象？美学设计对消费者健康感知的影响

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2025-02-24 DOI: 10.1016/j.jretconser.2025.104264

Linfeng Hu , Sainan Wang , Jiehui Zheng , Qianwen Xu

{"title":"How to present food images on packaging? The influence of aesthetics design on consumers' perceived healthiness","authors":"Linfeng Hu , Sainan Wang , Jiehui Zheng , Qianwen Xu","doi":"10.1016/j.jretconser.2025.104264","DOIUrl":"10.1016/j.jretconser.2025.104264","url":null,"abstract":"<div><div>Product images on packaging are widespread and essential marketing tools in retailing. Consumers increasingly rely on packaging designs to infer healthiness of food. However, it remains unclear whether the presentation style of food images on packaging influences the perceived healthiness. This study delves into the impact of classical aesthetics design in presenting food images on healthiness judgments, as well as its mechanism and boundary, through five experiments. The results indicate that high classical aesthetic presentation of food images enhances consumers' healthiness perception and purchase intention, with perceived naturalness playing a mediating role. Moreover, including organic label on packaging moderates this aesthetics effect. Specifically, when an organic label is present, perceived naturalness fails to mediate the effect of aesthetics on perceived healthiness. These findings enrich the literature about effects of product images and expand aesthetics research in packaging field, while also offer insights for optimizing packaging marketing strategies and promoting consumers' healthy decision-making.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"85 ","pages":"Article 104264"},"PeriodicalIF":11.0,"publicationDate":"2025-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143474557","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Blockchain meets luxury: The role of NFT authentication in luxury retail platforms 区块链遇见奢侈品：NFT认证在奢侈品零售平台中的作用

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2025-02-20 DOI: 10.1016/j.jretconser.2025.104262

Jisu Jang, Jiyun Kang

{"title":"Blockchain meets luxury: The role of NFT authentication in luxury retail platforms","authors":"Jisu Jang, Jiyun Kang","doi":"10.1016/j.jretconser.2025.104262","DOIUrl":"10.1016/j.jretconser.2025.104262","url":null,"abstract":"<div><div>With the growing popularity of online luxury retail platforms, authentication of luxury products and institutional trust in online retailers are becoming increasingly important. Due to the inability to physically inspect offerings in person, consumers may have heightened anxiety and reduced trust in luxury products and retailers. Therefore, this research explores how a novel retail technology––blockchain-enabled non-fungible token (NFT) authentication––can address this issue. Specifically, grounded on warranting theory and institution-based trust theory, this research explores how NFT authentication influences purchase intention through warranting value and structural assurance. Using a two-stage experimental approach with a sample of U.S. luxury consumers aged 18–58 years, who are known to represent the majority of consumers in the luxury market, the research initially focuses on new luxury consumption (Study 1) and extends the insights to pre-loved consumption (Study 2). The serial multiple mediation analyses show that NFT authentication significantly enhances purchase intention in both new and pre-loved luxury platforms, mediated by warranting value and structural assurance. Notably, NFT authentication directly increases purchase intention only for pre-loved luxury goods. This study contributes significantly to the body of knowledge on digital transformation in retailing and luxury consumer research. The implications suggest that luxury retailers can strategically leverage blockchain technology to differentiate themselves in a competitive market.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"84 ","pages":"Article 104262"},"PeriodicalIF":11.0,"publicationDate":"2025-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143453973","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Enhancing social media engagement: Speech act strategies across influencer types 提高社交媒体参与度：跨影响者类型的言语行为策略

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2025-02-20 DOI: 10.1016/j.jretconser.2025.104258

Xing Fang , Seong Kyoung Shin , Xingyu Huang

引用次数: 0

Exploring multimodal factors in online reviews: A machine learning approach to evaluating content effectiveness 探索在线评论中的多模态因素：评估内容有效性的机器学习方法

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2025-02-19 DOI: 10.1016/j.jretconser.2025.104261

Yuhao Zhang , Qianru Li , Jinzhe Yan

{"title":"Exploring multimodal factors in online reviews: A machine learning approach to evaluating content effectiveness","authors":"Yuhao Zhang , Qianru Li , Jinzhe Yan","doi":"10.1016/j.jretconser.2025.104261","DOIUrl":"10.1016/j.jretconser.2025.104261","url":null,"abstract":"<div><div>Previous studies on online usefulness have focused on a single information modality's review and reviewer features. However, studies investigating the interaction of multimodal information features are limited. This study integrates the Elaboration Likelihood Model, media richness theory, and dual coding theory, leveraging text mining and image processing techniques to propose a multimodal information fusion model. The model evaluates the impact of review text quality (comprehensiveness, clarity, and readability) and the aesthetic quality of review photos on perceived usefulness. We analyzed data from 34,890 reviews and 126,675 images on the Yelp platform using natural language processing and machine learning, alongside econometric modeling approaches, to investigate bimodal factors' independent and interactive mechanisms. Our findings indicate that both review text quality and photo aesthetic quality significantly and positively influence review usefulness independently. Additionally, their interaction plays a crucial role in enhancing perceived usefulness. This study offers a novel theoretical perspective on how multimodal information affects consumer information processing and provides practical recommendations for online review platforms, reviewers, and businesses.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"84 ","pages":"Article 104261"},"PeriodicalIF":11.0,"publicationDate":"2025-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143438098","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

An algorithmic marketing approach to analyzing consumer well-being: Incorporating psychological factors in customer loyalty 一种分析消费者幸福感的算法营销方法：将心理因素纳入顾客忠诚度

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2025-02-18 DOI: 10.1016/j.jretconser.2025.104238

Yu Zhao, Michiko Tsubaki

{"title":"An algorithmic marketing approach to analyzing consumer well-being: Incorporating psychological factors in customer loyalty","authors":"Yu Zhao, Michiko Tsubaki","doi":"10.1016/j.jretconser.2025.104238","DOIUrl":"10.1016/j.jretconser.2025.104238","url":null,"abstract":"<div><div>In recent years, there has been growing interest in consumer well-being in marketing research. This study examines psychological loyalty, which connects corporate profits with consumer well-being, and proposes an algorithmic marketing approach to analyze survey data from the Matsuya Ginza Department Store to identify specific variables that impact consumer well-being. To clarify the structure between each variable and consumer well-being, we considered various gradient boosting machine learning models, which emphasize classification accuracy for qualitative data, and constructed an ensemble learning model. We also conducted clustering on Matsuya Ginza customers, analyzed the variables that significantly contribute to consumer well-being in different clusters, and developed specific measures to improve products and services. Furthermore, using SHAP (Shapley Additive Explanations) and ICE (Individual Conditional Expectation), we conducted instance-level analysis to show to what extent consumer well-being tends to increase or decrease in relation to important variables for each instance.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"84 ","pages":"Article 104238"},"PeriodicalIF":11.0,"publicationDate":"2025-02-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143428060","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Retailing education as panaceas: Exploring the effects of knowledge transfer on organizational and employee outcomes 零售教育作为灵丹妙药：探讨知识转移对组织和员工成果的影响

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2025-02-18 DOI: 10.1016/j.jretconser.2025.104259

Hyowon Hyun , Weon Sang Yoo , Yuhsuan Chen

引用次数: 0

Temporal buffering: Exploring how temporal distance affects consumers’ reactions to product recalls 时间缓冲：探讨时间距离如何影响消费者对产品召回的反应

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2025-02-17 DOI: 10.1016/j.jretconser.2025.104252

Qianwen Shao , Yi-Na Li , Yang Liu , Zhi Li , Jingjing Tian , Jiuchang Wei

引用次数: 0

The power of voice: Investigating the effects of streamer voice characteristics on sales performance in live streaming E-commerce 声音的力量：调查直播电子商务中主播声音特征对销售业绩的影响

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2025-02-16 DOI: 10.1016/j.jretconser.2025.104260

Lijuan Luo , Ling Liu , Yujie Zheng , Yuwei Wang

{"title":"The power of voice: Investigating the effects of streamer voice characteristics on sales performance in live streaming E-commerce","authors":"Lijuan Luo , Ling Liu , Yujie Zheng , Yuwei Wang","doi":"10.1016/j.jretconser.2025.104260","DOIUrl":"10.1016/j.jretconser.2025.104260","url":null,"abstract":"<div><div>Live streaming e-commerce has transformed online shopping by combining real-time interaction with visual demonstrations, making streamers' performances crucial to sales outcomes. However, the consequences of streamers' interactive voice on consumers' decision remain underexplored. Grounded in dual process theory, this study investigates how emotional vocal cues (pitch and intensity) and informational vocal cues (speech rate) in streamers' voices influence sales performance, and how these effects vary across different product types. We collected real-time data from Douyin, a popular live streaming platform in China, and developed a fixed effects model for analysis. The results indicate that streamers’ voice characteristics are highly persuasive, with pitch and speech rate positively impacting sales performance, while intensity has a negative effect. Additionally, emotional vocal cues are more effective in strengthening purchases for experience products, while informational vocal cues are more effective for search products. This research enhances the understanding of voice characteristics in live streaming e-commerce, offering actionable insights for streamers and platform managers to optimize sales strategies.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"84 ","pages":"Article 104260"},"PeriodicalIF":11.0,"publicationDate":"2025-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143421385","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The use of (non)exotic leathers by (non)favourite luxury brands: An attachment theory perspective （非）受欢迎的奢侈品牌对（非）异国皮革的使用：依恋理论视角

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2025-02-15 DOI: 10.1016/j.jretconser.2025.104249

Camila Lee Park, Mauro Fracarolli Nunes

引用次数: 0