Journal of Retailing and Consumer Services最新文献_第10页

How social crowding undermines happiness from experiential purchases more than material purchases

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2024-12-08 DOI: 10.1016/j.jretconser.2024.104189

Yingying Du , Yun Liu

{"title":"How social crowding undermines happiness from experiential purchases more than material purchases","authors":"Yingying Du , Yun Liu","doi":"10.1016/j.jretconser.2024.104189","DOIUrl":"10.1016/j.jretconser.2024.104189","url":null,"abstract":"<div><div>Previous studies have predominantly demonstrated that experiential purchases (EPs) yield greater purchase-related happiness than material purchases (MPs), a phenomenon known as the “experiential advantage.” However, the understanding of how situational factors influence the “experiential advantage” remains limited. This study focuses on social crowding, a common situational factor in purchasing, and examines how it affects the happiness obtained from EPs versus MPs. Through four studies, we found that EPs result in greater purchase-related happiness than MPs in uncrowded environments. Conversely, in crowded environments, consumers obtain significantly less happiness from EPs, even less than from MPs. Mediating effects analysis revealed that closeness to the self was a crucial mediating mechanism. Additionally, this study examined the performance of this effect across different cultural value orientations through a cross-cultural comparison between China and the United States. The results indicate that this effect is stronger among consumers with an individualistic cultural orientation compared to those with a collectivistic cultural orientation. This study comprehensively considers the impact of purchase type on happiness from the perspectives of situational as well as cultural factors, contributing new findings to the research on the “experiential advantage.”</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"84 ","pages":"Article 104189"},"PeriodicalIF":11.0,"publicationDate":"2024-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143170737","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Understanding how narrative attributes of sponsored food vlog affect viewers' engagement: Evidence from Egypt

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2024-12-08 DOI: 10.1016/j.jretconser.2024.104178

Ahmed Elshazly , Jun Yan , Ahmad Ghaith

{"title":"Understanding how narrative attributes of sponsored food vlog affect viewers' engagement: Evidence from Egypt","authors":"Ahmed Elshazly , Jun Yan , Ahmad Ghaith","doi":"10.1016/j.jretconser.2024.104178","DOIUrl":"10.1016/j.jretconser.2024.104178","url":null,"abstract":"<div><div>Narration has emerged as a potent tool for vloggers and brands on social media platforms. Despite its widespread use, there remains a scant understanding of how narrative elements within a vlog can influence consumers' emotional states and subsequent responses. Utilizing the Stimulus-Organism-Response (S-O-R) model, this study explores how narrative attributes in sponsored food vlogs can heighten viewer engagement through the evocation of emotional states, as articulated by the PAD (Pleasure, Arousal, Dominance) framework. Data were gathered through a survey of 322 Egyptian respondents who viewed four different sponsored food vlogs sourced from Facebook. The findings reveal that: (1) narrative attributes of sponsored food vlogs-specifically self-referencing, concreteness, and positive values-trigger positive emotional states (PAD), which in turn foster viewer engagement with the vlogs; (2) the influence of narrative attributes on viewer engagement is significantly strengthened when there is a robust alignment between the food vlogger and the food features presented; and (3) of all the narrative attributes, self-referencing most effectively predicts viewers' emotional states (PAD) and engagement, outperforming concreteness and positive values. The implications are discussed with regard to the theoretical and practical relevance for academics, restaurant managers, and food vloggers.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"84 ","pages":"Article 104178"},"PeriodicalIF":11.0,"publicationDate":"2024-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143170832","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Product-independent or product-dependent: The impact of virtual influencers’ primed identity on purchase intention

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2024-12-06 DOI: 10.1016/j.jretconser.2024.104088

Xueying Wang, Yuexian Zhang

{"title":"Product-independent or product-dependent: The impact of virtual influencers’ primed identity on purchase intention","authors":"Xueying Wang, Yuexian Zhang","doi":"10.1016/j.jretconser.2024.104088","DOIUrl":"10.1016/j.jretconser.2024.104088","url":null,"abstract":"<div><div>With the wide application of virtual influencers (VIs), consumers are increasingly exposed to VIs with different primed identities. However, research on how VIs influence purchase intention from the perspective of primed identity remains limited. This study introduces a novel classification for VIs from the perspective of primed identity, namely product-independent VIs and product-dependent VIs, and explores whether different types of VIs have different effects on purchase intention. Three online experiments involving a total of 1025 participants were conducted, and the data were analyzed using SPSS 26. The findings indicate that compared to a product-independent VI, a product-dependent VI generates higher purchase intention, and cognitive and emotional trust play mediating roles. Additionally, linguistic style and brand prominence moderate the relationship between VIs and purchase intention via cognitive and emotional trust. This research expands VIs studies from the perspective of primed identity and reinforces the importance of selecting the appropriate VIs, offering practical advice to marketers on how to choose VIs with different primed identities.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"84 ","pages":"Article 104088"},"PeriodicalIF":11.0,"publicationDate":"2024-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143170736","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Exploring participation intentions in metaverse-based retail stores: Implications for commute reduction

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2024-12-05 DOI: 10.1016/j.jretconser.2024.104177

Rajesh Kumar Singh , Pooja Goel , Aashish Garg , Ilse Struweg

{"title":"Exploring participation intentions in metaverse-based retail stores: Implications for commute reduction","authors":"Rajesh Kumar Singh , Pooja Goel , Aashish Garg , Ilse Struweg","doi":"10.1016/j.jretconser.2024.104177","DOIUrl":"10.1016/j.jretconser.2024.104177","url":null,"abstract":"<div><div>The retailing industry has experienced considerable transformations. The evolution of consumer shopping has been similarly remarkable, transitioning from the barter system and street markets to shopping malls' online platforms and, most recently, the metaverse. The metaverse is increasingly recognised as offering an immersive experience akin to a real-world mall, where consumers can engage in play, social interaction, community building, and purchasing both virtual and physical goods. However, the capabilities of the metaverse could be further utilised to save the environment and reduce carbon emissions, offering a hopeful future for retailing. This study examines the participative intention towards metaverse-based retail stores using the norm activation model (NAM) by collecting data from 532 respondents. The data was analysed using structured equation modeling (SEM). The findings indicate that activated personal norms and positive attitudes significantly drive participative intention towards metaverse-based retail stores, empowering individuals to make a positive impact. These results underscore the influential role of personal norms and positive attitudes in shaping consumer behaviour in the metaverse, giving individuals a sense of empowerment and impact.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"84 ","pages":"Article 104177"},"PeriodicalIF":11.0,"publicationDate":"2024-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143170735","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The busier, the more outcome-oriented? How perceived busyness shapes preference for advertising appeals

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2024-12-05 DOI: 10.1016/j.jretconser.2024.104172

Xiaoqin Wang , Xinying Han , Zhangjian Wu , Jiangang Du , Liya Zhu

{"title":"The busier, the more outcome-oriented? How perceived busyness shapes preference for advertising appeals","authors":"Xiaoqin Wang , Xinying Han , Zhangjian Wu , Jiangang Du , Liya Zhu","doi":"10.1016/j.jretconser.2024.104172","DOIUrl":"10.1016/j.jretconser.2024.104172","url":null,"abstract":"<div><div>This research investigates the different preferences for cognitive (vs. affective) advertisements among individuals with high (vs. low) perceived busyness. To test the hypotheses, three studies were conducted. First, a laboratory experiment first tested this main effect, finding that individuals with high perceived busyness display a stronger preference for cognitive advertisements, while those with low perceived busyness are more receptive to affective advertisements. Next, a field experiment confirmed this main effect and revealed the mediating roles of outcome and process mindsets. Specifically, individuals experiencing high perceived busyness, inclined towards an outcome mindset, preferred cognitive advertisements, whereas those with low perceived busyness, adopting a process mindset, favored affective advertisements. Lastly, secondary data analysis further validated the hypothesis, reinforcing the relationship between perceived busyness, cognitive processing styles, and advertisement preferences. These findings deepen our understanding of how perceived busyness interacts with processing styles and ad preferences, offering practical insights for strategic marketing and targeted advertising efforts.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"84 ","pages":"Article 104172"},"PeriodicalIF":11.0,"publicationDate":"2024-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143170734","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Online retailing and the metaverse: Addressing stakeholder impediments in e-commerce

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2024-12-04 DOI: 10.1016/j.jretconser.2024.104171

Abhishek Kashyap , Om Ji Shukla , Rupesh Kumar , Md Mahmudul Alam , Sarbjit Singh Oberoi

引用次数: 0

Cafe geography tells how locations vary across retail models

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2024-12-04 DOI: 10.1016/j.jretconser.2024.104174

Feng Gao , Zexia Wang , Shunyi Liao , Wangyang Chen , Guanyao Li , Zhenzhi Jiao

引用次数: 0

I bought it and I feel good! An examination of fit factors and self-evaluation related to confident clothing decisions and psychological well-being 我买了，感觉很好！一项与自信着装决定和心理健康相关的合身因素和自我评价的研究

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2024-12-03 DOI: 10.1016/j.jretconser.2024.104167

Md. Jakir Hossain , Hyo Jung (Julie) Chang , Robert Paul Jones

{"title":"I bought it and I feel good! An examination of fit factors and self-evaluation related to confident clothing decisions and psychological well-being","authors":"Md. Jakir Hossain , Hyo Jung (Julie) Chang , Robert Paul Jones","doi":"10.1016/j.jretconser.2024.104167","DOIUrl":"10.1016/j.jretconser.2024.104167","url":null,"abstract":"<div><div>Clothing plays a crucial role in shaping a consumer's self-perception and identity, particularly through its fit, which influences how comfortable and confident one feels in one's appearance. Given the importance of fit, this study aims to examine how fit characteristics affect consumers' self-evaluations and how these evaluations influence confident clothing decisions and psychological well-being by applying the self-discrepancy theory. Data were gathered from a sample of 502 fashion consumers. The findings from the partial least squares structural equation modeling showed that self-discrepancy acts as a mediator between consumers' self-evaluation and their psychological responses. A multi-group analysis revealed the strong mediating role of self-discrepancy on the relationship between self-evaluation and body satisfaction for males. These findings have significant theoretical and practical implications for the fashion industry in the context of fit characteristics, offering valuable insights into consumer decision-making processes.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"84 ","pages":"Article 104167"},"PeriodicalIF":11.0,"publicationDate":"2024-12-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142758775","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

What hinders car owners’ participation in private car sharing? Insights from a business perspective 是什么阻碍了车主参与私家车共享？从商业角度的见解

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2024-11-30 DOI: 10.1016/j.jretconser.2024.104160

Mengxia Li , Tao Feng

{"title":"What hinders car owners’ participation in private car sharing? Insights from a business perspective","authors":"Mengxia Li , Tao Feng","doi":"10.1016/j.jretconser.2024.104160","DOIUrl":"10.1016/j.jretconser.2024.104160","url":null,"abstract":"<div><div>Private car sharing emerges as a viable solution due to flexibility, cost-effectiveness for users, and profit benefit for car owners. However, the number of shared private cars remains relatively low, and empirical evidence regarding car owners' sharing intention is scarce. This paper aims to identify the factors influencing car owners' participation decision in private car sharing from the perspective of business operators who provide various services, such as cleanliness, maintenance, insurance and inspection. In addition, we examine how latent factors like privacy protection, trust, social value, hygiene, orderliness, and utilitarian value impact car owners' willingness to participate in different business models. A mixed logit hybrid choice model, incorporating latent factors and random parameters to capture preference heterogeneity, was developed using data from a stated choice experiment conducted online in Hiroshima. The results indicate that car owners generally dislike the additional insurance and maintenance costs associated with business models, but free car inspections and cleaning services significantly increase their participation intention. Trust and social value positively influence adoption, while concerns about hygiene and orderliness negatively affect decisions. These insights can help private car-sharing enterprises enhance market penetration by addressing key behavioral factors.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"83 ","pages":"Article 104160"},"PeriodicalIF":11.0,"publicationDate":"2024-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142746193","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Interactive product presentation in an immersive environment: The influence of functional control on hedonic aspects 沉浸式环境中的互动产品展示：功能控制对享乐方面的影响

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2024-11-28 DOI: 10.1016/j.jretconser.2024.104156

Arno Kinzinger , Winfried J. Steiner , Markus Tatzgern , Christine Vallaster

{"title":"Interactive product presentation in an immersive environment: The influence of functional control on hedonic aspects","authors":"Arno Kinzinger , Winfried J. Steiner , Markus Tatzgern , Christine Vallaster","doi":"10.1016/j.jretconser.2024.104156","DOIUrl":"10.1016/j.jretconser.2024.104156","url":null,"abstract":"<div><div>Functional control in webshops allows consumers to virtually experience the different functions of a product. To date, however, the potential benefits of enabling functional control in online product presentations in addition to standard visual control have only been studied and proven for non-immersive virtual environments but not for immersive virtual reality shopping experiences in webshops. We close this research gap by comparing an immersive product presentation format with visual control (grabbing a product and viewing it from different angles) to that of an immersive product presentation format with additional functional control (experiencing and inspecting the different functionalities of the product) by means of a between-subjects experiment. Our special focus is on the influence of functional control on the hedonic aspects of online shopping since interactive immersive webshops are known to offer particular potential to enhance the hedonistic shopping experience of consumers. Our findings suggest that (1) the possibility to try out product functions in an immersive environment can significantly increase the shopping experience of consumers and that (2) hedonic aspects like the enjoyment of consumers actually seem to play a highly important role in immersive webshops. Accordingly, as a practical implication of our study, companies should consider investing in functional control elements when presenting their products in immersive virtual reality webshops as a way to gain a competitive advantage.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"83 ","pages":"Article 104156"},"PeriodicalIF":11.0,"publicationDate":"2024-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142721653","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0