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The role of green brand image in explaining European consumers’ reactions to different types of sustainable packaging 绿色品牌形象在解释欧洲消费者对不同类型的可持续包装的反应中的作用
IF 11 1区 管理学
Journal of Retailing and Consumer Services Pub Date : 2025-01-11 DOI: 10.1016/j.jretconser.2025.104228
Daria Plotkina , Landisoa Rabeson , Silke Bambauer-Sachse
{"title":"The role of green brand image in explaining European consumers’ reactions to different types of sustainable packaging","authors":"Daria Plotkina ,&nbsp;Landisoa Rabeson ,&nbsp;Silke Bambauer-Sachse","doi":"10.1016/j.jretconser.2025.104228","DOIUrl":"10.1016/j.jretconser.2025.104228","url":null,"abstract":"<div><div>Consumers are increasingly interested in sustainable packaging, but it is still unclear which type of packaging they prefer and why. This paper examines the effects of biodegradable, reusable, and recyclable packaging through green brand image on consumers’ purchase intentions, and their willingness to pay. We additionally examine the moderating role of perceived package handling effort. Our online survey among 1150 French, German, and Swiss consumers shows that consumers are more willing to purchase and pay for products with eco-friendly packaging, particularly biodegradable. Green brand image mediates the effect of sustainable packaging on purchase intentions and willingness to pay, and a higher perceived effort of handling sustainable packaging enhances this effect.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"84 ","pages":"Article 104228"},"PeriodicalIF":11.0,"publicationDate":"2025-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143171755","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Brand loyalty and repurchase intention in the face of opportunistic recalls: The moderating role of perceived dialogical CSR communication 面对机会性召回的品牌忠诚度与再购买意愿：感知对话型企业社会责任沟通的调节作用
IF 11 1区 管理学
Journal of Retailing and Consumer Services Pub Date : 2025-01-10 DOI: 10.1016/j.jretconser.2025.104226
Shahid Hussain , Pi-Shen Seet , Asim Qazi , Abdul Salam , Saalem Sadeque , Sanaullah Shar
{"title":"Brand loyalty and repurchase intention in the face of opportunistic recalls: The moderating role of perceived dialogical CSR communication","authors":"Shahid Hussain ,&nbsp;Pi-Shen Seet ,&nbsp;Asim Qazi ,&nbsp;Abdul Salam ,&nbsp;Saalem Sadeque ,&nbsp;Sanaullah Shar","doi":"10.1016/j.jretconser.2025.104226","DOIUrl":"10.1016/j.jretconser.2025.104226","url":null,"abstract":"<div><div>Product recalls, particularly when perceived as opportunistic, can trigger severe consumer backlash, undermining brand loyalty and escalating protest behaviors that threaten long-term consumer-brand relationships. This study integrates expectancy violation theory and situational crisis communication theory to understand the implications of opportunistic recalls for brand loyalty and repurchase intention. A survey with 425 responses from car owners in the United States was analyzed using partial least squares structural equation modelling (PLS-SEM). It found that opportunistic recalls significantly exacerbate negative brand personality and directly influence protest behavior and brand loyalty. A counterintuitive finding emerges with protest behavior positively impacting brand loyalty, an insight that expectancy violation theory may help elucidate, indicating that protest actions may sometimes strengthen loyalty. The study also highlights the moderating role of perceived dialogical corporate social responsibility (CSR) communication in attenuating the negative impact of opportunistic recalls on negative brand personality, aligning with the precepts of crisis communication theory. However, its influence on protest behavior is found to be minimal. This interplay highlights the significance of adept perceived dialogical CSR communication in mitigating the adverse effects of product recalls on brand perception. By integrating these theoretical lenses, the research contributes to crisis management, CSR, and consumer-brand relationships literature, providing practical implications for effectively employing CSR strategies in managing product recall crises, thereby sustaining brand loyalty and influencing future buying behavior.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"84 ","pages":"Article 104226"},"PeriodicalIF":11.0,"publicationDate":"2025-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143170833","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Foreign brand names in an emerging market: Implicit country-of-origin perceptions, consumer ethnocentrism, and environmentalism 新兴市场中的外国品牌名称：隐含的原产国观念、消费者民族中心主义和环保主义
IF 11 1区 管理学
Journal of Retailing and Consumer Services Pub Date : 2025-01-08 DOI: 10.1016/j.jretconser.2024.104215
Alisara Rungnontarat Charinsarn, Mark Speece
{"title":"Foreign brand names in an emerging market: Implicit country-of-origin perceptions, consumer ethnocentrism, and environmentalism","authors":"Alisara Rungnontarat Charinsarn,&nbsp;Mark Speece","doi":"10.1016/j.jretconser.2024.104215","DOIUrl":"10.1016/j.jretconser.2024.104215","url":null,"abstract":"<div><div>This article investigates consumer response to brand name in a foreign language for a low involvement product. Foreign Language Display theory and country-of-origin (COO) concepts combine to suggest that brand name implicitly calls up socio-cultural impressions, and perceptions of product quality. A consumer survey in Thailand investigated fabric softener brand names in English, French, Hungarian, and Thai, obtaining the common COO quality ordering (English, French, Hungarian). Consumer ethnocentrism raised the Thai brand name to the level of the French name. Greenness is also becoming an important aspect of country image nowadays, and consumer environmentalism had an impact on quality perceptions.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"84 ","pages":"Article 104215"},"PeriodicalIF":11.0,"publicationDate":"2025-01-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143170834","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
I am too young for this! A moderated-mediation model of metaverse commerce resistance 我太年轻了！元商业抵制的有调节中介模型
IF 11 1区 管理学
Journal of Retailing and Consumer Services Pub Date : 2025-01-07 DOI: 10.1016/j.jretconser.2025.104224
Keng-Boon Ooi , Jun-Jie Hew , Eugene Cheng-Xi Aw , Tat-Huei Cham , Chieh-Yu Lin , Garry Wei-Han Tan
{"title":"I am too young for this! A moderated-mediation model of metaverse commerce resistance","authors":"Keng-Boon Ooi ,&nbsp;Jun-Jie Hew ,&nbsp;Eugene Cheng-Xi Aw ,&nbsp;Tat-Huei Cham ,&nbsp;Chieh-Yu Lin ,&nbsp;Garry Wei-Han Tan","doi":"10.1016/j.jretconser.2025.104224","DOIUrl":"10.1016/j.jretconser.2025.104224","url":null,"abstract":"<div><div>Given the recent development in the metaverse, a new channel for conducting commerce activities named metaverse commerce has emerged. However, there is a need to understand the resistance to metaverse commerce among consumers. Hence, a moderated-mediation model is proposed and empirically tested. Passive innovation resistance was found to have direct and indirect effects on metaverse commerce resistance through the need for touch, whereas cognitive age moderates the direct and indirect effects of passive innovation resistance, such that the effects are more substantial for cognitively younger consumers. These results are then elaborated concerning their theoretical and practical implications.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"84 ","pages":"Article 104224"},"PeriodicalIF":11.0,"publicationDate":"2025-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143171670","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Interaction between online retail platforms' private label brand introduction and manufacturers' channel selection 网络零售平台自有品牌引入与厂商渠道选择的互动关系
IF 11 1区 管理学
Journal of Retailing and Consumer Services Pub Date : 2025-01-07 DOI: 10.1016/j.jretconser.2024.104208
Qihuan Chu, Ziqiong Zhang, Tung-Ju Wu, Zili Zhang
{"title":"Interaction between online retail platforms' private label brand introduction and manufacturers' channel selection","authors":"Qihuan Chu,&nbsp;Ziqiong Zhang,&nbsp;Tung-Ju Wu,&nbsp;Zili Zhang","doi":"10.1016/j.jretconser.2024.104208","DOIUrl":"10.1016/j.jretconser.2024.104208","url":null,"abstract":"<div><div>Recently, the issue of whether to introduce private label brands to online retail platforms and the interaction between this decision and manufacturers' channel selection has garnered extensive interest. However, these studies assume that manufacturers exclusively distribute their products through the agency or reselling channels, ignoring the situation where some manufacturers use dual channels. Therefore, we develop a Stackelberg game model to examine the strategic interaction between introducing an online retail platform's private label brand and a manufacturer's channel selection under different pricing strategies. Our findings indicate that introducing private label brands by online retail platforms hurts manufacturers' profits. When manufacturers opt for various pricing strategies, the equilibrium outcomes diverge significantly. Specifically, under the differential pricing strategy, the platform's decision depends on product substitutability, and the manufacturer never chooses the agency mode. Under the uniform pricing strategy, the platform's optimal decision is always to introduce a private label brand, and the manufacturer never chooses the reselling mode. In addition, the analysis demonstrates that platforms that introduce private label brands can alleviate the double marginalization. Our findings provide insights for managers of online retail platforms to decide on introducing private label brands and for manufacturers to make channel selection decisions.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"84 ","pages":"Article 104208"},"PeriodicalIF":11.0,"publicationDate":"2025-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143171669","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Adaptation of e-commerce retailing to enhance customer satisfaction within a dynamical system under transfer of risk 风险转移下电子商务零售对顾客满意度提升的适应性研究
IF 11 1区 管理学
Journal of Retailing and Consumer Services Pub Date : 2025-01-06 DOI: 10.1016/j.jretconser.2024.104129
Alotosh Datta , Bikash Koli Dey , Shaktipada Bhuniya , Isha Sangal , Buddhadev Mandal , Mitali Sarkar , Rekha Guchhait , Biswajit Sarkar , Baishakhi Ganguly
{"title":"Adaptation of e-commerce retailing to enhance customer satisfaction within a dynamical system under transfer of risk","authors":"Alotosh Datta ,&nbsp;Bikash Koli Dey ,&nbsp;Shaktipada Bhuniya ,&nbsp;Isha Sangal ,&nbsp;Buddhadev Mandal ,&nbsp;Mitali Sarkar ,&nbsp;Rekha Guchhait ,&nbsp;Biswajit Sarkar ,&nbsp;Baishakhi Ganguly","doi":"10.1016/j.jretconser.2024.104129","DOIUrl":"10.1016/j.jretconser.2024.104129","url":null,"abstract":"<div><div>Dynamic pricing in the newsboy problem within the context of dual-channel retailing significantly impacts inventory management strategies, allowing retailers to optimize pricing decisions based on real-time demand fluctuations across multiple sales channels. By dynamically adjusting prices, retailers can better balance inventory levels between online and offline channels, maximizing profit margins while minimizing stockouts or excess inventory. Effective implementation requires careful consideration of consumer behavior, competitive dynamics, and channel-specific constraints to achieve desired outcomes and maintain customer satisfaction. This study explores the application of the Black-Scholes equation in solving the newsboy problem with dynamic pricing, investigating its effectiveness in optimizing inventory management decisions. It delves into the concept of risk transfer within this framework, examining how it impacts decision-making processes. Additionally, the study evaluates the incorporation of green considerations at the product level, analyzing its implications for sustainability and market positioning. Furthermore, it scrutinizes the pros and cons of online marketing strategies, highlighting their impact on brand visibility, customer engagement, and market reach. Finally, the paper explores the concept of dual-channel retailing, assessing its role in enhancing customer experience and optimizing sales channels. Sales effort initiatives and consideration of green level of the product provide a 34.75% enhance profit compare to the traditional retailing system without sales effort and green level of the products.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"84 ","pages":"Article 104129"},"PeriodicalIF":11.0,"publicationDate":"2025-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143170835","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Smart product brands – The interrelation of smart products and buyer personality traits 智能产品品牌——智能产品与购买者个性特征的相互关系
IF 11 1区 管理学
Journal of Retailing and Consumer Services Pub Date : 2025-01-06 DOI: 10.1016/j.jretconser.2024.104220
Friederike Paetz , Carsten D. Schultz
{"title":"Smart product brands – The interrelation of smart products and buyer personality traits","authors":"Friederike Paetz ,&nbsp;Carsten D. Schultz","doi":"10.1016/j.jretconser.2024.104220","DOIUrl":"10.1016/j.jretconser.2024.104220","url":null,"abstract":"<div><div>The adoption of digital voice assistants, e.g., smart speakers, is a megatrend, and several brands are currently sharing the market. A key question for smart speaker providers is who the users are to derive successful marketing strategies. This study examines the personality structure of brand users and highlights the factor of age as a determinant of the potential use of smart speakers. Using data from an empirical discrete choice experiment, we estimate a mixed logit model and use respondents’ age and personality traits as inputs. While brand and price are the most influential determinants for the adoption of smart speakers, age and personality point to differences in the preferences for certain smart speaker brands. In a subsequent simulation study, we examine shifts of market shares in several age cohort-based markets when a relatively unknown but cheap brand enters an established market, thus highlighting the importance of age cohorts when developing successful marketing strategies for innovation product brands.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"84 ","pages":"Article 104220"},"PeriodicalIF":11.0,"publicationDate":"2025-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143170829","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
“From expectations to frustrations”: Dissecting negative experiences to understand negative word-of-mouth in online grocery services “从期望到挫折”：剖析负面体验，了解在线杂货服务中的负面口碑
IF 11 1区 管理学
Journal of Retailing and Consumer Services Pub Date : 2025-01-04 DOI: 10.1016/j.jretconser.2024.104221
Sk Abu Khalek , Debasmita Dey , Anirban Chakraborty , Tamal Samanta
{"title":"“From expectations to frustrations”: Dissecting negative experiences to understand negative word-of-mouth in online grocery services","authors":"Sk Abu Khalek ,&nbsp;Debasmita Dey ,&nbsp;Anirban Chakraborty ,&nbsp;Tamal Samanta","doi":"10.1016/j.jretconser.2024.104221","DOIUrl":"10.1016/j.jretconser.2024.104221","url":null,"abstract":"<div><div>This study investigates consumers’ grievances in online grocery service (OGS), a rapidly growing phenomenon. Employing netnography, organic negative reviews by consumers were collected from a third-party website. Topic modelling is employed to dissect those reviews to unveil dimensions of negative consumer experiences. Using SERVQUAL, this novel application of a well-established research approach offers a transparent, unbiased, and distinctive depiction of the phenomenon grounded in the expectation confirmation paradigm. The findings indicate that deficiencies in SERVQUAL dimensions drive negative consumer experiences. These insights offer practical implications for OGS providers to enhance service quality, mitigate negative word-of-mouth (NWoM), and improve consumer satisfaction.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"84 ","pages":"Article 104221"},"PeriodicalIF":11.0,"publicationDate":"2025-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143171668","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How to introduce? The effects of new product preannouncement content on consumer engagements in enterprise social media 如何介绍？新产品预告内容对企业社交媒体消费者参与的影响
IF 11 1区 管理学
Journal of Retailing and Consumer Services Pub Date : 2025-01-03 DOI: 10.1016/j.jretconser.2024.104213
Man Chen , Xiaofei Zhang , Feng Wang
{"title":"How to introduce? The effects of new product preannouncement content on consumer engagements in enterprise social media","authors":"Man Chen ,&nbsp;Xiaofei Zhang ,&nbsp;Feng Wang","doi":"10.1016/j.jretconser.2024.104213","DOIUrl":"10.1016/j.jretconser.2024.104213","url":null,"abstract":"<div><div>The increasing availability and widespread adoption of social media platforms are encouraging firms to use their official accounts on these platforms to promote brands and introduce new products. This study examines the role of new product preannouncement (NPPA), specifically how different types of NPPA content influence consumer engagement on social media. Through an analysis of 212,550 pieces of content from the automotive industry in China, informational NPPA content is shown to generally reduce consumer engagement, in contrast to emotional content, which significantly increases engagement. The effects of both informational and emotional content on consumer engagement are enhanced by a firm's follower count. However, brand-new product announcements weaken the ability of NPPA content to drive engagement compared with upgraded products. These findings advance understanding of NPPAs and offer valuable guidance for marketers seeking to optimize consumer engagement through strategic content design.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"84 ","pages":"Article 104213"},"PeriodicalIF":11.0,"publicationDate":"2025-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143170823","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The retail strategies of luxury fashion firms in the metaverse: Enhancing brand experiences 奢侈品时尚公司在虚拟世界中的零售策略：提升品牌体验
IF 11 1区 管理学
Journal of Retailing and Consumer Services Pub Date : 2025-01-03 DOI: 10.1016/j.jretconser.2024.104202
Lala Hu , Mirko Olivieri , Marta Giovannetti , Elena Cedrola
{"title":"The retail strategies of luxury fashion firms in the metaverse: Enhancing brand experiences","authors":"Lala Hu ,&nbsp;Mirko Olivieri ,&nbsp;Marta Giovannetti ,&nbsp;Elena Cedrola","doi":"10.1016/j.jretconser.2024.104202","DOIUrl":"10.1016/j.jretconser.2024.104202","url":null,"abstract":"<div><div>This study investigates how luxury fashion brands manage brand experience in retail strategies that involve the metaverse. To achieve this research objective, we adopted a qualitative methodology collecting 26 semi-structured interviews with luxury brand practitioners and industry experts. The results highlight key areas in luxury retail where Metaverse campaigns enhance brand experiences and reduce frictions. This study contributes to the literature on luxury retailing by providing theoretical insights into the emerging strategies of luxury fashion brands in the metaverse. Finally, managerial implications are discussed in terms of how luxury fashion brands can leverage the metaverse to integrate channels in an immersive manner.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"84 ","pages":"Article 104202"},"PeriodicalIF":11.0,"publicationDate":"2025-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143170824","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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