Journal of Retailing and Consumer Services最新文献

{"title":"Quality-differentiated distribution strategies between live streaming and online channels","authors":"Jiqiong Liu ,&nbsp;Rui Yuan ,&nbsp;Shuai Feng ,&nbsp;Guanxiong Wang","doi":"10.1016/j.jretconser.2024.104056","DOIUrl":"10.1016/j.jretconser.2024.104056","url":null,"abstract":"<div><p>To address the challenges posed by the emergence of live streaming (LS) channels and mitigate competition among different distribution channels, manufacturers are increasingly adopting quality-differentiated distribution strategies. In this study, we develop a model involving a manufacturer and an influencer to investigate the following two potential strategies: the HL strategy (where high-quality products are marketed via the LS channel while low-quality products are marketed via the traditional online channel) and the LH strategy (where low-quality products are marketed via the LS channel while high-quality products are marketed via the traditional online channel). Moreover, we categorize products into cost-driven and demand-driven types to explore the factors that influence a manufacturer's strategic choice of different types of products. Our key insights are as follows. First, manufacturers should focus on the following two factors: product type and influencer ability. When products belong to cost-driven category and the influencer possesses high ability, implementing the LH strategy can lead to a mutually beneficial outcome for both parties. Furthermore, when the influencer's ability is low, achieving a win‒win situation for both parties becomes unattainable, regardless of the type of product. Second, the pricing of low-quality products may not necessarily be lower than that of high-quality products. When products belong to demand-driven category and the influencer's ability is high, manufacturers can set a higher price point for low-quality products when selling them through the traditional online channel. Third, the influencer exhibits varying preferences for product quality when selling different types of products. When products belong to demand-driven category, the influencer prefers selling high-quality products. Conversely, for cost-driven products, the influencer favors low-quality products. If there is a mismatch between the manufacturer's strategy and the influencer's preference, then the influencer tends to minimize its losses by reducing its LS effort. Fourth, from the perspective of consumer surplus and social welfare, our analysis reveals that the HL strategy yields a higher level of consumer surplus and contributes more to social welfare for demand-driven products; but for cost-driven products, the LH strategy emerges as the more favorable choice.</p></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104056"},"PeriodicalIF":11.0,"publicationDate":"2024-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142122957","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"From online reviews to smartwatch recommendation: An integrated aspect-based sentiment analysis framework","authors":"Rajeev Kumar Ray ,&nbsp;Amit Singh","doi":"10.1016/j.jretconser.2024.104059","DOIUrl":"10.1016/j.jretconser.2024.104059","url":null,"abstract":"<div><p>In the current landscape, smartwatches have gained popularity as wearable devices thanks to their fitness tracking and health monitoring capabilities. However, the abundance of features and options has made it challenging to select the right alternative. In this regard, we propose a text analytics-based product recommender system that leverages online reviews as peers' recommendations and creates a shortlist of available alternatives based on existing users’ perceptions. It uses a pre-trained transformer-based aspect-level sentiment analysis algorithm, InstructABSA, to quantify consumer sentiments expressed in textual reviews, which are analysed using the integrated House of Quality (HoQ) and Preference Ranking Organisation Method for Enrichment Evaluation-II (PROMETHEE-II) to construct a relative performance index for the selected manufacturers. The proposed framework may assist potential customers in making well-informed purchase decisions and help manufacturers understand their relative position in the market. It also helps customers compare the alternatives concerning selected features and associated consumer perceptions. In addition, manufacturers may use it to discover their perceived strengths and weaknesses. The proposed framework is tested on a review dataset pertaining to 12 smartwatch manufacturers, and their relative ranks are proposed.</p></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104059"},"PeriodicalIF":11.0,"publicationDate":"2024-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142122497","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Unveiling the optimal configuration of impulsive buying behavior using fuzzy set qualitative comparative analysis and multi-criteria decision approach","authors":"Alhamzah Alnoor, Sammar Abbas, Khai Wah Khaw, Yousif Raad Muhsen, XinYing Chew","doi":"10.1016/j.jretconser.2024.104057","DOIUrl":"https://doi.org/10.1016/j.jretconser.2024.104057","url":null,"abstract":"Sudden and unplanned purchasing behavior is considered impulsive buying behavior. With the increasing popularity of social commerce platforms and shopping automation, people's tendency towards impulsive purchases has grown significantly. In this connection, the role of marketing influencers has crucially impacted the customers' purchasing decisions over the last decade. This study aims to investigate the effect of marketing influencers on impulsive buying behavior. In addition, the current study addresses a critical methodological problem by highlighting the optimal configuration provided by fuzzy set qualitative comparative analysis (fsQCA) using a multi-criteria decision approach (MCDM). Based on a survey of 672 users of live streaming commerce platforms in Malaysia, we examined impulsive buying behavior from the perspective of influencer marketing, cognitive trust, and affective trust in influencer. Partial Least Squares Structural Equation Modeling (PLS-SEM) results confirmed the influence of parasocial relationship, authenticity, expertise, trustworthiness, attractiveness, and influencer–follower congruence on impulsive buying behavior through cognitive trust in influencer, affective trust in influencer, and behavioral inertia. The fsQCA results provided 15 different configurations confirming the role of marketing influencers' characteristics in impulsive buying behavior. However, fsQCA analysis is unable to determine the optimal solution or configuration. To this end, the MCDM analysis complemented the fsQCA analysis by unveiling the optimal configuration, which was the ninth configuration. Furthermore, the combination of authenticity, expertise, trustworthiness, cognitive trust, affective trust is considered a key concept to increase impulsive buying behaviour regardless of the presence of a parasocial relationship.","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"1 1","pages":""},"PeriodicalIF":10.4,"publicationDate":"2024-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142201159","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"How do online sales channels affect global product purchases? The role of CSR and cross-country differences","authors":"Changju Kim, Ha Kyung Lee, Woo Bin Kim, Ihsan Ullah Jan, Dong Il Lee, Kuang-Wen Wu","doi":"10.1016/j.jretconser.2024.104049","DOIUrl":"https://doi.org/10.1016/j.jretconser.2024.104049","url":null,"abstract":"This study aims to extend the link between online purchasability and consumers’ actual purchase behavior in the global product context by considering global companies’ social contributions and cross-country differences. Using 1033 datasets from South Korea (n = 545) and Japan (n = 488), we employed the PROCESS macro to test the moderated moderated mediation hypothesis. Our findings highlight that global companies’ social contributions strengthen the positive indirect effect of online purchasability on purchase frequency by increasing the number of items purchased. Furthermore, contrary to our prediction, Japanese consumers with a high evaluation of social contribution have a stronger positive indirect link between online purchasability and purchase frequency than South Korean consumers. We provide significant insights into the implications of online sales channel management and its strategy, highlighting the role of corporate social responsibility in better understanding the dynamics of global consumer product purchases in the context of a cross-country analysis.","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"7 1","pages":""},"PeriodicalIF":10.4,"publicationDate":"2024-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142201160","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Encourage sustainable consumption among the elderly through generativity","authors":"Yueru Ma, Tanyuan Xing","doi":"10.1016/j.jretconser.2024.104053","DOIUrl":"https://doi.org/10.1016/j.jretconser.2024.104053","url":null,"abstract":"Generativity is closely related to sustainable consumption, and this effect is gradually reinforced as consumers age, but there is little discussion on how to utilize generativity to promote elderly's purchase intentions. Based on Consumer Culture Theory (CCT), this research analyzes the impact of generativity on the sustainable consumption of elderly when they face different consumption decisions and its intrinsic mechanisms. This research sample included 640 elderly (56 years old and above), and the results provided by two studies. Study 1 demonstrated that the incorporation of generativity information into social cues in the context of consuming for self will increase the self-expression and affiliation inspiration of elderly, which in turn increases their purchase intention. Study 2 showed that this positive effect persists in contexts where consumption decisions are considered (for next generation vs. for themselves), where elderly are more likely to buy gifts for the next generation in sustainable consumption and the mediating effects of self-expression inspiration and affiliation inspiration remain valid; this effect will be moderated by the product's typeface design, as handwritten typeface (vs. machine-written typeface) humanize the gift and enhance the presence and empathy of elderly, thus reinforcing their consumption inspiration. Theoretical insights and practical implications are discussed.","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"28 1","pages":""},"PeriodicalIF":10.4,"publicationDate":"2024-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142201161","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A product recommendation model based on online reviews: Improving PageRank algorithm considering attribute weights","authors":"Xiaoli Wang, Chenxi Zhang, Zeshui Xu","doi":"10.1016/j.jretconser.2024.104052","DOIUrl":"https://doi.org/10.1016/j.jretconser.2024.104052","url":null,"abstract":"Consumer reviews play a crucial role in evaluating products on online e-commerce platforms. Unlike numerical ratings, online reviews provide valuable information and sentiment. However, existing studies often overlook the unique interrelationships between products on e-commerce platforms, and fail to adequately capture the psychological behavior of consumers during online shopping. To address these gaps, this study presents a novel product recommendation model based on online reviews that evaluates products’ multi-attribute performances. The study first identifies the product attributes that are most important to consumers by analyzing review texts. Then, this study calculates the attribute performance scores of each product by considering consumer sentiment and the usefulness of online reviews. Next, it identifies competitors for the target product using a weighted Euclidean distance function and ranks all products employing an improved PageRank algorithm. Finally, to illustrate the validity of the proposed model, the study conducts a case study using a dataset of 41,352 online reviews obtained from Best Buy, and segments the data into three categories according to price. Comparative results with traditional MCDM models show that among the three categories, our results achieved a maximum improvement of 18.3% in the Spearman correlation coefficient.","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"4 1","pages":""},"PeriodicalIF":10.4,"publicationDate":"2024-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142201162","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Investigating how brand image and attitude mediate consumer susceptibility to eWOM and purchase intention: Comparing enterprise-owned vs. third-party online review websites using multigroup analysis","authors":"Sanjeev Kumar, Rajesh Rajaguru, Lin Yang","doi":"10.1016/j.jretconser.2024.104051","DOIUrl":"https://doi.org/10.1016/j.jretconser.2024.104051","url":null,"abstract":"Despite the well-recognized impact of electronic word-of-mouth (eWOM) on consumer decision-making, there is still a partial understanding of the differences integral to the platforms carrying eWOM. Underpinned by attitude contagion theory and attribution theory, the study investigates how brand attitude and brand image mediate the effect of consumer susceptibility to eWOM on purchase intention comparing the effects between enterprise-owned and third-party eWOM platforms. A self-administered online survey was conducted with 364 respondents and structural equation modelling was employed to test the relationships proposed in the study. The multigroup analysis performed using SmartPLS confirmed a significant difference between platforms. The results revealed that the indirect effect of susceptibility to eWOM on purchase intention, mediated by brand image and brand attitude, was stronger for third-party online review platforms compared to enterprise-owned platforms. This study extends the existing literature on eWOM platforms by empirically testing the different effects of two platforms on purchase intention, highlighting the critical role of third-party platforms in shaping consumer product and brand decisions. It accentuates the importance for enterprises to adapt strategies across review platforms due to varying consumer responses.","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"16 1","pages":""},"PeriodicalIF":10.4,"publicationDate":"2024-08-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142201163","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Unveiling the influencing mechanism underlying users’ adoption and recommend intentions of central bank digital currency: A behavioral reasoning theory perspective","authors":"Jiaqi Wu, Xin Liu, Chenghu Zhang","doi":"10.1016/j.jretconser.2024.104050","DOIUrl":"https://doi.org/10.1016/j.jretconser.2024.104050","url":null,"abstract":"Despite the enormous benefits of the implementation of central bank digital currency (CBDC), the realization of these anticipated benefits depends on users' adoption and recommendations resulting from the consideration of both facilitators and inhibitors. Drawing on the behavioral reasoning theory (BRT), this study endeavors to unveil the influencing mechanism underlying users' CBDC adoption and recommend intentions using a hybrid approach integrating qualitative study (i.e., thematic analysis) and quantitative study (i.e., PLS-SEM). The qualitative research results indicate that relative advantage, incentive measures, government support, compatibility, and convenience are the “reasons for” users' CBDC adoption and recommend intentions, while tradition barrier, risk barrier, usage barrier, and image barrier are the “reasons against” users' CBDC adoption and recommend intentions. Further, the quantitative analysis of 638 pilot CBDC users suggests that users' CBDC adoption intentions positively influence their CBDC recommend intentions. “Reasons for” positively influence both users' attitudes and adoption intentions toward CBDC, whereas “reasons against” only negatively influence users' adoption intentions toward CBDC. Values (openness to change) positively influence users' “reasons for” and attitudes toward CBDC, and negatively influence users' “reasons against” adopting CBDC. Financial literacy strengthens the paths between “reasons for” and adoption intentions and weakens the paths between “reasons against” and adoption intentions. Theoretically, this study contributes by providing a thorough knowledge of users’ values, reasons, attitudes, and adoption and recommend intentions toward CBDC. Practically, this study renders insightful policy implications for central banks worldwide to promote CBDC applications.","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"4 1","pages":""},"PeriodicalIF":10.4,"publicationDate":"2024-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142201165","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Exploring determinants of travelers’ discontinuance behavioral intention on integrated ride-hailing services: A perspective on perceived risk","authors":"Ke Lu, Chunmei Shi","doi":"10.1016/j.jretconser.2024.104046","DOIUrl":"https://doi.org/10.1016/j.jretconser.2024.104046","url":null,"abstract":"The emergence of integrated ride-hailing services offers significant conveniences. However, the involvement of multiple providers and the lack of regulation within integrated ride-hailing platforms yield potential adverse impacts. Considering the perceptive of risk perception, this study aims to examine the factors influencing travelers' discontinuance behavioral intention on integrated ride-hailing services. By employing a reflective-formative second-order structure, perceived risk is classified into perceived driver-related risk and perceived platform-related risk. Additionally, the influence of satisfaction and switching cost is included. To validate the theoretical framework, an empirical study was conducted with method of the Partial Least Squares Structural Equation Modeling. It shows that attitude, subjective norm, and perceived behavioral control jointly influence travelers' discontinuance behavioral intention of integrated ride-hailing services, thereby confirming effectiveness of the theoretical framework. Noteworthily, perceived behavioral control is the strongest factor influencing discontinuance behavioral intention. Perceived risk, encompassing both driver-related and platform-related factors, negatively impacts satisfaction and attitude, subsequently influencing discontinuance behavioral intention. Further, perceived platform-related risk shows a higher impact than perceived driver-related risk. Moreover, switching cost exhibits negative correlations with both satisfaction and attitude, while satisfaction positively correlates with attitude. However, both factors negatively influence travelers' discontinuance behavioral intention regarding the service. Overall, these findings deepen the understanding of travelers’ discontinuance behavioral intention concerning integrated ride-hailing services and offer valuable insights to manage risks effectively for service providers.","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"1 1","pages":""},"PeriodicalIF":10.4,"publicationDate":"2024-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142201164","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Unveiling the symphony of experience: Exploring flow, inspiration, and revisit intentions among music festival attendees within the SOR model","authors":"Ayse Sengoz, Muhittin Cavusoglu, Uzeyir Kement, Sinan Baran Bayar","doi":"10.1016/j.jretconser.2024.104043","DOIUrl":"https://doi.org/10.1016/j.jretconser.2024.104043","url":null,"abstract":"This study examined the experiences of music festival attendees and their perceptions within the stimulus-organism-response (SOR) model. In this context, antecedents of the flow experience of music festival attendees (skill performance, ambiance, self-congruence, other consumers' passion, consumer-to-consumer interaction) served as stimuli, whereas flow experience was considered as an organism. The response aspect involved the use of behavioral intention that shapes attendee intention to revisit. Moreover, consumer inspiration was introduced as a moderator between the flow experience and the intention to revisit. An online questionnaire was used to collect data, and partial least squares structural equation modeling was used for data analysis. The impact of ambiance, self-congruence, other consumers’ passion, and consumer-to-consumer interactions on the flow experience was identified. In addition, the evocation or transcendence state of inspiration () and the motivational state of inspiration () moderated the relationship between the flow experience and the intention to revisit. The findings of this study present several theoretical implications contributing to the broader framework of the SOR model and enhance understanding of the factors influencing both flow experience and subsequent intentions to revisit within the context of music festivals.","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"36 1","pages":""},"PeriodicalIF":10.4,"publicationDate":"2024-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142201169","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}