Journal of Retailing and Consumer Services最新文献

Customers’ reuse intention to autonomous delivery vehicles in terminal delivery service: A valence theory perspective 顾客对终端配送服务中自动配送车辆的再利用意向：价值理论视角

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2024-11-17 DOI: 10.1016/j.jretconser.2024.104150

Li Jiang , Jingyi Yan , Yuguang Xie , Junfeng Dong

引用次数: 0

We match! Building online brand engagement behaviours through emotional and rational processes 我们匹配！通过感性和理性过程建立在线品牌参与行为

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2024-11-15 DOI: 10.1016/j.jretconser.2024.104146

Estefania Ballester , Carla Ruiz , Natalia Rubio , Cleopatra Veloutsou

{"title":"We match! Building online brand engagement behaviours through emotional and rational processes","authors":"Estefania Ballester , Carla Ruiz , Natalia Rubio , Cleopatra Veloutsou","doi":"10.1016/j.jretconser.2024.104146","DOIUrl":"10.1016/j.jretconser.2024.104146","url":null,"abstract":"<div><div>Strong influencers generate attention and engagement for specific brands they endorse and present, but still little is known on how their intrinsic characteristics may contribute to their ability to generate content engagement intentions for any posted content. This study uses the dual-process theory and data collected from 1012 followers of an Instagram micro-influencer to examine how perceived consumer micro-influencers drive behavioural engagement with any shared branded content through emotional and rational processing. The results indicate that follower-influencer similarity exerts a positive and direct influence on all three engagement behaviours, and it indirectly affects content consumption and contribution behaviours through parasocial relationships (emotional route) and credibility (rational route). The findings also reveal that parasocial relationships enhance the influencer's credibility, underscoring the significant mediating role of these relationships. Notably, the indirect effect of similarity on credibility, mediated by parasocial relationships, is proven more substantial than the direct effect.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104146"},"PeriodicalIF":11.0,"publicationDate":"2024-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142664051","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2024-11-14 DOI: 10.1016/j.jretconser.2024.104142

Zhenfei Wang , Younghwan Pan

{"title":"From popularity to pitfalls: Diagnosing consumer issues and engineering solutions for an ink-inspired mobile theme system","authors":"Zhenfei Wang , Younghwan Pan","doi":"10.1016/j.jretconser.2024.104142","DOIUrl":"10.1016/j.jretconser.2024.104142","url":null,"abstract":"<div><div>The demand for personalized smartphone theme systems is growing steadily. In China, the emerging ink-inspired mobile theme system (IMTS) serves as a representative example of such personalized theme systems. The IMTS integrates cultural elements and aesthetics into its design, thereby introducing a novel form of smartphone personalization. However, consumer feedback and willingness to use the IMTS have not increased alongside its development; rather, they have declined significantly. This study analyzes consumer feedback and use intentions of the IMTS to assess its developmental trajectory and propose potential modifications. The study employs the Latent Dirichlet Allocation (LDA) model to analyze all user reviews of the IMTS to identify consumer-behavior-related issues. Subsequently, a targeted survey was conducted, and the results from 407 representative samples were analyzed using the Kano model to identify specific factors influencing consumer willingness to use the system. Results indicate that the IMTS faces significant challenges, such as inconsistency between theme descriptions and the actual user experience, low compatibility between icons and themes, unsatisfactory visual communication, and an overemphasis on cultural elements at the expense of practicality. Addressing these issues is crucial for enhancing the user experience and ensuring the future development of the IMTS.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104142"},"PeriodicalIF":11.0,"publicationDate":"2024-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142664050","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Retail consumers' conundrum: An in-depth qualitative study navigating the motivations and aversion of chatbots 零售消费者的难题：一项深入的定性研究，探索聊天机器人的动机和反感情绪

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2024-11-13 DOI: 10.1016/j.jretconser.2024.104147

Muhammad Danish Habib , Rekha Attri , Mohammad Asif Salam , Muhammad Zafar Yaqub

{"title":"Retail consumers' conundrum: An in-depth qualitative study navigating the motivations and aversion of chatbots","authors":"Muhammad Danish Habib , Rekha Attri , Mohammad Asif Salam , Muhammad Zafar Yaqub","doi":"10.1016/j.jretconser.2024.104147","DOIUrl":"10.1016/j.jretconser.2024.104147","url":null,"abstract":"<div><div>This study addresses prevailing gaps in retail marketing literature encompassing the (chatbot) adoption behavior by delving into the motivators and inhibitors influencing consumer decisions to adopt chatbots. Employing a qualitative approach, we gathered consumer insights through open-ended essays that explored consumer adoption and aversion of chatbots, intending to contrive an inductive understanding of this behavior jacked up by the grounded theory approach. The study involved 55 US-based chatbot users recruited through the Prolific Academic platform. Participants responded to open-ended essay questions exploring the motivators and barriers to consumer adoption of chatbots. The Gioia method was employed to develop theoretical notions from empirical data inductively. The study's findings lead to categorizing motivators into functional motives, design attributes, and relational motives. At the same time, inhibitors/barriers were classified as technological and/or functional and personal and/or perceptual. The study significantly contributes to the existing body of knowledge by addressing a critical deficiency in prior literature, explicitly identifying the factors that truncate chatbot adoption. Explaining demotivators for chatbot adoption significantly enriches the behavioral reasoning theory argument, which bases itself upon the <em>reasons for</em> and <em>against</em> a particular (adoption/aversion) behavior. The study's findings can be helpful for practitioners by highlighting the necessity of prioritizing user-centric features as well as addressing both technological and perception barriers to truncate chatbot aversion or improve the adoption rates of chatbots.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104147"},"PeriodicalIF":11.0,"publicationDate":"2024-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142664052","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Bright and dark sides of green consumerism: An in-depth qualitative investigation in retailing context 绿色消费主义的光明与黑暗面：零售业背景下的深入定性调查

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2024-11-12 DOI: 10.1016/j.jretconser.2024.104145

Muhammad Danish Habib , Rekha Attri , Mohammad Asif Salam , Muhammad Zafar Yaqub

{"title":"Bright and dark sides of green consumerism: An in-depth qualitative investigation in retailing context","authors":"Muhammad Danish Habib , Rekha Attri , Mohammad Asif Salam , Muhammad Zafar Yaqub","doi":"10.1016/j.jretconser.2024.104145","DOIUrl":"10.1016/j.jretconser.2024.104145","url":null,"abstract":"<div><div>This study aims to enhance the understanding of green consumption behavior dynamics by exploring the influencing factors, perceptions, motivators, barriers, and consequences of green consumerism. The study utilizes a qualitative approach, collecting data from 68 respondents from the USA and UK with the help of open-ended essays from a representative sample of informants recruited through the Prolific Academic to contrive an inductive understanding of (dynamics of) green consumption behavior using the grounded theory approach. The study employs the Stimulus-Organism-Response (S-O-R) framework as the theoretical underpinning to identify, categorize, and synthesize stimuli that shape consumer perceptions, the consumer being the organism processing the information about green consumption, and the consumers’ response, either adopting or averting green consumerism. The findings reveal a comprehensive view of influencing factors, customer perceptions, motivators, barriers, and pitfalls resulting from identified barriers. The study significantly advances the theoretical landscape of green consumption by utilizing the Stimulus-Organism-Response (S-O-R) framework to broaden the understanding of consumer perceptions and responses towards green consumerism while also making substantial contributions to the Behavioral Reasoning Theory (BRT) framework, identifying reasons that influence or deter green consumption behaviors. Our study provides valuable insights for policymakers to develop effective regulatory frameworks and policies to encourage sustainable consumer behavior. It offers guidance for marketers to adjust their strategies, focusing on transparency and authenticity to foster consumer trust and promote positive perceptions of green initiatives.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104145"},"PeriodicalIF":11.0,"publicationDate":"2024-11-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142664047","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Can virtual streamers express emotions? Understanding the language style of virtual streamers in livestreaming e-commerce 虚拟流媒体能否表达情感？了解虚拟流媒体在直播电子商务中的语言风格

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2024-11-12 DOI: 10.1016/j.jretconser.2024.104148

Xiuyuan Gong, Pengkai Sun

{"title":"Can virtual streamers express emotions? Understanding the language style of virtual streamers in livestreaming e-commerce","authors":"Xiuyuan Gong, Pengkai Sun","doi":"10.1016/j.jretconser.2024.104148","DOIUrl":"10.1016/j.jretconser.2024.104148","url":null,"abstract":"<div><div>Virtual streamers have become increasingly prevalent in livestreaming e-commerce because of technological advancements in artificial intelligence. However, there are only a few studies that have explored the language style of virtual streamers in livestreaming e-commerce services. Accordingly, the appropriate language style for the success of virtual streamers needs to be explored. This study used mind perception theory as basis to systematically examine whether, how, and when virtual streamers’ language style affects consumer intention to follow the advice (CIFA) by conducting five experimental studies. Results indicated that emotional language used by virtual streamers is more effective than rational language. Moreover, emotional language leads to higher CIFA, with consumers’ mind perception (perceived agency and perceived experience) mediating this link in the livestreaming e-commerce context. Consumers’ imagery difficulty eliminates the mediating effect of mind perception. Furthermore, consumers with hedonic motivation generate markedly higher perceived experience (but not perceived agency) when virtual streamers use emotional language, consequently contributing to higher CIFA. The findings reveal the different effects of virtual streamers’ language style and offer valuable insights into the significant development of livestreaming e-commerce services.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104148"},"PeriodicalIF":11.0,"publicationDate":"2024-11-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142664049","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

“I'll do it for myself”: Enhancing customer value through online product customization experience "我自己来"：通过在线产品定制体验提升客户价值

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2024-11-12 DOI: 10.1016/j.jretconser.2024.104143

Saïd Aboubaker Ettis , Achraf Sellami

{"title":"“I'll do it for myself”: Enhancing customer value through online product customization experience","authors":"Saïd Aboubaker Ettis , Achraf Sellami","doi":"10.1016/j.jretconser.2024.104143","DOIUrl":"10.1016/j.jretconser.2024.104143","url":null,"abstract":"<div><div>Increasingly, many brands are enabling consumers to customize products and services to their specific needs and tastes. Little is known about the contributions of immersive customer experience on value creation throughout an online product customization journey. Using the flow theory framework and its correlated constructs, this research aims to analyze the influence of the online product customization experience on the perceived value as well as the impact of this perceived value on the behavioral outcomes regarding the customized product and the online store. Two hundred seventeen (N = 217) participants were recruited to customize shoes on <span><span>Converse.com</span><svg><path></path></svg></span> and then complete a self-administered online questionnaire. The study reveals three major findings. First, interactivity and telepresence heighten the customer's flow throughout the online product customization process. Second, interactivity and flow directly enhance the perceived value of the online product customization experience. Simultaneously, flow mediates the effect of interactivity and telepresence on the perceived value of the product customization experience. Third, the value of the product customization experience influences the intention of purchasing the customized product, revisiting the online store, and increasing Word-of-Mouth. These findings provide potential implications for digital marketing managers, e-store designers, and mass-customization providers interested in delivering value-focused mass-customization experiences that yield meaningful transactional outcomes.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104143"},"PeriodicalIF":11.0,"publicationDate":"2024-11-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142664048","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The role of price in display complexity's impact on horticultural plant purchase intention: An eye-tracking study 价格在展示复杂性对园艺植物购买意向的影响中的作用：眼动追踪研究

IF 11 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2024-11-10 DOI: 10.1016/j.jretconser.2024.104124

Jie Li , Bridget Behe , Patricia Huddleston , Scott Thatcher

{"title":"The role of price in display complexity's impact on horticultural plant purchase intention: An eye-tracking study","authors":"Jie Li , Bridget Behe , Patricia Huddleston , Scott Thatcher","doi":"10.1016/j.jretconser.2024.104124","DOIUrl":"10.1016/j.jretconser.2024.104124","url":null,"abstract":"<div><div>Given that most live plants are still sold in physical stores, the influence of in-store display complexity on visual attention and purchase intention interests both practitioners and scholars. However, the interactive role of price and display complexity on choice has yet to be studied. Using Split-attention Effect in Cognitive Load Theory and Price-Quality Heuristic as theoretical frameworks, we conducted a within-subjects experiment using eye-tracking technology. We explored how price signs and display complexity affect visual attention and purchase intention. Prices were varied for two levels (regular vs. discounted) and display complexity was varied for 6, 12, and 24-item displays. Participants chose their most preferred option and indicated their purchase intention. Our study suggests that price moderates the Display Complexity (DC)-Likelihood-to-Buy (LTB) and Visual Attention on Sign (VAS) - LTB relationship. LTB increases with DC at a regular price, while LTB does not vary by DC at a discounted price. At a regular price, VAS is negatively related to LTB, while at a discounted price, VAS is positively associated with LTB. Implications for retailers include increasing the number of plants on display when no discount is offered and making regular price signs more appealing.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"82 ","pages":"Article 104124"},"PeriodicalIF":11.0,"publicationDate":"2024-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142663972","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Factors influencing behavioral intentions in livestream shopping: A cross-cultural study 影响直播购物行为意向的因素:一项跨文化研究

IF 10.4 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2023-10-21 DOI: 10.1016/j.jretconser.2023.103596

Shaowen Ni , Hideo Ueichi

{"title":"Factors influencing behavioral intentions in livestream shopping: A cross-cultural study","authors":"Shaowen Ni , Hideo Ueichi","doi":"10.1016/j.jretconser.2023.103596","DOIUrl":"https://doi.org/10.1016/j.jretconser.2023.103596","url":null,"abstract":"<div><p>This study aimed to clarify two research questions: (1) How do perceptions of livestream shopping differ between users and non-users across the United States (US), China, and Japan? and (2) Among American, Chinese, and Japanese users, how do personal traits influence perceived social presence and attitudes toward livestream shopping, and how do social presence and attitudes influence behavioral intentions toward livestream shopping? A three-country online survey was conducted in 2023. For Research Question 1, regarding perceptions of stimulating purchases, facilitating communication, and improving personal quality of life, American non-users (N = 480) were significantly more positive than Japanese non-users (N = 572); regarding improving personal quality of life and societal benefits, Chinese users (N = 563) were significantly more positive than American users (N = 290). Results for Research Question 2 showed commonalities and differences between the US and China. Both countries showed positive effects of interpersonal orientation and trust in streamers on social presence, of change seeking and social presence on utilitarian attitudes, and of anticipated regret and social presence on hedonic attitudes. Main differences included the stronger influence of general online trust on utilitarian attitudes in the US versus the stronger influence of trust in streamers on both utilitarian and hedonic attitudes in China.</p></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"76 ","pages":"Article 103596"},"PeriodicalIF":10.4,"publicationDate":"2023-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49904606","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Mere copycat? The effects of human versus human-like virtual influencers on brand endorsement effectiveness: A moderated serial-mediation model 仅仅是模仿?人与类人虚拟影响者对品牌代言效果的影响:一个有调节的序列中介模型

IF 10.4 1区管理学

Journal of Retailing and Consumer Services Pub Date : 2023-10-21 DOI: 10.1016/j.jretconser.2023.103610

Qi Zhou , Bin Li , Huajun Li , Yueqiu Lei

{"title":"Mere copycat? The effects of human versus human-like virtual influencers on brand endorsement effectiveness: A moderated serial-mediation model","authors":"Qi Zhou , Bin Li , Huajun Li , Yueqiu Lei","doi":"10.1016/j.jretconser.2023.103610","DOIUrl":"https://doi.org/10.1016/j.jretconser.2023.103610","url":null,"abstract":"<div><p>The emergence of virtual influencers, who possess realistic human-like appearances and intelligence, has provided new opportunities for brand endorsement strategy and gradually become an innovative trend. As the effectiveness of influencer endorsement is rooted in parasocial relationships, it remains unknown whether this effect can be extended to virtual influencers. With a focus on endorsement, the current study investigated the impact of human-like virtual influencers on parasocial relationships and their further outcomes. Two scenario-based experiments spanning two cultural contexts (Studies 1 and 2) provided sufficient evidence that users build weaker parasocial relationships with human-like virtual influencers due to the lower emotional engagement involved, which results in lower endorsement effectiveness in terms of brand interest and purchase intention. Moreover, a novel moderation role of influencer post modality (image vs. video) was found to attenuate the negative effect of human-like virtual influencers. The findings contribute to enhancing the understanding of users’ relationship building with virtual influencers, and offer suggestions for influencer endorsements and communication strategies for virtual influencers.</p></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"76 ","pages":"Article 103610"},"PeriodicalIF":10.4,"publicationDate":"2023-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49904607","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0