Sustainability-driven fashion: Unpacking generation Z’s second-hand clothing purchase intentions

IF 11 1区管理学 Q1 BUSINESS

Journal of Retailing and Consumer Services Pub Date : 2025-04-10 DOI:10.1016/j.jretconser.2025.104306

Anna Prisco, Irene Ricciardi, Martina Percuoco, Vincenzo Basile

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引用次数: 0

Abstract

This investigation probes Generation Z's proclivity towards acquiring sustainable merchandise, incorporating the Normative Activation Model (NAM) and the Model of Goal-Directed Behaviour (MGB) with a specific lens on circular goods. A purposive sampling method was employed to ensure that the selected participants possessed the specific characteristics required for this study. The total sample consisted of 711 surveys, of which only 457 fully completed responses were considered for analysis. The analysis utilized in this investigation is conducted through the partial least squares structural equation modelling (PLS-SEM) approach. The findings indicate that individuals' norms and aspirations substantially sway their procurement decisions, highlighting the importance of ecological consciousness and moral adjudication in sustainable consumption. The outcomes imply that the predilections of Generation Z are driven by altruistic intentions and the intrinsic valuation of sustainability, suggesting that corporations should conform to their sustainability ethos and anticipations, particularly within the sphere of circular commodities.

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可持续发展驱动的时尚：解析Z世代的二手服装购买意向

本研究探讨了Z世代购买可持续商品的倾向，将规范激活模型（NAM）和目标导向行为模型（MGB）与循环商品的特定镜头结合起来。采用有目的的抽样方法，以确保所选择的参与者具有本研究所需的特定特征。总样本由711份调查组成，其中只有457份完全完成的回复被考虑用于分析。本研究中使用的分析是通过偏最小二乘结构方程建模（PLS-SEM）方法进行的。研究结果表明，个人的规范和愿望在很大程度上影响了他们的采购决策，突出了生态意识和道德评判在可持续消费中的重要性。结果表明，Z世代的偏好是由利他主义意图和可持续性的内在价值驱动的，这表明企业应该符合他们的可持续性精神和期望，特别是在循环商品领域。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Retailing and Consumer Services BUSINESS-

CiteScore

20.40

自引率

14.40%

发文量

340

审稿时长

20 days

期刊介绍： The Journal of Retailing and Consumer Services is a prominent publication that serves as a platform for international and interdisciplinary research and discussions in the constantly evolving fields of retailing and services studies. With a specific emphasis on consumer behavior and policy and managerial decisions, the journal aims to foster contributions from academics encompassing diverse disciplines. The primary areas covered by the journal are: Retailing and the sale of goods The provision of consumer services, including transportation, tourism, and leisure.