个人损失的力量:得失框架对公众绿色参与意愿的影响

IF 11 1区 管理学 Q1 BUSINESS
Chunfeng Chen, Depeng Zhang, Lu Zhu, Junbao Wu
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引用次数: 0

摘要

尽管公众对环境问题的意识日益增强,但态度和行为之间的普遍差距仍然存在。有效促进公众参与环保行动,仍然是加强环境治理的一项重大挑战。本研究关注绿色诉求的得失框架,并建立研究模型,探讨不同框架类型(个人损失与集体收益)对公众参与绿色行为意愿的影响。通过四个实验,包括实地研究和实验室研究,研究表明,从个人损失的角度来构建绿色诉求比从集体收益的角度来构建更有可能培养更高的参与绿色行为的意愿。这种效应的潜在机制是,强调个人损失增强了公众的心理赋权感,从而增强了公众的绿色自我问责感,进而提高了公众参与绿色行为的意愿。然而,这种影响受到个体绿色自我效能的调节。个体绿色自我效能感越高,得失框架对其心理赋权的影响越弱。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The power of personal losses: How the loss-gain frame influences public green participation intentions
Despite the growing public awareness of environmental issues, a common gap between attitude and behavior persists. Effectively promoting public participation in pro-environmental actions remains a critical challenge in enhancing environmental governance. This research focuses on the gain-loss framing of green appeals and develops a research model to investigate the influence of different framing types (personal loss vs. collective gain) on the public's intention to engage in green behavior. Through four experiments, including both field and laboratory studies, the research demonstrates that framing green appeals in terms of personal losses is more likely to foster a higher intention to engage in green behavior than framing them in terms of collective gains. The underlying mechanism of this effect is that emphasizing personal losses strengthens the public's sense of psychological empowerment, thereby increasing their sense of green self-accountability, which, in turn, boosts their intentions to participate in green behaviors. However, this effect is moderated by individuals' green self-efficacy. The higher an individual's green self-efficacy, the weaker the impact of the gain-loss framing on their psychological empowerment.
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来源期刊
CiteScore
20.40
自引率
14.40%
发文量
340
审稿时长
20 days
期刊介绍: The Journal of Retailing and Consumer Services is a prominent publication that serves as a platform for international and interdisciplinary research and discussions in the constantly evolving fields of retailing and services studies. With a specific emphasis on consumer behavior and policy and managerial decisions, the journal aims to foster contributions from academics encompassing diverse disciplines. The primary areas covered by the journal are: Retailing and the sale of goods The provision of consumer services, including transportation, tourism, and leisure.
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