American Behavioral Scientist最新文献

{"title":"Social Media Influencers’ Credibility and Purchase Intention: The Moderating Role of Green Consumption Values","authors":"Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Apostolos Giovanis","doi":"10.1177/00027642241236172","DOIUrl":"https://doi.org/10.1177/00027642241236172","url":null,"abstract":"Social media influencer marketing has emerged as a new marketing tool. Generation Z consumers are especially influenced by social media influencers when purchasing cosmetic products. The purpose of this research is to examine the effect of the credibility of social media influencers on consumers’ brand consideration and purchase intention, while at the same time authors test the moderating effect of green consumption values on the aforementioned relationships. An online questionnaire survey was conducted, targeting Gen-Z consumers who follow beauty influencers on social media. According to the results from 201 participants, social media influencers’ credibility positively effects brand consideration and purchase intention. These effects are both found to be moderated by users’ green consumption values.","PeriodicalId":48360,"journal":{"name":"American Behavioral Scientist","volume":"107 1","pages":""},"PeriodicalIF":3.2,"publicationDate":"2024-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140149452","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Wage Dispersion and Team Performance: A Review of 25 Years of Research on Professional Sports","authors":"Michael Gove","doi":"10.1177/00027642241236547","DOIUrl":"https://doi.org/10.1177/00027642241236547","url":null,"abstract":"Since initial studies in the late 1990s, researchers have examined the relationship between wage dispersion and team performance in professional sports. While no definitive consensus has emerged across the sports studied, it is still useful to consider where this literature stands after 25 years of research given its clear importance not just for professional sports, but also for economic decision-making in general. This review of the relevant literature organizes discussion of: (1) the theoretical foundations underlying the wage dispersion–team performance empirical studies, (2) the favorable conditions found in professional sports that provide a unique “laboratory” for researching this topic, (3) conclusions from the empirical literature about the relationship in focus and the different factors in those studies which likely contribute to the varied conclusions, and (4) promising avenues for furthering this line of research in the near future.","PeriodicalId":48360,"journal":{"name":"American Behavioral Scientist","volume":"16 1","pages":""},"PeriodicalIF":3.2,"publicationDate":"2024-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140149742","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Economics of an Aging Superstar’s Popularity: The Case of Tiger Woods","authors":"Joel Potter, William Wethington","doi":"10.1177/00027642241236173","DOIUrl":"https://doi.org/10.1177/00027642241236173","url":null,"abstract":"This paper explores how a sports superstar’s popularity aged by utilizing 28 years of Nielsen television viewer data for the Professional Golf Association’s major events (i.e., the Masters, U.S. Open, PGA Championship, and the British Open; 1995–2022). Tiger Woods’ major career has spanned this precise time frame, as his first major event was the 1995 Masters and his last major in which he made the cut was the 2022 Masters (at the time of this writing). Thus, we are able to specifically examine how this singular superstar has aged in terms of popularity over an extended time frame. Given that golf is an individual sport in which there are no externality effects from teammates that might confound the analysis, our current setting provides an ideal natural experiment where we can simultaneously account for superstar effects relating to participation, performance, and longevity. Our results suggest that Woods was most popular at the beginning of his career, and that, after controlling for productivity and other relevant factors, his popularity has subsequently waned. Even though Tiger Woods remains the most popular golfer in the world, his impact on viewership has continued to lessen as his career has progressed.","PeriodicalId":48360,"journal":{"name":"American Behavioral Scientist","volume":"1 1","pages":""},"PeriodicalIF":3.2,"publicationDate":"2024-03-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140149451","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Colorist Microaggressions and Brown Asian Americans: Implications for Behavioral Science","authors":"D. R. Gina Sissoko, Sheharyar Hussain, Kristina Arevalo, Wiston Rodriguez, Saniya Soni, Emerson Tejeda, Kevin L. Nadal","doi":"10.1177/00027642241231318","DOIUrl":"https://doi.org/10.1177/00027642241231318","url":null,"abstract":"This article examines the manifestation of colorism toward Brown Asians through Microaggression Theory. Colorism has been defined as a stratification system based on skin tone, where those with the lightest skin tones are granted the most privileges, whereas those with the darkest are granted the least. Colorism impacts Asian Americans across domains, including education, employment, family relations, body image, and marital prospects. Brown Asians are particularly vulnerable to colorism and associated behaviors, as evidenced by the fact that South Asian countries house the largest skin bleaching markets. However, due to the historical aggregation of data on Asian American groups, research has traditionally focused on lighter-skinned East Asians, and experiences of darker-skinned Asians (i.e., South and Southeast Asians) remain largely obscured. This article describes the historical obscuring of colorism within Asian and American communities and utilizes Microaggression Theory to describe the potential manifestation of colorism toward Brown Asian communities. We propose five themes of colorist microaggressions Brown Asians may experience: (a) Invisibility & Exclusion, and Authenticity (b) Assumptions of Beauty and Desirability, (c) Assumptions of Inferior Status or Intellect, (d) Assumptions of Deviance and Criminality, and (e) Internalized Microaggressions. Furthermore, we discuss additional considerations in studies of Brown Asian experiences, including cultural, historical, and ethnic heterogeneity, intersectionality, and experiences within organizations and institutions.","PeriodicalId":48360,"journal":{"name":"American Behavioral Scientist","volume":"38 1","pages":""},"PeriodicalIF":3.2,"publicationDate":"2024-03-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140149496","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Does Smart Money Believe in the Hot Hand? Evidence From Daily Fantasy Baseball","authors":"Jeremy M. Losak, Andrew P. Weinbach, Rodney J. Paul","doi":"10.1177/00027642241235828","DOIUrl":"https://doi.org/10.1177/00027642241235828","url":null,"abstract":"The behavior of informed traders, or “smart money,” in sports betting markets has long been of interest to researchers. In this paper, we focus specifically on the behavior of smart money in Major League Baseball (MLB) daily fantasy sports (DFS) contests to determine whether they avoid cognitive-behavioral biases to increase their expected earnings. Specifically, we investigate whether smart money avoids the hot hand bias, where individuals tend to overestimate the likelihood of success for players on a hot streak. Using a dataset of MLB DFS contests, we find that winning lineups have lower usage rates for players exhibiting the hot hand compared to losing lineups. This suggests that smart money identifies and fades the hot hand strategy to increase their expected earnings.","PeriodicalId":48360,"journal":{"name":"American Behavioral Scientist","volume":"107 1","pages":""},"PeriodicalIF":3.2,"publicationDate":"2024-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140149290","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"“Other Customer” Perception as Strategic Insight into Gen Z Consumer–Brand Identification and Purchase Behavior: A Mixed-Methods Approach","authors":"Anca Anton","doi":"10.1177/00027642241235838","DOIUrl":"https://doi.org/10.1177/00027642241235838","url":null,"abstract":"This study addresses the knowledge and research gaps regarding the “other customer” concept within the consumer–brand identification paradigm, drawing on branding and consumer behavior theories. We consider the “other customer” as the other customers of a brand from the perspective of an individual (focal customer) using or simply assessing the brand. We take into account both how the focal customer is influenced by other customers and how the focal customer perceives those other customers. While the concept is traditionally associated with the service industries, we expand its relevance to product brands. We use Social Identity Theory, Social Comparison Theory, and Other Customer Perception to identify how Gen Z focal consumers construct the image of other consumers of international brands at national level. A mixed-method approach was developed, bringing together MMCA (multimodal content analysis), perceptual mapping regarding brand image, and other customer perceived attributes, as well as a survey addressing (a) focal customer–other customer–brand identification perceived similarity and (b) perceived influence of sustainability on purchase behavior. MMCA was performed on a corpus of 236 other customer profiles of Nike and Adidas, consisting of a visual component and a textual description. The profiles were developed by a convenience sample of 147 Romanian Gen Z young adults. The results show that: (a) The national specificity and history of the brand can lead to diverging, local other customer profiles that might be accepted or rejected based on the desirability and similarity perceived by the focal customer; (b) The other customer is used as a form of self-evaluation carried out by the focal customer (Gen Z consistently evaluates downward some of the other customers as a way to curate self-esteem and avoid identification with profiles they consider undesirable or unsuitable for their own self-image); and (3) The connection perceivable at international level between brand sustainability as a purchase pre-condition and Gen Z customers is not universal and should be re-evaluated based on local realities. At theoretical level, this study contributes to the advancement of the “other customer” concept; at a practical level, it advocates for the inclusion of an “other customer communication strategy” into the marketing communication mix.","PeriodicalId":48360,"journal":{"name":"American Behavioral Scientist","volume":"42 1","pages":""},"PeriodicalIF":3.2,"publicationDate":"2024-03-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140074055","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Toward an Integrated Model of Healthy Food Purchase via the Impact of Online Nutrition Information Seeking","authors":"Po-Lin Pan, Manu Bhandari, Juan Meng","doi":"10.1177/00027642241235826","DOIUrl":"https://doi.org/10.1177/00027642241235826","url":null,"abstract":"Healthy eating is critical to consumers’ overall health. The purpose of this study was to examine body mass index (BMI), obesity knowledge, and self-efficacy, along with online nutrition information seeking (ONIS), as antecedents to healthy food purchase (HFP) in a moderated mediation model. An online survey was conducted using Amazon Mechanical Turk to recruit 897 participants, with 484 women and 380 men. A moderated mediation analysis was then used to explore the mediating effect of ONIS, and the moderating effects of obesity knowledge and self-efficacy. Results found the impact of ONIS on HFP was significantly generated by obesity knowledge but not by BMI. Both ONIS and self-efficacy yielded individual and interactive effects on HFP, and ONIS did not only generate a direct effect on HFP but also interacted with self-efficacy for HFP. Practically, it was suggested that online health information should be strategically crafted to promote healthy eating behavior, given that consumers in various health conditions were activated to purchase heathier foods via ONIS. Through the ONIS’s mediation of the relationship between obesity knowledge and HFP, consumers with poor obesity knowledge would be cultivated well to further develop their better eating habits.","PeriodicalId":48360,"journal":{"name":"American Behavioral Scientist","volume":"32 1","pages":""},"PeriodicalIF":3.2,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140073944","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Changing It Up: Determining the Nash Equilibria for Major League Baseball Pitchers","authors":"Dustin R. White, Ben O. Smith","doi":"10.1177/00027642241235829","DOIUrl":"https://doi.org/10.1177/00027642241235829","url":null,"abstract":"In order to prevent batters from hitting a pitch, pitchers must decide on a strategic balance of many different pitch types. While each pitcher has preferred pitches (likely those with which he is most confident), he cannot over-utilize his dominant pitches, or batters will be able to gain a strategic advantage in trying to put the ball into play. We analyze Major League Baseball (MLB) pitch data from 2008 to 2018 in order to determine whether or not MLB pitchers are able to reach the theorized mixed-strategy Nash equilibrium given the pitcher’s skill in utilizing each type of pitch. Our data suggests that MLB pitchers are in fact rational, and succeed in reaching the mixed-strategy Nash Equilibrium.","PeriodicalId":48360,"journal":{"name":"American Behavioral Scientist","volume":"25 1","pages":""},"PeriodicalIF":3.2,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140074054","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Seasons, Sharks, and Local Control of the Surfing Commons: New Evidence from the Surf Gangs of California","authors":"Franklin G. Mixon, Richard J. Cebula","doi":"10.1177/00027642241235832","DOIUrl":"https://doi.org/10.1177/00027642241235832","url":null,"abstract":"This study extends prior research on the relationship between surf break quality and the degree of localism exhibited by surf gangs in at least three ways. First, it adopts Surfline.com’s latest data on California’s surf breaks in order to re-examine whether or not the level of localism displayed by California’s surf gangs is a positive function of the quality and crowdedness of surf breaks. Second, it is the first to explore the relationship between surf break seasonality, measured as the number of months each year that weather and climatic conditions allow a surf break to be accessed, and the degree of localism displayed by surf gangs in the area. Third, it explores how the presence of sharks impacts the degree of localism displayed by surf gangs. Econometric results support the expected positive individual relationships between surf break quality and congestion and the degree of localism at surf breaks. However, no evidence of a relationship between surf break seasonality and surf break localism is reported, whereas that between the presence of sharks at a surf break and surf gang activity is unexpectedly positive. The former of these two findings likely result from relatively low variability in the seasonality data, whereas the latter likely stems from collinearity between the presence of natural hazards (e.g., rocks and reef) that increase the quality of both surf breaks and habitats for sharks’ prey.","PeriodicalId":48360,"journal":{"name":"American Behavioral Scientist","volume":"18 1","pages":""},"PeriodicalIF":3.2,"publicationDate":"2024-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140074079","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Behavioral Responses to Sporting Contest Design: A Review of the Literature","authors":"Simon Medcalfe","doi":"10.1177/00027642241235814","DOIUrl":"https://doi.org/10.1177/00027642241235814","url":null,"abstract":"Sporting contests are designed to elicit an effort from contestants. Well-designed contests have beneficial behavioral responses of competitors such as increased effort which results in higher quality of competition. However, poorly designed contests may not reward the best competitor or may elicit unethical behaviors. This article reviews the literature on sporting contest design, paying particular attention to empirical studies over the last 20 years. Topic areas include different contest designs in a single sport, scheduling of contests and individual games, contest rule changes and game rule changes, and unintended behavioral consequences of sporting contest design.","PeriodicalId":48360,"journal":{"name":"American Behavioral Scientist","volume":"36 1","pages":""},"PeriodicalIF":3.2,"publicationDate":"2024-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140073942","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}