The Economics of an Aging Superstar’s Popularity: The Case of Tiger Woods

IF 2.3 2区文学 Q2 PSYCHOLOGY, CLINICAL

American Behavioral Scientist Pub Date : 2024-03-14 DOI:10.1177/00027642241236173

Joel Potter, William Wethington

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Abstract

This paper explores how a sports superstar’s popularity aged by utilizing 28 years of Nielsen television viewer data for the Professional Golf Association’s major events (i.e., the Masters, U.S. Open, PGA Championship, and the British Open; 1995–2022). Tiger Woods’ major career has spanned this precise time frame, as his first major event was the 1995 Masters and his last major in which he made the cut was the 2022 Masters (at the time of this writing). Thus, we are able to specifically examine how this singular superstar has aged in terms of popularity over an extended time frame. Given that golf is an individual sport in which there are no externality effects from teammates that might confound the analysis, our current setting provides an ideal natural experiment where we can simultaneously account for superstar effects relating to participation, performance, and longevity. Our results suggest that Woods was most popular at the beginning of his career, and that, after controlling for productivity and other relevant factors, his popularity has subsequently waned. Even though Tiger Woods remains the most popular golfer in the world, his impact on viewership has continued to lessen as his career has progressed.

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年迈巨星的人气经济学：泰格-伍兹案例

本文利用职业高尔夫球协会主要赛事（即美国名人赛、美国公开赛、PGA 锦标赛和英国公开赛，1995-2022 年）28 年的尼尔森电视观众数据，探讨体育巨星的人气是如何衰老的。泰格-伍兹的大满贯赛生涯正好跨越了这一时间段，他的第一场大满贯赛是 1995 年的美国名人赛，而他最后一次打进大满贯赛是 2022 年的美国名人赛（截至本文撰写之时）。因此，我们可以具体研究这位超级巨星的人气是如何随着时间的推移而老化的。鉴于高尔夫是一项个人运动，队友的外部效应不会对分析造成干扰，因此我们目前的设置提供了一个理想的自然实验，我们可以同时考虑与参与、表现和寿命相关的超级明星效应。我们的结果表明，伍兹在职业生涯初期最受欢迎，而在控制了生产率和其他相关因素后，他的受欢迎程度随之减弱。尽管泰格-伍兹仍然是世界上最受欢迎的高尔夫球手，但随着其职业生涯的发展，他对观众的影响在不断减弱。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

American Behavioral Scientist Multiple-

CiteScore

6.70

自引率

3.10%

发文量

190

期刊介绍： American Behavioral Scientist has been a valuable source of information for scholars, researchers, professionals, and students, providing in-depth perspectives on intriguing contemporary topics throughout the social and behavioral sciences. Each issue offers comprehensive analysis of a single topic, examining such important and diverse arenas as sociology, international and U.S. politics, behavioral sciences, communication and media, economics, education, ethnic and racial studies, terrorism, and public service. The journal"s interdisciplinary approach stimulates creativity and occasionally, controversy within the emerging frontiers of the social sciences, exploring the critical issues that affect our world and challenge our thinking.