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Guidelines for sponsorship signaling within socially complex markets 社会复杂市场中的赞助信号准则
IF 7.4 3区 管理学
Business Horizons Pub Date : 2024-01-01 DOI: 10.1016/j.bushor.2023.06.003
Hsin-Chen Lin, Patrick F. Bruning
{"title":"Guidelines for sponsorship signaling within socially complex markets","authors":"Hsin-Chen Lin,&nbsp;Patrick F. Bruning","doi":"10.1016/j.bushor.2023.06.003","DOIUrl":"10.1016/j.bushor.2023.06.003","url":null,"abstract":"<div><p>Organizations use sponsorships to influence various marketing, financial, and public relations outcomes. Sponsorship communications occur in socially complex markets where messages diffuse quickly. Such messages are also widely accessible to and influenced by various audiences, which can be supportive, neutral, skeptical, or decisively antagonistic. These conditions require managers to adopt nuanced and holistically integrated ways of making their messages acceptable and engaging for a wide variety of audiences, while also being robust to scrutiny. The article addresses this challenge by drawing on signaling theory to present a process model and guidelines for managing sponsorships within socially complex markets. Specifically, it outlines how different message content and sponsorship characteristics combine to influence signal reception, market responses, and feedback. The model is then merged with research on sponsorship authenticity to guide managerial application. Initially, sponsors establish the signal content and primary target audiences through selecting sponsee partners with whom they have authentic fit (Guideline 1). Sponsors can then develop specific characteristics of commitment, observability, and credibility (Guidelines 2–4). Finally, sponsors should conduct prelaunch and postlaunch assessments to adapt to how the sponsorship is received by various audiences and subgroups on an ongoing basis (Guideline 5).</p></div>","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"67 1","pages":"Pages 19-30"},"PeriodicalIF":7.4,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0007681323000691/pdfft?md5=2302d3639f79cad8cc8ba36665717573&pid=1-s2.0-S0007681323000691-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44993440","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Roll up, roll up, read on! How to sell like Stephen King 卷起来,卷起来,继续读!如何像史蒂芬·金那样销售
IF 7.4 3区 管理学
Business Horizons Pub Date : 2024-01-01 DOI: 10.1016/j.bushor.2023.06.004
Stephen Brown
{"title":"Roll up, roll up, read on! How to sell like Stephen King","authors":"Stephen Brown","doi":"10.1016/j.bushor.2023.06.004","DOIUrl":"10.1016/j.bushor.2023.06.004","url":null,"abstract":"<div><p>One of the best known writers in the world today, Stephen King is a superstar storyteller. His story-selling skills are equally outstanding. With 65 chart-topping novels to his name, he knows everything there is to know about moving the merchandise in an overcrowded market. Irrepressibly irreverent, the rock ’n’ roll-inspired novelist is an outstanding “authorpreneur” whose achievements contain lessons for self-starters and scholars alike. Half a century after <em>Carrie</em>, the first of his many bestsellers, this article identifies the secrets of Stephen King’s success.</p></div>","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"67 1","pages":"Pages 31-39"},"PeriodicalIF":7.4,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0007681323000708/pdfft?md5=70d267208a21af63184e207cc8e6259f&pid=1-s2.0-S0007681323000708-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49171487","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
To write or not to write: That is the question 写还是不写…这就是问题所在
IF 7.4 3区 管理学
Business Horizons Pub Date : 2024-01-01 DOI: 10.1016/j.bushor.2023.08.001
Idalene F. Kesner
{"title":"To write or not to write: That is the question","authors":"Idalene F. Kesner","doi":"10.1016/j.bushor.2023.08.001","DOIUrl":"10.1016/j.bushor.2023.08.001","url":null,"abstract":"","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"67 1","pages":"Pages 1-3"},"PeriodicalIF":7.4,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0007681323000927/pdfft?md5=0ef6c6f38da7fa40634ffcce1f75a235&pid=1-s2.0-S0007681323000927-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46923685","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Fear and the poverty entrepreneur: The paradox of failure and success 恐惧与贫困企业家:失败与成功的悖论
IF 7.4 3区 管理学
Business Horizons Pub Date : 2024-01-01 DOI: 10.1016/j.bushor.2023.07.002
Michael H. Morris , Donald F. Kuratko , Susana C. Santos , Sohab Soleimanof
{"title":"Fear and the poverty entrepreneur: The paradox of failure and success","authors":"Michael H. Morris ,&nbsp;Donald F. Kuratko ,&nbsp;Susana C. Santos ,&nbsp;Sohab Soleimanof","doi":"10.1016/j.bushor.2023.07.002","DOIUrl":"10.1016/j.bushor.2023.07.002","url":null,"abstract":"<div><p>When low-income and disadvantaged individuals start businesses—herein, <em>poverty entrepreneurs</em>—the experience of fear can be especially impactful on their behavior. In this article, we explore the role of fear as an obstacle and facilitator in both the launching and development of ventures by poverty entrepreneurs. Two primary fears are examined. The first, fear of failure, has been examined extensively by scholars yet has received scant attention concerning poverty entrepreneurs. Our second focus is the fear of success, which has received even less emphasis and is not well-understood in the context of business. It is a seemingly paradoxical notion that individuals can perceive negative consequences from what is otherwise a successful outcome. Using experiences from the Urban Poverty and Business Initiative—an 11-month annual intervention program that operates in 32 cities across the globe and serves over 2,000 disadvantaged entrepreneurs—we developed a series of focus groups with poverty entrepreneurs to learn more about their encounters with fear. A reconceptualization of these fears in a poverty context is provided. The potential upsides and downsides of fear when it comes to entrepreneurial behavior are examined, and implications are drawn from the coexistence of fears of failure and success.</p></div>","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"67 1","pages":"Pages 41-54"},"PeriodicalIF":7.4,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0007681323000721/pdfft?md5=053acc21ec5580e8e665babcd3f821f2&pid=1-s2.0-S0007681323000721-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47030895","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Inside front cover - ed board 封面内页 - 编委
IF 7.4 3区 管理学
Business Horizons Pub Date : 2024-01-01 DOI: 10.1016/S0007-6813(23)00129-5
{"title":"Inside front cover - ed board","authors":"","doi":"10.1016/S0007-6813(23)00129-5","DOIUrl":"10.1016/S0007-6813(23)00129-5","url":null,"abstract":"","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"67 1","pages":"Page IFC"},"PeriodicalIF":7.4,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0007681323001295/pdfft?md5=a40dea9d61e1e9851b499c01eff46788&pid=1-s2.0-S0007681323001295-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139067986","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Feel the churn: Exercising talent management practices to support a climate for career mobility 感受变化:运用人才管理实践来支持职业流动的氛围
IF 7.4 3区 管理学
Business Horizons Pub Date : 2024-01-01 DOI: 10.1016/j.bushor.2023.07.003
Erin E. Makarius , Alison M. Dachner , Rebecca M. Paluch , Jenn Pedde
{"title":"Feel the churn: Exercising talent management practices to support a climate for career mobility","authors":"Erin E. Makarius ,&nbsp;Alison M. Dachner ,&nbsp;Rebecca M. Paluch ,&nbsp;Jenn Pedde","doi":"10.1016/j.bushor.2023.07.003","DOIUrl":"10.1016/j.bushor.2023.07.003","url":null,"abstract":"<div><p>The rise of employee mobility over the past few decades has significant implications for both organizational performance and individual careers. The traditional organizational response aims to combat turnover with increased retention efforts, but we offer an alternative strategy. In this article, we suggest that organizations also support employee mobility by proactively implementing practices that prepare workers for the next step in their career, whether that be internal or external from the company. When strategically combined, these practices can support a climate for career mobility. Drawing on extant management literature and industry publications, we demonstrate how organizations can create and support a climate for career mobility via workforce planning, job design, recruiting, onboarding, offboarding, and total rewards. Taken together, a strategic bundle of practices allows employers to support the careers of mobile workers as well as advance the goals and performance of the organization.</p></div>","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"67 1","pages":"Pages 55-69"},"PeriodicalIF":7.4,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0007681323000873/pdfft?md5=13da60340f296381eb4353b7ac8cb4c5&pid=1-s2.0-S0007681323000873-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47138441","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Digital Davids, global Goliaths, and the Web3 sling 数码大卫、全球巨人和Web3吊索
IF 7.4 3区 管理学
Business Horizons Pub Date : 2024-01-01 DOI: 10.1016/j.bushor.2023.06.002
Kaushik Gala
{"title":"Digital Davids, global Goliaths, and the Web3 sling","authors":"Kaushik Gala","doi":"10.1016/j.bushor.2023.06.002","DOIUrl":"10.1016/j.bushor.2023.06.002","url":null,"abstract":"<div><p>The Web 2.0 digital economy, centered on dominant platforms, generates substantial opportunities for managers and entrepreneurs yet creates critical dependencies. Platform-dependent businesses engage in competitive actions—rivalrous, competitive-cooperative, and relational—vis-à-vis digital platforms to gain a fair share of economic value. While the (supposedly) trustworthy custodians of digital data have captured a disproportionate share of revenue and profits, Web3 promises to tilt the balance away from dominant platforms by providing mechanisms that replace centralized organizational trust with decentralized technological trust. Here, innovations such as blockchains and smart contracts complement antitrust laws and regulations in limiting platform power. Furthermore, this study suggests that end users, peers, and regulators may play an important role in helping businesses draw investors’, users’, and customers’ attention away from Web 2.0 platforms. To effectively leverage <em>decentralized trust</em> as a novel aspect of competitive actions, business leaders must pursue Web3 technologies that are reliable, high-growth market segments that are credible, and ventures that are investable.</p></div>","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"67 1","pages":"Pages 5-17"},"PeriodicalIF":7.4,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S000768132300068X/pdfft?md5=fd4aec25c1a096aceaa6270d89ad7dbf&pid=1-s2.0-S000768132300068X-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42946189","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
On your marks, headset, go! Understanding the building blocks of metaverse realms 各就各位,戴上耳机,出发了解元宇宙领域的构件
IF 7.4 3区 管理学
Business Horizons Pub Date : 2024-01-01 DOI: 10.1016/j.bushor.2023.09.002
Brendan James Keegan , Ian P. McCarthy , Jan Kietzmann , Ana Isabel Canhoto
{"title":"On your marks, headset, go! Understanding the building blocks of metaverse realms","authors":"Brendan James Keegan ,&nbsp;Ian P. McCarthy ,&nbsp;Jan Kietzmann ,&nbsp;Ana Isabel Canhoto","doi":"10.1016/j.bushor.2023.09.002","DOIUrl":"10.1016/j.bushor.2023.09.002","url":null,"abstract":"<div><p>In 2011, <em>Business Horizons</em> published the social media honeycomb article to help managers and scholars understand what was, then, a new form of media, along with its various platforms and how to engage with and learn to use it. Today, we face similar challenges and opportunities with the metaverse as we try to discover how to attract, enable, serve, and capture value from users in the virtual world. In this article, we introduce the concept of a <em>metaverse realm</em> (i.e., a specific type of metaverse space and community) and present the <em>metaverse honeycomb model</em> to explain the functionalities and affordances for different metaverse realms. We present two applications of the honeycomb model to show how shifting attention to immersive functionalities can characterize various metaverse realms. To conclude, we outline how the model could be used to strategically evaluate metaverse realms in terms of their external fit (i.e., the who-what-how of realms), internal fit (i.e., the trade-offs and synergies of realm functionalities), and life cycles (i.e., roadmapping and directing realm evolution).</p></div>","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"67 1","pages":"Pages 107-119"},"PeriodicalIF":7.4,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0007681323000964/pdfft?md5=6e2b84288af1c45c78702b7d67765592&pid=1-s2.0-S0007681323000964-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135347716","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Fighting fake reviews: Authenticated anonymous reviews using identity verification 打击虚假评论:使用身份验证对匿名评论进行身份验证
IF 7.4 3区 管理学
Business Horizons Pub Date : 2024-01-01 DOI: 10.1016/j.bushor.2023.08.002
Aishwarya Deep Shukla, Jie Mein Goh
{"title":"Fighting fake reviews: Authenticated anonymous reviews using identity verification","authors":"Aishwarya Deep Shukla,&nbsp;Jie Mein Goh","doi":"10.1016/j.bushor.2023.08.002","DOIUrl":"10.1016/j.bushor.2023.08.002","url":null,"abstract":"<div><p>Fake reviews have become a pervasive problem in the realm of online commerce, affecting businesses and consumers alike. These fraudulent reviews can cause significant damage to the credibility of companies and negatively impact consumer welfare. While various platforms, such as Yelp and Amazon, have implemented measures to combat fake reviews, these efforts have been largely ineffective and, at times, even exacerbated the problem. As a result, on November 8, 2022, the Federal Trade Commission announced that it is soliciting input for possible regulations around ways to fight fake reviews. The growing sophistication of Artificial Intelligence—particularly generative AI technologies like ChatGPT—worsens the problem by enabling the production of human-like fake reviews at an unprecedented scale. This lends new urgency to the fake review problem, so it is imperative to examine the pros and cons of extant approaches and propose alternative approaches that are better equipped to tackle the issue. In this article, we introduce a novel approach using <em>digital identity verification</em>, which involves verifying a user’s identity via various forms of digital information that represent the individual and have not been applied to online reviews. We highlight the limitations of extant techniques and outline ways in which digital identity verification may be a promising solution to the problem of fake reviews. Potential benefits and challenges, as well as the effectiveness of our proposed approach in addressing the issue of fake reviews, are discussed.</p></div>","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"67 1","pages":"Pages 71-81"},"PeriodicalIF":7.4,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0007681323000939/pdfft?md5=d9e135aec8dc5a0f39f8a0c11b697a7c&pid=1-s2.0-S0007681323000939-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45393495","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Evidence-based recommendations for recorded-meetings policies 关于记录会议政策的循证建议
IF 7.4 3区 管理学
Business Horizons Pub Date : 2024-01-01 DOI: 10.1016/j.bushor.2023.08.003
Stephen Carradini , Kristen Getchell , Peter Cardon , Carolin Fleischmann , Jolanta Aritz , James Stapp
{"title":"Evidence-based recommendations for recorded-meetings policies","authors":"Stephen Carradini ,&nbsp;Kristen Getchell ,&nbsp;Peter Cardon ,&nbsp;Carolin Fleischmann ,&nbsp;Jolanta Aritz ,&nbsp;James Stapp","doi":"10.1016/j.bushor.2023.08.003","DOIUrl":"10.1016/j.bushor.2023.08.003","url":null,"abstract":"<div><p>Recordings of virtual meetings have become a common part of virtual and hybrid workplace environments. Meeting recordings offer potential benefits (e.g., speedy transcript production, expedited information sharing, searchable information, inclusion of visual and tonal expressions) and drawbacks (e.g., difficulty discussing sensitive issues, employee privacy, limited off-the-record capabilities, and employee concerns over sharing recordings). Given this variance, policies for virtual meetings are a necessity. Managers can successfully implement a policy by cocreating policy preferences with employees in open-ended and nonjudgmental conversations that openly discuss potential benefits, drawbacks, and employee concerns. Topics such as when to record, when not to record, how to gain consent, and who will have administrative and sharing rights should be covered. Areas of less urgency that may yet be part of these discussions include accessibility concerns, the use or rejection of software features, where and for how long meeting recordings should be stored, and such emerging issues as the use of virtual reality and AI tools. Managers should deliver policy preferences to a group of representatives from Human Resources, Information Technology, and the executive team to compose the policy, request a legal review, and to introduce and implement it in the organization.</p></div>","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"67 1","pages":"Pages 83-92"},"PeriodicalIF":7.4,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0007681323000940/pdfft?md5=f864617fc55182227858d211e76fa852&pid=1-s2.0-S0007681323000940-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45682153","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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