Beware of botshit: How to manage the epistemic risks of generative chatbots

IF 5.8 3区 管理学 Q1 BUSINESS
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Abstract

Advances in large language model (LLM) technology enable chatbots to generate and analyze content for our work. Generative chatbots do this work by predicting responses rather than knowing the meaning of their responses. In other words, chatbots can produce coherent-sounding but inaccurate or fabricated content, referred to as hallucinations. When humans uncritically use this untruthful content, it becomes what we call botshit. This article focuses on how to use chatbots for content generation work while mitigating the epistemic (i.e., the process of producing knowledge) risks associated with botshit. Drawing on risk management research, we introduce a typology framework that orients how chatbots can be used based on two dimensions: response veracity verifiability and response veracity importance. The framework identifies four modes of chatbot work (authenticated, autonomous, automated, and augmented) with a botshit-related risk (ignorance, miscalibration, routinization, and black boxing). We describe and illustrate each mode and offer advice to help chatbot users guard against the botshit risks that come with each mode.

当心 "僵尸屎":如何管理生成式聊天机器人的认识风险
大语言模型(LLM)技术的进步使聊天机器人能够为我们的工作生成和分析内容。生成型聊天机器人通过预测回复而不是了解回复的含义来完成这项工作。换句话说,聊天机器人可以生成听起来连贯但不准确或捏造的内容,我们称之为.NET。当人类不加批判地使用这些不真实的内容时,这些内容就变成了我们所说的 .NET。本文重点讨论了如何使用聊天机器人进行内容生成工作,同时降低与 botshit 相关的风险(即生产知识的过程)。借鉴风险管理研究,我们引入了一个类型学框架,从两个维度指导如何使用聊天机器人:响应真实性的可验证性和响应真实性的重要性。该框架确定了聊天机器人的四种工作模式(、、和),以及与僵尸相关的风险(、、和)。我们对每种模式进行了描述和说明,并提供建议帮助聊天机器人用户防范每种模式带来的僵尸风险。
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来源期刊
Business Horizons
Business Horizons BUSINESS-
CiteScore
17.70
自引率
5.40%
发文量
105
期刊介绍: Business Horizons, the bimonthly journal of the Kelley School of Business at Indiana University, is dedicated to publishing original articles that appeal to both business academics and practitioners. Our editorial focus is on covering a diverse array of topics within the broader field of business, with a particular emphasis on identifying critical business issues and proposing practical solutions. Our goal is to inspire readers to approach business practices from new and innovative perspectives. Business Horizons occupies a distinctive position among business publications by offering articles that strike a balance between academic rigor and practical relevance. As such, our articles are grounded in scholarly research yet presented in a clear and accessible format, making them relevant to a broad audience within the business community.
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