Advances in Economics Management and Political Sciences最新文献

Analysis of M&A in Vehicle Industry: Evidence from Geelys Acquisition of Lotus 汽车行业并购分析:以吉利收购莲花为例

Advances in Economics Management and Political Sciences Pub Date : 2023-11-10 DOI: 10.54254/2754-1169/36/20231802

Sili Wei, Mingze Xie, Tianyang Yu

{"title":"Analysis of M&A in Vehicle Industry: Evidence from Geelys Acquisition of Lotus","authors":"Sili Wei, Mingze Xie, Tianyang Yu","doi":"10.54254/2754-1169/36/20231802","DOIUrl":"https://doi.org/10.54254/2754-1169/36/20231802","url":null,"abstract":"With the continuous improvement of Chinas domestic economic level, the automobile manufacturing industry is developing rapidly, the market competition is fierce, and the automobile market is gradually becoming saturated. The reduced market demand has led to higher and higher requirements for the technical level of domestic automobile manufacturers. In 2013, China proposed the Belt and Road initiative, which brought new opportunities to some domestic auto companies. Geely Group seized the opportunity to acquire Lotus. This paper mainly analyzes the reasons for Geelys acquisition of Lotus, and this paper analyzes Geelys acquisition of Lotus through two aspects of finance and motivation. In terms of motivation, this paper analyzes policy, society, external environmental factors of Geely Group through economy and technology through P EST model. Meanwhile, SWOT is used to analyze the advantages, disadvantages, opportunities, and internal factors of Geelys acquisition of Lotus. On the financial side, through the analysis of each financial indicator, trend, causality, growth, and revenue. According to the analysis, after the acquisition of Lotus, Geelys enterprise strength has been improved to a certain extent, and the future development prospects are expected.","PeriodicalId":482618,"journal":{"name":"Advances in Economics Management and Political Sciences","volume":"54 15","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135091317","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Development of Internet Finance in China under the Background of Digital Economy 数字经济背景下中国互联网金融的发展

Advances in Economics Management and Political Sciences Pub Date : 2023-11-10 DOI: 10.54254/2754-1169/34/20231699

Meiyi Li

引用次数: 0

Research on the Current Situation, Problems, and Prospects of the Development of Chinese Real Estate Enterprises under the New Situation Take Yuexiu Property as an Example 新形势下我国房地产企业发展的现状、问题及前景研究——以越秀地产为例

Advances in Economics Management and Political Sciences Pub Date : 2023-11-10 DOI: 10.54254/2754-1169/42/20232091

Weihao Ye

引用次数: 0

Cold Chain Logistics Management and Operations: Problems and Suggestions in the Post-Epidemic Era 冷链物流管理与运营:后疫情时代的问题与建议

Advances in Economics Management and Political Sciences Pub Date : 2023-11-10 DOI: 10.54254/2754-1169/33/20231640

Yi Peng, Yuzhe Wang, Zhenyu Ye

引用次数: 0

The Impact of Co-branding on Brand Marketing: A Case Study of Holiland 联合品牌对品牌营销的影响:以荷兰为例

Advances in Economics Management and Political Sciences Pub Date : 2023-11-10 DOI: 10.54254/2754-1169/38/20231890

Zengqi Wei

{"title":"The Impact of Co-branding on Brand Marketing: A Case Study of Holiland","authors":"Zengqi Wei","doi":"10.54254/2754-1169/38/20231890","DOIUrl":"https://doi.org/10.54254/2754-1169/38/20231890","url":null,"abstract":"Co-branding is one of the most popular marketing models used by most well-known brands in recent years to attract the attention of a large number of consumers and to stimulate their desire to buy. The essence of co-branding is to create new products through collaboration, often with the characteristics and labels of both parties. Through a partnership model where both parties cooperate with each other, it is easier to break the stereotype about the brand image and expand the consumer market, thus increasing the commercial value of the brand and product. In recent years, Holiland has conducted co-branded marketing with different brands and celebrities, which has achieved a complementary overlay of consumer groups and inspired customer resonance through the integration of resources. In this paper, the author explores the strategy of Holiland's co-branding marketing and analyses the positive and negative impacts of co-branding on Holiland's brand marketing by means of a questionnaire survey. The study finds that the transfer of emotional value generated by co-branding promotes the effective complementarity of both consumer groups, but too frequent brand crossover may bring some negative effects, therefore, Holiland can be more flexible in future co-branding marketing by using a variety of marketing models, choosing suitable co-branding partners, and giving advance publicity. In addition, Holiland can pay further attention to the value of co-branded products and consider the introduction of localized marketing.","PeriodicalId":482618,"journal":{"name":"Advances in Economics Management and Political Sciences","volume":"42 7","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135091366","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Consumer Behavior Analysis and Marketing Strategy Optimization in the Chinese Live Action Role Playing Market 中国真人角色扮演市场的消费者行为分析与营销策略优化

Advances in Economics Management and Political Sciences Pub Date : 2023-11-10 DOI: 10.54254/2754-1169/39/20231930

Yibing Jiang

引用次数: 0

Digital Transformation for Traditional Retail: Walmarts Success Amidst Pandemic Challenges in China 传统零售的数字化转型:沃尔玛在中国疫情挑战中的成功

Advances in Economics Management and Political Sciences Pub Date : 2023-11-10 DOI: 10.54254/2754-1169/31/20231518

An Wang

引用次数: 0

Banking Risk Assessment under COVID-19 Pandemic COVID-19大流行下的银行风险评估

Advances in Economics Management and Political Sciences Pub Date : 2023-11-10 DOI: 10.54254/2754-1169/38/20231878

Hongsheng Zhang

引用次数: 0

The Predictive Power of Credit Scores: Examining Default Probability in Taiwanese Credit Card Clients 信用评分之预测能力:台湾信用卡客户违约机率之检验

Advances in Economics Management and Political Sciences Pub Date : 2023-11-10 DOI: 10.54254/2754-1169/42/20232097

Yaoxin Xiao

{"title":"The Predictive Power of Credit Scores: Examining Default Probability in Taiwanese Credit Card Clients","authors":"Yaoxin Xiao","doi":"10.54254/2754-1169/42/20232097","DOIUrl":"https://doi.org/10.54254/2754-1169/42/20232097","url":null,"abstract":"The concept of a scorecard originated from the need to establish a standardized and objective approach to evaluate credit applicants. Various techniques have been utilized to build scoring model. This research chooses Logistic regression to construct a scorecard using SPSS modeler. In this way, the study enhances the understanding of the relationship between credit scores and default behavior. By using a scorecard constructed through logistic regression, the study provides a comprehensive and interpretable model for evaluating creditworthiness. The study also employs linear probability models (LPM), logit, and probit models to assess the predictive power of credit scores on default probability. By utilizing these statistical techniques, the research presents robust empirical evidence on the significance of credit scores in predicting default behavior. Moreover, the research paper systematically analyzes prediction effects with and without control variables. By incorporating control variables such as demographic characteristics, the study adds depth to the understanding of scoring models. Overall, the findings provide valuable guidance for credit risk assessment practices and contribute to the ongoing development of effective credit evaluation frameworks.","PeriodicalId":482618,"journal":{"name":"Advances in Economics Management and Political Sciences","volume":"49 11","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135091480","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Impacts of COVID-19 on the Hospitality Industry: Case Study of Airbnbs Response and Market Exit COVID-19对酒店业的影响:airbnb应对和市场退出的案例研究

Advances in Economics Management and Political Sciences Pub Date : 2023-11-10 DOI: 10.54254/2754-1169/42/20232093

Jiayi Yang

引用次数: 0