The Development of Internet Finance in China under the Background of Digital Economy

Abstract

Internet finance is a financial operation mode in the network era, which is produced to meet the requirements of the fast-developing e-commerce, and has been widely popularized throughout China. This paper mainly studies the development path of China's Internet finance under the background of the digital economy. This paper presents a thorough analysis of the growth of Internet finance based on the examination of big data technologies. This study reveals that one of the crucial avenues for market growth is now big data technologies and plays a key role in the development of Internet finance. In the future, it can be further developed from the directions of user portrait, risk control system and Internet finance industry chain.