传统零售的数字化转型:沃尔玛在中国疫情挑战中的成功

An Wang
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引用次数: 0

摘要

在当今飞速发展的数字技术时代,数字化浪潮席卷了各行各业,传统零售业也走到了技术变革的十字路口。然而,目前还没有一个全面的方法来总结数字化转型的方向。本文旨在通过分析沃尔玛中国2018 - 2022年的财务报告、战略部署以及目前的改革成果,为传统零售业提供可靠的数字化转型方向。该研究发现,即使在新冠疫情对市场造成三年影响之后,沃尔玛中国的数字化转型仍然相对成功。沃尔玛中国数字化转型相关领域的营收屡创佳绩。对于传统零售企业来说,选择合作伙伴、数字化供应链、实施全渠道改革是数字化转型的正确方向。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Digital Transformation for Traditional Retail: Walmarts Success Amidst Pandemic Challenges in China
In todays rapidly developing digital technology era, the digital wave has engulfed every industry, and the traditional retail industry has also reached the crossroads of technological change. However, there is no comprehensive method to summarize the direction of digital transformation. This article aims to provide reliable digital transformation directions for the traditional retail industry by analyzing Walmart Chinas financial reports, strategic de-ployment, and current reform achievements from 2018 to 2022. The study found that Walmart Chinas digital transformation has been relatively successful, even after three years of the impact of the COVID-19 pandemic on the market. The revenue from Walmart Chinas digital transformation-related areas has repeatedly achieved excellent results. For traditional retail enterprises, choosing partners, digitizing the supply chain, and imple-menting omnichannel reforms are the correct directions for digital transformation.
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