{"title":"How to conduct a bibliometric content analysis: Guidelines and contributions of content co-occurrence or co-word literature reviews","authors":"Anton Klarin","doi":"10.1111/ijcs.13031","DOIUrl":"https://doi.org/10.1111/ijcs.13031","url":null,"abstract":"<p>Literature reviews summarize existing literature, uncover research gaps, and offer future research directions, thus aiding in theoretical and methodological development. Informetric research including bibliometric, scientometric, webometric, cybermetric, patentometric, and altmetric methods are becoming increasingly prevalent in conducting literature review studies. Looking at the common informetric literature review methods—citation, co-citation, co-author, bibliographic coupling, and content co-occurrence analyses, this study aims to serve as a guide in using content co-occurrence also known as co-word analysis to conduct literature reviews. This study outlines a variety of informetric research methods and how they are utilized to conduct review and evidence-based conceptual studies. In addition to the analyses, the study highlights different informetric software packages like Bibliometrix, Biblioshiny, Leximancer, NVivo, and CiteSpace including their comparison. The study further discusses contributions of algorithm-based content analyses including offering taxonomies, definitions, classifications, typologies, comparisons, and theoretical development to constitute integrative literature reviews. Finally, this study offers step-by-step guidelines for conducting a review study using VOSviewer content co-occurrence analysis while providing a systems view of informetric research in social science. The study also notes the emergence of generative artificial intelligence (AI) like Open AI's ChatGPT, Google's Bard, Elicit, Scite, Research Rabbit, and ChatPDF among others, and its potential in contributing to the literature review methods and, as such, being an interesting direction for future research.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":null,"pages":null},"PeriodicalIF":9.9,"publicationDate":"2024-03-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.13031","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140063710","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"“Eco-style” perceptions: The interplay of different sustainability cues and fashion styles in consumers' fashion brand attitudes","authors":"Barbara Behre, Verolien Cauberghe","doi":"10.1111/ijcs.13032","DOIUrl":"https://doi.org/10.1111/ijcs.13032","url":null,"abstract":"<p>Sustainable fashion is becoming increasingly integrated in today's society. However, the use of the term “eco” in fashion branding may evoke negative consumer perceptions, especially in terms of the perceived fashionability of clothing items. Hence, this study investigates consumer responses to environmental versus social sustainability cues used by an online fashion shop. In particular, the moderating influence of basic versus modern fashion style is examined, considering the idea that fashion style is central to consumers' brand evaluations. Using a 2 (environmental vs. social sustainability cue) × 2 (timeless basic vs. modern fashion style) between-subjects factorial design, this study explored the effectiveness of sustainability cues on fashion brand value perceptions (emotional, social, and functional value) and brand attitudes. Among the 358 respondents, the results indicate more positive brand attitudes when fashion items are presented with an environmental (vs. social) sustainability cue. In particular, this effect is stronger for the timeless basic (vs. modern trend-based) fashion style. Yet, a cue referring to environmental sustainability increases social brand values for the modern fashion style. This study offers valuable contributions to the sustainable fashion literature and recommendations for online fashion retailers.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":null,"pages":null},"PeriodicalIF":9.9,"publicationDate":"2024-03-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140063711","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Defining sustainable clothing use: A taxonomy for future research","authors":"Jessica F. Dao, Cosette M. Joyner Martinez","doi":"10.1111/ijcs.13033","DOIUrl":"https://doi.org/10.1111/ijcs.13033","url":null,"abstract":"<p>The experiences, habits, and practices that occur post-purchase within the clothing use phase have an impact on clothing's longevity, a linchpin in sustainable clothing consumption. Though it represents one of the most carbon-intensive and polluting phases of consumption, a clear definition of sustainable clothing use practice and how it functionally contributes to sustainable consumption is currently underdeveloped. Consumer behavior researchers have most significantly illuminated sustainable clothing purchase and disposal behaviors, leaving an understanding of post-purchase habits that emerge in everyday clothing use incomplete and fragmented. Through a systematic literature review of 77 articles published from 1991 to January 2022, this study provides a holistic view of this domain of sustainable clothing use that highlights three dimensions (wear, care, repair) alongside the associated habits of mind and domestic management that constitute a system of use practice. The themes that emerged within the review are utilized to develop a framework and an agenda for future research in this important domain of consumer behavior.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":null,"pages":null},"PeriodicalIF":9.9,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140053156","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Incentivised dishonesty: Moral frameworks underlying fake online reviews","authors":"Vijay Victor, Nisa James, Elizabeth Dominic","doi":"10.1111/ijcs.13037","DOIUrl":"https://doi.org/10.1111/ijcs.13037","url":null,"abstract":"<p>Feedback mechanisms, such as customer reviews and ratings, are essential for making informed decisions on online platforms, particularly in the presence of asymmetric information. However, the practice of reward-based reviews is on the rise in online platforms, where sellers incentivise buyers to give biased feedback (e.g., 5-star ratings) regardless of the quality of the products. This study intends to determine whether financial incentives motivate people to award dishonest ratings and explore the moral heuristics underlying this motivation. Using a hypothetical purchase scenario, responses were elicited from 411 participants and the Philosophical Moral Framework Measure (PMFM) was used to identify the moral frameworks that underlie the reported self-interested behaviour. The findings reveal that the likelihood of giving fake reviews increases with an increase in financial incentives. The dominant moral framework of those who accepted the cashback offer is utilitarianism and egoism, whereas those who declined the offer primarily have deontology and virtue theory as dominant frameworks. The results also indicate that men and young individuals are more likely to give dishonest feedback. These findings not only advance the understanding of the interplay between financial incentives and self-interested behaviour but also aid in identifying the moral frameworks underlying self-interested behaviour.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":null,"pages":null},"PeriodicalIF":9.9,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140063669","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Humanizing Metaverse: Psychological involvement and masstige value in retail versus tourism platforms","authors":"Dan Jin","doi":"10.1111/ijcs.13025","DOIUrl":"https://doi.org/10.1111/ijcs.13025","url":null,"abstract":"<p>Across two experimental studies, this research puts forward the concept of avatars' self-representation and regulatory message framing to discover psychological involvement and masstige value in retail and tourism platforms, demonstrating how avatar self-representation and message framing can potentially indicate Metaverse psychological involvement in the Metaverse. The proteus effect was applied to study avatar falsity. The promotion/prevention regulatory focus theory was employed to examine the effect of message framing in hypothetical retail and tourism platforms in Study 1 (<i>n</i> = 846). Further determinants of masstige value were captured using the masstige theory. In parallel with Study 1, Study 2 (<i>n</i> = 817) adopted real-world examples of the Metaverse—Gucci Vault Plaza (Retail) and Baidu Xi Rang (Tourism) to equally examine the effect of users' psychological involvement on Metaverse involvement via masstige value. Respondents were allocated to either a self-promotion or self-verification avatar condition. The results demonstrated significant downstream effects of these specific self-promotion and self-verification categories, thereby contributing to an important conceptual subdimension in the measurement and understanding of online self-perception within the context of avatars. When participants imagined using a self-verification avatar in the prevention-focused message condition, significant effects were observed. Further, a Metaverse platform is a critical factor that affects masstige. Exploring the masstige value at the Metaverse demonstrates the relationship between self-enhancement and masstige desire for luxury that underscores Metaverse involvement. The research presented a critical insight into the carryover effects of self-representation of avatars that can establish a new form of meta-interaction. This research provides insights into technology in virtual retail and tourism Metaverse applications to provide users with more psychologically authentic solutions within the Metaverse.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":null,"pages":null},"PeriodicalIF":9.9,"publicationDate":"2024-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140031823","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The impact of shared value proposition on consumer engagement through a sense of brand community","authors":"Jing Lin, Chengzhi Long, Bo Liu","doi":"10.1111/ijcs.13026","DOIUrl":"https://doi.org/10.1111/ijcs.13026","url":null,"abstract":"<p>Creating shared value (CSV) literature has heralded enterprises generating economic benefit while simultaneously adding value to society. Existing research predominantly employs the case study method to show that enterprises adopting CSV strategies have achieved commercial success. However, empirical investigations are still rarely undertaken to examine the effect of CSV on consumers. This study argues that a shared value proposition generates consumer engagement (CE) and fosters in customers a sense of brand community. To this end, a moderated mediation model is constructed to delineate the relationship between shared value proposition, sense of brand community, and brand engagement. The empirical results show that a shared value proposition has a positive impact on brand engagement, which is fully mediated by consumers' sense of brand community. The study also discovered that consumers' self-construal does not moderate the relationship between shared value proposition and sense of brand community. We hope our study and the evidence it provides help to shed more lights on the understanding and impact of CSV and to support the application of CSV strategy in enterprise.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":null,"pages":null},"PeriodicalIF":9.9,"publicationDate":"2024-03-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140024667","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Factors shaping the adoption of sustainable vegan diets","authors":"Sweety Shah, Heena Thanki Joshi","doi":"10.1111/ijcs.13034","DOIUrl":"https://doi.org/10.1111/ijcs.13034","url":null,"abstract":"<p>The quality and choices of food contribute significantly to human well-being and support the development of healthy communities worldwide. Despite being the world's largest vegetarian nation, India predominantly follows lacto-vegetarianism, allowing dairy consumption and creating a distinct dietary landscape shaped by influences from religious, social, and cultural beliefs. This complexity, where dairy and cultural-religious factors play pivotal roles, makes India a compelling and unique case for understanding the intricacies of adopting vegan dietary preferences. In the present study, an integrated model derived from the health belief model (HBM), the value attitude behavior (VAB) model, and social stigma was adopted as the theoretical framework. The study analyses the interactive effect of perceived benefits, barriers, environmental beliefs, health beliefs, and anti-speciesism values, with the novel inclusion of social stigma as an independent variable affecting attitudes and intentions toward adopting a vegan diet. To achieve its objective, the study employed a quantitative methodology, recording consumers' responses through a structured questionnaire. The analysis encompassed 504 valid responses from Indian consumers from diverse backgrounds and varied locations. The result unveiled several noteworthy and unique trends. It was found that perceived benefits had a positive impact, while perceived barriers had a negative impact on the health beliefs associated with a vegan diet. Environmental beliefs, health beliefs, and anti-speciesism values exhibited a positive influence on individuals' attitudes toward adopting a vegan diet. Conversely, social stigma had a negative impact on attitudes toward a vegan diet. Attitude emerged as a pivotal mediator, connecting the social stigma to the vegan diet adoption behavior. The findings of the study offer valuable insights for policymakers, manufacturers, and marketers seeking to encourage the adoption of vegan diets in countries with predominantly vegetarian populations. Additionally, the study puts forth actionable strategies, outlined as implications to promote the widespread adoption of the vegan diet.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":null,"pages":null},"PeriodicalIF":9.9,"publicationDate":"2024-02-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140000734","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A data-driven approach to improve online consumer subscriptions by combining data visualization and machine learning methods","authors":"Elizabeth Fernandes, Sérgio Moro, Paulo Cortez","doi":"10.1111/ijcs.13030","DOIUrl":"https://doi.org/10.1111/ijcs.13030","url":null,"abstract":"<p>Effective online consumer research helps companies on defining a successful strategy to increase user loyalty and shape brand engagement. Digital innovation introduced a dramatic change in businesses, particularly in the online news industry. Content consumers have a wide offer across different channels which increase the digital challenge for online news media companies to retain their readers and convert them into online subscribers. Furthermore, digital news publishers often strive to balance revenue sources in online business models. Thus, this study fills a gap in the literature on media consumer research by proposing a data-driven approach that combines two machine learning (ML) models to allow managers dynamically improve their marketing and editorial strategies. Firstly, the authors present an online user profiling to identify consumer segments based on the interplay between several engagement’ variables substantiated in the literature research. Second, as few studies have explored the factors influencing users' intention to pay for such services, the e<i>X</i>treme <i>G</i>radient <i>B</i>oosting ML algorithm identifies the predictors of consumer's willingness to pay. Third, a dashboard presents the key performance indicators across the audience funnel. Thus, practical implications and business suggestions are presented in a two-fold strategy to maximize revenue from digital subscriptions and advertising. Findings provide new insights into an engagement approach and the relation to acquire a digital subscription in online content platforms. We believe that the provided recommendations are potentially useful to help marketing and editorial teams to manage their customer engagement process across the funnel in a more efficient way.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":null,"pages":null},"PeriodicalIF":9.9,"publicationDate":"2024-02-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.13030","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140000733","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sri Rahayu Hijrah Hati, Yusniza Kamarulzaman, Nor Asiah Omar
{"title":"Has the pandemic altered luxury consumption and marketing? A sectoral and thematic analysis","authors":"Sri Rahayu Hijrah Hati, Yusniza Kamarulzaman, Nor Asiah Omar","doi":"10.1111/ijcs.13013","DOIUrl":"https://doi.org/10.1111/ijcs.13013","url":null,"abstract":"<p>This study analyzes the literature available on consumer luxury consumption and the marketing of luxury products during the COVID-19 pandemic. The Scopus database was utilized to search for research on luxury products during the pandemic. The study followed the SPAR-4-SLR procedure, with 59 articles analyzed using VOSviewer to provide network and density visualization. Triangulation of analysis was conducted using NVivo as the software offers rigor in the systematic literature review. The VOSviewer network and density visualization show that the analysis of the luxury industry literature can be elucidated by sectors and themes. The results indicate that the majority of the literature on luxury discussed hospitality, especially the hotel setting, followed by luxury fashion and tourism. Many sectors, such as luxury automotive, beauty, arts, and so forth were overlooked. Online landscape, branding, social responsibility, communication, sustainability, the self, and culture are the dominant themes in literature. The study sheds light on important themes, sectors, and research gaps, benefiting academic scholars and industry practitioners in understanding and navigating the challenges and opportunities in the luxury market during crises.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":null,"pages":null},"PeriodicalIF":9.9,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139993983","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Clara Suraña-Sánchez, Maria Elena Aramendia-Muneta
{"title":"Impact of artificial intelligence on customer engagement and advertising engagement: A review and future research agenda","authors":"Clara Suraña-Sánchez, Maria Elena Aramendia-Muneta","doi":"10.1111/ijcs.13027","DOIUrl":"https://doi.org/10.1111/ijcs.13027","url":null,"abstract":"<p>This study, through a bibliometric analysis, aims to provide increased knowledge of the evolution and effects of artificial intelligence over the last 30 years in customer engagement and advertising engagement. Articles were gathered from three databases by using combinations of keywords (artificial intelligence, customer engagement, advertising engagement, marketing, machine learning, etc.). A set of inclusion/exclusion criteria were then applied to obtain the final sample. The final sample was made up of 190 peer-reviewed articles. Three separate analyses were performed to test the sample. A performance analysis identified the articles' years of publication, contributions per country and the performance/output of the relevant journals. A data analysis created 10 clusters; these are examined in depth, and provide explanations of the evolution of the relevant scientific production. The study's findings offer a wide perspective of research undertaken to date, and identify possible research gaps. This research contributes to the marketing field by bridging a gap, through undertaking a bibliometric analysis, in the research about the impact of artificial intelligence on customer and advertising engagement over the years 1991 through 2022. It offers scholars and researchers ideas for future research.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":null,"pages":null},"PeriodicalIF":9.9,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.13027","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139993982","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}