International Journal of Consumer Studies最新文献_第7页

Customer Imagination—An Integrative Review 顾客想象——一种综合评价

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2026-03-30 DOI: 10.1111/ijcs.70203

Hai-Bich Huy Bui, Nguyen-Hau Le

{"title":"Customer Imagination—An Integrative Review","authors":"Hai-Bich Huy Bui, Nguyen-Hau Le","doi":"10.1111/ijcs.70203","DOIUrl":"10.1111/ijcs.70203","url":null,"abstract":"<div>\u0000 \u0000 <p>Imagination is a fundamental cognitive function in every human's mind. However, in consumer research, the elusive concept of customer imagination was neglected for a long time and has only gained greater attention in the last few years. Based on the bibliometric analysis of 217 articles guided by the PRISMA protocol, this review maps the evolution and intellectual structure of the concept using performance analysis, co-word analysis, and science mapping. The findings reveal that the literature is concentrated in three distinct research streams: a foundational cognitive stream focused on mental imagery; an experiential and technology-driven stream centered on immersive technologies such as AR, VR, and metaverse; and an emerging stream focused on new frontiers like AI. In most of these studies, customer imagination is viewed as a natural capacity to transform external marketing information into mental representations for envisioning future happenings, leading to customer decisions. The review also indicates a paucity of studies on domain-specific conceptualization and the roles of customer imagination before, during, and after their consumption experience. It then proposes a future research agenda organized around four key themes: (1) advancing the conceptualization and measurement of the construct in the marketing domain; (2) examining its antecedents, consequences, and relationships with other marketing concepts; (3) exploring its dynamic role across the entire consumption journey; and (4) developing appropriate methodological approaches for studying customer imagination.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 3","pages":""},"PeriodicalIF":7.6,"publicationDate":"2026-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147668993","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Why Consumers Resist Electric Cars: An Analysis of Purchase Barriers 消费者为何抵制电动汽车：购买障碍分析

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2026-03-30 DOI: 10.1111/ijcs.70205

Gandolfo Dominici, Mario Tani, Elena-Mădălina Vătămănescu, Dan-Cristian Dabija

{"title":"Why Consumers Resist Electric Cars: An Analysis of Purchase Barriers","authors":"Gandolfo Dominici, Mario Tani, Elena-Mădălina Vătămănescu, Dan-Cristian Dabija","doi":"10.1111/ijcs.70205","DOIUrl":"10.1111/ijcs.70205","url":null,"abstract":"<p>Most research on fully electric cars (ECs) still focuses on adoption drivers, treating obstacles either residually or as the simple inverse of drivers. This leaves practitioners with unprioritised lists of barriers and little guidance on which deterrents to tackle first, especially in late-adopting contexts. Southern Italy—characterised by high car ownership, low EC uptake, and infrastructural constraints—offers a critical setting to examine latent resistance. We reframe the Kano model as a diagnostic for innovation resistance and adopt a three-phase qualitative design: expert interviews to scope ownership frictions; a focus group to explore how consumers articulate them; and a Kano questionnaire to classify EC attributes and identify which ones trigger dissatisfaction when unmet and which yield proportional gains when improved. The analysis classifies ten attributes into two must-be, six one-dimensional, and two indifferent categories. Battery durability/warranty clarity and recharging infrastructure emerge as high-priority levers, while resale value and “cool factor” are currently indifferent. By mapping Kano categories onto innovation-resistance mechanisms, the study proposes a transferable framework for diagnosing resistance in late-adopting markets and clarifies when functional versus symbolic attributes dominate. Implications are derived for firms (warranty transparency, cost-containment, infrastructure partnerships) and policy makers (infrastructure reliability, disclosure standards, risk-sharing instruments).</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 3","pages":""},"PeriodicalIF":7.6,"publicationDate":"2026-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70205","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147668985","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How TikTok Influences Gen Z's Consumer Decisions: A Systematic Review TikTok如何影响Z世代的消费决策：一项系统评估

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2026-03-29 DOI: 10.1111/ijcs.70206

Yan Lu, Xinyang Ding, Yujun Lin

引用次数: 0

“Don't Fail With Me. I Will Complain”! A Study on Consumer Negative Emotions and Behaviours “不要和我一起失败。我要抱怨！”消费者负性情绪与行为研究

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2026-03-29 DOI: 10.1111/ijcs.70200

Matheus Frohlich Marquetto, Marta Olivia Rovedder de Oliveira, Amélia Maria Pinto da Cunha Brandão

{"title":"“Don't Fail With Me. I Will Complain”! A Study on Consumer Negative Emotions and Behaviours","authors":"Matheus Frohlich Marquetto, Marta Olivia Rovedder de Oliveira, Amélia Maria Pinto da Cunha Brandão","doi":"10.1111/ijcs.70200","DOIUrl":"10.1111/ijcs.70200","url":null,"abstract":"<p>This paper aims to understand the motivations of consumers in emerging countries to express negativity on social media, respect e-commerce service failures, and identify the most prevalent negative emotions revealed. In Study 1, 54 semi-structured interviews were conducted with individuals who had recently complained about online stores on the X platform, and the data were analysed using content analysis. Study 2 employed structural equation modelling (<i>N</i> = 520) and drew on consumers who had complained on the X social media platform. The results show personal, social and consumer-to-company-oriented motivations for negative eWOM on X. The most recurrent negative emotions were anger and dissatisfaction. The results also revealed that gender influences consumer emotions and behaviours. To the best of the authors' knowledge, this study demonstrates for the first time that, from the perspective of emerging countries, a low level of negativity, that is, dissatisfaction, is a sufficient motivation trigger for consumer complaints and even to avoid new purchases from the company.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 3","pages":""},"PeriodicalIF":7.6,"publicationDate":"2026-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70200","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147668970","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Promotion Complexity and Consumer Confusion: Evidence of the Dark Side of Online Sales Events 促销的复杂性和消费者的困惑：网上销售活动黑暗面的证据

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2026-03-29 DOI: 10.1111/ijcs.70210

Chun Fong LEI, Mimmy M. C. Kong

{"title":"Promotion Complexity and Consumer Confusion: Evidence of the Dark Side of Online Sales Events","authors":"Chun Fong LEI, Mimmy M. C. Kong","doi":"10.1111/ijcs.70210","DOIUrl":"10.1111/ijcs.70210","url":null,"abstract":"<div>\u0000 \u0000 <p>This study investigates the negative impacts of complex marketing initiatives during online sales events, also known as online shopping carnivals (OSCs). We focus on consumer confusion and how it affects consumer behavior. OSCs, such as China's Double Eleven, can boost sales and consumer engagement, but they also present challenges. Using data from a scenario-based survey, this research examines how the complexity of marketing initiatives run by platforms and merchants increases consumer confusion, reduces purchase intention, leads to negative word-of-mouth, and decreases perceived enjoyment. The results suggest that although marketing initiatives are designed to enhance consumer engagement, their complexity can result in undesirable outcomes. This highlights the dark side of OSCs. Our findings have valuable implications for e-commerce practitioners seeking to optimize their marketing strategies and ensure satisfied customers during OSCs. In particular, platforms and merchants may benefit from simplifying marketing terms and collaborating to avoid conflicting offers, thereby reducing consumers' cognitive overload.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 3","pages":""},"PeriodicalIF":7.6,"publicationDate":"2026-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147668968","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Consumer Behavior in the Gig Economy Model: Systematic Literature Analysis and Prominent Dynamics 零工经济模式下的消费者行为：系统的文献分析和突出的动力学

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2026-03-29 DOI: 10.1111/ijcs.70209

Zübeyir Çelik, Mehmet Sağlam, Reha Saydan

{"title":"Consumer Behavior in the Gig Economy Model: Systematic Literature Analysis and Prominent Dynamics","authors":"Zübeyir Çelik, Mehmet Sağlam, Reha Saydan","doi":"10.1111/ijcs.70209","DOIUrl":"10.1111/ijcs.70209","url":null,"abstract":"<div>\u0000 \u0000 <p>This study presents a systematic review of studies on consumer behavior in the gig economy. 32 documents obtained from Web of Science, Scopus and Google Scholar databases were analyzed and 17 studies were included in the review. The literature has only examined factors influencing consumer behavior within the context of the gig economy. There is no systematic literature review that includes comprehensive and multidimensional analysis techniques. The study is original in terms of examining the relationships and clustering tendencies between variables by using content analysis, bibliometric analysis and network analysis methods together and tries to fill this gap in the literature. As a result of the review carried out using SPAR-4 SLR protocol, factors affecting consumer behavior in the gig economy were determined, interrelationships among these factors were explored through network analysis by VOSviewer and UCINET software. The study revealed that service quality and social impact were the most dominant factors, and also showed that some factors formed certain cluster structures and that only study attributes could affect the inclusion of a publication in an indexed journal/conference proceedings book. As a result of the study, the findings were discussed, theoretical and practical implications and future research directions were included.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 3","pages":""},"PeriodicalIF":7.6,"publicationDate":"2026-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147668969","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Native Advertisement: An Integrated Systematic Review and Research Agenda 本土广告：综合系统回顾与研究议程

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2026-03-20 DOI: 10.1111/ijcs.70201

Shubham Gupta, Deepa Halder, Sheela Narang

{"title":"Native Advertisement: An Integrated Systematic Review and Research Agenda","authors":"Shubham Gupta, Deepa Halder, Sheela Narang","doi":"10.1111/ijcs.70201","DOIUrl":"https://doi.org/10.1111/ijcs.70201","url":null,"abstract":"<div>\u0000 \u0000 <p>Amidst digitalisation, native advertisements offer a unique format of paid brand promotion that appears as non-sponsored content. However, despite the popularity of such creative, covert, and captivating posts, the advertising literature lacks a systematic and inclusive review of this new-age advertisement format. This study examines the decade-old native advertisement literature through a hybrid review and tracks its origin, evolution, and scope through its key articles, constructs, theories, contexts, and methodologies. Specifically, bibliometric review complements systematic review in reporting results from content and citation analyses of 113 articles based on SPAR-4-SLR protocol and ADO-TCM framework. The review shows how individual, advertisement, and disclosure characteristics impact native advertisement recognition, ultimately impacting users' cognitive, attitudinal, and behavioural reactions. It also highlights the under-explored antecedents, decision characteristics, consequences, theories, contexts, and methodologies in the extant literature. It concludes with a detailed discussion of the topic's future scope based on the ADO-TCM framework.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 2","pages":""},"PeriodicalIF":7.6,"publicationDate":"2026-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147567731","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Native Advertisement: An Integrated Systematic Review and Research Agenda 本土广告：综合系统回顾与研究议程

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2026-03-20 DOI: 10.1111/ijcs.70201

Shubham Gupta, Deepa Halder, Sheela Narang

{"title":"Native Advertisement: An Integrated Systematic Review and Research Agenda","authors":"Shubham Gupta, Deepa Halder, Sheela Narang","doi":"10.1111/ijcs.70201","DOIUrl":"https://doi.org/10.1111/ijcs.70201","url":null,"abstract":"<div>\u0000 \u0000 <p>Amidst digitalisation, native advertisements offer a unique format of paid brand promotion that appears as non-sponsored content. However, despite the popularity of such creative, covert, and captivating posts, the advertising literature lacks a systematic and inclusive review of this new-age advertisement format. This study examines the decade-old native advertisement literature through a hybrid review and tracks its origin, evolution, and scope through its key articles, constructs, theories, contexts, and methodologies. Specifically, bibliometric review complements systematic review in reporting results from content and citation analyses of 113 articles based on SPAR-4-SLR protocol and ADO-TCM framework. The review shows how individual, advertisement, and disclosure characteristics impact native advertisement recognition, ultimately impacting users' cognitive, attitudinal, and behavioural reactions. It also highlights the under-explored antecedents, decision characteristics, consequences, theories, contexts, and methodologies in the extant literature. It concludes with a detailed discussion of the topic's future scope based on the ADO-TCM framework.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 2","pages":""},"PeriodicalIF":7.6,"publicationDate":"2026-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147567603","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Conflicted by Faith, Drawn to Pleasure: How Religious Self-Discrepancy Shapes Product Choices 被信仰冲突，被快乐吸引：宗教自我差异如何影响产品选择

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2026-03-17 DOI: 10.1111/ijcs.70202

Tuan (Todd) Cao, Catherine Prentice, Qingxia (Jenny) Wang, Hoang Sinh Nguyen

{"title":"Conflicted by Faith, Drawn to Pleasure: How Religious Self-Discrepancy Shapes Product Choices","authors":"Tuan (Todd) Cao, Catherine Prentice, Qingxia (Jenny) Wang, Hoang Sinh Nguyen","doi":"10.1111/ijcs.70202","DOIUrl":"https://doi.org/10.1111/ijcs.70202","url":null,"abstract":"<div>\u0000 \u0000 <p>This research examines how the reversed form of religious self-discrepancy influences consumer preferences for non-religious and hedonic products. Specifically, it investigates how discrepancies between outward religious practices and secular aspirations shape product choices through perceived control, and how these effects vary by intrinsic religiosity and private versus public consumption settings. Six experiments (<i>N</i> = 959 participants) were conducted to test the proposed relationships across varied manipulations, product categories, and consumption settings. Results show that the reversed religious discrepancy increases preference for non-religious products (Study 1: Δ<i>M</i> = 0.92, <i>d</i> = 0.45) and for hedonic products (Study 2A: Δ<i>M</i> = 1.19, <i>d</i> = 0.57). Reversed religious discrepancy also reduces perceived control, which has a significant mediation effect on hedonic preference. This mediated effect is stronger among individuals with low intrinsic religiosity, whereas private consumption contexts moderate the relationship between reversed religious discrepancy and hedonic preference. By redefining the actual-ideal mapping from sacred to secular ideals, this research extends self-discrepancy and compensatory consumption theories and offers practical guidance on a new tool for market segmentation.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 2","pages":""},"PeriodicalIF":7.6,"publicationDate":"2026-03-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147566385","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Conflicted by Faith, Drawn to Pleasure: How Religious Self-Discrepancy Shapes Product Choices 被信仰冲突，被快乐吸引：宗教自我差异如何影响产品选择

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2026-03-17 DOI: 10.1111/ijcs.70202

Tuan (Todd) Cao, Catherine Prentice, Qingxia (Jenny) Wang, Hoang Sinh Nguyen

{"title":"Conflicted by Faith, Drawn to Pleasure: How Religious Self-Discrepancy Shapes Product Choices","authors":"Tuan (Todd) Cao, Catherine Prentice, Qingxia (Jenny) Wang, Hoang Sinh Nguyen","doi":"10.1111/ijcs.70202","DOIUrl":"https://doi.org/10.1111/ijcs.70202","url":null,"abstract":"<div>\u0000 \u0000 <p>This research examines how the reversed form of religious self-discrepancy influences consumer preferences for non-religious and hedonic products. Specifically, it investigates how discrepancies between outward religious practices and secular aspirations shape product choices through perceived control, and how these effects vary by intrinsic religiosity and private versus public consumption settings. Six experiments (<i>N</i> = 959 participants) were conducted to test the proposed relationships across varied manipulations, product categories, and consumption settings. Results show that the reversed religious discrepancy increases preference for non-religious products (Study 1: Δ<i>M</i> = 0.92, <i>d</i> = 0.45) and for hedonic products (Study 2A: Δ<i>M</i> = 1.19, <i>d</i> = 0.57). Reversed religious discrepancy also reduces perceived control, which has a significant mediation effect on hedonic preference. This mediated effect is stronger among individuals with low intrinsic religiosity, whereas private consumption contexts moderate the relationship between reversed religious discrepancy and hedonic preference. By redefining the actual-ideal mapping from sacred to secular ideals, this research extends self-discrepancy and compensatory consumption theories and offers practical guidance on a new tool for market segmentation.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 2","pages":""},"PeriodicalIF":7.6,"publicationDate":"2026-03-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147566339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0