Pedro Silva, Nuno Fortes, Cristela Bairrada, Filipe Coelho
{"title":"Hit the Road, Cart: A Study on Affect and Online Shopping Cart Abandonment","authors":"Pedro Silva, Nuno Fortes, Cristela Bairrada, Filipe Coelho","doi":"10.1111/ijcs.70060","DOIUrl":"https://doi.org/10.1111/ijcs.70060","url":null,"abstract":"<div>\u0000 \u0000 <p>Online shopping cart abandonment (OSCA) rates are high and represent a high potential loss of revenues for online vendors. In this context, this work innovates by investigating whether and how affect is related to OSCA. This follows the vast evidence on the role of affect in explaining consumer behavior. Moreover, drawing on the hierarchical model for the effect of stable individual characteristics on individuals' behavior and attitudes, we propose that the relationship between affect and OSCA is mediated by (decisional and online) procrastination. The aims of the study are accomplished through an experimental study (Study 1: N1 = 112), in which we manipulate individuals' emotions and, subsequently, measure their likelihood of engaging in OSCA. In a second study, we designed a survey (Study 2: N2 = 311) to test whether procrastination mediated the relationship between affect and OSCA. The results suggest that, compared to individuals high on negative affect, those with higher levels of positive affect are less likely to leave products on shopping carts (Study 1). The findings also suggest that while trait positive affect contributes to decreasing OSCA through decisional and online procrastination, trait negative affect is linked with an increase in OSCA as individuals engage in decisional and online procrastination (Study 2). Hence, this study delivers a relevant contribution to existing knowledge by being the first to look at how positive and negative affect relate to OSCA. Moreover, the study also provides several managerial implications for firms to build more customer-driven online activities and, thereby, mitigate OSCA.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143856998","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Hyeyeon Yuk, Euejung Hwang, Tony C. Garrett, Jong-Ho Lee
{"title":"The Paradox of Customer Participation: The Role of Perceived Risk in Technology-Based Innovation","authors":"Hyeyeon Yuk, Euejung Hwang, Tony C. Garrett, Jong-Ho Lee","doi":"10.1111/ijcs.70062","DOIUrl":"https://doi.org/10.1111/ijcs.70062","url":null,"abstract":"<p>Technology-based innovation is critical to new product development in today's rapidly advancing technological landscape. However, while customer participation (CP) is recognized as a key factor in driving successful innovation, the impact of varying levels of CP on consumer behavioral intentions, particularly within the context of technology-based innovation, remains underexplored. This study examines how different levels of CP in the development process of innovative products influence the behavioral intentions of nonparticipating consumers. The findings from four experiments indicate that, at lower levels of CP, consumer behavioral intentions increase with higher levels of technology-based innovation; however, this effect diminishes as CP increases. Specifically, perceived risk mediates this relationship, with the effect being more pronounced in higher-complexity product categories and less so in lower-complexity products, suggesting that product complexity acts as a boundary condition. This study extends existing research by identifying perceived risk as a key mechanism through which CP in technology-based innovation shapes consumer behavioral intentions. Our findings offer both theoretical and practical implications for researchers and marketers.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70062","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143861541","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Sustainable Consumption Behaviors of Different Generations: A Qualitative Research","authors":"Canan Eryiğit, Öznur Özkan Tektaş, Niray Tunçel, Harun Mirac Güneş, Bahtışen Kavak","doi":"10.1111/ijcs.70068","DOIUrl":"https://doi.org/10.1111/ijcs.70068","url":null,"abstract":"<div>\u0000 \u0000 <p>The current study aims to explore consumers' sustainable consumption behavior (SCB) patterns within the framework of 7Rs, namely Reduce, Reuse, Recycle, Respect, Rethink, Reflect, and Redistribute. Also, the study examined whether SCBs vary among Baby Boomers, Gen-Xs, Gen-Ys, and Gen-Zs. A series of in-depth interviews were conducted with 96 individuals, 24 representing each generation. The data were analyzed using Content Analysis. The analysis results verified the major themes of the 7Rs and revealed related sub-themes. Besides, a novel theme was unveiled and labeled as “Reproduce” as the 8th R, which is also verified for all generations. By investigating the sub-themes of the 8Rs, remarkable intergenerational differences were discovered. This research highlights the variety of understandings underpinning the SCBs among different generations and contributes to the existing literature by expanding the SCBs framework to the 8Rs with a more comprehensive qualitative approach focusing on highly diversified types of sustainable behaviors.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143852984","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Artificial Intelligence Social Responsibility in the Consumer Market: Dimension Exploration and Scale Development","authors":"Pengyi Shen, Jinxiong Li, Demin Wan","doi":"10.1111/ijcs.70054","DOIUrl":"https://doi.org/10.1111/ijcs.70054","url":null,"abstract":"<div>\u0000 \u0000 <p>This study explored the conceptualization, dimensional structure, and measurement of artificial intelligence (AI) social responsibility in the consumer market. Data were collected through semi-structured in-depth interviews with 32 respondents. A grounded theory research approach was employed to construct a structural model of AI social responsibility that included the dimensions of ethics, safety, applicability, credibility, and reflexivity. Subsequently, an exploratory factor analysis was conducted on 305 questionnaire data collected through an online survey as well as a confirmatory factor analysis on 325 questionnaire data. The analyses led to the development of an AI social responsibility scale consisting of 18 items and demonstrating good reliability and validity. Moreover, using structural equation modeling, strong nomological validity was demonstrated. The results indicated that AI social responsibility and its dimensions significantly predicted flow experience and experience satisfaction. The findings enhance understanding of the conceptual meaning and dimensional structure of AI social responsibility in the consumer market, as well as provide a psychometrically reliable and valid measurement tool for use in future research. Furthermore, the findings not only facilitate the design and implementation of AI technologies, but they also offer crucial insights for companies and their stakeholders to devise and refine AI social responsibility strategies and other marketing tactics—thereby augmenting CSR 3.0 management practices.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143852983","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ryo Sakiyama, Ziyuan Wang, Wirawan Dony Dahana, Long Tam Pham
{"title":"The Role of Prior Attitude and Consumption Orientation in Consumer Response to Unfair Negative Word of Mouth","authors":"Ryo Sakiyama, Ziyuan Wang, Wirawan Dony Dahana, Long Tam Pham","doi":"10.1111/ijcs.70061","DOIUrl":"https://doi.org/10.1111/ijcs.70061","url":null,"abstract":"<div>\u0000 \u0000 <p>This study explores how the perceived unfairness of negative word of mouth (NWOM) leads to favorable attitudes toward a product using a model that accounts for the mediation of empathy. We extend the literature by including the influence of prior attitude and consumption orientation (utilitarian or hedonic) in the framework. Three experimental studies with different degrees of unfairness are conducted to calibrate the model using the multigroup structural equation modeling (MGSEM) approach. We confirm that perceived unfairness evokes empathetic responses in NWOM receivers. The latter subsequently induces favorable post attitudes toward a product but only for highly unfair NWOM. Furthermore, prior attitude reinforces this effect by increasing empathy. However, consumption orientation does not appear to affect the above relationships significantly. The implications for eliciting benefits from NWOM are discussed.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143852720","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sita Mishra, Madhurima Deb, Vibha Arora, Harvinder Singh
{"title":"Role of Consumer Minimalism and Psychological Ownership in Consumption Behavior","authors":"Sita Mishra, Madhurima Deb, Vibha Arora, Harvinder Singh","doi":"10.1111/ijcs.70049","DOIUrl":"https://doi.org/10.1111/ijcs.70049","url":null,"abstract":"<div>\u0000 \u0000 <p>In recent years, minimalism has become a trend and garnered academics and practitioners' interest. Consumer minimalism encourages mindful consumption and promotes concern for protecting the environment by reducing excessive purchases. Drawing on psychological ownership theory, this paper uses three studies to examine the interplay between consumer minimalism, psychological ownership, the ascription of responsibility towards the environment, and anticipated guilt in the context of furniture rental consumption behavior. Study 1 used Instagram post data to capture the latest trends in furniture rental on Instagram. In contrast, Study 2 (experiment) and Study 3 (survey) examined the mediation and moderation effects between consumer minimalism and rental consumption behavior. This study enriches the scarce literature on alternative consumption models by integrating the theory of psychological ownership with consumer minimalism and examining moderating roles of the ascription of responsibility and anticipated guilt.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143852877","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Exploring the Relationship Between Female Conspicuous Consumption and Mating Goals","authors":"Kumju Hwang, Lei Zhang","doi":"10.1111/ijcs.70067","DOIUrl":"https://doi.org/10.1111/ijcs.70067","url":null,"abstract":"<p>This study explores the relationship between female conspicuous consumption behaviors and mating goals (i.e., mate attraction or mate guarding) from an evolutionary psychology perspective as well as male response and attitude toward these behaviors. Study 1 demonstrates that females with high power are more likely to engage in conspicuous consumption under mate-guarding conditions, whereas those with low power are more inclined to do so under mate-attraction conditions. Study 2 reveals that males associate females who prefer luxury brands with higher financial expectations from their partners and that conspicuous consumption may deter males' affiliative behaviors. Additionally, males tend to perceive females as more authentic when their conspicuous consumption aligns with their level of power, enhancing their perceptions of physical attractiveness and eliciting more positive reactions. Conversely, if there is a discrepancy between female power and consumption behavior, males respond negatively. These insights not only contribute to the fields of evolutionary and consumer psychology by illustrating how consumer behaviors can be interpreted through the lens of human mating strategies but also inform marketing strategies. The current research suggests that understanding the underlying motivations for consumer preferences for luxury goods can lead to more effective marketing approaches and open new avenues for research on the evolutionary psychology of human mating.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70067","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143852856","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jolien L. Arendsen, Britta C. Brugman, Guido M. van Koningsbruggen, Marieke L. Fransen
{"title":"Terror Management Theory in the Consumer Domain: A Systematic Review and Meta-Analysis on Mortality Salience Driven Consumer Responses","authors":"Jolien L. Arendsen, Britta C. Brugman, Guido M. van Koningsbruggen, Marieke L. Fransen","doi":"10.1111/ijcs.70056","DOIUrl":"https://doi.org/10.1111/ijcs.70056","url":null,"abstract":"<p>A systematic review and meta-analysis were conducted to examine terror management theory (TMT) in the consumer behavior domain. TMT postulates that existential anxiety (i.e., mortality salience) drives people to invest in anxiety buffers, affecting many different behaviors, including consumer responses. Due to the broad nature of these responses, we distinguished three categories: “I want more” (e.g., more money, brands, and products), “protect my culture” (e.g., preferring domestic and old products to foreign and new ones), and “pro-social” responses (e.g., donating or sharing money). One hundred and twelve experiments were included in the systematic review, which revealed a large variety in the studied dependent variables, randomly studied moderating variables, and inconsistent outcomes. Seventy studies (with 125 effect sizes) were included in the meta-analysis, which yielded a small but positive overall effect size (<i>g</i> = 0.21) of mortality salience on consumer responses, with similar results across the three categories (<i>g</i> between 0.13 and 0.30). While research in the TMT consumer domain is very dispersed, the analyses provide some support for the mortality salience hypothesis. We recommend researchers to further explore why certain consumer responses are evoked by mortality salience and make use of preregistered and high-powered experiments.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70056","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143849067","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Effects of Restaurant Cancellation Policies and No-Show Awareness Campaigns on Reservation Behaviors","authors":"Esther L. Kim, Jason Tang, Minji Kim, Eun Joo Kim","doi":"10.1111/ijcs.70069","DOIUrl":"https://doi.org/10.1111/ijcs.70069","url":null,"abstract":"<p>This study addresses the persisting issue of restaurant reservation no-shows by applying the availability heuristic principle to analyze booking behaviors. Three experiments identified cancellation policy features and factors influencing booking and no-show behaviors. Findings confirmed that a cancellation barrier (i.e., strict policy and complex cancellation method) decreases no-show intentions and negatively affects booking intentions. This research suggests that a lenient cancellation policy, an easy cancellation method, and an awareness campaign can encourage positive guest booking behavior and reduce no-shows. Applying the availability heuristic principle to restaurant management, the current research enhances the understanding of psychological factors affecting guest decisions and identifies effective strategies to reduce no-shows while supporting favorable booking behavior.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70069","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143849068","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Artificial Intelligence in Frontline Service Encounters: A Systematic Review and Research Agenda","authors":"Sneha Rose George, Manu C, Manoj Edward","doi":"10.1111/ijcs.70048","DOIUrl":"https://doi.org/10.1111/ijcs.70048","url":null,"abstract":"<div>\u0000 \u0000 <p>Over recent years, the proliferation of artificial intelligence (AI) has enabled businesses worldwide to employ AI-driven service agents to deliver frontline services to their customers. This paradigm shift has also increased scholarly attention to consumer behavior research in AI-driven frontline service encounters. Nevertheless, the existing body of knowledge in this domain lacks coherence and consistency, with disparate findings scattered across numerous disciplines. In this context, a critical and comprehensive overview of the existing literature in this domain is essential. Therefore, to provide an updated and comprehensive understanding of consumer research in this fast-growing domain, we systematically analyzed 157 articles. Using the popular TCCM framework, we offer a detailed overview of the theories, contexts, characteristics, and methodologies used in the prior studies in this domain. The research also presents an integrated framework considering the independent variables, mediators, and moderators influencing customer outcomes. This analysis identifies several research gaps and suggests potential opportunities for further investigation that pertain to major emerging topics and overlooked areas. This review enhances the understanding of consumer reactions to AI-driven frontline service encounters and offers novel insights for both the literature and managerial practice regarding the implementation of AI in frontline services.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143840765","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}