Abdulalem Mohammed, Abdullah Kaid Al-Swidi, Alberto Ferraris, Fauzia Jabeen
{"title":"Mobile Payments in Health Crisis: A Comprehensive Approach to Analyzing Consumer Behavior in Emerging Markets","authors":"Abdulalem Mohammed, Abdullah Kaid Al-Swidi, Alberto Ferraris, Fauzia Jabeen","doi":"10.1111/ijcs.70063","DOIUrl":"https://doi.org/10.1111/ijcs.70063","url":null,"abstract":"<p>This study investigates the primary elements that affect the acceptance of mobile payment systems (MPS) in emerging markets during health emergencies such as the COVID-19 outbreak. By integrating the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) with the Health Belief Model (HBM), as well as incorporating constructs like trust and uncertainty avoidance, the research provides comprehensive insights into MPS usage behavior in emerging markets. Data were collected from 362 participants in Saudi Arabia via an online survey. The collected data underwent analysis using two methods: partial least squares structural equation modeling (PLS-SEM) and necessary condition analysis (NCA). The results indicate that the intention to adopt MPS is significantly influenced by perceived susceptibility, perceived severity, social influence, performance expectancy, effort expectancy, facilitating conditions, and trust. However, hedonic motivation does not exert a meaningful impact. Furthermore, uncertainty avoidance moderates the relationship between user intentions and the actual utilization of MPS, highlighting the cultural dimension's role in technology adoption during crises. These results offer valuable theoretical contributions by bridging health-related constructs with technology adoption frameworks, while also providing actionable insights for practitioners. Policymakers and businesses can leverage these findings to enhance MPS adoption by addressing users' perceived risks, building trust, and tailoring strategies to cultural contexts, particularly during health emergencies.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-04-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70063","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143836034","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Unboxing Gender Differences Toward Impulsive Buying Tendency in Live-Streaming Shopping","authors":"Xi Luo, Jun-Hwa Cheah, Xin-Jean Lim","doi":"10.1111/ijcs.70055","DOIUrl":"https://doi.org/10.1111/ijcs.70055","url":null,"abstract":"<div>\u0000 \u0000 <p>Impulsive buying behavior plays a crucial role in determining the success of live-streaming commerce (LSC). Despite the widespread popularity of LSC, there exist two notable gaps. The primary aim of this study is to close the gaps by examining how social environmental stimuli trigger unplanned purchases using the Stimulus-Organism-Response (S-O-R) model. Additionally, this study explores how gender moderates the relationships among social environmental stimuli, customer engagement, and impulsive buying tendencies in the LSC. The research analyzed data collected from 735 Millennial live-streaming shoppers, utilizing the partial least squares-structural equation modeling (PLS-SEM) method. The obtained findings indicate that streamer interaction quality and streamer credibility significantly affect information quality and customer engagement, ultimately influencing impulsive purchases. Furthermore, the multiple groups analysis suggests distinct roles for both males and females within these relationships. This research contributes to the fields of retailing and customer behavior, providing practical insights for professionals seeking effective strategies to encourage impulsive buying among customers in the LSC environment.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143836095","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Decoding Consumer Sentiments and Emotions in the Metaverse","authors":"Eonyou Shin, Chreston Miller","doi":"10.1111/ijcs.70053","DOIUrl":"https://doi.org/10.1111/ijcs.70053","url":null,"abstract":"<div>\u0000 \u0000 <p>This study explored the dominant features and experiences of the metaverse as discussed on social media along with the sentiments and emotional responses associated with these experiences through the lens of the uses and gratifications theory and the appraisal theory of emotion. Using topic modeling, sentiment, and emotion analyzes, this study identified 16 topics categorized into three primary themes: immersive and collaborative experiences, functional and analytical needs, and community engagement and financial gains. Positive sentiments were commonly associated with virtual events, creative activities, and financial opportunities (e.g., parcel, land, and spaces), while negative sentiments stemmed from security concerns, market fluctuations, and unmet expectations. The range of emotions expressed, including joy and fear, reflects the nuanced nature of user experiences. The predominance of neutral sentiment suggests that metaverse-related topics are addressed in an informational or analytical manner rather than an overtly emotional one. This study contributes to the growing research on metaverse engagement, offering valuable implications for researchers, marketers, and developers seeking to enhance user experiences and address key challenges in virtual environments.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143826896","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Multiple Medium-Sized Rewards Outperform One Large Reward in Draws","authors":"Aihui Ding, Xiaojun Ding, Sha Zhang","doi":"10.1111/ijcs.70052","DOIUrl":"https://doi.org/10.1111/ijcs.70052","url":null,"abstract":"<div>\u0000 \u0000 <p>Uncertain rewards can incentivize consumers to publish product reviews on social media or make referrals to friends. When the incentives take the form of multiple draws, consumers have the chance to win different reward combinations, such that they might feature multiple medium-sized rewards (e.g., $10, $12, $13, $15, $20) or several small and one large reward (e.g., $1, $2, $3, $4, $60). As the current research establishes, the former version induces greater motivation, even if it promises the chance of a smaller sum of total winnings, because consumers perceive a greater likelihood of winning a desirable reward, compared with the odds of winning the one large reward. This superior motivating effect is contingent on similar probabilities of winning each reward in the next draw. In addition to clarifying how consumers respond to uncertain rewards and their structures, this study advances understanding of the motivational uncertainty effect and also identifies the perceived likelihood of winning another desirable reward as a key underlying mechanism. The practical insights that result from these findings indicate that marketers can use multiple medium rewards effectively to incentivize consumers.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143826897","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Frederic Marimon, Natalia Amat-Lefort, Marta Mas-Machuca
{"title":"Fulfilled Expectations: Key to Customer Loyalty in Digital Home-Sharing Platforms","authors":"Frederic Marimon, Natalia Amat-Lefort, Marta Mas-Machuca","doi":"10.1111/ijcs.70051","DOIUrl":"https://doi.org/10.1111/ijcs.70051","url":null,"abstract":"<p>This paper explores the critical role of fulfilment of expectations in shaping customer loyalty in digital platforms, specifically within the context of home-sharing services. Building on the frameworks of Expectation-Disconfirmation Theory and the Technology Acceptance Model, this research explores the relationship between perceived quality, satisfaction, and loyalty. Based on a survey completed by 408 consumers of home-sharing platforms, this study uses structural equation modelling to assess the linear and nonlinear relationships among the proposed dimensions. Notably, the results show that fulfilment of expectations mediates the link between satisfaction and loyalty in home-sharing platforms. A key finding is that excessive social interaction with hosts can have a negative impact on fulfilment of expectations, adding a nuanced understanding of host-guest dynamics in shared accommodations. The study also differentiates between two types of satisfaction—toward the platform and the host—and their distinct contributions to loyalty. This research addresses a significant gap in existing literature by exploring both the linear and nonlinear interplay of these factors in the, offering new insights into how digital platforms can enhance customer loyalty and satisfaction.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70051","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143826895","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Duc Hoang, Sandra Maria Correia Loureiro, Sofia Kousi, Luis F. Martinez
{"title":"Luxury Fashion Apps: Functional and Hedonic Customer Experiences","authors":"Duc Hoang, Sandra Maria Correia Loureiro, Sofia Kousi, Luis F. Martinez","doi":"10.1111/ijcs.70047","DOIUrl":"https://doi.org/10.1111/ijcs.70047","url":null,"abstract":"<div>\u0000 \u0000 <p>This study explores the experience continuance intention of Millennial fashion enthusiasts to use luxury fashion mobile apps. We conducted a hybrid thematic, longitudinal qualitative study that included in-depth semi-structured interviews with 26 Millennials, including frequent buyers, bloggers, retailers, and researchers. The findings reveal that both hedonic and functional motivations are significant predictors of experience continuation intent. Participants were motivated by the visual appearance and innovative solutions provided by luxury fashion mobile apps, as well as the transparency, effort reduction, user interface fulfillment, and product content that were deemed functional. On the other hand, barriers to continued use included feature inefficiency and poor social connectivity for hedonic motivation; technical defects, purpose ambiguity, lack of artificial intelligence presence, and non-exclusivity for functional motivation. This study enhances the body of literature on customer experience in the luxury industry, and the findings can serve as a foundation for future research in the luxury industry and other contexts, with implications for both academia and practice.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143809785","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Social Media Influencers and Purchase Intention: A Review and Research Agenda","authors":"Sainaz Sardar, T. Sai Vijay","doi":"10.1111/ijcs.70046","DOIUrl":"https://doi.org/10.1111/ijcs.70046","url":null,"abstract":"<div>\u0000 \u0000 <p>Recent advancements in social media influencer marketing and growing attention from practitioners have propelled academic investigation. Owing to its enormous potential as a research domain, the influence of social media influencers on consumer purchase intention has gained increasing importance. Motivated by the diverse knowledge of this emerging stream of research, we consolidated the existing body of literature through a systematic literature review (SLR) employing SPAR-4-SLR. By integrating 76 articles published in international peer-reviewed journals between January 2011 and December 2023, our review highlights the key areas of existing research in social media influencers and purchase intention. It provides an organizing framework to assist future research. We attempted to combine the stock of knowledge through the TCCM framework to identify several theories, contexts, characteristics, and methods used in this domain. Our review highlights significant research gaps and directs future research addressing key aspects such as theories, contexts, characteristics, and methodologies. Our findings suggest that future researchers can investigate psychological theories such as social identity, social learning, and social influence theory, among others, in the context of virtual influencers, mom influencers, travel, or food influencers. Additionally, research can examine the negative effect of social media influencers on consumer purchase intention. Further researchers can use eye-tracking and facial recognition methods to gain deeper insights into social media influencers' effectiveness. Researchers from varied disciplines, such as consumer behavior, psychology, and marketing, can gain insights from this review and conduct research in the future. At the same time, practitioners can implement social media influencer marketing in their businesses.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143818571","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Breda McCarthy, Ariadne Beatrice Kapetanaki, Pengji Wang
{"title":"Don't Blame Me! Using Neutralisation Theory to Understand Household Food Waste","authors":"Breda McCarthy, Ariadne Beatrice Kapetanaki, Pengji Wang","doi":"10.1111/ijcs.70059","DOIUrl":"https://doi.org/10.1111/ijcs.70059","url":null,"abstract":"<p>Wasted food has detrimental effects on the natural environment and on society. Although reducing food waste is seen as an ethical consumption behaviour, the influence of moral norms on food waste is still under debate and research has shown mixed results. To address this research gap, a temporal, extended norm activation model (NAM) is presented in this study, and it incorporates neutralization theory to explain how people negotiate moral issues. That is, individuals use several neutralization techniques to suppress their moral norms, which subsequently influence their intentions related to food waste. Partial least squares structural equation modeling (PLS-SEM) was used to analyse data from an online panel of UK consumers (<i>n</i> = 358). We found pathways between neutralisation techniques, moral norms and intentions towards avoiding food waste. The research shows that people use two neutralization techniques, “denial of responsibility” and “condemning the condemners” to dampen their moral norms, which further weaken their intentions to avoid food waste. Recommendations for policymakers and practitioners are made and de-neutralisation tools are identified, such as making people aware of their internal dialogues, ensuring greater accountability in food waste reduction pledges and providing workplace training.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70059","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143818569","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Financial Education Mandates and Financial Wellbeing of Young Adults: Examining Financial Capability Factors as Mediators","authors":"Lu Fan, Yingying Zeng","doi":"10.1111/ijcs.70058","DOIUrl":"https://doi.org/10.1111/ijcs.70058","url":null,"abstract":"<p>This study creates a framework to examine the interrelationship between financial education mandates and the financial wellbeing of young adults and the intermediary roles played by financial capability factors. This study extends a widely used framework of financial capability to include independent financial decision-making. Using a multi-year, multi-source, cross-sectional database in the US and structural equation modeling, this study examined the direct effects and mediated pathways between financial education mandates, the mediators, and financial wellness. The results demonstrated that implementing education mandates directly and positively related to young adults' financial knowledge and indirectly enhanced financial access, healthy financial practices, and financial wellbeing. Healthy financial behaviors were closely linked to improved financial wellness, while financial access showed an indirect positive association. However, independent financial decision-making was negatively associated with financial wellbeing. This study offers significant insights for policymakers, financial educators, financial service institutions, and young consumers.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70058","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143818572","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Patrick Hartmann, Vanessa Apaolaza, Mario R. Paredes, Clare D'Souza
{"title":"How Greenfluencers Boost Climate Action: Why Inspirational Green Leadership Matters","authors":"Patrick Hartmann, Vanessa Apaolaza, Mario R. Paredes, Clare D'Souza","doi":"10.1111/ijcs.70050","DOIUrl":"https://doi.org/10.1111/ijcs.70050","url":null,"abstract":"<p>This study analyses the role of <i>greenfluencers</i>—social media influencers promoting environmental sustainability—in motivating intention to engage in climate action. By drawing on organizational research and integrating the concept of inspirational leadership, this research introduces the novel concept of <i>inspirational green leadership</i> to describe the capacity of greenfluencers to engage and motivate their followers toward sustainable behaviors. Using a survey of Australian Instagram users, the study differentiates between two distinct greenfluencing dimensions—green lifestyle promotion and green activism— finding both positively influence followers' intention to engage in climate actions, with green activism having a stronger impact. Results show that perceived inspirational green leadership mediates the relationship between greenfluencing activities and intention to engage in climate action, highlighting the importance of authenticity and credibility. The findings underscore the potential of greenfluencers to drive meaningful environmental behavior change and offer practical insights for influencers, brands, and policymakers to enhance climate action strategies through social media engagement.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70050","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143801444","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}