International Journal of Consumer Studies最新文献

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A Neuromarketing Approach to Consumer Behavior on Web Platforms 网络平台上消费者行为的神经营销方法
IF 8.6 2区 管理学
International Journal of Consumer Studies Pub Date : 2025-03-04 DOI: 10.1111/ijcs.70034
Coral Cenizo
{"title":"A Neuromarketing Approach to Consumer Behavior on Web Platforms","authors":"Coral Cenizo","doi":"10.1111/ijcs.70034","DOIUrl":"https://doi.org/10.1111/ijcs.70034","url":null,"abstract":"<div>\u0000 \u0000 <p>In recent years, neuromarketing has gained prominence as a strategic research tool. However, despite the proliferation of studies leveraging neuroscience to analyze cognitive and emotional processes, advancements in this field within the website environment remain fragmented, revealing a significant scientific gap. The primary objective of this study is to conduct a systematic literature review (SLR) to consolidate knowledge on the application of neuromarketing in analyzing consumer behavior on web platforms. To achieve this, the SPAR-4-SLR protocol and the TCCM framework were employed to analyze studies retrieved from Web of Science and Scopus, enabling the identification of key advancements and research gaps in this area. The findings indicate that neuromarketing techniques, such as eye tracking and brain activity analysis, have shown great potential for optimizing web interface design and enhancing user experience. However, the research also highlights critical shortcomings in areas such as the integration of emotional and cognitive factors, consideration of multicultural variables, and the inclusion of users with disabilities. These limitations underscore the need for multidimensional approaches that account for both conscious and subconscious user responses to visual and navigational stimuli. Given the growing importance of neuroscientific techniques in studying consumer behavior, this study addresses a critical gap in the literature and provides new insights for both academic research and business practice.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 2","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143554437","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Location Matters When Advertising Sustainable Products: Influences of Conceptual Metaphor and Anthropomorphism 可持续产品广告中的位置问题:概念隐喻和拟人化的影响
IF 8.6 2区 管理学
International Journal of Consumer Studies Pub Date : 2025-03-04 DOI: 10.1111/ijcs.70040
Miyuri Shirai
{"title":"Location Matters When Advertising Sustainable Products: Influences of Conceptual Metaphor and Anthropomorphism","authors":"Miyuri Shirai","doi":"10.1111/ijcs.70040","DOIUrl":"https://doi.org/10.1111/ijcs.70040","url":null,"abstract":"<p>This study investigated the impact of product information placement and the presence or absence of anthropomorphic qualities in advertisements for sustainable products on product evaluation. Grounded in a conceptual metaphor that links rationality with higher locations and emotion with lower locations, we proposed that sustainable products align with higher locations because of their rational traits, whereas, products with anthropomorphic cues align with lower locations because of their emotional traits. The results indicated that consumers evaluated sustainable products more favorably when their image and description were placed higher. Conversely, lower locations yielded more favorable evaluations of the anthropomorphized representations. Moreover, the placement of the image and description in different locations resulted in the metaphor exerting a greater influence on image placement than on description placement. Furthermore, we elucidated personal relevance and processing fluency as the underlying mechanisms. The exploration of conceptual metaphors and anthropomorphism in relation to sustainable consumption has not yet been undertaken. This study offers valuable theoretical insights for each field. Moreover, this study offers novel insights for firms to formulate effective advertising strategies by considering the placement of product information and the presence or absence of anthropomorphic qualities to promote sustainable products.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 2","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70040","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143535830","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Correction to “Anti-Consumption Research: A Systematic Literature Review and Research Agenda” 纠正 "反消费研究:系统的文献综述和研究议程"
IF 8.6 2区 管理学
International Journal of Consumer Studies Pub Date : 2025-03-03 DOI: 10.1111/ijcs.70035
{"title":"Correction to “Anti-Consumption Research: A Systematic Literature Review and Research Agenda”","authors":"","doi":"10.1111/ijcs.70035","DOIUrl":"https://doi.org/10.1111/ijcs.70035","url":null,"abstract":"&lt;p&gt;Garima, Sangroya, D., and Y. Joshi. 2025. “Anti-Consumption Research: A Systematic Literature Review and Research Agenda.” &lt;i&gt;International Journal of Consumer Studies&lt;/i&gt;, 49: e70014. https://doi.org/10.1111/ijcs.70014.&lt;/p&gt;&lt;p&gt;\u0000 &lt;b&gt;Correction 1:&lt;/b&gt;\u0000 &lt;/p&gt;&lt;p&gt;  &lt;/p&gt;&lt;p&gt;  &lt;/p&gt;&lt;p&gt;In Table 1, Serial No. 82, the journal name has been mistakenly replaced with the title.&lt;/p&gt;&lt;p&gt;  &lt;/p&gt;&lt;p&gt;  &lt;/p&gt;&lt;p&gt;\u0000 &lt;b&gt;Incorrect text:&lt;/b&gt;\u0000 \u0000 &lt;/p&gt;&lt;p&gt;\u0000 &lt;b&gt;This should have read:&lt;/b&gt;\u0000 \u0000 &lt;/p&gt;&lt;p&gt;  &lt;/p&gt;&lt;p&gt;  &lt;/p&gt;&lt;p&gt;  &lt;/p&gt;&lt;p&gt;\u0000 &lt;b&gt;Correction 2:&lt;/b&gt;\u0000 &lt;/p&gt;&lt;p&gt;  &lt;/p&gt;&lt;p&gt;  &lt;/p&gt;&lt;p&gt;Correction to sections: 3.3.1.1 Personal Factors&lt;/p&gt;&lt;p&gt; 3.3.1.2 Social Cultural Factors&lt;/p&gt;&lt;p&gt; 3.3.1.3 Lifestyle-related Factors&lt;/p&gt;&lt;p&gt; 3.3.2.1 Attitudinal Factors&lt;/p&gt;&lt;p&gt;\u0000 &lt;b&gt;Description of error:&lt;/b&gt;\u0000 &lt;/p&gt;&lt;p&gt;The numbered headings under the sections mentioned above were incorrect.&lt;/p&gt;&lt;p&gt;  &lt;/p&gt;&lt;p&gt;  &lt;/p&gt;&lt;p&gt;\u0000 &lt;b&gt;Incorrect text:&lt;/b&gt;\u0000 &lt;/p&gt;&lt;p&gt;  &lt;/p&gt;&lt;p&gt;  &lt;/p&gt;&lt;p&gt;\u0000 &lt;b&gt;These headings should read as:&lt;/b&gt;\u0000 &lt;/p&gt;&lt;p&gt;  &lt;/p&gt;&lt;p&gt;  &lt;/p&gt;&lt;p&gt;  &lt;/p&gt;&lt;p&gt;\u0000 &lt;b&gt;Correction 3:&lt;/b&gt;\u0000 &lt;/p&gt;&lt;p&gt;Correction to Section 4.1.3 Self-Determination Theory&lt;/p&gt;&lt;p&gt;  &lt;/p&gt;&lt;p&gt;  &lt;/p&gt;&lt;p&gt;\u0000 &lt;b&gt;Description of error:&lt;/b&gt;\u0000 &lt;/p&gt;&lt;p&gt;“Self-Determination Theory” should be used instead of the abbreviation “SDT” throughout the section.&lt;/p&gt;&lt;p&gt;  &lt;/p&gt;&lt;p&gt;  &lt;/p&gt;&lt;p&gt;\u0000 &lt;b&gt;Incorrect text:&lt;/b&gt;\u0000 &lt;/p&gt;&lt;p&gt;SDT functions as a comprehensive framework exploring the dynamics of human motivation by emphasizing the intrinsic and extrinsic factors driving behavior (Gilal et al. 2019). The usage of for understanding AC behavior fills the existing gaps in the literature that has primarily focused on individual attitudes and motivations without fully examining the underlying psychological needs. Emphasizing the significance of meeting three fundamental psychological needs autonomy, competence, and relatedness, SDT elucidates how the fulfillment of these needs fosters well-being (Gilal et al. 2019). In the area of green consumption, SDT has been employed to investigate consumers' environmentally conscious behaviors and found that fulfillment of consumers' three psychological needs positively affects their environmental attitude (Wang et al. 2024). Thus, future research may use SDT and explain how fulfilling consumers' psychological needs can promote and sustain AC behavior. Specifically, researchers can investigate how enhancing individuals' skills and knowledge related to AC practices can boost their sense of competence and encourage AC behaviors. Further, future research can examine whether fostering a sense of relatedness through social support networks and community engagement can promote AC behaviors. Therefore, by integrating SDT into AC research, scholars can gain a deeper understanding on the role of autonomy, competence, and relatedness in influencing AC ","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 2","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-03-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70035","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143534049","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Investigating Satisfaction and Loyalty of the House-Owner and the Tenant From Dual Perspectives Using Social Exchange Theory and Stimulus-Organism-Response Approach 基于社会交换理论和刺激-有机体-反应方法的双重视角下业主与租客满意度与忠诚度研究
IF 8.6 2区 管理学
International Journal of Consumer Studies Pub Date : 2025-02-25 DOI: 10.1111/ijcs.70027
Md Uzir Hossain Uzir, Ibrahim Ali Jumaan, Siti Norida Wahab, Mohammad Bin Amin, Zakari Bukari, Khaled Shukran, Thurasamy Ramayah, Abhijit Ghosh, Hafizah Che Hassan
{"title":"Investigating Satisfaction and Loyalty of the House-Owner and the Tenant From Dual Perspectives Using Social Exchange Theory and Stimulus-Organism-Response Approach","authors":"Md Uzir Hossain Uzir,&nbsp;Ibrahim Ali Jumaan,&nbsp;Siti Norida Wahab,&nbsp;Mohammad Bin Amin,&nbsp;Zakari Bukari,&nbsp;Khaled Shukran,&nbsp;Thurasamy Ramayah,&nbsp;Abhijit Ghosh,&nbsp;Hafizah Che Hassan","doi":"10.1111/ijcs.70027","DOIUrl":"https://doi.org/10.1111/ijcs.70027","url":null,"abstract":"<div>\u0000 \u0000 <p>The dual effects are noticeable between two groups of people in influencing each other's behavior. This study investigated brand satisfaction and loyalty of electronic home appliances bought by the house-owners in tenancy tenure; and, similarly, the level of satisfaction and loyalty the house-owners showed towards the tenants' preferred brands. Data was collected from 262 house owners and 252 tenants (local and foreigners) using a paper-based questionnaire. These two samples were selected via the purposive (judgmental) sampling technique from Terengganu state, Malaysia. The hypotheses, underpinned by the social exchange theory (SET) and stimulus-organism-response (S-O-R) theory, were analyzed with the PLS-SEM (SmartPLS-v4.0) technique. The findings showed that after-sales service, brand image, and personal relationships were significant for satisfaction, and satisfaction and social media usage were significant for loyalty in both samples. However, product quality and usage experience were found to be insignificant to the satisfaction of the house owners; contrarily, they were found to be significant to the tenants' satisfaction. In addition, social media usage moderated the relationship between satisfaction and loyalty in both samples. The integration of SET and S-O-R provided substantial insight into the dynamic process of brand loyalty in purchasing and repurchasing home appliances. This study offers meaningful insights for business managers, especially brand managers, in considering dual aspects for house owners and tenants.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 2","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143489773","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Role of Online Experiments in the Understanding of Sustainable Consumption Behaviors: A Systematic Methodological Literature Review 在线实验在理解可持续消费行为中的作用:系统的方法论文献综述
IF 8.6 2区 管理学
International Journal of Consumer Studies Pub Date : 2025-02-24 DOI: 10.1111/ijcs.70033
Claudia Patricia Arias Puentes, Carlos Andres Trujillo
{"title":"The Role of Online Experiments in the Understanding of Sustainable Consumption Behaviors: A Systematic Methodological Literature Review","authors":"Claudia Patricia Arias Puentes,&nbsp;Carlos Andres Trujillo","doi":"10.1111/ijcs.70033","DOIUrl":"https://doi.org/10.1111/ijcs.70033","url":null,"abstract":"<div>\u0000 \u0000 <p>Sustainable consumption is essential to achieve the world's sustainability objectives. However, there is still limited understanding of how to effectively promote the adoption of these behaviors among consumers. Researchers have employed various methods to address this broad question, with experimental approaches proving particularly useful in shedding light on causal relationships that facilitate behavioral change. In recent years, online experiments have become increasingly popular among consumer researchers, including those studying sustainable consumption, owing to advancements in internet technology and data collection. Although online experiments offer several advantages over traditional experiments, they also present conceptual, practical, and methodological challenges that must be addressed to ensure their reliability. Currently, there is no comprehensive analysis of the use of online experiments to understand sustainable consumption behavior. This study provides a systematic methodological literature review of online experiments on sustainable consumption published between 2015 and the present day. Our findings reveal that online experiments on sustainable consumption are in their early stages, as they focus on a limited range of themes within the sustainable consumption field, and the methods employed frequently do not meet the scientific standards for online research to control for subject misrepresentation and data quality. We offer recommendations for researchers interested in using this method to enhance the reliability and rigor of online experimental methodology and promote a deeper understanding of material and impactful sustainable consumption behaviors.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 2","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143475315","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Promoting Customer Engagement and Brand Loyalty on Social Media: The Role of Virtual Influencers 在社交媒体上促进客户参与和品牌忠诚度:虚拟影响者的作用
IF 8.6 2区 管理学
International Journal of Consumer Studies Pub Date : 2025-02-23 DOI: 10.1111/ijcs.70028
Tram-Huong Vo, Garry Wei-Han Tan, Nhat Tan Pham, Thuy Hong-Dinh Truong, Keng-Boon Ooi
{"title":"Promoting Customer Engagement and Brand Loyalty on Social Media: The Role of Virtual Influencers","authors":"Tram-Huong Vo,&nbsp;Garry Wei-Han Tan,&nbsp;Nhat Tan Pham,&nbsp;Thuy Hong-Dinh Truong,&nbsp;Keng-Boon Ooi","doi":"10.1111/ijcs.70028","DOIUrl":"https://doi.org/10.1111/ijcs.70028","url":null,"abstract":"<div>\u0000 \u0000 <p>This study analyzes how virtual influencer factors influence customer engagement and brand loyalty using both parasocial theory and source credibility model. Further, it highlights the importance of incorporating the right influencer marketing orientation with a brand's positioning strategy. First, a quantitative survey was conducted with a sample size of 406 participants which was analyzed using PLS-SEM technique. Subsequently, semi-structured interviews were conducted with virtual influencer followers to explore the influencers' impact on the behavioral responses of customers towards a brand. The findings reveal that only trustworthiness and authenticity positively influence engagement, while parasocial interaction is a major driver of affective reactions, leading to higher engagement. Thus, parasocial interaction, authenticity, and trustworthiness collectively explain the intensity of engagement, which, in turn influences brand loyalty. Our study presents a surprising result that attractiveness of virtual influencers is not directly associated to customer engagement. Further, the study highlights virtual influencers' role in strengthening long-term customer-brand relationships and enhancing a loyal fan base for brands. In conclusion, by utilizing their potential influence, brands can improve their overall efficacy of marketing communications in facilitating customer engagement to foster loyalty.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 2","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-02-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143475347","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Gender Gap in Economic and Financial Literacy: A Review and Research Agenda 经济和金融知识的性别差异:回顾和研究议程
IF 8.6 2区 管理学
International Journal of Consumer Studies Pub Date : 2025-02-23 DOI: 10.1111/ijcs.70031
Lucy Haag, Taiga Brahm
{"title":"The Gender Gap in Economic and Financial Literacy: A Review and Research Agenda","authors":"Lucy Haag,&nbsp;Taiga Brahm","doi":"10.1111/ijcs.70031","DOIUrl":"https://doi.org/10.1111/ijcs.70031","url":null,"abstract":"<p>Economic and financial literacy are crucial for both adults and adolescents due to their demonstrated impact on financial behavior, wealth accumulation, and retirement planning. However, studies indicate that financial literacy remains alarmingly low, especially among women. This disparity raises significant concerns about gender inequality in financial decision-making and overall well-being. This systematic literature review examines international research on the gender gap in economic and financial literacy and explores explanatory factors contributing to this gap. Applying the TCCM framework, we analyze 97 papers, including 185 individual studies. Findings confirm a gender gap favoring males across age groups and global contexts. Notably, the gap seems more pronounced in developed countries. Frequently reported explanatory factors are explored, including individuals' socialization, confidence, and computational skills, yet substantial parts of the gender gap remain unexplained by previous literature. Overall, this review contributes to the literature by providing a systematic overview of gender differences in economic and financial literacy and potential explanations.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 2","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-02-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70031","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143475348","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Interplay of Mind and Body: The Impact of Influencers' Body Size and Motivation Appeals 心理和身体的相互作用:网红体型和动机诉求的影响
IF 8.6 2区 管理学
International Journal of Consumer Studies Pub Date : 2025-02-18 DOI: 10.1111/ijcs.70030
Yoon-Na Cho, Charles Ray Taylor, Mivena Panteqi
{"title":"The Interplay of Mind and Body: The Impact of Influencers' Body Size and Motivation Appeals","authors":"Yoon-Na Cho,&nbsp;Charles Ray Taylor,&nbsp;Mivena Panteqi","doi":"10.1111/ijcs.70030","DOIUrl":"https://doi.org/10.1111/ijcs.70030","url":null,"abstract":"<div>\u0000 \u0000 <p>Social media influencers have become increasingly prominent in advertising, and many play a role in shaping body image perceptions. This research proposes that disclosing influencers' body size through hashtags can help mitigate issues related to body image that have historically arisen from viewer exposure to idealized body images in advertising while promoting informed consumer decisions. Across two experiments, we investigate how body size hashtags and the type of motivation appealed to (intrinsic vs. extrinsic) influence social comparison, perceptions of influencer attractiveness, and purchase intention. Results reveal that individuals engage in more social comparisons when viewing an ad in which a larger-sized influencer and an appeal to intrinsic motivations are used. We also identify social comparisons and perceived attractiveness as key mechanisms linking the effects of body size hashtags and motivation appeals to purchase intention. Managerial and societal implications are discussed.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 2","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-02-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143438829","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Enhancing Parasocial Brand Experience and Brand Equity: Unleashing the Advantages of ChatGPT Service 增强社交品牌体验和品牌资产:释放ChatGPT服务优势
IF 8.6 2区 管理学
International Journal of Consumer Studies Pub Date : 2025-02-13 DOI: 10.1111/ijcs.70029
Shuman Wang, Chunlin Yuan, Hakil Moon, Kyung Hoon Kim
{"title":"Enhancing Parasocial Brand Experience and Brand Equity: Unleashing the Advantages of ChatGPT Service","authors":"Shuman Wang,&nbsp;Chunlin Yuan,&nbsp;Hakil Moon,&nbsp;Kyung Hoon Kim","doi":"10.1111/ijcs.70029","DOIUrl":"https://doi.org/10.1111/ijcs.70029","url":null,"abstract":"<div>\u0000 \u0000 <p>This study proposes a comprehensive framework with which to examine the relationships between ChatGPT service, parasocial brand experience, and brand equity, and the moderating effect of consumer innovativeness in technology. A structured web-based survey was administered to 210 respondents who were experienced in understanding and using AI-based technology during April–July 2023. Structural equation modeling was employed to examine the hypothesized relationships between variables. The findings show that the advantages of ChatGPT service positively affect parasocial brand experience, and the parasocial brand experience positively affects brand equity. Parasocial brand experience mediates the relationships between ChatGPT service advantages and brand equity. Consumer innovativeness in technology acts as a moderator on the relationships proposed in this research model. Given that there is little relevant research on ChatGPT marketing from a parasocial brand experience perspective, this study expands the understanding of the use of ChatGPT tools in brand marketing, and provides theoretical and practical insights for marketing academics and practitioners.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 2","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143404311","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Overconsumption: A Systematic Literature Review and Future Research Agenda 过度消费:系统文献回顾与未来研究议程
IF 8.6 2区 管理学
International Journal of Consumer Studies Pub Date : 2025-02-09 DOI: 10.1111/ijcs.70026
Satinder Kumar, Garima Kathuria, Dipti Malhotra
{"title":"Overconsumption: A Systematic Literature Review and Future Research Agenda","authors":"Satinder Kumar,&nbsp;Garima Kathuria,&nbsp;Dipti Malhotra","doi":"10.1111/ijcs.70026","DOIUrl":"https://doi.org/10.1111/ijcs.70026","url":null,"abstract":"<div>\u0000 \u0000 <p>Overconsumption is becoming a critical problem worldwide and adversely affects individual consumers, environment and society at large; due to which researchers' interest in this concern has grown. However, despite this increased attention, there is still a lack of a thorough evaluation, which has led to the fragmentation of the body of knowledge regarding overconsumption. As a result, it is acknowledged that a comprehensive overview of research that presents the literature on overconsumption is desirable. The study aims to fulfill such needs by conducting a detailed review of the literature by analyzing 62 related articles published in 37 peer-reviewed scientific publications. The study follows the guidelines outlined in the SPAR-4-SLR protocol and aims to identify the most cited and co-cited articles, keywords and researchers in overconsumption study. Leveraging the frameworks of Theory, Context, Characteristics, and Methods alongside Antecedents-Decisions-Outcomes, this study delves into a detailed examination of overconsumption outcomes and their interconnectedness. Through this comprehensive review, study aims to provide an insightful understanding on the multifaceted impacts of overconsumption. The review also encompasses overconsumption antecedents to the extent that they are linked to the resulting outcomes. Additionally, we determined that the current literature lacks comprehensive theories and primarily focuses on food overconsumption, neglecting various other industries. Therefore, this review provides an outline of the current scientific knowledge of overconsumption and makes substantial contributions to the literature and its implications. Ultimately, this study identifies gaps in existing body of knowledge and offers a well-organized roadmap for future research.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 2","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143380235","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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