International Journal of Consumer Studies最新文献_第10页

Will social media celebrities drive me crazy? Exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce 社交媒体名人会让我发疯吗？探索名人代言对社交商务中冲动性购买行为的影响

IF 9.9 2区管理学

International Journal of Consumer Studies Pub Date : 2024-05-09 DOI: 10.1111/ijcs.13047

Zhucheng Shao, Jessica Sze Yin Ho, Garry Wei-Han Tan, Keng-Boon Ooi, Charles Dennis

{"title":"Will social media celebrities drive me crazy? Exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce","authors":"Zhucheng Shao, Jessica Sze Yin Ho, Garry Wei-Han Tan, Keng-Boon Ooi, Charles Dennis","doi":"10.1111/ijcs.13047","DOIUrl":"https://doi.org/10.1111/ijcs.13047","url":null,"abstract":"This study evaluates the influence of social media celebrity endorsements on consumers' impulsive buying behavior in social commerce by extending the signaling theory and commitment-trust theory. A self-managed online questionnaire is designed to collect the data from 295 valid respondents and analyze it using a multi-analytical hybrid structural equation modeling-artificial neural network (ANN). The results reveal that relational switching alternatives and relationship benefits directly contribute to relationship commitment to social media celebrity, whereas shared value and parasocial interaction positively lead to social commerce trust; both relationship commitment and social commerce trust induce consumers' impulsive buying behavior in social commerce. From a theoretical perspective, this study enriches the components of signaling theory and commitment-trust theory, expanding their applicability and transferability in social commerce. Moreover, this study consolidates the theoretical integration, indicating that signaling theory can be considered as an antecedent of commitment-trust theory for triggering consumers' impulsive buying. Methodologically, adopting second-order constructs benefits, this study captures the multidimensionality and complexity of social commerce trust and impulsive buying from the partial least squares-ANN perspectives. In practice, this research provides valuable insights into how to better invite celebrity endorsements and build long-term relationships with customers, as well as offers insights into countries where social commerce is lacking today. That being said, this study is constrained by its cross-sectional research design, conducted in Malaysia. Future research endeavors should consider launching longitudinal, multicountry studies to broaden the applicability of the findings.","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"48 3","pages":""},"PeriodicalIF":9.9,"publicationDate":"2024-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.13047","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140895198","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Fruit pictures on beverage packages, health effect, and purchase intention 饮料包装上的水果图片、健康效果和购买意向

IF 9.9 2区管理学

International Journal of Consumer Studies Pub Date : 2024-05-09 DOI: 10.1111/ijcs.13051

Takumi Kato, Toshiko Sugiura

{"title":"Fruit pictures on beverage packages, health effect, and purchase intention","authors":"Takumi Kato, Toshiko Sugiura","doi":"10.1111/ijcs.13051","DOIUrl":"https://doi.org/10.1111/ijcs.13051","url":null,"abstract":"Faced with the serious challenge of reducing consumer obesity, research on food packaging has been limited to encouraging healthy product choices among children with poor health awareness and adults with obesity concerns. While there is a lack of discussion on packaging appealing to health-conscious consumers, the literature has shown that realistic pictures of fruits drawn on packages can convey health and be attractive. Though this conclusion applies to apples and oranges, which are sweet fruits that can be eaten as they are without processing, results can vary with fruits such as lemons, which have a sour taste and are difficult to eat directly. This study fills the two gaps mentioned above. In Japan, a randomized controlled trial was conducted on the packaging of lemon drinks with illustrations and pictures of lemons that evoked sourness. The results showed that lemon pictures had a positive effect on purchase intention for those with high health involvement and a negative influence on those with low health involvement. In the case of the lemon illustration, this interaction did not occur, suggesting that the presence or absence of the recall of sourness was the trigger. If practitioners do not have the above perspective, there is a risk that they will mistakenly attempt to reduce the attractiveness of the product.","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"48 3","pages":""},"PeriodicalIF":9.9,"publicationDate":"2024-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.13051","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140902773","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Consumer responses toward smart technology: A systematic review, synthesis, and future research agenda 消费者对智能技术的反应：系统回顾、综述和未来研究议程

IF 9.9 2区管理学

International Journal of Consumer Studies Pub Date : 2024-04-25 DOI: 10.1111/ijcs.13048

Ayşegül Sağkaya Güngör, Tuğçe Ozansoy Çadırcı, Şirin Gizem Köse, Ece Özer Çizer

引用次数: 0

The power of online reviews: Exploring information asymmetry and its impact on green product purchasing behavior 在线评论的力量：探索信息不对称及其对绿色产品购买行为的影响

IF 9.9 2区管理学

International Journal of Consumer Studies Pub Date : 2024-04-23 DOI: 10.1111/ijcs.13050

Ridho Bramulya Ikhsan, Yudi Fernando, Anderes Gui, Erick Fernando

{"title":"The power of online reviews: Exploring information asymmetry and its impact on green product purchasing behavior","authors":"Ridho Bramulya Ikhsan, Yudi Fernando, Anderes Gui, Erick Fernando","doi":"10.1111/ijcs.13050","DOIUrl":"https://doi.org/10.1111/ijcs.13050","url":null,"abstract":"Manufacturers must convey accurate information about their green products to gain consumer trust. However, some manufacturers provide misleading information by falsely claiming that their products fully adhere to green concepts. Consequently, research is needed to examine customer behaviors and how they respond to information about green products. This study models the relationship between green product information asymmetry, online review quality, the propensity to trust and adopt reviews, and green product purchasing behavior. The study participants were 479 consumers who purchased green products. Data for the study were collected through an online questionnaire that was distributed on social media platforms and analyzed using partial least squares structural equation modeling. The results show that information asymmetry positively affected online review quality, review adoption, and green product purchasing behavior, while online review quality positively affected participants' propensity to trust reviews, review adoption, and purchasing behavior. The propensity to trust reviews positively affected review adoption and purchasing behavior, and review adoption positively impacted green product purchases. These results show that information asymmetry highlights the importance of consumer reviews in green product purchasing behavior. Therefore, both information asymmetry and consumer reviews influence green-product consumption. When constructing green marketing strategies, green product manufacturers must focus on a combination of perceived value and consumer trust and modify their products, production processes, packaging, and advertisements accordingly.","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"48 3","pages":""},"PeriodicalIF":9.9,"publicationDate":"2024-04-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140639487","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Publishing in premier journals with high impact factor and Q1 journals: Dos and Don'ts 在影响因子高的顶级期刊和 Q1 期刊上发表论文：注意事项

IF 9.9 2区管理学

International Journal of Consumer Studies Pub Date : 2024-04-22 DOI: 10.1111/ijcs.13049

Justin Paul

引用次数: 0

Give me the newest! Effect of social exclusion on new products adoption 给我最新的社会排斥对采用新产品的影响

IF 9.9 2区管理学

International Journal of Consumer Studies Pub Date : 2024-04-09 DOI: 10.1111/ijcs.13046

Shichang Liang, Bin Lan, Rulan Li, Min Zhang, Yuxuan Chu, Li Li

引用次数: 0

Is uniform pricing by competing retailers perceived as fair? 竞争零售商的统一定价是否公平？

IF 9.9 2区管理学

International Journal of Consumer Studies Pub Date : 2024-04-05 DOI: 10.1111/ijcs.13043

Phoebe Wong, Markus Vanharanta, Peggy M. L. Ng, Tony Wong

引用次数: 0

Impact of advertising puffery on purchase intention and brand loyalty of young adults 广告吹捧对年轻人购买意向和品牌忠诚度的影响

IF 9.9 2区管理学

International Journal of Consumer Studies Pub Date : 2024-04-05 DOI: 10.1111/ijcs.13045

Krunal K. Punjani, V. V. Ravi Kumar, Kala Mahadevan

{"title":"Impact of advertising puffery on purchase intention and brand loyalty of young adults","authors":"Krunal K. Punjani, V. V. Ravi Kumar, Kala Mahadevan","doi":"10.1111/ijcs.13045","DOIUrl":"https://doi.org/10.1111/ijcs.13045","url":null,"abstract":"This research study proposes a model to test the impact of advertising puffery on purchase intention and brand loyalty involving the mediating role of ad-related factors—likability of the advertisement and attitude toward the ad- and brand-related factors—brand familiarity, attitude toward the brand, and brand credibility. The inclusion of brand loyalty as an exogenous construct is an attempt to extend the existing research in the ad puffery domain. Further, a combination of ad-related and brand-related factors as mediators is a novel approach in the field of ad puffery. It provides insightful findings for researchers as well as practitioners. The cross-sectional approach used in this study involved gathering data from young adult respondents (age group between 18 and 24 years) over a specific period. Results based on 330 young adult respondents revealed significant direct and mediating effects. All the ad-related and brand-related factors mediated the direct relationship of ad puffery with purchase intention and brand loyalty. Additionally, gender significantly moderated the direct relationship of ad puffery with purchase intention. Further, theoretical contributions, practical implications, and future research directions are discussed.","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"48 3","pages":""},"PeriodicalIF":9.9,"publicationDate":"2024-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140348681","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Intention to use telemedicine services during a health crisis: A motivation-opportunity-ability theory approach 在健康危机期间使用远程医疗服务的意向：动机-机会-能力理论方法

IF 9.9 2区管理学

International Journal of Consumer Studies Pub Date : 2024-04-04 DOI: 10.1111/ijcs.13044

Ferry Tema Atmaja, Cedric Hsi-Jui Wu, Revanth Kumar Guttena, Andreawan Honora

{"title":"Intention to use telemedicine services during a health crisis: A motivation-opportunity-ability theory approach","authors":"Ferry Tema Atmaja, Cedric Hsi-Jui Wu, Revanth Kumar Guttena, Andreawan Honora","doi":"10.1111/ijcs.13044","DOIUrl":"https://doi.org/10.1111/ijcs.13044","url":null,"abstract":"Telemedicine, despite its longstanding presence, has emerged as a valuable resource amidst health crises. Yet, research on individuals' willingness to embrace telemedicine in such circumstances remains scarce. This article employs the Motivation–Opportunity–Ability theory to construct a novel framework for investigating how motivational, opportunity-related, and ability-related factors influence individuals' intention to use telemedicine during a health crisis. A sample of 468 respondents from Indonesia participated in an online survey. The data were analyzed using covariance-based structural equation modeling and the Hayes PROCESS macro. The findings revealed that contamination avoidance, telemedicine usability, and privacy concerns significantly influence the intention to use telemedicine services. Moreover, the findings also confirmed the moderated moderating effect of e-health literacy and technology optimism on the relationship between contamination avoidance and intention to use telemedicine services. By deepening our understanding of the factors shaping individuals' intention to use telemedicine services, this study makes valuable academic contributions to the field of telemedicine adoption literature. Additionally, it provides practical insights for telemedicine providers aiming to enhance individuals' intention to use telemedicine services during critical health situations.","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"48 3","pages":""},"PeriodicalIF":9.9,"publicationDate":"2024-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140345585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Language and thought: Linguistic relativity in social marketing communication 语言与思想：社会营销传播中的语言相对性

IF 9.9 2区管理学

International Journal of Consumer Studies Pub Date : 2024-03-26 DOI: 10.1111/ijcs.13041

Manvi Goel, Vinay Sharma, Omprakash Gupta

引用次数: 0