International Journal of Consumer Studies最新文献_第9页

Supermarket Settings and Consumer Behavior: A Systematic Mapping Review and Future Research Avenues 超市设置和消费者行为：系统的地图回顾和未来的研究途径

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2026-02-18 DOI: 10.1111/ijcs.70196

Aline Simonetti, Clara Mehlhose, Jeanette Klink-Lehmann, Dominic Lemken

{"title":"Supermarket Settings and Consumer Behavior: A Systematic Mapping Review and Future Research Avenues","authors":"Aline Simonetti, Clara Mehlhose, Jeanette Klink-Lehmann, Dominic Lemken","doi":"10.1111/ijcs.70196","DOIUrl":"10.1111/ijcs.70196","url":null,"abstract":"<p>Supermarkets and related environments are not just places to buy groceries; they are complex environments filled with diverse stimuli that shape consumer behavior and decision-making processes. Despite their increasing use as study settings, there remains a lack of comprehensive understanding regarding which supermarket-type settings are currently utilized in consumer research and how they are employed to explore consumer behavior. In this systematic mapping review, we aim to address this gap by mapping and characterizing studies that used supermarket-type settings to investigate consumer behavior in the food domain. We searched Web of Science, Scopus, and Medline using the PRISMA framework, identifying and analyzing 305 scientific articles. We identified the following settings: (a) physical real-life supermarkets, (b) experimental online supermarkets, (c) real-life online supermarkets, (d) laboratory supermarkets, (e) laboratory shelves, (f) virtual-reality supermarkets, and (g) proxies for a supermarket. We report on several variables: study topics, observed behaviors, integrated surveys and technical tools, participants' awareness of being observed and the bindingness of consumer decisions, among others. Additionally, we identify key knowledge gaps, offering insights for guiding future investigations. They relate to study participation effects, the potential of virtual settings, the use of available technologies, the identification of unexplored research topics, how to improve the monitoring of decision effort and other hidden behaviors, and the importance of comparing supermarket settings. This mapping review thus serves as a valuable resource for researchers seeking to conduct intervention, observation, and meta-analytical studies in consumer behavior within the food sector.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 2","pages":""},"PeriodicalIF":7.6,"publicationDate":"2026-02-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70196","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147288336","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Revisiting Masstige Marketing: A Structured Literature Review and Future Research Agenda Using SPAR-4-SLR and S-O-R Model 重访大众营销：基于SPAR-4-SLR和S-O-R模型的结构化文献回顾与未来研究议程

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2026-02-18 DOI: 10.1111/ijcs.70192

Babita Kumari, Dipanker Sharma, Bhawana Bhardwaj

{"title":"Revisiting Masstige Marketing: A Structured Literature Review and Future Research Agenda Using SPAR-4-SLR and S-O-R Model","authors":"Babita Kumari, Dipanker Sharma, Bhawana Bhardwaj","doi":"10.1111/ijcs.70192","DOIUrl":"https://doi.org/10.1111/ijcs.70192","url":null,"abstract":"<div>\u0000 \u0000 <p>Masstige has emerged as a form of luxury that successfully appeals to a larger market without compromising its luxury image. This study conducts a systematic literature review and bibliometric analysis of 75 Scopus-indexed articles published between 2007 and April 2025. The review synthesizes prevailing trends, theoretical foundations, methodological approaches, and research gaps in masstige marketing. The study applies the SPAR-4-SLR to ensure the rigor of the review process while using Theory, Context, Characteristics, Methodology (TCCM) for structuring insight, and S-O-R is applied to frame the implications for future research. Findings reveal that although masstige marketing has gained global recognition, empirical research remains predominantly concentrated in developing markets, where expanding middle-class aspirations provide a fertile context for affordable luxury consumption. There is limited exploration of service sectors and cross-cultural or cross-national contexts. This review outlines key theoretical perspectives, such as masstige theory, and highlights emerging contexts, including B2B markets, the metaverse, and virtual reality. We propose a scope of future research on consumer psychology in immersive digital contexts and advocate the use of mixed methods, cross-cultural studies, and AI-based tools. Grounded in the Stimulus-Organism-Response (S-O-R) model, this review provides a basis for future researchers to advance both theory and practice in masstige marketing.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 2","pages":""},"PeriodicalIF":7.6,"publicationDate":"2026-02-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147299804","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Revisiting Masstige Marketing: A Structured Literature Review and Future Research Agenda Using SPAR-4-SLR and S-O-R Model 重访大众营销：基于SPAR-4-SLR和S-O-R模型的结构化文献回顾与未来研究议程

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2026-02-18 DOI: 10.1111/ijcs.70192

Babita Kumari, Dipanker Sharma, Bhawana Bhardwaj

{"title":"Revisiting Masstige Marketing: A Structured Literature Review and Future Research Agenda Using SPAR-4-SLR and S-O-R Model","authors":"Babita Kumari, Dipanker Sharma, Bhawana Bhardwaj","doi":"10.1111/ijcs.70192","DOIUrl":"10.1111/ijcs.70192","url":null,"abstract":"<div>\u0000 \u0000 <p>Masstige has emerged as a form of luxury that successfully appeals to a larger market without compromising its luxury image. This study conducts a systematic literature review and bibliometric analysis of 75 Scopus-indexed articles published between 2007 and April 2025. The review synthesizes prevailing trends, theoretical foundations, methodological approaches, and research gaps in masstige marketing. The study applies the SPAR-4-SLR to ensure the rigor of the review process while using Theory, Context, Characteristics, Methodology (TCCM) for structuring insight, and S-O-R is applied to frame the implications for future research. Findings reveal that although masstige marketing has gained global recognition, empirical research remains predominantly concentrated in developing markets, where expanding middle-class aspirations provide a fertile context for affordable luxury consumption. There is limited exploration of service sectors and cross-cultural or cross-national contexts. This review outlines key theoretical perspectives, such as masstige theory, and highlights emerging contexts, including B2B markets, the metaverse, and virtual reality. We propose a scope of future research on consumer psychology in immersive digital contexts and advocate the use of mixed methods, cross-cultural studies, and AI-based tools. Grounded in the Stimulus-Organism-Response (S-O-R) model, this review provides a basis for future researchers to advance both theory and practice in masstige marketing.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 2","pages":""},"PeriodicalIF":7.6,"publicationDate":"2026-02-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147299803","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Examining the Role of Anthropomorphism in Older Adults' Use of Intelligent Voice Assistants: More Anxious Does Not Always Mean Less Positively Affected by New Technological Features 研究拟人化在老年人使用智能语音助手中的作用：更焦虑并不总是意味着更少受到新技术功能的积极影响

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2026-02-17 DOI: 10.1111/ijcs.70195

Jie Xiong, Daoyin Sun

{"title":"Examining the Role of Anthropomorphism in Older Adults' Use of Intelligent Voice Assistants: More Anxious Does Not Always Mean Less Positively Affected by New Technological Features","authors":"Jie Xiong, Daoyin Sun","doi":"10.1111/ijcs.70195","DOIUrl":"10.1111/ijcs.70195","url":null,"abstract":"<div>\u0000 \u0000 <p>Backed by artificial intelligence (AI) technology, intelligent voice assistants (VAs) have gained popularity among young people. However, it is crucial not to overlook older adults. Drawing from the computer as social actors (CASA) theory, this study develops a conceptual model to examine the role of anthropomorphism, an important characteristic of VAs, in the use of VAs by older adults and to unpack the moderating effects of technology anxiety among this age group. Employing SmartPLS 4.0, the study analyzes data gathered from a survey of 266 Chinese older adults. Results show anthropomorphism positively impacts older adults' perceived usefulness, ease of use, and closeness, enhancing their willingness to use VAs. Furthermore, the impact of anthropomorphism on perceived ease of use is more significant for older adults with higher levels of technology anxiety. This study's findings enrich research on older adults' use of AI artifacts, offer valuable directions for designing VAs tailored to older adults, and promote the market popularity of VAs among older adults.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 2","pages":""},"PeriodicalIF":7.6,"publicationDate":"2026-02-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147299782","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Technology-Enabled Consumer Shopping Behavior: A Literature Review Applying SPAR-4-SLR and TCCM Framework 技术驱动的消费者购物行为：基于SPAR-4-SLR和TCCM框架的文献综述

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2026-02-04 DOI: 10.1111/ijcs.70161

Sananda Das, Rauf Iqbal, Vivek Khanzode, Rakesh D. Raut

{"title":"Technology-Enabled Consumer Shopping Behavior: A Literature Review Applying SPAR-4-SLR and TCCM Framework","authors":"Sananda Das, Rauf Iqbal, Vivek Khanzode, Rakesh D. Raut","doi":"10.1111/ijcs.70161","DOIUrl":"10.1111/ijcs.70161","url":null,"abstract":"<div>\u0000 \u0000 <p>Technology-enabled consumer shopping behavior (TCSB) refers to how consumers behave during shopping by utilizing technology throughout their purchasing process, from finding products to making a purchase. It also encompasses how that use influences their choices and actions. It comprises three main keywords of the current study: “Digital Technology,” “Consumer Behavior,” and “Retail.” Technology has enabled consumers to use smart technologies that facilitate the shopping experience in the digital era. Despite its significance, much effort has not been put into assessing the expanding body of research in this area. Hence, this research aims to investigate how digital technology affects consumer behavior in the retail industry. One hundred fifty-one articles were considered for review and produced by “Scientific Procedures and Rationales for Systematic Literature Reviews” (SPAR-4-SLR). This study offers a thorough understanding of the prevalent “Theory,” “Context” (sources and countries), “Characteristic” (variables and their connectivity), and “Method” (research techniques and analysis process), TCCM framework to identify promising directions for further study. The current study found that the technology acceptance model has frequently been used in many papers. Also, it was observed that further study is still needed to include the context of “underdeveloped countries” and “different cultures” in TCSB-related studies. Furthermore, future research could shed light on the same industry and different product types in technology-enabled shopping. A comprehensive recommendation with future scope for future researchers and retailers has been provided to understand the current scenario of technology-enabled shopping.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 2","pages":""},"PeriodicalIF":7.6,"publicationDate":"2026-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146162263","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Haptic Feedback and the Role of Need for Touch on Augmented Reality Mobile Shopping Apps 触觉反馈和触摸需求在增强现实移动购物应用中的作用

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2026-02-04 DOI: 10.1111/ijcs.70189

Margot Racat, Ryann Reynolds, Michael Obal

{"title":"Haptic Feedback and the Role of Need for Touch on Augmented Reality Mobile Shopping Apps","authors":"Margot Racat, Ryann Reynolds, Michael Obal","doi":"10.1111/ijcs.70189","DOIUrl":"10.1111/ijcs.70189","url":null,"abstract":"<p>As mobile commerce has become increasingly prevalent, retailers have sought to enhance the mobile shopping experience by incorporating multisensory stimulation (i.e., visual, auditory, and now tactile stimulation). This paper investigates the presence of sensory inputs, specifically haptic feedback, when positioning and manipulating augmented reality (AR) products within a retailer shopping app on a smartphone. It furthermore examines the downstream effects on consumer evaluation of the app, purchase intention, and satisfaction with the app through perceived trust. Organized into two studies, this research explores how haptic feedback through vibrotactile stimulation can influence shoppers with varying levels of need for touch (NFT). The present findings show that NFT positively moderates the effects of haptic feedback, increasing consumers' trust in the retailer's AR mobile shopping app. These effects lead to the AR app being perceived as more useful and entertaining, with purchase likelihood increasing. This paper contributes to the existing retail app and consumer behavior literature on sensory experiences in mobile retail, highlighting the need for retailers to offer haptic feedback experiences while offering suggestions for identifying high- and low-touch customer preferences.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 2","pages":""},"PeriodicalIF":7.6,"publicationDate":"2026-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70189","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146154676","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Professional Face: Gendered Executive Facial Cues and Follower Growth on LinkedIn 职业面孔：性别化的高管面部线索和LinkedIn上的追随者增长

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2026-02-03 DOI: 10.1111/ijcs.70178

Marina Zavertiaeva, Ruth Mateos de Cabo, Ricardo Gimeno, Gabriela Contreras

{"title":"The Professional Face: Gendered Executive Facial Cues and Follower Growth on LinkedIn","authors":"Marina Zavertiaeva, Ruth Mateos de Cabo, Ricardo Gimeno, Gabriela Contreras","doi":"10.1111/ijcs.70178","DOIUrl":"10.1111/ijcs.70178","url":null,"abstract":"<p>This study investigates how gendered facial cues shape the visibility of executives personal brands on LinkedIn. Building on signaling theory, we analyze 5575 public executive profiles, extract facial metrics through machine-learning landmark detection, and model direct and indirect pathways to digital visibility outcomes proxied by follower counts using negative binomial regressions and generalized structural equation modeling (GSEM). Facial trustworthiness is strongly associated with follower counts for both genders, especially for women, while friendliness shows gender-opposite patterns, and attractiveness is not associated with the number of followers. Career capital (years of experience and number of roles) serves as a key mediator linking facial impressions to digital visibility outcomes. The study shows that trustworthiness can be an effective facial signal in professional digital markets; theorizes career capital as a signal-conversion mechanism; and shows how gendered role expectations can shape symbolic consumption on LinkedIn.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 2","pages":""},"PeriodicalIF":7.6,"publicationDate":"2026-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70178","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146154673","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Bridging Economic and Psychological Perspectives on Financial Resilience: An Integrative Review and Research Agenda 衔接金融弹性的经济和心理学视角：综合回顾和研究议程

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2026-02-03 DOI: 10.1111/ijcs.70174

Matteo Robba, Carmela Aprea, Paola Iannello, Angela Sorgente

{"title":"Bridging Economic and Psychological Perspectives on Financial Resilience: An Integrative Review and Research Agenda","authors":"Matteo Robba, Carmela Aprea, Paola Iannello, Angela Sorgente","doi":"10.1111/ijcs.70174","DOIUrl":"10.1111/ijcs.70174","url":null,"abstract":"<p>Scholarly interest in financial resilience has grown significantly over the past decade, yet the literature remains fragmented, marked by conceptual ambiguity and methodological inconsistencies. This integrative review critically synthesizes research on how consumers recover from financial shocks, bridging economic and psychological perspectives to advance a multidimensional understanding of financial resilience. Guided by the SPAR-4-SLR protocol, a literature search was conducted across Scopus, PsycINFO, and EconLit databases. The final sample comprises 112 documents published between 2011 and 2025. Analyses reveal persistent gaps in both conceptualization and measurement of the construct. Resilience is often conflated with related but distinct constructs, and the adoption of robust theoretical frameworks remains limited. Empirical studies predominantly emphasize economic resources (e.g., emergency savings, income, or liquidity), while neglecting non-economic resources, such as social capital and psychological characteristics. Furthermore, existing measurement tools often fail to capture the multidimensional nature of financial resilience. To address these limitations, the study outlines directions for future research aimed at improving theoretical clarity and methodological robustness. It also proposes guidelines to reconceptualize financial resilience as a systemic and dynamic process embedded within broader social and psychological systems, and to develop context-based frameworks.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 2","pages":""},"PeriodicalIF":7.6,"publicationDate":"2026-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70174","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146162414","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Driving AR Experience to Purchase Intention: Examining the Role of Users' Immersiveness, Perceived Innovativeness and Engagement in Virtual Try-On 推动AR体验对购买意愿的影响：研究用户沉浸感、感知创新性和虚拟试戴参与的作用

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2026-01-30 DOI: 10.1111/ijcs.70185

Ruturaj Baber, Prerana Baber, Sumit Narula

{"title":"Driving AR Experience to Purchase Intention: Examining the Role of Users' Immersiveness, Perceived Innovativeness and Engagement in Virtual Try-On","authors":"Ruturaj Baber, Prerana Baber, Sumit Narula","doi":"10.1111/ijcs.70185","DOIUrl":"10.1111/ijcs.70185","url":null,"abstract":"<div>\u0000 \u0000 <p>This study examined Augmented Reality Virtual Try-On (AR-VTO) experiences in luxury jewellery retail by integrating Flow Theory with the S-O-R framework to investigate how AR experiences (stimulus) enhance user immersion (organism), shape attitudes towards the brand, and drive user engagement and luxury product purchase intentions (responses) among high-involvement consumers in an emerging market. Despite growing AR-VTO research in apparel and cosmetics, its influence on immersion, engagement, and purchase intentions in luxury jewellery remains underexplored in emerging markets. This study addresses this gap by examining 488 Indian luxury jewellery consumers through a sequential mixed-methods approach: thematic interviews (<i>n</i> = 28) identified consumer perceptions, followed by a survey analyzed using SEM-ANN with a multilayered perceptron feed-forward back-propagation (FFBP) algorithm. Results demonstrate that perceived innovativeness moderates key organism-to-response relationships. The findings contribute to literature by embedding Flow Theory and the S-O-R framework in AR-based luxury experiences and provide practical insights for AR developers and luxury brands on designing high-fidelity virtual interfaces to enhance engagement and conversion.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 2","pages":""},"PeriodicalIF":7.6,"publicationDate":"2026-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146148301","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

‘To Share or Not to Share’? Informational Privacy Paradox “分享还是不分享”？信息隐私悖论

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2026-01-29 DOI: 10.1111/ijcs.70182

Bijay Prasad Kushwaha, Justin Paul, Bernadett Koles

{"title":"‘To Share or Not to Share’? Informational Privacy Paradox","authors":"Bijay Prasad Kushwaha, Justin Paul, Bernadett Koles","doi":"10.1111/ijcs.70182","DOIUrl":"10.1111/ijcs.70182","url":null,"abstract":"<div>\u0000 \u0000 <p>Given our extensive presence online, consumers are increasingly concerned about information confidentiality and risks of potential misuse of personal data by organisations. Interestingly, consumers' beliefs about data privacy are often inconsistent with their actual disclosure behaviours, yielding to a so-called privacy paradox; an important yet not well-understood phenomenon, particularly, from an online consumer behavioural perspective. Building on and synthesising prior work, the current study explores the combined effect of general privacy orientation, perceived benefits, consumer sensitivity about information sharing and trust on behavioural intention and ultimately on disclosure behaviour. A total of 652 valid responses were collected using purposive sampling. The empirical data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) with SmartPLS version 4.0. Results demonstrate that individuals concerned about their privacy often express negative intentions, yet in their actual behaviour, they nonetheless choose to share personal information with sellers. Furthermore, we find that perceived benefits, information sensitivity and trust have a positive impact on individuals' intention to share information, with privacy calculus and trust playing a further mediating role guiding the relationship between privacy concerns and behavioural intention. Finally, we complement the literature by proposing a scale to assess the informational privacy paradox phenomenon in an e-commerce context. Implications for theory and managerial practice are discussed.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 2","pages":""},"PeriodicalIF":7.6,"publicationDate":"2026-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146155274","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0