International Journal of Consumer Studies最新文献_第9页

The influence of self-brand connection on consumer reactions to symbolic incongruency and perceived betrayal 自我品牌联系对消费者对符号不一致和感知背叛的反应的影响

IF 9.9 2区管理学

International Journal of Consumer Studies Pub Date : 2024-02-08 DOI: 10.1111/ijcs.13011

Eda Sayin, Zeynep Gürhan-Canlı

{"title":"The influence of self-brand connection on consumer reactions to symbolic incongruency and perceived betrayal","authors":"Eda Sayin, Zeynep Gürhan-Canlı","doi":"10.1111/ijcs.13011","DOIUrl":"https://doi.org/10.1111/ijcs.13011","url":null,"abstract":"This research provides compelling evidence that consumer reactions toward symbolically incongruent brand behaviors depend on their level of self-brand connection. It challenges the conventional belief that high self-brand connection works as a protecting shield for brands and reveals that consumers with higher (vs. lower) self-brand connection react more negatively toward symbolically incongruent brand behaviors because they feel betrayed by the brand. The results unveil that a sense of betrayal can be incited, when a brand's behavior is symbolically incongruent with its established meaning. This pattern of consumer responses is consistent across four experimental studies, which involved a diverse sample of 563 participants from different countries, including the United States, the United Kingdom, and Spain and used various product categories. The results consistently show that individuals with high self-brand connection display an increased intention to engage in negative word of mouth, along with a decline in their brand attitudes and purchase intentions, driven by feelings of betrayal. This effect is further intensified for consumers with higher self-enhancement need. It is worth noting that prior literature on betrayal has often linked such feelings to more significant transgressions and behaviors with immoral connotations.","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":null,"pages":null},"PeriodicalIF":9.9,"publicationDate":"2024-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.13011","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139716912","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Artificial intelligence in voice assistants: User benefits explored 语音助手中的人工智能：用户利益探讨

IF 9.9 2区管理学

International Journal of Consumer Studies Pub Date : 2024-02-07 DOI: 10.1111/ijcs.13019

Minseong Kim, Jihye Kim

引用次数: 0

What's behind the jpg? Understanding consumer adoption of non-fungible tokens 代币背后是什么？了解消费者采用不可兑换代币的情况

IF 9.9 2区管理学

International Journal of Consumer Studies Pub Date : 2024-02-07 DOI: 10.1111/ijcs.13014

Elías Vega, Carmen Camarero

{"title":"What's behind the jpg? Understanding consumer adoption of non-fungible tokens","authors":"Elías Vega, Carmen Camarero","doi":"10.1111/ijcs.13014","DOIUrl":"https://doi.org/10.1111/ijcs.13014","url":null,"abstract":"NFTs, or non-fungible tokens (NFTs), are a new form of ownership registration based on blockchain technology that allows digital assets to be exchanged with guarantees of ownership and originality of the artwork involved. This has boosted the trade of these assets and companies have been quick to incorporate NFTs into their marketing strategy, either with their own tokens or by collaborating with established companies in the metaverse. Building on the frameworks of the unified theory of acceptance and use of technology 2 (UTAUT2), this study contributes to the literature by analysing the determinants of individuals' adoption of NFTs through two studies. Study 1 relies on qualitative interviews with technology insiders to provide initial insights into these determinants. Study 2 tests the hypotheses developed and compares the results between non-buyers and buyers in order to analyse the intention to purchase and repurchase NFTs. This study contributes to the UTAUT2 with two new individual-specific variables of interest for the adoption of this type of product: social capital, and the fear of missing out. Finally, this study concludes with guidelines for companies on how they can use NFTs in their marketing campaigns.","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":null,"pages":null},"PeriodicalIF":9.9,"publicationDate":"2024-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.13014","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139704756","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The relationship between electronic word of mouth and brand: A systematic review and future research agenda 电子口碑与品牌之间的关系：系统回顾与未来研究议程

IF 9.9 2区管理学

International Journal of Consumer Studies Pub Date : 2024-02-04 DOI: 10.1111/ijcs.13017

Chahat Maru, T. Sai Vijay

{"title":"The relationship between electronic word of mouth and brand: A systematic review and future research agenda","authors":"Chahat Maru, T. Sai Vijay","doi":"10.1111/ijcs.13017","DOIUrl":"https://doi.org/10.1111/ijcs.13017","url":null,"abstract":"Consumers often rely on electronic word-of-mouth (eWOM) interaction as a source of information about brands. It helps them in making decisions about their purchases. This study aimed to assess electronic word of mouth and identifies its relationship with various brand characteristics. 279 research articles examining eWOM and brand relationship were systematically identified and extracted from Scopus-based and peer-reviewed literature. A bibliometric analysis was conducted on these articles using bibliometrix-R and VOSviewer. This review highlighted the most frequently cited and co-cited articles in the domain and evolution of research in the domain using the SPAR-4-SLR methodology. Additionally, based on the Antecedent–Decisions–Outcome (ADO) framework, a comprehensive review was done which highlighted the most-studied brand attributes as antecedents, decisions, and outcomes in the eWOM literature. This investigation revealed that the brand attitude was studied the most followed by brand image, brand engagement, and so forth. Further, the ADO framework is used to summarize this study's scholarly contributions, practical applications, and future research prospects. Furthermore, brand hate, authenticity, activism, congruence, and personality, co-creation, and identity were deduced as future trends in this domain.","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":null,"pages":null},"PeriodicalIF":9.9,"publicationDate":"2024-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139682859","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Impact of self-esteem and self-gifting on masstige purchase intentions 自尊和自我馈赠对名牌购买意向的影响

IF 9.9 2区管理学

International Journal of Consumer Studies Pub Date : 2024-02-03 DOI: 10.1111/ijcs.13012

Mumtaz Muhammad Khan, Muhammad Ishtiaq Ishaq, Muazma Iqbal, Ali Raza

{"title":"Impact of self-esteem and self-gifting on masstige purchase intentions","authors":"Mumtaz Muhammad Khan, Muhammad Ishtiaq Ishaq, Muazma Iqbal, Ali Raza","doi":"10.1111/ijcs.13012","DOIUrl":"https://doi.org/10.1111/ijcs.13012","url":null,"abstract":"Consumers prefer brands that provide them with symbolic meaning, and they use them to enhance their self-esteem and develop their status and personal images. Self-esteem is an important psychological factor that contributes to an individual's purchase intentions and consumption behavior, but its role in shaping the consumption of masstige brands has not been thoroughly researched. Hence, this research aims: (1) to identify the masstige brands in the smartphone industry of Pakistan using the masstige mean index, and (2) to explore the role of self-esteem in consumer consumption behavior grounded in terms of masstige, self-gifting behavior, and brand personality. Moreover, this study uses self-gifting behavior as the mediator and brand personality as the moderator in the relationship between self-esteem and masstige purchase intention. The data from study 1 (n = 560) and study 2 (n = 329) were collected using a self-administered questionnaire and analyzed using structural equation modeling. The results indicate that masstige brand consumption is influenced by self-esteem; this relationship is mediated by self-gifting behavior, and brand personality moderates the association. Theoretically, this study contributes to the masstige theory by exploring the role of self-esteem in masstige consumption in an emerging economy. Practically, this study provides a comprehensive guideline for brand managers to devise effective marketing strategies to build their brands as masstige brands.","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":null,"pages":null},"PeriodicalIF":9.9,"publicationDate":"2024-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139676741","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Phygital luxury experiences. A correspondence analysis on retail technologies 植物数字奢侈品体验。零售技术的对应分析

IF 9.9 2区管理学

International Journal of Consumer Studies Pub Date : 2024-02-01 DOI: 10.1111/ijcs.13008

Alice Guzzetti, Roberta Crespi, Valeria Belvedere

{"title":"Phygital luxury experiences. A correspondence analysis on retail technologies","authors":"Alice Guzzetti, Roberta Crespi, Valeria Belvedere","doi":"10.1111/ijcs.13008","DOIUrl":"https://doi.org/10.1111/ijcs.13008","url":null,"abstract":"Beliefs play a prominent role in consumer attitudes toward technology. Hence, the interplay between affective and cognitive perceptions results in approach or avoidance behaviours. This study examines how phygital interactive in-store technologies are perceived in the specific context of luxury retail by providing a holistic picture of the characteristics consumers link to technological applications. Employing correspondence analysis, we highlight the contribution of the affective and cognitive dimensions of beliefs to technology evaluation, both in positive and negative terms. By differentiating between respondents who had already tried the technology and those who had not, the findings reveal how negative bias, derived from a lack of experience, results in negative evaluations; while previous usage of the technology positively impacts technology assessment. The results provide an outline of a valuable customer in-store experience enriched by phygital devices, showing how technology's distinct features attract consumers, and how these perceptions can be leveraged by the retailer to enhance the retail experience.","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":null,"pages":null},"PeriodicalIF":9.9,"publicationDate":"2024-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.13008","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139676462","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Female stereotypes and female empowerment in advertising: A systematic literature review and future research agenda 广告中的女性定型观念和女性赋权：系统文献综述与未来研究议程

IF 9.9 2区管理学

International Journal of Consumer Studies Pub Date : 2024-01-31 DOI: 10.1111/ijcs.13010

Claudia L. Gomez-Borquez, Anna Török, Edgar Centeno-Velázquez, Erzsébet Malota

{"title":"Female stereotypes and female empowerment in advertising: A systematic literature review and future research agenda","authors":"Claudia L. Gomez-Borquez, Anna Török, Edgar Centeno-Velázquez, Erzsébet Malota","doi":"10.1111/ijcs.13010","DOIUrl":"https://doi.org/10.1111/ijcs.13010","url":null,"abstract":"This systematic literature review (SLR) seeks to foster the presence of feminism and women's diversity in advertising through a systematic, transparent, and rigorous framework-based review and the 4Ws1H (What, Where, Why, and HoW) analysis. The study provides three main contributions. First, it offers an innovative conceptual framework for examining female stereotypes and female empowerment in advertising by categorizing the 21st-century literature into the four evolutive eras of feminism: prefeminism, feminism, postfeminism, and the fourth wave of feminism. Second, this SLR reveals prevailing research trends, predominant research methodologies, frequently explored geographical regions, and industries of focus while providing a roadmap for future research endeavors. Finally, it acknowledges the lasting impact of femvertising as a response to consumer demands during the fourth wave of feminism and its role in promoting diversity and inclusion in advertising, encompassing disabilities, ethnicity, age, and gender identity. The main research trends uncovered in this study encompass the effects of female stereotypes, the sexualization of women in advertising, attitudes related to the brand, and the exploration of female empowerment. Qualitative methodologies emerged as the dominant approach in this research landscape, with a particular focus on countries boasting high gender equality. Furthermore, industries that predominantly target women in their advertising campaigns, such as fashion, luxury apparel, beauty, and personal care, occupy a central position in the existing body of literature. These findings encourage scholars to embark on future research aligned with the proposed research trends, particularly in regions characterized by lower gender equality and within gender-neutral or male-dominated industries.","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":null,"pages":null},"PeriodicalIF":9.9,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139676805","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The role of emotions in food consumption choice: Systematic review and directions for future studies 情绪在食品消费选择中的作用：系统回顾与未来研究方向

IF 9.9 2区管理学

International Journal of Consumer Studies Pub Date : 2024-01-17 DOI: 10.1111/ijcs.13006

Leila Khoshghadam, Reza Rajabi

{"title":"The role of emotions in food consumption choice: Systematic review and directions for future studies","authors":"Leila Khoshghadam, Reza Rajabi","doi":"10.1111/ijcs.13006","DOIUrl":"https://doi.org/10.1111/ijcs.13006","url":null,"abstract":"Marketing researchers have extensively studied the causal influence of emotional state on food consumption. The present study offers a comprehensive systematic review of 111 articles related to the effect of emotions on unhealthy consumption over the past three decades—from 1993 to 2023. Applying the bibliometric coupling method identifies four main research themes in the marketing discipline: emotional eating: food as a coping mechanism, emotional eating: food as a reward, emotional eating: emotion as a multidimensional structure, and emotional eating: moderating effects of food sensory cues. Theoretical richness within each cluster is presented. In addition, the findings indicate that the marketing discipline has mainly relied on the proximate reasoning approach—explaining the causation and development of consumers' behavior—to describe the association between emotional state and food consumption choices. To broaden the scope of each research theme, we adopt the ultimate approach—explaining why a behavior exists—and focus on why unhealthy food consumption becomes a pattern of behavior. This study concludes by discussing the findings and offering several avenues for future research.","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":null,"pages":null},"PeriodicalIF":9.9,"publicationDate":"2024-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139480481","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Older adult consumers and local competition in the healthcare service 老年消费者与当地医疗服务竞争

IF 9.9 2区管理学

International Journal of Consumer Studies Pub Date : 2024-01-17 DOI: 10.1111/ijcs.13007

Jeeyeon Kim, Wooyong Jo, Alex Jiyoung Kim, Jeonghye Choi

{"title":"Older adult consumers and local competition in the healthcare service","authors":"Jeeyeon Kim, Wooyong Jo, Alex Jiyoung Kim, Jeonghye Choi","doi":"10.1111/ijcs.13007","DOIUrl":"https://doi.org/10.1111/ijcs.13007","url":null,"abstract":"Population aging is a global phenomenon observed in many developed economies. On the one hand, this trend suggests significant opportunities for healthcare providers due to increasing service demand. On the other hand, it also implies that the industry requires new managerial knowledge to accommodate older adult consumers. In this research, we propose and examine the impact of older adult consumers on healthcare provider performance and identify boundary conditions related to two types of competition: intra- and inter-competition. Using longitudinal data on healthcare provider revenues, we find that an increase in the older adult population increases the revenues of generalists but decreases those of specialists. Second, the positive effect of elderly consumers on generalists is amplified when intra-competition (from same-type physicians) increases and diminishes when inter-competition (from different-type physicians) intensifies. Third, for specialist healthcare providers, the negative impact of older adult population is mitigated by intra-competition but exacerbated when inter-competition becomes strong. Our results offer theoretical implications for the healthcare service marketing literature and managerial insights into decisions related to healthcare service locations. Specifically, our findings suggest that healthcare providers need to carefully consider the proportion of older adult consumers, the presence of local competitors, and their own specialties, as these factors all have a meaningful impact on performance.","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":null,"pages":null},"PeriodicalIF":9.9,"publicationDate":"2024-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139480482","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Masstige buyers: Profile, perceived luxury values and purchase intentions 豪华买家：简介、感知的奢侈品价值和购买意向

IF 9.9 2区管理学

International Journal of Consumer Studies Pub Date : 2024-01-06 DOI: 10.1111/ijcs.13005

Nermain Al-Issa, Piotr Kwiatek, Nathalie Dens

{"title":"Masstige buyers: Profile, perceived luxury values and purchase intentions","authors":"Nermain Al-Issa, Piotr Kwiatek, Nathalie Dens","doi":"10.1111/ijcs.13005","DOIUrl":"https://doi.org/10.1111/ijcs.13005","url":null,"abstract":"As the term masstige has only recently emerged, the literature on masstige branding and marketing remains relatively limited. More research is needed to understand better the distinct profiles of masstige and luxury buyers, their perceived luxury values and purchasing motives. Our study, involving 601 UK consumers, aims to address this gap. Based on consumers' self-reported prior experiences with masstige and luxury brands, we identify four distinct consumer segments: Premium luxury Buyers, Masstige Buyers, Buyers of Both Premium luxury and Masstige, and Non-luxury buyers who have not previously purchased either Premium luxury or Masstige brands. We then explore each segment's socio-demographic profiles, their luxury value perceptions, and how these values influence their purchase intentions. Individuals across diverse income levels, spanning low, middle, and high, fall into four distinct segments with unique luxury perceptions. Premium luxury buyers are characterized as socially oriented perfectionists, while masstige buyers align with hedonic materialism. Buyers of both seek self-distinction. Non-luxury buyers spire for group conformity, prioritizing experiential enjoyment when given the opportunity. Furthermore, our study offers a practical value-based positioning framework and a roadmap for brands looking to expand their target markets. This framework can be a valuable resource for luxury marketers seeking to refine their positioning and better align with the values that resonate with their target audiences.","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":null,"pages":null},"PeriodicalIF":9.9,"publicationDate":"2024-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139110069","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0