International Journal of Consumer Studies最新文献

AI-Enabled Consumer Services and Subjective Well-Being 人工智能支持的消费者服务和主观幸福感

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2026-04-08 DOI: 10.1111/ijcs.70212

Tae-Young Pak

{"title":"AI-Enabled Consumer Services and Subjective Well-Being","authors":"Tae-Young Pak","doi":"10.1111/ijcs.70212","DOIUrl":"10.1111/ijcs.70212","url":null,"abstract":"<p>Artificial intelligence (AI) is being rapidly integrated into consumer services, yet its impact on users' well-being remains unclear. Moving beyond prior research on access and usage intentions, this study evaluates whether AI-enabled consumer services enhance perceived quality of life. Using the 2024 Digital Information Gap Survey (<i>N</i> = 11,596) in South Korea, this study constructs a comprehensive AI engagement measure across eight domains (education, home automation, communication, media, finance, transportation, health, and generative AI) and examines its relationship with life satisfaction. The results of ordinary least squares and two-stage least squares regressions (using digital education engagement as an instrument) show a positive association between AI use and life satisfaction, driven primarily by home automation and smart mobility services. Subgroup analyses indicate that the association observed in the general population is not significant among vulnerable populations, including rural workers, individuals with disabilities, and low-income households. These findings suggest that AI-enabled consumer services generally increase subjective well-being, but the benefits depend on the service context and user characteristics.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 3","pages":""},"PeriodicalIF":7.6,"publicationDate":"2026-04-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70212","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147668255","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Serving the Weak or Strong? The Strategic Role of Live-Streamers' Service Inclusion in Live-Streaming e-Commerce 服务弱者还是强者？流媒体服务融入流媒体电子商务的战略作用

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2026-04-08 DOI: 10.1111/ijcs.70214

Xiaoqi Sun, Xiushuang Gong, Peiqi Zheng

{"title":"Serving the Weak or Strong? The Strategic Role of Live-Streamers' Service Inclusion in Live-Streaming e-Commerce","authors":"Xiaoqi Sun, Xiushuang Gong, Peiqi Zheng","doi":"10.1111/ijcs.70214","DOIUrl":"10.1111/ijcs.70214","url":null,"abstract":"<div>\u0000 \u0000 <p>The growing popularity of live-streaming e-commerce has transformed consumer shopping experiences, with live-streamers playing a crucial role in shaping consumer behavior. Grounded in a theoretical framework that integrates authenticity and social responsibility, this study investigates how live-streamers' service inclusion (serving weak vs. strong sellers) influences consumer purchase intention and loyalty. It highlights perceived live-streamer authenticity as a key mechanism and examines the moderating effect of live-streamer popularity. Four experiments with 860 participants reveal that live-streamers serving weak (vs. strong) sellers are perceived as more authentic, leading to stronger purchase intention and live-streamer loyalty. These effects are particularly pronounced for lesser-known live-streamers, for whom service inclusion constitutes a critical factor in building self-authenticity. This study introduces service inclusion as a novel driver of consumer purchasing behavior in live-streaming e-commerce, demonstrating its potential to support underperforming sellers and promote marketplace fairness. The findings enrich the literature on live-streaming e-commerce and service inclusion while providing actionable insights for live-streamers and platforms aiming to foster inclusivity and equity in the rapidly evolving e-commerce ecosystems.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 3","pages":""},"PeriodicalIF":7.6,"publicationDate":"2026-04-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147668319","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Consumers Preferences for Presence-Focused Nutrition Claims in China 中国消费者对以存在为中心的营养声明的偏好

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2026-04-07 DOI: 10.1111/ijcs.70211

Jingjing Wang, Chenguang Li, Xiaoxia Dong, Zhifeng Gao, Eileen Gibney, Shuhua Yang, Lauren McGuinness, Nessa Noronha, Emma Feeney

{"title":"Consumers Preferences for Presence-Focused Nutrition Claims in China","authors":"Jingjing Wang, Chenguang Li, Xiaoxia Dong, Zhifeng Gao, Eileen Gibney, Shuhua Yang, Lauren McGuinness, Nessa Noronha, Emma Feeney","doi":"10.1111/ijcs.70211","DOIUrl":"10.1111/ijcs.70211","url":null,"abstract":"<p>Highlighting the nutritional value through front-of-package nutrition labels is an effective way to make healthier food products stand out in order to attract consumers. However, there is a lack of discussion on presence-focused nutrition claim (e.g., ‘<i>high in calcium’</i>) compared to absence-focused nutrition claim (e.g., <i>‘reduced fat’</i>), but the former may be more appealing when making food choices. This study aimed to identify the effects of front-of-pack nutrition content claims (<i>‘source of’, ‘high in’</i>) for protein, calcium, omega-3 and vitamin D on Chinese consumers' willingness to pay for milk products. The random parameter logit model reveals that nutrition content claims about calcium led to greater acceptance and willingness to pay for the product, followed by omega-3, protein and vitamin D. The claim ‘high in’ was more attractive than ‘source of’ for all nutrients considered. The latent class model identified four consumer groups based on their nutritional preferences, with heterogeneity explained by psychological factor and actual food intake. In light of these results, strategies emphasizing the calcium content of milk products or targeting ‘high in’ buyers are proposed.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 3","pages":""},"PeriodicalIF":7.6,"publicationDate":"2026-04-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70211","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147668533","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Enough to Last? Subjective Financial Well-Being in Retirement: The Role of Beliefs, Emotions, and Behaviors 足够持久？退休中的主观财务幸福感：信念、情绪和行为的作用

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2026-04-06 DOI: 10.1111/ijcs.70207

Jody Evans, Teagan Altschwager

引用次数: 0

Are You Willing to Pay for “Greater Environmental Friendliness”? The Role of Artificial Intelligence in Enhancing Products' Environmental Benefits 你愿意为“更环保”买单吗？人工智能在提高产品环境效益中的作用

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2026-03-31 DOI: 10.1111/ijcs.70215

Demin Wan, Pengyi Shen, Aonan Zhu

{"title":"Are You Willing to Pay for “Greater Environmental Friendliness”? The Role of Artificial Intelligence in Enhancing Products' Environmental Benefits","authors":"Demin Wan, Pengyi Shen, Aonan Zhu","doi":"10.1111/ijcs.70215","DOIUrl":"10.1111/ijcs.70215","url":null,"abstract":"<div>\u0000 \u0000 <p>With the increasing popularity of green consumption, this study investigates how product environmental benefits influence consumers' willingness to pay. Drawing upon the illusion of control theory, the research specifically distinguishes between autonomous (AI-driven) and static (non-AI-driven) environmental benefits, while also examining the mediating effect of perceived control and the moderating effect of environmental locus of control. Through one field and two scenario experiments, the study found that autonomous environmental benefits exert a stronger positive influence on willingness to pay compared to static benefits. Furthermore, this relationship is significantly mediated by perceived control, and this mediating effect is particularly pronounced for consumers with an external environmental locus of control. These findings extend the theoretical application of the illusion of control theory in the green consumption context and offer valuable insights for designing compelling environmentally friendly products and formulating effective green marketing strategies.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 3","pages":""},"PeriodicalIF":7.6,"publicationDate":"2026-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147669007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Digital Content Consumption and Youth Consumers' Purchase Behaviour: How Short-Form Videos Influence Generation Z Consumers in e-Commerce 数字内容消费与青年消费者购买行为：短视频如何影响电子商务中的Z世代消费者

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2026-03-30 DOI: 10.1111/ijcs.70204

Pei-Hsuan Tsai

{"title":"Digital Content Consumption and Youth Consumers' Purchase Behaviour: How Short-Form Videos Influence Generation Z Consumers in e-Commerce","authors":"Pei-Hsuan Tsai","doi":"10.1111/ijcs.70204","DOIUrl":"10.1111/ijcs.70204","url":null,"abstract":"<div>\u0000 \u0000 <p>Focusing on digital content marketing (DCM) and youth consumers' purchase behaviour, this study examined how short-form videos, as a marketing tool for e-commerce, influence the purchase intentions of Generation Z consumers in Taiwan, based on the value-attitude-behaviour (VAB) model. The multiple attribute decision-making (MADM) method was adopted to examine 624 valid questionnaire sets. An influential network relations map (INRM) was constructed based on the causal relationships between the evaluation indicators identified using the decision-making trial and evaluation laboratory (DEMATEL) technique. The results identified utilitarian value as the most significant factor influencing purchase intention, reflecting Generation Z consumers' emphasis on product functionality and practicality. Electronic word-of-mouth communication emerged as the central determinant of consumer behaviour, highlighting Generation Z consumers' reliance on peer-generated reviews and recommendations from opinion leaders. This study's integration of the VAB model and MADM method improves theoretical understanding, while the findings offer e-commerce platforms pertinent insights into how to effectively design and implement content strategies targeting Generation Z consumers for higher purchasing engagement.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 3","pages":""},"PeriodicalIF":7.6,"publicationDate":"2026-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147668992","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Customer–Robot Interaction Beyond the First Encounter: A Reciprocal Framework and Quadrant Model for Value Co-Creation 超越第一次接触的客户-机器人互动：价值共同创造的互惠框架和象限模型

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2026-03-30 DOI: 10.1111/ijcs.70208

Long Pham, Tatbeeq Raza-Ullah, Hamid Shaker

{"title":"Customer–Robot Interaction Beyond the First Encounter: A Reciprocal Framework and Quadrant Model for Value Co-Creation","authors":"Long Pham, Tatbeeq Raza-Ullah, Hamid Shaker","doi":"10.1111/ijcs.70208","DOIUrl":"10.1111/ijcs.70208","url":null,"abstract":"<p>As service robots move from factory floors to frontline service encounters, their success increasingly depends on the quality of customer-robot interaction (CRI). Existing studies, however, remain fragmented and predominantly grounded in linear technology adoption models, offering limited insight into the dynamic and reciprocal nature of CRI over time. Addressing this gap, this systematic literature review synthesises 113 peer-reviewed articles and makes two main contributions. First, it develops a reciprocal framework that conceptualises CRI as path-dependent process in which drivers and barriers shape experiential responses, leading to attitudinal and behavioural outcomes that, in turn, recalibrate customer expectations through feedback loops. This framework advances prior one-way technology adoption models (e.g., TAM/UTAUT) by focusing on the value creation through repeated interactions in robotic service encounters. Second, the review introduces a quadrant-based model of robot-task fit structured by task complexity and service goal orientations. Extending existing robot typologies, this model specifies when particular experiential mechanism dominate and how reciprocal feedback loops vary across four robot roles: mechanical, analytical, socially interactive, and empathetic. Together, these contributions offer a holistic and contingent understanding of CRI, generating actionable insights for future research developments and for the design of effective, human-centric service robots.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 3","pages":""},"PeriodicalIF":7.6,"publicationDate":"2026-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70208","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147668971","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Customer Imagination—An Integrative Review 顾客想象——一种综合评价

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2026-03-30 DOI: 10.1111/ijcs.70203

Hai-Bich Huy Bui, Nguyen-Hau Le

{"title":"Customer Imagination—An Integrative Review","authors":"Hai-Bich Huy Bui, Nguyen-Hau Le","doi":"10.1111/ijcs.70203","DOIUrl":"10.1111/ijcs.70203","url":null,"abstract":"<div>\u0000 \u0000 <p>Imagination is a fundamental cognitive function in every human's mind. However, in consumer research, the elusive concept of customer imagination was neglected for a long time and has only gained greater attention in the last few years. Based on the bibliometric analysis of 217 articles guided by the PRISMA protocol, this review maps the evolution and intellectual structure of the concept using performance analysis, co-word analysis, and science mapping. The findings reveal that the literature is concentrated in three distinct research streams: a foundational cognitive stream focused on mental imagery; an experiential and technology-driven stream centered on immersive technologies such as AR, VR, and metaverse; and an emerging stream focused on new frontiers like AI. In most of these studies, customer imagination is viewed as a natural capacity to transform external marketing information into mental representations for envisioning future happenings, leading to customer decisions. The review also indicates a paucity of studies on domain-specific conceptualization and the roles of customer imagination before, during, and after their consumption experience. It then proposes a future research agenda organized around four key themes: (1) advancing the conceptualization and measurement of the construct in the marketing domain; (2) examining its antecedents, consequences, and relationships with other marketing concepts; (3) exploring its dynamic role across the entire consumption journey; and (4) developing appropriate methodological approaches for studying customer imagination.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 3","pages":""},"PeriodicalIF":7.6,"publicationDate":"2026-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147668993","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Why Consumers Resist Electric Cars: An Analysis of Purchase Barriers 消费者为何抵制电动汽车：购买障碍分析

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2026-03-30 DOI: 10.1111/ijcs.70205

Gandolfo Dominici, Mario Tani, Elena-Mădălina Vătămănescu, Dan-Cristian Dabija

{"title":"Why Consumers Resist Electric Cars: An Analysis of Purchase Barriers","authors":"Gandolfo Dominici, Mario Tani, Elena-Mădălina Vătămănescu, Dan-Cristian Dabija","doi":"10.1111/ijcs.70205","DOIUrl":"10.1111/ijcs.70205","url":null,"abstract":"<p>Most research on fully electric cars (ECs) still focuses on adoption drivers, treating obstacles either residually or as the simple inverse of drivers. This leaves practitioners with unprioritised lists of barriers and little guidance on which deterrents to tackle first, especially in late-adopting contexts. Southern Italy—characterised by high car ownership, low EC uptake, and infrastructural constraints—offers a critical setting to examine latent resistance. We reframe the Kano model as a diagnostic for innovation resistance and adopt a three-phase qualitative design: expert interviews to scope ownership frictions; a focus group to explore how consumers articulate them; and a Kano questionnaire to classify EC attributes and identify which ones trigger dissatisfaction when unmet and which yield proportional gains when improved. The analysis classifies ten attributes into two must-be, six one-dimensional, and two indifferent categories. Battery durability/warranty clarity and recharging infrastructure emerge as high-priority levers, while resale value and “cool factor” are currently indifferent. By mapping Kano categories onto innovation-resistance mechanisms, the study proposes a transferable framework for diagnosing resistance in late-adopting markets and clarifies when functional versus symbolic attributes dominate. Implications are derived for firms (warranty transparency, cost-containment, infrastructure partnerships) and policy makers (infrastructure reliability, disclosure standards, risk-sharing instruments).</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 3","pages":""},"PeriodicalIF":7.6,"publicationDate":"2026-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70205","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147668985","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How TikTok Influences Gen Z's Consumer Decisions: A Systematic Review TikTok如何影响Z世代的消费决策：一项系统评估

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2026-03-29 DOI: 10.1111/ijcs.70206

Yan Lu, Xinyang Ding, Yujun Lin

引用次数: 0