International Journal of Consumer Studies最新文献

{"title":"Correction to “Overconsumption: A Systematic Literature Review and Future Research Agenda”","authors":"","doi":"10.1111/ijcs.70039","DOIUrl":"https://doi.org/10.1111/ijcs.70039","url":null,"abstract":"<p>Kumar, S., G. Kathuria, and D. Malthora. 2025. “Overconsumption: A Systematic Literature Review and Future Research Agenda.” <i>International Journal of Consumer Studies</i> 49: e70026.</p><p>Tables 1 and 2 published online should be changed to Tables 5 and 6.</p><p>The numbering of the tables should then be corrected as follows.</p><p>Table 1: Description of overconsumption and related key terms.</p><p>Table 2: Journal wise distribution of reviewed articles.</p><p>Table 3: Top 10 publications of overconsumption.</p><p>Table 4: Theories used in overconsumption literature.</p><p>Table 5: Countries investigated in overconsumption research.</p><p>Table 6: Industries investigated in overconsumption research.</p><p>Table 7: Widely used methods in the prior studies.</p><p>Table 8: Future research agenda.</p><p>Table 9: Research gaps based on theories.</p><p>On page 2, on the fifth paragraph of the Introduction, on the fifth sentence, the text citation of Tables 1 and 2 should be removed. It should be corrected as follows:</p><p>Likewise, most models created in the literature on overconsumption are context-or domain-specific.</p><p>On page 13, on the first paragraph of 4.3.2 Context, on the fifth sentence the text citation of Table 1 should be changed to Table 5. It should be corrected as follows:</p><p>In Table 5, it is evident that a significant number of the reviewed studies were carried out in North America (18 studies, constituting 29.50% of all studies) and Europe (16 studies, accounting for 26.22% of all studies), various studies explore overconsumption regardless of geographical location.</p><p>On page 13, on the third paragraph of 4.3.2 Context, on the first sentence the text citation of Table 2 should be changed to Table 6. It should be corrected as follows:</p><p>Table 6 indicates that the hospitality industry covers a series of sub-industries ranging from healthcare (three studies, e.g., Freeman, Zhao, and Melouk 2018) to one study focusing on the hotel (Huang 2017).</p><p>We apologize for these errors.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 2","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70039","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143564912","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"From Parasocial Interaction to Parasocial Relationship: A Review and Research Agenda","authors":"Jie Sheng,&nbsp;Alena Kostyk,&nbsp;Kalliopi Chatzipanagiotou","doi":"10.1111/ijcs.70038","DOIUrl":"https://doi.org/10.1111/ijcs.70038","url":null,"abstract":"<div>\u0000 \u0000 <p>Parasocial interaction (PSI) and parasocial relationship (PSR) are important and widespread phenomena in both offline and online marketing. While extensive, prior work on PSI and PSR is riddled with inconsistencies and needs an updated perspective. First, research needs to establish whether and why PSI and PSR represent different concepts with unique characteristics. Furthermore, the conceptualization of PSI and PSR remains predominantly rooted in offline contexts, despite the shift in media consumption toward online platforms. By systematically reviewing 233 peer-reviewed journal articles published between 1956 and 2023, this study provides a nuanced perspective on the evolution of PSI and PSR in offline and online environments. Theoretically, it contributes to the literature by proposing seven key criteria to differentiate PSI from PSR in offline and online contexts, as well as offering new conceptualizations of PSI and PSR in the online environment. Using the Theories–Characteristics–Contexts–Methods (TCCM) framework, this work presents a comprehensive overview of the current state of research and discusses future research directions.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 2","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143554388","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Consumer Disposal Behaviour of Durable and Semi-Durable Products: A Systematic Literature Review and Future Research Agenda","authors":"W. H. Thejani Madhuhansi,&nbsp;Lucie K. Ozanne,&nbsp;Ann-Marie Kennedy,&nbsp;Joya Kemper","doi":"10.1111/ijcs.70032","DOIUrl":"https://doi.org/10.1111/ijcs.70032","url":null,"abstract":"<p>Waste generation has become a global issue, especially for certain product categories. Consumers' disposal practices contribute greatly to this problem. Despite growing interest in this topic, there is a lack of systematic and comprehensive reviews, leading to fragmented knowledge on consumer product disposal. Previous reviews include a limited number of consumer products, and there has been little examination of theoretical development in the existing literature. While some scholars take the view that disposal should be encouraged by businesses to increase subsequent purchases, we adopt the view that the aim is to decrease waste overall, which is in line with a circular economy approach. Recommendations to drive a circular economy are provided via a systematic literature review (SLR) of disposal, with 64 articles identified utilising the Theory–Context–Characteristics–Methods (TCCM) framework and the SPAR-4-SLR protocol. We provide a comprehensive picture of consumer disposal behaviour research, for both durable and semi-durable goods, and a research agenda to guide future research on the disposal of these product types. We synthesise the literature to provide a typology of circular and non-circular disposal methods, a model of the consumer disposal process, a framework of antecedents and outcomes of product disposal and a definition of disposal that overcomes the inconsistencies identified in the review of the extant literature.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 2","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70032","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143554387","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Consumers' Perspective of Plant-Based Meat Alternatives—A Systematic Literature Review and Future Research Agenda","authors":"Sylwia Majcher","doi":"10.1111/ijcs.70036","DOIUrl":"https://doi.org/10.1111/ijcs.70036","url":null,"abstract":"<div>\u0000 \u0000 <p>This article presents a Theories, Contexts, and Methods (TCM)-Antecedents, Decisions, and Outcomes (ADO) framework-based systematic review based on the TCM-ADO framework to synthesize consumer perspectives of plant-based meat alternatives (PBMA). This article offers an overview of the TCM presented in the reviewed articles. ADO are examined to delineate the factors influencing consumer choices and their implications. By integrating these perspectives, the review provides a holistic view, setting a foundation for targeted strategies in promoting PBMA adoption. This review identifies 26 antecedents from 53 articles, organized into four main categories: individual-related antecedents, socio-demographic factors, sociocultural factors, and product-related antecedents. Understanding consumers' perspectives on PBMA is crucial to developing strategies that encourage sustainable dietary changes. This review highlights the complexity of consumer decision-making regarding PBMA and underscores the need for multi-pronged strategies to enhance their acceptance and purchase intention. Furthermore, the TCM and ADO frameworks are used to identify literature gaps and suggest future research directions. This approach supports stakeholders in developing targeted interventions that facilitate the transition to more sustainable food systems.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 2","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143533394","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Influencers and Consumer Financial Decision-Making","authors":"Dirk Gerritsen,&nbsp;Anouk de Regt","doi":"10.1111/ijcs.70037","DOIUrl":"https://doi.org/10.1111/ijcs.70037","url":null,"abstract":"<p>Influencer marketing has become a prominent strategy for promoting utilitarian products and services. In the financial sector, the demand for financial literacy has fostered the emergence of a specialized group of financial influencers. These influencers disseminate content, share personal experiences, and offer recommendations on financial decision-making via social media platforms. This research aims to evaluate when financial influencers recommend stocks and cryptocurrencies and to document the returns when individuals would have invested accordingly. The study utilizes a hand-collected dataset with 453 recommendations by 21 different Dutch financial influencers, each with more than 1000 followers, pertaining to 243 different stocks and 61 different cryptocurrencies. The investigation is the first that focuses on pre-recommendation returns and thereby considers the timing of the influencers' endorsements. Findings indicate that financial influencers tend to recommend financial assets that have demonstrated strong performance in the recent past. However, the study reveals that the returns on these recommended stocks and cryptocurrencies are typically negative post-recommendation. The research highlights a trend where financial influencers' endorsements are driven by overreliance on social heuristics, thus suggesting a potential adverse impact for investors who act on these recommendations. This underscores the risks for investors following finfluencer advice, suggesting the need for caution and stricter regulatory oversight to ensure transparency and to protect the financial well-being of consumers.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 2","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70037","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143535829","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Neuromarketing Approach to Consumer Behavior on Web Platforms","authors":"Coral Cenizo","doi":"10.1111/ijcs.70034","DOIUrl":"https://doi.org/10.1111/ijcs.70034","url":null,"abstract":"<div>\u0000 \u0000 <p>In recent years, neuromarketing has gained prominence as a strategic research tool. However, despite the proliferation of studies leveraging neuroscience to analyze cognitive and emotional processes, advancements in this field within the website environment remain fragmented, revealing a significant scientific gap. The primary objective of this study is to conduct a systematic literature review (SLR) to consolidate knowledge on the application of neuromarketing in analyzing consumer behavior on web platforms. To achieve this, the SPAR-4-SLR protocol and the TCCM framework were employed to analyze studies retrieved from Web of Science and Scopus, enabling the identification of key advancements and research gaps in this area. The findings indicate that neuromarketing techniques, such as eye tracking and brain activity analysis, have shown great potential for optimizing web interface design and enhancing user experience. However, the research also highlights critical shortcomings in areas such as the integration of emotional and cognitive factors, consideration of multicultural variables, and the inclusion of users with disabilities. These limitations underscore the need for multidimensional approaches that account for both conscious and subconscious user responses to visual and navigational stimuli. Given the growing importance of neuroscientific techniques in studying consumer behavior, this study addresses a critical gap in the literature and provides new insights for both academic research and business practice.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 2","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143554437","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Location Matters When Advertising Sustainable Products: Influences of Conceptual Metaphor and Anthropomorphism","authors":"Miyuri Shirai","doi":"10.1111/ijcs.70040","DOIUrl":"https://doi.org/10.1111/ijcs.70040","url":null,"abstract":"<p>This study investigated the impact of product information placement and the presence or absence of anthropomorphic qualities in advertisements for sustainable products on product evaluation. Grounded in a conceptual metaphor that links rationality with higher locations and emotion with lower locations, we proposed that sustainable products align with higher locations because of their rational traits, whereas, products with anthropomorphic cues align with lower locations because of their emotional traits. The results indicated that consumers evaluated sustainable products more favorably when their image and description were placed higher. Conversely, lower locations yielded more favorable evaluations of the anthropomorphized representations. Moreover, the placement of the image and description in different locations resulted in the metaphor exerting a greater influence on image placement than on description placement. Furthermore, we elucidated personal relevance and processing fluency as the underlying mechanisms. The exploration of conceptual metaphors and anthropomorphism in relation to sustainable consumption has not yet been undertaken. This study offers valuable theoretical insights for each field. Moreover, this study offers novel insights for firms to formulate effective advertising strategies by considering the placement of product information and the presence or absence of anthropomorphic qualities to promote sustainable products.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 2","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70040","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143535830","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Correction to “Anti-Consumption Research: A Systematic Literature Review and Research Agenda”","authors":"","doi":"10.1111/ijcs.70035","DOIUrl":"https://doi.org/10.1111/ijcs.70035","url":null,"abstract":"&lt;p&gt;Garima, Sangroya, D., and Y. Joshi. 2025. “Anti-Consumption Research: A Systematic Literature Review and Research Agenda.” &lt;i&gt;International Journal of Consumer Studies&lt;/i&gt;, 49: e70014. https://doi.org/10.1111/ijcs.70014.&lt;/p&gt;&lt;p&gt;\u0000 &lt;b&gt;Correction 1:&lt;/b&gt;\u0000 &lt;/p&gt;&lt;p&gt;  &lt;/p&gt;&lt;p&gt;  &lt;/p&gt;&lt;p&gt;In Table 1, Serial No. 82, the journal name has been mistakenly replaced with the title.&lt;/p&gt;&lt;p&gt;  &lt;/p&gt;&lt;p&gt;  &lt;/p&gt;&lt;p&gt;\u0000 &lt;b&gt;Incorrect text:&lt;/b&gt;\u0000 \u0000 &lt;/p&gt;&lt;p&gt;\u0000 &lt;b&gt;This should have read:&lt;/b&gt;\u0000 \u0000 &lt;/p&gt;&lt;p&gt;  &lt;/p&gt;&lt;p&gt;  &lt;/p&gt;&lt;p&gt;  &lt;/p&gt;&lt;p&gt;\u0000 &lt;b&gt;Correction 2:&lt;/b&gt;\u0000 &lt;/p&gt;&lt;p&gt;  &lt;/p&gt;&lt;p&gt;  &lt;/p&gt;&lt;p&gt;Correction to sections: 3.3.1.1 Personal Factors&lt;/p&gt;&lt;p&gt; 3.3.1.2 Social Cultural Factors&lt;/p&gt;&lt;p&gt; 3.3.1.3 Lifestyle-related Factors&lt;/p&gt;&lt;p&gt; 3.3.2.1 Attitudinal Factors&lt;/p&gt;&lt;p&gt;\u0000 &lt;b&gt;Description of error:&lt;/b&gt;\u0000 &lt;/p&gt;&lt;p&gt;The numbered headings under the sections mentioned above were incorrect.&lt;/p&gt;&lt;p&gt;  &lt;/p&gt;&lt;p&gt;  &lt;/p&gt;&lt;p&gt;\u0000 &lt;b&gt;Incorrect text:&lt;/b&gt;\u0000 &lt;/p&gt;&lt;p&gt;  &lt;/p&gt;&lt;p&gt;  &lt;/p&gt;&lt;p&gt;\u0000 &lt;b&gt;These headings should read as:&lt;/b&gt;\u0000 &lt;/p&gt;&lt;p&gt;  &lt;/p&gt;&lt;p&gt;  &lt;/p&gt;&lt;p&gt;  &lt;/p&gt;&lt;p&gt;\u0000 &lt;b&gt;Correction 3:&lt;/b&gt;\u0000 &lt;/p&gt;&lt;p&gt;Correction to Section 4.1.3 Self-Determination Theory&lt;/p&gt;&lt;p&gt;  &lt;/p&gt;&lt;p&gt;  &lt;/p&gt;&lt;p&gt;\u0000 &lt;b&gt;Description of error:&lt;/b&gt;\u0000 &lt;/p&gt;&lt;p&gt;“Self-Determination Theory” should be used instead of the abbreviation “SDT” throughout the section.&lt;/p&gt;&lt;p&gt;  &lt;/p&gt;&lt;p&gt;  &lt;/p&gt;&lt;p&gt;\u0000 &lt;b&gt;Incorrect text:&lt;/b&gt;\u0000 &lt;/p&gt;&lt;p&gt;SDT functions as a comprehensive framework exploring the dynamics of human motivation by emphasizing the intrinsic and extrinsic factors driving behavior (Gilal et al. 2019). The usage of for understanding AC behavior fills the existing gaps in the literature that has primarily focused on individual attitudes and motivations without fully examining the underlying psychological needs. Emphasizing the significance of meeting three fundamental psychological needs autonomy, competence, and relatedness, SDT elucidates how the fulfillment of these needs fosters well-being (Gilal et al. 2019). In the area of green consumption, SDT has been employed to investigate consumers' environmentally conscious behaviors and found that fulfillment of consumers' three psychological needs positively affects their environmental attitude (Wang et al. 2024). Thus, future research may use SDT and explain how fulfilling consumers' psychological needs can promote and sustain AC behavior. Specifically, researchers can investigate how enhancing individuals' skills and knowledge related to AC practices can boost their sense of competence and encourage AC behaviors. Further, future research can examine whether fostering a sense of relatedness through social support networks and community engagement can promote AC behaviors. Therefore, by integrating SDT into AC research, scholars can gain a deeper understanding on the role of autonomy, competence, and relatedness in influencing AC ","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 2","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-03-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70035","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143534049","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Investigating Satisfaction and Loyalty of the House-Owner and the Tenant From Dual Perspectives Using Social Exchange Theory and Stimulus-Organism-Response Approach","authors":"Md Uzir Hossain Uzir,&nbsp;Ibrahim Ali Jumaan,&nbsp;Siti Norida Wahab,&nbsp;Mohammad Bin Amin,&nbsp;Zakari Bukari,&nbsp;Khaled Shukran,&nbsp;Thurasamy Ramayah,&nbsp;Abhijit Ghosh,&nbsp;Hafizah Che Hassan","doi":"10.1111/ijcs.70027","DOIUrl":"https://doi.org/10.1111/ijcs.70027","url":null,"abstract":"<div>\u0000 \u0000 <p>The dual effects are noticeable between two groups of people in influencing each other's behavior. This study investigated brand satisfaction and loyalty of electronic home appliances bought by the house-owners in tenancy tenure; and, similarly, the level of satisfaction and loyalty the house-owners showed towards the tenants' preferred brands. Data was collected from 262 house owners and 252 tenants (local and foreigners) using a paper-based questionnaire. These two samples were selected via the purposive (judgmental) sampling technique from Terengganu state, Malaysia. The hypotheses, underpinned by the social exchange theory (SET) and stimulus-organism-response (S-O-R) theory, were analyzed with the PLS-SEM (SmartPLS-v4.0) technique. The findings showed that after-sales service, brand image, and personal relationships were significant for satisfaction, and satisfaction and social media usage were significant for loyalty in both samples. However, product quality and usage experience were found to be insignificant to the satisfaction of the house owners; contrarily, they were found to be significant to the tenants' satisfaction. In addition, social media usage moderated the relationship between satisfaction and loyalty in both samples. The integration of SET and S-O-R provided substantial insight into the dynamic process of brand loyalty in purchasing and repurchasing home appliances. This study offers meaningful insights for business managers, especially brand managers, in considering dual aspects for house owners and tenants.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 2","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143489773","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Role of Online Experiments in the Understanding of Sustainable Consumption Behaviors: A Systematic Methodological Literature Review","authors":"Claudia Patricia Arias Puentes,&nbsp;Carlos Andres Trujillo","doi":"10.1111/ijcs.70033","DOIUrl":"https://doi.org/10.1111/ijcs.70033","url":null,"abstract":"<div>\u0000 \u0000 <p>Sustainable consumption is essential to achieve the world's sustainability objectives. However, there is still limited understanding of how to effectively promote the adoption of these behaviors among consumers. Researchers have employed various methods to address this broad question, with experimental approaches proving particularly useful in shedding light on causal relationships that facilitate behavioral change. In recent years, online experiments have become increasingly popular among consumer researchers, including those studying sustainable consumption, owing to advancements in internet technology and data collection. Although online experiments offer several advantages over traditional experiments, they also present conceptual, practical, and methodological challenges that must be addressed to ensure their reliability. Currently, there is no comprehensive analysis of the use of online experiments to understand sustainable consumption behavior. This study provides a systematic methodological literature review of online experiments on sustainable consumption published between 2015 and the present day. Our findings reveal that online experiments on sustainable consumption are in their early stages, as they focus on a limited range of themes within the sustainable consumption field, and the methods employed frequently do not meet the scientific standards for online research to control for subject misrepresentation and data quality. We offer recommendations for researchers interested in using this method to enhance the reliability and rigor of online experimental methodology and promote a deeper understanding of material and impactful sustainable consumption behaviors.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 2","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143475315","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}