International Journal of Consumer Studies最新文献

{"title":"Inform Me or Make Me Laugh: Influencer Marketing and the Role of Emotional Contagion and Information Value","authors":"Payal S. Kapoor,&nbsp;Mohita Maggon,&nbsp;Kishore Kumar Gangwani","doi":"10.1111/ijcs.70005","DOIUrl":"https://doi.org/10.1111/ijcs.70005","url":null,"abstract":"<div>\u0000 \u0000 <p>Influencers' humorous product usage anecdotes and story-based informative collaborative content drive customers' emotional and cognitive responses. Accordingly, this study first examines the impact of humorous and informative content on emotional contagion and information value. Second, it examines the mediating role of emotional contagion and information value that shapes customers' brand engagement and purchase intentions. Third, it tests the boundary conditions imposed by product type. A multimethod quantitative approach was used to test the proposed hypotheses. Two online experiments and two exploratory studies in the form of a social media field experiment and a text analysis study were conducted. The results showed that humorous messages induced emotional contagion, while informative messages produced higher information value. Emotional contagion and information value explained the underlying mechanisms affecting customer brand engagement and purchase intentions. We also found that when employed for hedonic products, humorous messages precipitated stronger emotional responses, while for utilitarian products, informative messages led to higher information value. The study findings offer implications for marketers seeking to enhance customer brand engagement through influencer marketing.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 1","pages":""},"PeriodicalIF":8.6,"publicationDate":"2024-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142861022","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Factors Affecting the Use of ChatGPT for Obtaining Shopping Information","authors":"Behzad Foroughi,&nbsp;Mohammad Iranmanesh,&nbsp;Elaheh Yadegaridehkordi,&nbsp;Jun Wen,&nbsp;Morteza Ghobakhloo,&nbsp;Madugoda Gunaratnege Senali,&nbsp;Nagaletchimee Annamalai","doi":"10.1111/ijcs.70008","DOIUrl":"https://doi.org/10.1111/ijcs.70008","url":null,"abstract":"<div>\u0000 \u0000 <p>ChatGPT transforms the shopping experience by providing responses in human-like language about products, services, and brands to customers. This study investigated the influential drivers of intention to use ChatGPT to obtain shopping information. We extended the “extended unified theory of acceptance and use of technology” UTAUT2 by incorporating the direct and moderating effects of trust and technology anxiety. To test the model on data from 412 respondents, a hybrid Partial Least Squares—Artificial Neural Network (PLS-ANN) approach was employed. This approach combines the strengths of PLS for modeling complex variable relationships and ANN for capturing nonlinear dependencies and interactions. PLS analysis identified performance expectancy, effort expectancy, facilitating conditions, hedonic motivation, and trust as significant drivers of ChatGPT usage. The associations between the intention to use ChatGPT and its predictors are negatively moderated by trust and technology anxiety. ANN analysis revealed that trust has the highest effect on the choice to use ChatGPT, followed by facilitating conditions, performance expectancy, hedonic motivation, and effort expectancy. By extending the UTAUT2 framework and applying the PLS-ANN method, this study advances the theoretical understanding of technology adoption and provides practical insights for marketers and developers of AI-driven text generators. It emphasizes the importance of building trust and alleviating technology anxiety to promote wider adoption of ChatGPT. The broader significance of this research lies in its contribution to shaping the future of retail and e-commerce strategies by encouraging a more informed and user-centric development of AI technologies in the shopping domain.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 1","pages":""},"PeriodicalIF":8.6,"publicationDate":"2024-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142861023","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"More Than Knowledge: Consumer Financial Capability and Saving Behavior","authors":"Laura Núñez-Letamendia,&nbsp;Patricia Sánchez-Ruiz,&nbsp;Ana C. Silva","doi":"10.1111/ijcs.13097","DOIUrl":"https://doi.org/10.1111/ijcs.13097","url":null,"abstract":"<p>This paper explores the association between financial capability, defined broadly through different constituents, and households' savings behavior. Using a survey conducted to a sample of 1501 consumers, the results, correcting for endogeneity, indicate that in order to explain savings behavior: (i) knowledge about investment products (funds, stocks, bonds, etc.) is more important than knowledge about concepts of an economic-financial nature (simple and compound interest rate, inflation, and diversification); (2) self-confidence in financial knowledge is more relevant than actual financial knowledge; (3) budgeting skills are strongly relevant; and (4) some of the elements proposed by the Theory of Planned Behavior, in particular control or self-efficacy, are valid predictors of savings behavior. In sum, a broad conception of financial capability, beyond financial knowledge, is needed to understand savings behavior. Our study has implications for policy decision makers, consumers, and educational and financial institutions and sheds light on future lines of research.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 1","pages":""},"PeriodicalIF":8.6,"publicationDate":"2024-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.13097","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142860461","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Influence of Submission Devices on User-Generated Content—A Systematic Literature Review and Meta-Analysis","authors":"Lukas Wolf,&nbsp;Maria Madlberger","doi":"10.1111/ijcs.70003","DOIUrl":"https://doi.org/10.1111/ijcs.70003","url":null,"abstract":"<div>\u0000 \u0000 <p>In today's ever-changing and modern world, user-generated content (UGC) on the internet exerts a significant influence on consumers. Therefore, understanding UGC and its design is of great interest to researchers and practitioners alike. One examined factor influencing UGC is the submission device, such as the smartphone, tablet, or laptop. Despite digital devices offering similar capabilities for content creation and submission, they differ substantially in their characteristics, including screen size, user interface, and usage context. This study conducts a framework-based systematic literature review on the influence of submission devices on UGC. Through a comprehensive descriptive analysis, the authors examine the theories, contexts, and methods used, offering a structured overview of current research. In a subsequent weight analysis and meta-analysis, the strength and combined effect sizes of the relationships studied are illustrated and an insight into moderators that explain result variations is provided. The findings reveal that the choice of submission device (mobile vs. nonmobile) exerts a multi-faceted influence on the creation of UGC. Mobile devices, as opposed to nonmobile devices, demonstrate a significant and moderate negative impact on temporal distance, text length, and diversity of UGC across studies. This analysis clarifies previous inconsistencies and establishes the robustness of specific relationships, providing practical recommendations for managers to adapt marketing strategies for different digital devices.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 1","pages":""},"PeriodicalIF":8.6,"publicationDate":"2024-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142860185","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Obtaining Premium When Luxury Is Far Away: Masstige's Antecedents, Moderators and Consequences","authors":"Thomas Anning-Dorson,&nbsp;Nii Nookwei Tackie","doi":"10.1111/ijcs.70004","DOIUrl":"https://doi.org/10.1111/ijcs.70004","url":null,"abstract":"<div>\u0000 \u0000 <p>This study examines the interplay between masstige brands and key consumer factors, including the need for uniqueness, pride, bandwagon effect, conspicuous consumption, and consumer brand engagement. Employing a two-stage sampling method and PLS–SEM analysis, the research focuses on middle-income individuals as prospective masstige consumers. Findings reveal that pride and the need for uniqueness significantly drive masstige consumption, while masstige consumption strongly influences conspicuous consumption and consumer brand engagement. The study contributes to the masstige literature by validating the MMI scale and demonstrating the pivotal roles of pride and uniqueness in navigating the masstige market. These insights underscore the strategic importance of masstige brands in fostering consumer-brand relationships and provide direction for targeted engagement strategies.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 1","pages":""},"PeriodicalIF":8.6,"publicationDate":"2024-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142860179","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"8-T Framework for Artificial Intelligence-Driven Branding: A Strategic Typology","authors":"Maria DSouza Deryl,&nbsp;Sanjeev Verma,&nbsp;Vartika Srivastava","doi":"10.1111/ijcs.70002","DOIUrl":"https://doi.org/10.1111/ijcs.70002","url":null,"abstract":"<div>\u0000 \u0000 <p>The marketing ecosystem is experiencing a paradigmatic shift with the advent of artificial intelligence (AI). The present study aims to widen the foundations of brand strategy by integrating AI dimensions within the branding dominion. The literature lacks a cohesive perspective on AI dimensions boosting and driving brands for sustained competitive advantage in the dynamic marketplace. Marketing practitioners are gradually getting acquainted with the nuances of AI implementation, but latent AI capabilities remain potent to unfurl enduring consumer relationships. The present study develops a novel 8-T Strategic Framework for facilitating the strategic integration and effective implementation of AI in brand decisions and initiatives. The theorization of the 8-T framework of AI-driven branding (<i>Technology</i>, <i>Training</i>, <i>Teaming</i>, <i>Targeting</i>, <i>Technique</i>, <i>Timing</i>, <i>Tailoring</i>, <i>Trust</i>) offers macro and micro perspectives that serve as a formidable typology. The framework enunciates a holistic set of strategic mechanisms to help practitioners build futuristic strategies with a contemporary purpose.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 1","pages":""},"PeriodicalIF":8.6,"publicationDate":"2024-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142764338","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Is It Benefiting Me or the Environment? How Context Nudges Green Product Choices","authors":"Megha Bharti,&nbsp;Vivek Suneja","doi":"10.1111/ijcs.13102","DOIUrl":"https://doi.org/10.1111/ijcs.13102","url":null,"abstract":"<div>\u0000 \u0000 <p>Green attribute trade-offs have been identified as one of the significant antecedents of the green gap phenomenon (i.e., the discrepancy between pro-green attitudes and purchase behavior of green products) in literature. This paper focuses on the strategic role of trade-off-related context effects (i.e., compromise effect and asymmetric dominance effect) as behavioral nudges in green marketing. We suggest that the benefit association of green attributes can influence the scope of these two context effects. We use three studies with experimental design to illustrate the said effect across three trade-off scenarios, a range of product categories, and a diverse set of samples. Study 1 (307 participants), Study 2 (312 participants), and Study 3 (259 participants) investigated the hypotheses for trade-offs between green attributes and other conventional product attributes, particularly price, functional performance, and usage/procurement convenience, respectively. The results reveal that when green attributes are associated with user-benefit, the target green option performs better as a compromise option than as an asymmetrically dominant option, whereas when the green attributes are associated with environmental-benefit, the target green option performs better as an asymmetrically dominant option than as a compromise option. Further, this difference in efficacy under environmental-benefit association is less pronounced for individuals high on interdependent self-construal. Additionally, we find that under the environmental-benefit association, an independent self-construal attenuates the efficacy of the compromise effect.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"48 6","pages":""},"PeriodicalIF":8.6,"publicationDate":"2024-11-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142737408","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Curiosity in Consumer Behavior: A Systematic Literature Review and Research Agenda","authors":"Artur Strzelecki,&nbsp;Magdalena Jaciow,&nbsp;Robert Wolny","doi":"10.1111/ijcs.70001","DOIUrl":"https://doi.org/10.1111/ijcs.70001","url":null,"abstract":"<p>The aim of this study is to conduct a systematic review of the literature on consumer curiosity and its impact on consumer behavior. The “Scientific Procedures and Rationales for Systematic Literature Reviews” (SPAR-4-SLR) methodology and the “Theory, Context, Characteristics, and Methodology” (TCCM) framework were employed to analyze 122 papers published between 1992 and 2024. Articles were selected from the Web of Science database using key terms related to consumer curiosity. Consumer curiosity is a complex phenomenon that influences various aspects of consumer behavior, including purchase decisions, consumer engagement, and adaptation to new technologies. Curiosity serves as a significant moderator and mediator in consumer interactions with the market, especially in the context of new technologies such as AI and VR. The findings of this review indicate a growing interest in studying consumer curiosity in recent years, as reflected by the increasing number of publications. The practical implications of the analysis are significant for various stakeholders. Businesses can leverage these findings to develop more effective marketing strategies that engage consumers by stimulating their curiosity. Understanding how curiosity influences decision-making can also aid in the development of innovative products and services that better meet consumers' unmet needs. Additionally, academic researchers can build on the theoretical frameworks related to consumer curiosity and design future research based on identified gaps. Finally, managers and marketing professionals can apply these insights to personalize shopping experiences and enhance consumer engagement, which can lead to increased brand loyalty and competitive advantage. This review emphasizes the need for further research on the role of curiosity in consumer behavior and its impact on product innovation and marketing strategies and provides recommendations for future research directions that could contribute to a deeper understanding of how curiosity shapes consumer interactions with brands and products.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"48 6","pages":""},"PeriodicalIF":8.6,"publicationDate":"2024-11-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70001","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142737477","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Facebook and Consumer Research: A Review, AI-Driven Thematic Visualisation, and Research Agenda","authors":"Moulik Zaveri,&nbsp;Violetta Wilk","doi":"10.1111/ijcs.13104","DOIUrl":"https://doi.org/10.1111/ijcs.13104","url":null,"abstract":"<p>This paper explores the evolution of academic consumer research on Facebook by consolidating the existing body of literature. The study consists of 336 papers on the topic of Facebook and consumers, published in top journals between 2008 and 2023, sourced via Scopus. The data collection followed the PRISMA framework, and bibliometric analysis was conducted using descriptive and performance analyses with the aid of data tabulation software. Additionally, natural language processing (NLP) and thematic analysis of the data were conducted via text mining, topic modelling and data visualisation with Leximancer—an artificial intelligence (AI)-based programme. The results revealed that, over the 15-year time period, and most prominently in the last 5 years, there has been a noticeable shift in consumer research on Facebook in line with the evolution of the social media platform itself. The paper identifies evident gaps in the literature via thematic analysis of future research suggestions and managerial implications emergent from the data. It proposes specific future research directions for academic researchers to explore. Practitioners are provided insights corresponding to consumer-centric and effective social media marketing strategies.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"48 6","pages":""},"PeriodicalIF":8.6,"publicationDate":"2024-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.13104","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142707875","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Mapping the Future of Tech-Infused Luxury: A Roadmap and Research Directions","authors":"Nermain Al-Issa,&nbsp;Marsela Thanasi","doi":"10.1111/ijcs.13103","DOIUrl":"https://doi.org/10.1111/ijcs.13103","url":null,"abstract":"<p>This systematic review presents a pioneering analysis of advanced technology applications in the luxury industry, proposing a structured framework for effective integration across various supply chain and consumer journey stages. The study ensured a refined and comprehensive literature review by employing unique keywords derived from a preliminary exploration of technologies in retail and marketing. Our framework categorizes technologies according to their supply chain roles and highlights their impact on consumer perceptions, preferences, and purchasing decisions. The findings reveal a growing trend of luxury brands adopting advanced technologies to enhance customer experiences, boost operational efficiency, foster sustainable practices, and reinforce market positioning. This research contributes to sustainable supply chain management and ethical consumerism in the luxury sector by aligning technological innovation with sustainability and core luxury values. It provides actionable insights for industry practitioners and identifies future research directions, marking this study as a first-mover in advancing academic understanding and industry practice in luxury technology integration.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"48 6","pages":""},"PeriodicalIF":8.6,"publicationDate":"2024-11-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.13103","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142674059","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}