{"title":"Consumer Repair Decision-Making: A Systematic Literature Review and Future Research Agenda","authors":"Lucie K. Ozanne, W. H. Thejani Madhuhansi","doi":"10.1111/ijcs.70127","DOIUrl":"https://doi.org/10.1111/ijcs.70127","url":null,"abstract":"<p>Repair is a vital consumer behaviour necessary to extend product lifespans and to achieve a circular economy. Despite its importance, past literature reviews do not offer a comprehensive overview of consumer repair decision-making, as they focus on the repair of specific products, multiple circular behaviours, the act of repair, or limit the review period. Given this gap, this study undertakes a systematic literature review (SLR) using the Theory-Context-Characteristics-Methods (TCCM) framework and the SPAR-4-SLR protocol to identify 62 papers related to consumer repair decision-making. We find that the literature is generally atheoretical. While we discover a wealth of studies identifying the factors influencing consumer repair decisions, few examine mediating or moderating variables or the outcomes of repair decisions for consumers. We synthesise the literature to propose a conceptual model of consumer repair decision-making and outline a comprehensive future research agenda based on the TCCM framework. We find the decision to repair is negatively related to the inconvenience and cost of repair. We recommend that marketers support repair take-back programs and that policymakers support repair hubs and Right to Repair legislation to encourage repair and promote a circular economy.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 6","pages":""},"PeriodicalIF":7.6,"publicationDate":"2025-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70127","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145271984","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Simoni F. Rohden, Lélis Balestrin Espartel, Júlia Caroline Lopes
{"title":"From Voice to Choice: Understanding the Consumer Response to Voice Assistant and Human Recommendations","authors":"Simoni F. Rohden, Lélis Balestrin Espartel, Júlia Caroline Lopes","doi":"10.1111/ijcs.70128","DOIUrl":"https://doi.org/10.1111/ijcs.70128","url":null,"abstract":"<p>Information technologies, particularly voice assistants (VAs), have transformed consumer interactions by enabling voice-activated tasks and product recommendations. However, existing research has not fully explained the mechanisms underlying consumer responses to VA versus human-generated recommendations. This research addresses this gap by investigating whether VAs influence consumer intentions differently from human salespeople. Using a randomized between-subjects experimental design, we conducted two single-factor scenario-based studies (<i>n</i> = 614), in which participants received a recommendation either from a salesperson or a VA. Results reveal that although consumers report greater willingness to use VAs in the future, recommendations from human salespeople more strongly influence both the intention to follow the recommendation and to purchase the product. Perceived credibility and warmth emerged as key explanatory mechanisms, with human salespeople rated higher on both dimensions. Moreover, we find that need for cognition moderates these effects: individuals high in need for cognition respond more critically to VA recommendations than those low in need for cognition. These findings contribute to a deeper understanding of how consumer perceptions and individual traits shape responses to AI versus human interactions, while offering actionable insights for improving VA design to increase warmth and credibility.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 6","pages":""},"PeriodicalIF":7.6,"publicationDate":"2025-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70128","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145223774","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Shuman Wang, Chunlin Yuan, Yajing Yin, Zeran Zhang, Tianjiao Wang
{"title":"The Impact of Generative AI Characteristics on Users' Experiential Value and Product Involvement","authors":"Shuman Wang, Chunlin Yuan, Yajing Yin, Zeran Zhang, Tianjiao Wang","doi":"10.1111/ijcs.70125","DOIUrl":"https://doi.org/10.1111/ijcs.70125","url":null,"abstract":"<div>\u0000 \u0000 <p>Generative artificial intelligence (GenAI) marks the transition from weak to strong AI, offering transformative potential to enhance operational efficiency and user experience. However, empirical research remains limited on how GenAI's characteristics shape user experience and involvement, which critically hinders firms from aligning technical investments with psychologically grounded user needs. To address this gap, this study draws on experiential value theory to develop a product involvement model for GenAI, examining how GenAI characteristics influence extrinsic and intrinsic value as well as product involvement. Structural equation modeling of web-based survey data reveals that GenAI characteristics enhance users' extrinsic value (driven by perceived responsiveness, creativity, interactivity, and empathy) and intrinsic value (influenced by perceived responsiveness, interactivity, and empathy), thereby positively affecting product involvement. Moreover, the need for cognitive closure positively moderates the relationship between experiential value and product involvement. Theoretically, this study proposes a dual-path model linking GenAI's characteristics to user experience and involvement through extrinsic and intrinsic value, offering empirical support to deepen understanding of product involvement in the GenAI context. Practically, it provides actionable insights for GenAI design and cognitive-profile-based market segmentation.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 6","pages":""},"PeriodicalIF":7.6,"publicationDate":"2025-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145146850","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Correction to “Impulsivity in Live Shopping: How Envy, Happiness, and Hedonic Consumption Influence Gen Z Purchases”","authors":"","doi":"10.1111/ijcs.70123","DOIUrl":"https://doi.org/10.1111/ijcs.70123","url":null,"abstract":"<p>\u0000 <span>Pacheco, D. C.</span>, Moniz, <span>A. I. D.</span> <span>, S. A.</span>, Silva, <span>O. D. L.</span>, Caldeira, <span>, S. N.</span>, and <span>Bigné, </span>., E. <span>2025</span>. “ <span>Impulsivity in Live Shopping: How Envy, Happiness, and Hedonic Consumption Influence Gen Z Purchases</span>.” <i>International Journal of Consumer Studies</i> <span>49</span>, no. <span>5</span>: e70113. https://doi.org/10.1111/ijcs.70113.\u0000 </p><p>For the purposes of institutional evaluation and assessment of research performance, the authors are required to list their affiliations as below.</p><p>Daniel Costa Pacheco</p><p>School of Business and Economics, University of the Azores, Rua da Mãe de Deus, 9500-321, Ponta Delgada, Portugal.</p><p>Centre of Applied Economics Studies of the Atlantic (CEEAplA), University of the Azores, Rua da Mãe de Deus, 9500-321, Ponta Delgada, Portugal.</p><p>Ana Isabel Damião de Serpa Arruda Moniz</p><p>School of Business and Economics, University of the Azores, Rua da Mãe de Deus, 9500-321, Ponta Delgada, Portugal.</p><p>Centre of Applied Economics Studies of the Atlantic (CEEAplA), University of the Azores, Rua da Mãe de Deus, 9500-321, Ponta Delgada, Portugal.</p><p>Osvaldo Dias Lopes da Silva</p><p>School of Science and Technology, University of the Azores, Rua da Mãe de Deus, 9500-321, Ponta Delgada, Portugal.</p><p>CICS.UAc/CICS.NOVA.UAc, University of the Azores, Rua da Mãe de Deus, 9500-321, Ponta Delgada, Portugal.</p><p>Suzana Nunes Caldeira</p><p>School of Social Sciences and Humanities, University of the Azores, Rua da Mãe de Deus, 9500-321, Ponta Delgada, Portugal.</p><p>CICS.UAc/CICS.NOVA.UAc, University of the Azores, Rua da Mãe de Deus, 9500-321, Ponta Delgada, Portugal.</p><p>We apologize for this error.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 5","pages":""},"PeriodicalIF":7.6,"publicationDate":"2025-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70123","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145111380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Muhammed Sajid, K. A. Zakkariya, Myriam Ertz, Meera Peethambaran
{"title":"E-Waste Recycling in a Developing Economy: How Knowledge and Anticipated Emotions Shape Consumer Intentions and WOM","authors":"Muhammed Sajid, K. A. Zakkariya, Myriam Ertz, Meera Peethambaran","doi":"10.1111/ijcs.70124","DOIUrl":"https://doi.org/10.1111/ijcs.70124","url":null,"abstract":"<p>Despite growing concern over electronic waste (e-waste), critical gaps remain in understanding the psychological and informational drivers of e-waste recycling behavior. This study draws on Risk Perception Theory and Appraisal Theory of Emotion to examine the relationships among e-waste knowledge, perceived environmental risk, anticipated guilt and pride, recycling intention, and e-waste-related word of mouth (EW-WOM). Survey data from 357 consumers in a developing economy were analyzed using PLS-SEM. The results reveal that e-waste knowledge significantly increases perceived environmental risk. Both emotions positively influence recycling intention and EW-WOM. The study also introduces a validated e-waste knowledge scale for future research. Practical implications include promoting e-waste education across age groups and professions, and designing emotion-driven public campaigns using storytelling and social media to increase recycling engagement. Policymakers and businesses can leverage these findings to craft targeted interventions that enhance knowledge and activate emotional motivators. By integrating informational and emotional strategies, this study offers a comprehensive framework for advancing sustainable consumer behavior in e-waste management.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 5","pages":""},"PeriodicalIF":7.6,"publicationDate":"2025-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70124","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145111378","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Chunfeng Chen, Depeng Zhang, Lu Zhu, Fenghua Zhang
{"title":"Exploring Consumer Responses to AI-Generated Visual Marketing Content: A Dual-Process Theory Perspective","authors":"Chunfeng Chen, Depeng Zhang, Lu Zhu, Fenghua Zhang","doi":"10.1111/ijcs.70121","DOIUrl":"https://doi.org/10.1111/ijcs.70121","url":null,"abstract":"<div>\u0000 \u0000 <p>With the advancement of artificial intelligence (AI) content generation tools, companies are increasingly utilizing AI to create visual marketing content. However, research on how consumer responses to AI-generated content differ from those to human-generated content remains limited. Based on the dual-process theory, this research examines the impact of three types of visual content creators—AI creators, human-AI co-creators, and human creators—on consumer responses. An online experiment involving 450 consumers evaluated their reactions to visual marketing content labeled with different creator information. The findings indicate that content generated by AI creators elicits greater emotional arousal among consumers compared to content generated by human-AI co-creators or exclusively by human creators. Moreover, content generated by AI or co-created by humans and AI is perceived as requiring less effort from companies, yet it conveys a greater perception of company innovation ability than content created solely by humans. These types of content creators indirectly influence consumer attitudes toward the content and their perceptions of product premiumness. This effect is mediated by emotional arousal, perceived company effort, and perceived company innovation ability. As one of the early studies exploring the effects of AI-generated visual content in marketing, this research offers novel insights into the psychological mechanisms underlying consumer responses—based on evaluations of both the content and the company's strategic approach.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 5","pages":""},"PeriodicalIF":7.6,"publicationDate":"2025-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145102276","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Rikke Nyland Christensen, Brandi S. Morris, Alvaro Arenas, Marco Hubert
{"title":"Young Consumers' ICT Use and Digital Maturity: A Computational Literature Review, Integrative Framework, and Future Research Agenda","authors":"Rikke Nyland Christensen, Brandi S. Morris, Alvaro Arenas, Marco Hubert","doi":"10.1111/ijcs.70115","DOIUrl":"https://doi.org/10.1111/ijcs.70115","url":null,"abstract":"<p>This study conducts a computational literature review (CLR) of 1076 peer-reviewed publications (1972–2024) to map how youth ICT engagement has been studied across the social sciences. Using unsupervised topic modeling, we identify 14 latent topics, which cluster into five domains: digital learning, online risk and well-being, identity and social interaction, digital marketing, and media consumption. Our findings reveal deep fragmentation—particularly the lack of integration between emotional regulation, autonomy, and digital literacy. Building on these insights, we propose an integrative framework that positions digital maturity as a developmental mediator and conceptual bridge linking antecedents (e.g., family environment, platform design) with behavioral outcomes such as agency, adaptability, and resilience. This synthesis provides a nuanced theoretical perspective for explaining behavioral development in digital contexts, advancing theory beyond discrete, skills-based models. Finally, the paper offers practical insights for educators (e.g., tailoring instruction to digital maturity archetypes), marketers (e.g., designing ethical, age-appropriate digital tools), and policymakers (e.g., refining youth digital literacy and citizenship initiatives) to support the successful maturation of young consumers in a digital world.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 5","pages":""},"PeriodicalIF":7.6,"publicationDate":"2025-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70115","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145102121","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Anthropomorphism and Consumer Experience—Review and Future Research Agenda","authors":"Rehan Husain, Catherine Prentice","doi":"10.1111/ijcs.70117","DOIUrl":"https://doi.org/10.1111/ijcs.70117","url":null,"abstract":"<p>Anthropomorphism has widely been discussed in marketing literature as a concept that accounts for customer attitudes and behaviors. The study undertook a systematic literature review to reveal the relationship between anthropomorphism and customer experience. The review employed the Theory-Context-Construct-Methods (TCCM) framework, bibliometric analysis (performance analysis and scientific mapping), and systematic content analysis. 177 peer-reviewed journal articles published between 2003 and 2025 were selected. The analysis highlights the most prolific authors, articles, journals, various research streams, and prospective research directions. The findings include the most utilized theories, contexts, countries, and methodologies in anthropomorphic experience research. The study provides a structured framework that encapsulates the antecedents, moderators, mediators, and consequences of the phenomenon for future research. The insights derived from this analysis bear significant implications for researchers and marketing practitioners.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 5","pages":""},"PeriodicalIF":7.6,"publicationDate":"2025-09-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70117","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145101542","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Uzma Noor, Mahnaz Mansoor, Tariq Iqbal Khan, Mohammad Nisar Khattak
{"title":"The Zenith of Flow Consciousness in Metaverse: Glancing the Consumer Behavior in the Future","authors":"Uzma Noor, Mahnaz Mansoor, Tariq Iqbal Khan, Mohammad Nisar Khattak","doi":"10.1111/ijcs.70120","DOIUrl":"https://doi.org/10.1111/ijcs.70120","url":null,"abstract":"<p>This study investigates consumer behavior within the metaverse, focusing on the influence of social presence, flow consciousness, e-trust, and affinity for technology interaction on the propensity to buy online and intentions to prosume. A quantitative research approach was employed, with data collected via an online survey from 502 Zepeto users. Hypothesis testing was done to analyze the relationships among variables. The study found significant positive relationships of social presence and flow consciousness with the propensity to buy online and intentions to prosume within the metaverse. E-trust was identified as a moderator, enhancing the effects of social presence and flow consciousness on consumer behaviors. Additionally, affinity for technology interaction moderates the relationship between flow consciousness and consumer actions in virtual environments. This research makes a novel contribution by integrating Social Presence Theory, Flow Theory, and the Technology Acceptance Model (TAM) within an immersive, avatar-based metaverse context, a combination that has not been previously explored in virtual environment or social commerce literature. By addressing this theoretical gap, the study provides a comprehensive framework to understand how emotional, cognitive, and social factors interact to drive behavior in emerging digital ecosystems. The findings offer actionable insights for businesses aiming to enhance virtual experiences by prioritizing social interaction design, fostering immersive flow states, and embedding trust-building mechanisms to support secure and engaging consumer journeys.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 5","pages":""},"PeriodicalIF":7.6,"publicationDate":"2025-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70120","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145101110","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Assessing Predictor Robustness in Healthcare Consumer Research: A Bayesian Model Averaging Approach","authors":"Anup Menon Nandialath, Uzay Damali","doi":"10.1111/ijcs.70119","DOIUrl":"https://doi.org/10.1111/ijcs.70119","url":null,"abstract":"<div>\u0000 \u0000 <p>Healthcare consumers are increasingly acting as active co-producers of their care, especially in the management of chronic diseases, where they assume substantial responsibility throughout the care process. Although research on healthcare consumer behavior is growing, methodological limitations, particularly “researcher degrees of freedom” in variable selection, led to inconsistent conclusions about which service design elements truly influence consumer outcomes. To address this issue, we apply Bayesian Model Averaging (BMA) to evaluate the robustness of key consumer interaction variables across alternative model specifications. Using data from diabetes education programs at six hospitals, we focus on three core service design elements: relational quality (consumer trust in health educators), knowledge types (know-what, know-how, and know-why), and media forms (educational delivery methods such as written material, one-on-one meetings, and group classes). Bayesian model averaging (BMA) reveals that group classes for blood glucose monitoring and practical meal planning know-how emerge as the strongest and most robust predictors across consumer satisfaction, knowledge acquisition, behavior change, and health outcomes. Group-based education formats demonstrated substantially higher robustness compared to individual delivery methods across this intervention hierarchy. Our research highlights the value of BMA in producing more reliable, model-independent insights for consumer research, suggesting that healthcare organizations may achieve greater impact by prioritizing group-based blood glucose monitoring education and practical meal planning knowledge dissemination.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 5","pages":""},"PeriodicalIF":7.6,"publicationDate":"2025-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145038079","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}