International Journal of Consumer Studies最新文献

{"title":"Circularity Within Service-Dominant Logic: The Role of Perceived Ethics on Co-Creation in Sharing Economy Platforms","authors":"Saifeddin Alimamy,&nbsp;Waqar Nadeem","doi":"10.1111/ijcs.70076","DOIUrl":"https://doi.org/10.1111/ijcs.70076","url":null,"abstract":"<div>\u0000 \u0000 <p>This study investigates circularity in service-dominant (SD) logic within sharing economy platforms (SEPs), focusing on how perceived ethics influence customer co-creation and commitment. It further explores the mediating roles of trust and reciprocity and the moderating effect of brand identification. Data from 365 SEP users were analyzed via partial least squares structural equation modeling (PLS-SEM). Results demonstrate that perceived ethics positively affect trust and reciprocity, which subsequently strengthen customers' willingness to co-create. Trust and reciprocity emerged as pivotal mediators, while brand identification significantly moderated their effects on co-creation. By emphasizing the role of ethical perceptions in fostering trust-based collaboration and illustrating how brand identification amplifies these relationships, this research advances theoretical understanding of circularity in service ecosystems. The findings contribute novel insights to the services marketing literature, particularly regarding ethical imperatives, trust-reciprocity dynamics, and circular customer-platform interactions in SEPs.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144091906","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"E-Tailers' Twitter (X) Communication: A Textual Analysis","authors":"Prateek Kalia,&nbsp;Manpreet Kaur,&nbsp;Asha Thomas","doi":"10.1111/ijcs.70075","DOIUrl":"https://doi.org/10.1111/ijcs.70075","url":null,"abstract":"<p>The existing literature on human–computer interactions is rich in studies on how consumers interact with brands on social media. However, there is a gap in the research on consumers' responses to the language style of social media branded messages. Therefore, this study aims to analyze e-retailers' Twitter (now X) posts through text analysis to identify the content attributes that are most effective in generating higher numbers of retweets. R software was used for the data extraction and analysis of 28,737 tweets posted by e-retailers in India. We used a variety of text analysis approaches, including retweet analysis, hashtag analysis, word cloud, network analysis, and sentiment analysis to analyze the collected tweets. We observed that tweets that included questions, product names, and promotional activities attracted better retweets, and that hashtags coupled with campaigns, products, and events were dominant. On average, positively charged tweets (specifically commanded by trust) were three times more popular than negative tweets. The four most prominent themes emerging in our network analysis are help and support, contests, discounts and offers, and query handling and resolution, which induce positive intentions among online shoppers towards e-retailers. Our findings offer insights into how e-retailers can improve their Twitter (X) activities to engage their audiences.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70075","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144091907","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Born out of Necessity: Exploring Sustainable Apparel Consumption as a Response to the Economic Threat of Inflation","authors":"Farimah Bayat,&nbsp;Nancy Hodges,&nbsp;Elena Karpova","doi":"10.1111/ijcs.70077","DOIUrl":"https://doi.org/10.1111/ijcs.70077","url":null,"abstract":"<p>As the economies of countries across the world seek to rebound from the disruptions of the COVID-19 pandemic, many consumers are facing unprecedented levels of inflation. The purpose of this study was to investigate the extent to which rising inflation and declining purchasing power, coupled with increases in the cost of goods, lead to sustainable consumption behavior, specifically regarding apparel. Using a qualitative approach, in-depth interviews were conducted with Iranian female consumers who self-identified as having a high level of involvement with and interest in apparel products. Positioning inflation as an economic threat, findings indicate that participants formed new consumption habits that allowed them to adapt to the threat, including focusing on caring for already owned products and buying the domestic apparel brands increasingly offered within the market. However, at the same time, participants sought to maintain a focus on their appearance, despite higher costs, in order to adhere to social expectations and cultural norms, thereby providing them further motivation to adapt to the threat. Further research on the role of inflation in shaping sustainable consumption behaviors is needed, as it would provide greater insight into the ways consumers and markets adapt to economic uncertainty.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70077","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144091908","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Neuromarketing and the Marketing Mix: An Integrative Review and Future Research Agenda Using the TMC Approach","authors":"Sanchita Bansal,&nbsp;Priya Nangia,&nbsp;Bernadett Koles","doi":"10.1111/ijcs.70072","DOIUrl":"https://doi.org/10.1111/ijcs.70072","url":null,"abstract":"<div>\u0000 \u0000 <p>Neuromarketing has triggered significant attention in recent years, due to its potential to uncover the mechanisms that drive consumer behavior. The purpose of the current study is twofold. First, the study addresses the fragmented literature in neuromarketing, examining its methodological orientations (tools and techniques). Second, using the Stimulus-Organism-Response (SOR) framework, the study develops a conceptual framework for identifying activations in brain areas associated with a consumer's behavioral response (outputs) to various stimuli (inputs), as they relate to core marketing concepts (product, price, place, and promotion). Building on 208 scientific publications from the SCOPUS database and adopting an integrative review approach, scientific bibliographic data was used in combination with traditional content analysis to characterize the focal concept, techniques, contributions, future potential, and relevance. The study integrates the SOR framework to explore how individual-level sensory stimuli influence subsequent behavioral responses through the mediation of the four core pillars of the marketing mix; a combination that represents a novel contribution to the existing literature. The study infers that neuromarketing insights greatly enhance each component of the marketing mix. Consumer emotional reactions, attention allocation, and decision-making processes are illuminated by neuroscientific approaches, guiding product creation, pricing tactics, and promotional activities. Furthermore, these strategies give insight into how to improve brand perception and consumer engagement across several channels and touchpoints. The study presents future research directions in the form of themes, methodology, and context (TMC).</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144085086","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Limited Money = Low Status? Interactive Effects of Financial Constraints and Power Distance Belief on Subjective Social Status and Purchase Types","authors":"Jane Park,&nbsp;Chaeyeong Kim,&nbsp;Sehoon Park","doi":"10.1111/ijcs.70074","DOIUrl":"https://doi.org/10.1111/ijcs.70074","url":null,"abstract":"<div>\u0000 \u0000 <p>While existing consumer research has widely used individuals' wealth and income levels as objective measures of social status, little is known about how individuals' experiences and feelings about their financial situations impact their perception of subjective social status. To address this gap, the current research delves into the relationship between individuals' feelings of financial constraint and inferences of social status, by introducing power distance belief (PDB) as a key factor. Further, we examine how subjective social status, established through the interaction between financial constraints and PDB, influences preferences for purchase types in the realm of consumer decision-making. Among individuals with high PDB, feelings of financial constraint increase the relative preferences for material over experiential purchases, while this effect is attenuated among those with low PDB. The results of three experiments support our hypotheses and identify the underlying mechanism. Our findings thus offer an initial answer as to how feelings of financial constraint shape consumers' status-related decisions and behaviors, highlighting the critical role of PDB in this dynamic.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"From Ownership to Access: Resistance Towards Shared Consumption","authors":"Sk Abu Khalek,&nbsp;Anirban Chakraborty","doi":"10.1111/ijcs.70073","DOIUrl":"https://doi.org/10.1111/ijcs.70073","url":null,"abstract":"<div>\u0000 \u0000 <p>Shared consumption has emerged as an alternative consumption paradigm. Nevertheless, many sharing platforms struggle to generate adequate demand. Despite the rapidly growing literature on shared consumption, the focus has been on its adoption, reflecting a pro-innovation bias. There exists an evident gap: an oversight of consumers' resistance to this alternative consumption model. This study aims to address this gap by examining the barriers that impede the adoption of shared consumption. The proposed conceptual model integrates innovation resistance theory and status quo bias theory to empirically validate the intertwined role of active and passive resistance components and, thus, provides a more nuanced understanding of shared consumption resistance. Responses from 417 participants were analysed using partial least squares structural equation modelling, revealing that complexity barriers, non-monetary costs of sharing, perceived financial loss, status quo bias, and negative identity risk significantly contribute to shared consumption resistance. Moreover, it also highlights the role of status quo bias contributing to upward bias to active resistance components and the relationships of negative identity risk with possession-self link and status consumption. While the insights derived from this study can be leveraged for strategic interventions to mitigate resistance and foster greater acceptance of shared consumption, few future research avenues have also been highlighted.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-05-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143909359","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Individual Acceptance of Internet of Things: A Meta Analytical Review","authors":"Nishita Gupta,&nbsp;Ajay Kumar Singh","doi":"10.1111/ijcs.70070","DOIUrl":"https://doi.org/10.1111/ijcs.70070","url":null,"abstract":"<div>\u0000 \u0000 <p>Given the pivotal role that IoT technologies play in revolutionizing industries and enhancing everyday connectivity, this study aims to unravel the key factors driving individual intention to adopt IoT while also identifying the obstacles that may impede their acceptance. This study consolidates existing research findings by conducting a comprehensive meta-analysis. The authors performed a meta- analysis of 92 articles, resulting in 96 observations from a combined sample of 30,024 respondents. This study introduces an integrated framework that combines theoretical frameworks and empirical data to elucidate the complex dynamics underpinning individual IoT intention across a spectrum of diverse settings. It underscores that user intention is highly context-specific, necessitating consideration of both technological attributes and psychological influences. We identified 18 constructs as antecedents of intention to use IoT derived from the theory of reasoned action/planned behavior, technology acceptance model, unified theory of acceptance and use of technology, and IS success model. Out of these 18 constructs, 16 were found to be significant, and the key factors influencing intention to use IoT were found to be habit, performance expectancy, service quality, social influence, and attitude. To investigate the potential reasons for contradictory findings across studies, a subgroup analysis was conducted. This study attempted to understand the role of methodological moderators (sample size, publication type, year of publication), cultural and economic moderators (culture, economic level) and theoretical moderators (innovation level, digital readiness level). Thus, analyzing the variability in effect sizes across existing studies offers a critical opportunity to uncover the factors that drive differences in the relationship between individual intentions to adopt IoT. Practically, this meta-analysis gives useful information for companies looking to increase individual adoption of IoT. Businesses may increase IoT adoption by making it more habitual, user-friendly, useful, and attractive. This article offers a comprehensive analysis of IoT intention, highlighting its advantages and challenges, and proposes avenues for future research in the context of consumer studies.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-05-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143909361","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Discounted Giving: How Price Discounts in Charitable Appeals Affect Prosocial Donor Contributions","authors":"Eunjoo Han,&nbsp;Claire Heeryung Kim","doi":"10.1111/ijcs.70057","DOIUrl":"https://doi.org/10.1111/ijcs.70057","url":null,"abstract":"<div>\u0000 \u0000 <p>This research investigates the interactive effect of price discounts and prosocial identity on charitable contributions. Across three experiments (<i>N</i> = 810), we examine how price discount tactics that temporarily lower the cost of helping influence individuals' charitable contributions. We demonstrate that price discounts reduce charitable contributions, particularly among individuals with high prosocial identity. Our results further show that this reduction is driven by diminished trust in the charity, stemming from negatively impacted perceptions of its sincerity and transparency. However, when price discounts were accompanied by clear information on how donations would be used and the necessity of the promotion, individuals with high prosocial identity did not respond negatively. These findings provide practical insights for nonprofits considering the use of marketplace promotional tools in their fundraising efforts, highlighting potential challenges and offering strategies to mitigate backlash while maintaining donor trust and engagement.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143888861","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Brand Evangelism: A Review and Research Agenda","authors":"Ricardo Jorge Oliveira Marques dos Santos Cavadas,&nbsp;António Carrizo Moreira","doi":"10.1111/ijcs.70064","DOIUrl":"https://doi.org/10.1111/ijcs.70064","url":null,"abstract":"<div>\u0000 \u0000 <p>Brand evangelism has become an increasingly relevant concept in consumer–brand relationship research, yet existing studies remain fragmented, lacking a structured synthesis of its antecedents, mechanisms, and outcomes. This study conducts a systematic literature review (SLR) to consolidate current knowledge on brand evangelism, identify key thematic clusters, and highlight research gaps. Using the Antecedents, Decisions, and Outcomes and Theories, Contexts, and Methods frameworks, aligned with the Scientific Procedures and Rationales for Systematic Literature Reviews protocol, this review provides a comprehensive understanding of brand evangelism. A bibliometric analysis of 41 articles, supported by thematic mapping, reveals four primary research clusters: brand-centric relational evangelism, green evangelism, social media evangelism, and emotional evangelism. The findings contribute to both theory and practice by offering a structured research agenda and strategic insights for fostering brand evangelism. This study serves as a foundational resource for scholars and practitioners, guiding future research, and managerial applications in brand evangelism.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143879933","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Sustainable Consumption in the East: Cross-Cultural Variation of Antecedents of Green Purchase Intention Based on Religiosity, Spirituality and Values","authors":"Rahul Goswami,&nbsp;Swagato Chatterjee,&nbsp;Mototaka Sakashita","doi":"10.1111/ijcs.70071","DOIUrl":"https://doi.org/10.1111/ijcs.70071","url":null,"abstract":"<p>Although prior research has explored the relationship between religiosity and sustainable consumption in East versus West cross-cultural contexts, it has presented mixed findings. To gain a clearer and deeper understanding of the relationship between religiosity, spirituality and sustainable consumption such as green purchase intention, we conducted three studies in three diverse eastern cultures, namely India, Japan and Bangladesh, with different breakdowns of religious affiliations. With a focus on educated urban adults in three eastern nations, we extended the theory of planned behaviour by exploring the differential relationships of spirituality, religiosity, green self-identity (GSI) and individual-level cultural values on consumers' green purchase intention. We further explored the religiosity and GSI relationship and tested the mediation effect of Schwartz's personal values in Bangladesh and India. Spirituality generally positively influences green purchase intention across cultures, while religiosity's impact varies significantly, being negative in India, positive in Bangladesh and insignificant in Japan. The religiosity–sustainability pathway is also different for Bangladesh and Japan. The study explains the need for marketers to consider consumers' religiosity and spirituality as well as their cultural values and personal values in tailoring value propositions and positioning green products and communication programmes.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70071","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143871494","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}