International Journal of Consumer Studies最新文献

Influencer Marketing, Narrative Transportation, and Consumer Well-Being: An Exploration of How Virtual Influencers Impact Followers' Well-Being 影响者营销、叙事运输和消费者福祉：探索虚拟影响者如何影响追随者的幸福感

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2024-11-15 DOI: 10.1111/ijcs.13105

Ritesh Jain, Lisa Schuster, Edwina Luck, Hyun Seung Jin

{"title":"Influencer Marketing, Narrative Transportation, and Consumer Well-Being: An Exploration of How Virtual Influencers Impact Followers' Well-Being","authors":"Ritesh Jain, Lisa Schuster, Edwina Luck, Hyun Seung Jin","doi":"10.1111/ijcs.13105","DOIUrl":"https://doi.org/10.1111/ijcs.13105","url":null,"abstract":"<div>\u0000 \u0000 With recent advancements in technologies such as artificial intelligence and computer-generated imagery, virtual influencers (VIs) have become prominent branding tools that command high engagement rates. Most extant research explores the marketing outcomes of using VIs in brand campaigns. However, little is known about how interacting with VIs on social media platforms may affect consumers' well-being. This research takes a comprehensive approach, developing a nuanced understanding of whether (and how) human-like VIs (HVIs) impact consumers' well-being. We employ a conceptual development approach drawing on scholarship from influencer marketing, narrative transportation, and consumer well-being and gather additional support for the conceptual framework from data collected by interviewing 25 followers of HVIs. The conceptual framework proposes that when interacting with influencers' social media posts, followers experience narrative transportation, which positively influences followers' hedonic and eudaimonic well-being. However, the conceptual framework also proposes that these relationships are moderated by the type of influencer (human vs. virtual) sharing the post. Specifically, we suggest that interactions with HVIs provide followers with enjoyment (hedonic well-being) and support their self-acceptance, personal growth, relationships, and autonomy (eudaimonic well-being). We also provide initial evidence of the favorable marketing outcomes of enhanced well-being from engagement with HVIs, including contemplation of brand purchase. The study thus advances extant VI literature by proposing a theoretically and empirically informed conceptual model that examines HVIs' influence on consumer well-being. Also, it contributes to addressing the broader calls for research on the impact of social media and influencer marketing on consumer well-being.\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"48 6","pages":""},"PeriodicalIF":8.6,"publicationDate":"2024-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142664711","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Impact of Aging on Consumer Behavior: A Review and Research Agenda 老龄化对消费者行为的影响：回顾与研究议程

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2024-11-12 DOI: 10.1111/ijcs.70000

Zhangwei Zheng, Hafizuddin-Syah B. A. M, Hafizah Omar Zaki, Qin Lingda Tan

{"title":"Impact of Aging on Consumer Behavior: A Review and Research Agenda","authors":"Zhangwei Zheng, Hafizuddin-Syah B. A. M, Hafizah Omar Zaki, Qin Lingda Tan","doi":"10.1111/ijcs.70000","DOIUrl":"https://doi.org/10.1111/ijcs.70000","url":null,"abstract":"<div>\u0000 \u0000 This study conducted a systematic literature review integrating the TCM and ADO frameworks to analyze 46 studies published from 2014 to 2023 on the impact of aging on consumer behavior. The research adhered to Preferred Reporting Items for Systematic Reviews and Meta-Analyses principles, using data from Scopus, WoS, and ScienceDirect. Results showed an increasing trend in publications focusing primarily on elderly consumers. Analysis revealed that the Theory of Planned Behavior and technology acceptance model are the most frequently used theories, with research concentrated in the United States and China. Common methods included questionnaires, structural equation modeling, and regression analysis. The ADO framework highlighted psychological and individual-related antecedents as the most discussed. A relationship table categorizing 135 antecedents into five major categories showed a predominantly positive influence of antecedents on decisions and outcomes. Sixty aging-related antecedents were identified, covering all but product-related categories. The study identified critical research gaps and proposed future directions, offering insights for policymakers and practitioners to address aging society challenges and align with UN Sustainable Development Goals.\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"48 6","pages":""},"PeriodicalIF":8.6,"publicationDate":"2024-11-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142664717","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Content marketing research: A review and research agenda 内容营销研究:回顾和研究议程

IF 9.9 2区管理学

International Journal of Consumer Studies Pub Date : 2023-09-08 DOI: 10.1111/ijcs.12984

Jitpisut Bubphapant, Amélia Brandão

{"title":"Content marketing research: A review and research agenda","authors":"Jitpisut Bubphapant, Amélia Brandão","doi":"10.1111/ijcs.12984","DOIUrl":"10.1111/ijcs.12984","url":null,"abstract":"Given the importance of content that integrates into consumers' daily lives, marketing academics are becoming more interested in content marketing. Although academics have studied digital marketing research for decades, their understanding of content marketing remains limited. The purpose of this study is to perform a comprehensive review of the existing literature on content marketing and an equally comprehensive research analysis in the field. Accordingly, the study synthesizes 112 items of content marketing literature, using bibliometric analysis and the TCCM framework, to examine the evolution of content marketing research over the last 7 years (2015–2021). Furthermore, the study also develops an integrated conceptual framework, showing antecedents, mediators, moderators, and consequences of content marketing. This systematic review demonstrates that content marketing research continues to develop because of emerging technologies and online platforms, which provide opportunities for enhancing content strategies and practices. Finally, the paper suggests certain areas that have been neglected but which would lead to further investigations that advance this area of study. This comprehensive literature study adds to the body of knowledge on content marketing.","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"48 1","pages":""},"PeriodicalIF":9.9,"publicationDate":"2023-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46519739","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Five decades of self-congruity in consumer behaviour research: A systematic review and future research agenda 消费者行为研究中的五十年自我一致性:系统回顾和未来研究议程

IF 9.9 2区管理学

International Journal of Consumer Studies Pub Date : 2023-08-29 DOI: 10.1111/ijcs.12983

Magdalena Kolańska-Stronka, Balgopal Singh

{"title":"Five decades of self-congruity in consumer behaviour research: A systematic review and future research agenda","authors":"Magdalena Kolańska-Stronka, Balgopal Singh","doi":"10.1111/ijcs.12983","DOIUrl":"10.1111/ijcs.12983","url":null,"abstract":"The conceptualization of self-congruity is more than five decades old. However, the research on its effect on consumer behaviour is still evolving, ensuing the literature developed being fragmented and dispersed. This concern state-of-art summarization of the literature to consolidate knowledge on self-congruity. The purpose of this review article is to structure the self-congruity literature on understanding consumer behaviour developed over five decades in terms of significant theories, contexts, frameworks, and methodologies. This review also aims to provide an integrative research model and outline future research directions. To this end, Scientific procedure and rationales for systematic literature reviews (SPAR-4-SLR) protocol with the lens of the Theory, Context, Characteristics, Methods (TCCM) framework was adopted for review procedure. The review was conducted with a corpus containing 339 research articles on exploring self-congruity facets and its effect on consumer behaviour published between 1973 and 2022. The findings are reported using TCCM convention adopting inductive approach. Further, based on the review findings, an integrative model of self-congruity is put forth summarizing the research frameworks and constructs adopted as antecedents, modifiers, and implications in investigating self-congruity effect on consumer behaviour. This review paper concludes recommending future research agendas with the intention of expanding self-congruity research in emerging contexts applying cutting-edge methodology.","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"48 1","pages":""},"PeriodicalIF":9.9,"publicationDate":"2023-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41390266","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Consumer behavior research in the 21st century: Clusters, themes, and future research agenda 21世纪的消费者行为研究:集群、主题和未来研究议程

IF 9.9 2区管理学

International Journal of Consumer Studies Pub Date : 2023-08-21 DOI: 10.1111/ijcs.12980

Zhenzhong Ma, Guangrui Guo, Lei Jing

{"title":"Consumer behavior research in the 21st century: Clusters, themes, and future research agenda","authors":"Zhenzhong Ma, Guangrui Guo, Lei Jing","doi":"10.1111/ijcs.12980","DOIUrl":"10.1111/ijcs.12980","url":null,"abstract":"This study provides a quantitative overview of contemporary consumer behavior research in the 21st century (2001–2020) to inform future research directions in consumer behavior research. Using co-citation analyses, this study identifies the most cited authors, publications, and academic journals in consumer behavior research in each of four 5-year intervals in 2001–2020 to profile research themes and relationships among different research clusters. Key research themes are then mapped based on co-citation matrices. The results show that major research themes in consumer behavior research in the last two decades have shifted from the focus on fundamentals of consumer behavior, consumers' decision-making process, development of more robust measures and analytical methods to the focus on service quality and consumer satisfaction, online consumer behavior and virtual communities, sustainable consumption, as well as the experiential aspects of consumer behavior. The findings help map the invisible knowledge network embedded in contemporary consumer behavior research and shed light on future research agenda in consumer behavior studies.","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"48 1","pages":""},"PeriodicalIF":9.9,"publicationDate":"2023-08-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47976558","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Service failure and service recovery: A hybrid review and research agenda 服务故障和服务恢复：一个混合审查和研究议程

IF 9.9 2区管理学

International Journal of Consumer Studies Pub Date : 2023-08-14 DOI: 10.1111/ijcs.12974

Taiba Musadiq Sahaf, Asif Iqbal Fazili

{"title":"Service failure and service recovery: A hybrid review and research agenda","authors":"Taiba Musadiq Sahaf, Asif Iqbal Fazili","doi":"10.1111/ijcs.12974","DOIUrl":"10.1111/ijcs.12974","url":null,"abstract":"It is an opportune time to reflect on the progress of service failure and service recovery in the field of service marketing, specifically with a focus on perceived justice. Over the past three decades, justice theory has played a pivotal role in explaining these phenomena, prompting the need to evaluate its current standing and contributions. The study reviews the literature on service failure and recovery (SFR) using the hybrid review approach through an integration of bibliometric analysis and a framework-based review (Theories–Characteristics–Contexts–Methods; Paul and Rosado-Serrano, 2019, International Marketing Review, 36(6), 830–858). In the bibliometric overview, the publication trend and citation structure of articles dealing with perceived justice in SFR between 1990 and March 2022, the most prolific authors/sources as well as the most active institutions that contribute the most to this field of scientific inquiry have been analysed in detail. Following the performance analysis, the authors carry out scientific mapping that underscores the intellectual corpus as well as the emergent themes of the field. Using network analysis in visualization of similarities viewer software, service failure, service recovery and perceived justice in service failure and service recovery have been grouped into clusters based on co-citation analysis and bibliographic coupling. The articles in the clusters are critically reviewed in terms of theories, contexts, characteristics and methods to not only synthesize the foundational knowledge in the field and propose avenues for future but also make recommendations for academia and industry. To add scientific rigour, the study uses Scientific Procedures and Rationales for Systematic Literature Reviews (Paul et al., 2021, International Journal of Consumer Studies, 45(4), O1–O16) protocol to guide review decisions in a bibliometric analysis.","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"48 1","pages":""},"PeriodicalIF":9.9,"publicationDate":"2023-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47214103","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Digital consumer engagement in a social network: A literature review applying TCCM framework 社交网络中的数字消费者参与:应用TCCM框架的文献综述

IF 9.9 2区管理学

International Journal of Consumer Studies Pub Date : 2023-08-10 DOI: 10.1111/ijcs.12981

Winee Saikia, Abhigyan Bhattacharjee

{"title":"Digital consumer engagement in a social network: A literature review applying TCCM framework","authors":"Winee Saikia, Abhigyan Bhattacharjee","doi":"10.1111/ijcs.12981","DOIUrl":"10.1111/ijcs.12981","url":null,"abstract":"Nowadays, digital consumer engagement has proliferated like never before. Consumers can now interact with a business, company, or brand through technology, making it easier for them to communicate and create a relationship with the brand. Drawing on the Theory-Context-Characteristics-Methods (TCCM) framework, this study provides a comprehensive understanding of the dominant theories, contexts (i.e., industries and countries), characteristics (i.e., key variables and their relationships), and methods (i.e., research approaches and analysis techniques) covered by previous studies concerning Digital Consumer Engagement in the social network domain. In all, 221 articles were considered for the systematic review using the Scientific Procedures and Rationales for Systematic Literature Reviews (SPAR-4-SLR) approach. The present study found that the User and Gratification Theory has been prominently referenced in the relevant literature that was reviewed. The study concludes, among other things, that further research is needed in the context of social media platforms such as Weibo, LinkedIn, and others. Though the literature covers a variety of countries, with Asian countries making the greatest contribution, there is still a need for future studies to include the context of Africa and Australia. Further, future research must focus on industries such as automotive, telecommunications, and retail, as well as B2B and B2C contexts, all of which have received less attention from researchers so far. Finally, we used the TCCM framework to identify certain promising areas that future research can explore.","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"48 1","pages":""},"PeriodicalIF":9.9,"publicationDate":"2023-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41429708","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Consumer cynicism: Interdisciplinary hybrid review and research agenda 消费者犬儒主义:跨学科的混合评论和研究议程

IF 9.9 2区管理学

International Journal of Consumer Studies Pub Date : 2023-08-03 DOI: 10.1111/ijcs.12979

Indirah Indibara, Deepa Halder, Sanjeev Varshney

{"title":"Consumer cynicism: Interdisciplinary hybrid review and research agenda","authors":"Indirah Indibara, Deepa Halder, Sanjeev Varshney","doi":"10.1111/ijcs.12979","DOIUrl":"10.1111/ijcs.12979","url":null,"abstract":"Over the years, consumers have been questioning the intentions and actions of firms, resulting in a cynical attitude and behaviour. Due to the severity of the outcomes that cynical consumers may display, reputed journals and prolific researchers have addressed the core issue in their own unique ways. However, no single study offers a uniform, comprehensive, and contemporary review of consumer cynicism literature. Thus, we use an interdisciplinary approach to study the literature spanning 47 years (1976–2022) on cynicism in consumer research, psychology, and organizational domains through a hybrid review involving bibliometric and systematic literature reviews. Following the SPAR-4-SLR protocol, this review shows the most cited and co-cited articles, researchers, and keywords in cynicism research. We infer that the consumer cynicism construct draws heavily from the organizational behaviour area, possessing the potential to be correlated with, and extended to interdisciplinary research. Also, we offer an all-inclusive model of the predictors and predictands of consumer cynicism based on the ADO-TCM framework. We close this study with its academic contributions, practical implications, and future research directions using the ADO-TCM framework.","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"47 6","pages":"2724-2746"},"PeriodicalIF":9.9,"publicationDate":"2023-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47034700","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Consumer value of virtual music festivals 虚拟音乐节的消费者价值

IF 9.9 2区管理学

International Journal of Consumer Studies Pub Date : 2023-08-02 DOI: 10.1111/ijcs.12978

Martina G. Gallarza, Berta Tubillejas-Andrés, Kayla Samartin

{"title":"Consumer value of virtual music festivals","authors":"Martina G. Gallarza, Berta Tubillejas-Andrés, Kayla Samartin","doi":"10.1111/ijcs.12978","DOIUrl":"10.1111/ijcs.12978","url":null,"abstract":"Virtual music festivals (VMFs) are a great opportunity for the music industry to improve high quality digital events; as an alternative consumption phenomenon, VMFs can reach hybrid audiences and help in the challenge of digitalization. This study aims to investigate the multidimensional structure of consumer value in VMFs (intra-variable perspective), as well as the effects of value on cognitive versus affective satisfaction and loyalty (inter-variable perspective). Using a qualitative–quantitative approach—focus group and survey with festival attendees (n = 246)—, a value structure of VMF is tested with partial least square–SEM as a reflective-formative-formative third-order model. Benefits and sacrifices are second-order constructs, while five positives (escape, novelty, enjoyment, musical content, and socialization) and two negatives (monetary and nonmonetary costs) are first-order ones. Results show VMFs value as a multidimensional trade-off, where socialization is not contributing to value, but a balance between cognitive (musical content) and affective (enjoyment, and less escape and novelty) exists. Furthermore, consumer value intensifies both cognitive and affective satisfaction, but just the former affects loyalty. These findings provide new insights to better understand the decision-making processes of virtual festival attendees.","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"47 5","pages":"2012-2030"},"PeriodicalIF":9.9,"publicationDate":"2023-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49204366","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Response to social media influencers: Consumer dispositions as drivers 对社交媒体影响者的回应：消费者倾向是驱动因素

IF 9.9 2区管理学

International Journal of Consumer Studies Pub Date : 2023-07-30 DOI: 10.1111/ijcs.12976

Ainsworth Anthony Bailey, Aditya Shankar Mishra, Khushboo Vaishnav

{"title":"Response to social media influencers: Consumer dispositions as drivers","authors":"Ainsworth Anthony Bailey, Aditya Shankar Mishra, Khushboo Vaishnav","doi":"10.1111/ijcs.12976","DOIUrl":"10.1111/ijcs.12976","url":null,"abstract":"Brand managers use social media influencers (SMIs) to influence consumers' attitudes and intentions. However, there is still ambiguity about the mechanisms by which SMIs influence their followers, as well as the metrics by which their performance can be evaluated. The existing literature has restricted itself to consumers' purchase intentions in order to evaluate SMIs influence and is silent on the role of the consumers' individual characteristics in SMIs influence mechanisms. Based on these research gaps and to provide a clearer picture of the SMI influence mechanism to practitioners, the present study assesses the role of consumer characteristics such as their social media attachment (SMA), parasocial relationships with social media influencer (PSR-SMIs), and susceptibility to SMIs influence (SSMII) in driving consumer response to SMIs influence through SMI compliance intentions. Study 1 found the sequential mediational role of PSR-SMIs and SSMII in the SMA-SMI compliance intentions relationship. Study 2 found the same sequential mediation and demonstrated how SMI skepticism negatively moderates the relationship between PSR-SMIs and SMI compliance intentions. To the best of the authors' knowledge, this is the first time that this skepticism variable is being explored in the SMI literature.","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"47 5","pages":"1979-1998"},"PeriodicalIF":9.9,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48399607","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1