International Journal of Consumer Studies最新文献

Discounted Giving: How Price Discounts in Charitable Appeals Affect Prosocial Donor Contributions 折扣捐赠：慈善呼吁中的价格折扣如何影响亲社会捐赠者的捐款

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-04-29 DOI: 10.1111/ijcs.70057

Eunjoo Han, Claire Heeryung Kim

引用次数: 0

Brand Evangelism: A Review and Research Agenda 品牌传福音：回顾与研究议程

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-04-27 DOI: 10.1111/ijcs.70064

Ricardo Jorge Oliveira Marques dos Santos Cavadas, António Carrizo Moreira

{"title":"Brand Evangelism: A Review and Research Agenda","authors":"Ricardo Jorge Oliveira Marques dos Santos Cavadas, António Carrizo Moreira","doi":"10.1111/ijcs.70064","DOIUrl":"https://doi.org/10.1111/ijcs.70064","url":null,"abstract":"<div>\u0000 \u0000 <p>Brand evangelism has become an increasingly relevant concept in consumer–brand relationship research, yet existing studies remain fragmented, lacking a structured synthesis of its antecedents, mechanisms, and outcomes. This study conducts a systematic literature review (SLR) to consolidate current knowledge on brand evangelism, identify key thematic clusters, and highlight research gaps. Using the Antecedents, Decisions, and Outcomes and Theories, Contexts, and Methods frameworks, aligned with the Scientific Procedures and Rationales for Systematic Literature Reviews protocol, this review provides a comprehensive understanding of brand evangelism. A bibliometric analysis of 41 articles, supported by thematic mapping, reveals four primary research clusters: brand-centric relational evangelism, green evangelism, social media evangelism, and emotional evangelism. The findings contribute to both theory and practice by offering a structured research agenda and strategic insights for fostering brand evangelism. This study serves as a foundational resource for scholars and practitioners, guiding future research, and managerial applications in brand evangelism.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143879933","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Sustainable Consumption in the East: Cross-Cultural Variation of Antecedents of Green Purchase Intention Based on Religiosity, Spirituality and Values 东方的可持续消费：基于宗教信仰、灵性和价值观的绿色购买意愿前因的跨文化差异

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-04-24 DOI: 10.1111/ijcs.70071

Rahul Goswami, Swagato Chatterjee, Mototaka Sakashita

{"title":"Sustainable Consumption in the East: Cross-Cultural Variation of Antecedents of Green Purchase Intention Based on Religiosity, Spirituality and Values","authors":"Rahul Goswami, Swagato Chatterjee, Mototaka Sakashita","doi":"10.1111/ijcs.70071","DOIUrl":"https://doi.org/10.1111/ijcs.70071","url":null,"abstract":"<p>Although prior research has explored the relationship between religiosity and sustainable consumption in East versus West cross-cultural contexts, it has presented mixed findings. To gain a clearer and deeper understanding of the relationship between religiosity, spirituality and sustainable consumption such as green purchase intention, we conducted three studies in three diverse eastern cultures, namely India, Japan and Bangladesh, with different breakdowns of religious affiliations. With a focus on educated urban adults in three eastern nations, we extended the theory of planned behaviour by exploring the differential relationships of spirituality, religiosity, green self-identity (GSI) and individual-level cultural values on consumers' green purchase intention. We further explored the religiosity and GSI relationship and tested the mediation effect of Schwartz's personal values in Bangladesh and India. Spirituality generally positively influences green purchase intention across cultures, while religiosity's impact varies significantly, being negative in India, positive in Bangladesh and insignificant in Japan. The religiosity–sustainability pathway is also different for Bangladesh and Japan. The study explains the need for marketers to consider consumers' religiosity and spirituality as well as their cultural values and personal values in tailoring value propositions and positioning green products and communication programmes.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70071","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143871494","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Vehicle-To-Grid Technology Acceptance for Electric Vehicle Users: A Systematic Literature Review and Future Research Agenda 电动汽车用户对车辆到电网技术的接受：系统的文献综述和未来的研究议程

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-04-24 DOI: 10.1111/ijcs.70065

Feng Liu, Zhiqing Wei, Yun Lin, Xingjun Huang, Yan Li, Yanyao Huang, Ming K. Lim

{"title":"Vehicle-To-Grid Technology Acceptance for Electric Vehicle Users: A Systematic Literature Review and Future Research Agenda","authors":"Feng Liu, Zhiqing Wei, Yun Lin, Xingjun Huang, Yan Li, Yanyao Huang, Ming K. Lim","doi":"10.1111/ijcs.70065","DOIUrl":"https://doi.org/10.1111/ijcs.70065","url":null,"abstract":"<div>\u0000 \u0000 <p>The large-scale expansion of vehicle-to-grid (V2G) technology requires the full support of electric vehicle (EV) users. However, existing studies lack a comprehensive review of V2G technology acceptance, especially the preferences and attitudes of potential consumers. To this end, our study conducts a systematic literature review to understand V2G acceptance behaviour and explore its future research directions. By reviewing 87 related literatures, we obtain key information about V2G adoption in terms of publication trends, keywords, theories, contexts, methods, antecedents, decisions, and outcomes. Results show that the antecedents mainly influencing V2G acceptance are those related to the product (e.g., battery life and EV flexibility), the individual (e.g., range anxiety and risk awareness), and the economy (e.g., V2G costs). The three most important decisions for V2G acceptance are the intention to join an aggregator, the decision to sign a contract, and the willingness to support EVs. The outcome with the most votes for V2G acceptance is its impact on energy, in particular by enhancing grid flexibility, efficiency, and stability. In addition, the research context is primarily focused on the United States, China, and the Netherlands, with a notable lack of studies from other countries. Based on these results, we also further discuss potential research directions for V2G acceptance.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143871495","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Anthropomorphism of Artificial Intelligence Service Agent and Consumer Responses: A Systematic Literature Review and Future Research Agenda 人工智能服务代理的拟人化与消费者反应：系统文献综述与未来研究议程

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-04-24 DOI: 10.1111/ijcs.70066

Ting Li, Mohan Wang, Fenghua Wang

{"title":"Anthropomorphism of Artificial Intelligence Service Agent and Consumer Responses: A Systematic Literature Review and Future Research Agenda","authors":"Ting Li, Mohan Wang, Fenghua Wang","doi":"10.1111/ijcs.70066","DOIUrl":"https://doi.org/10.1111/ijcs.70066","url":null,"abstract":"<div>\u0000 \u0000 <p>Artificial intelligence service agent (AISA) anthropomorphism is increasingly applied in service situations to deliver consumers a more personalized service experience. Extensive research has explored it over the past decade. However, the body of knowledge about this domain remains fragmented due to the lack of a comprehensive review. This paper aims to understand the domain through a framework-based systematic literature review approach. We conducted an in-depth analysis of 149 peer-reviewed articles retrieved on April 25, 2024. Significant results include (a) analyzing research profiling (i.e., publication, journal, citation, and country analysis), (b) synthesizing findings based on the theories-contexts-characteristics-methods (TCCM) framework, and (c) proposing future research agendas based on the TCCM framework. The present review concludes that research in the domain is experiencing rapid growth, evidenced by an increasing number of citations, a wide range of publications in reputable journals, and a notable surge in international collaboration. Furthermore, AISA anthropomorphism affects outcomes related to the AISA, the product, the brand, and even the company via cognitive, affective, and social mediators. Service-, AISA-, and consumer-related factors moderate these effects. Based on the gap analysis, we propose future research directions. Our review advances the research domain of AISA anthropomorphism affecting consumer responses. It offers valuable insights for practitioners on effectively deploying anthropomorphic AISAs to serve consumers in appropriate contexts.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143871451","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Hit the Road, Cart: A Study on Affect and Online Shopping Cart Abandonment 上路吧，购物车：情感与网上购物车放弃研究

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-04-22 DOI: 10.1111/ijcs.70060

Pedro Silva, Nuno Fortes, Cristela Bairrada, Filipe Coelho

{"title":"Hit the Road, Cart: A Study on Affect and Online Shopping Cart Abandonment","authors":"Pedro Silva, Nuno Fortes, Cristela Bairrada, Filipe Coelho","doi":"10.1111/ijcs.70060","DOIUrl":"https://doi.org/10.1111/ijcs.70060","url":null,"abstract":"<div>\u0000 \u0000 <p>Online shopping cart abandonment (OSCA) rates are high and represent a high potential loss of revenues for online vendors. In this context, this work innovates by investigating whether and how affect is related to OSCA. This follows the vast evidence on the role of affect in explaining consumer behavior. Moreover, drawing on the hierarchical model for the effect of stable individual characteristics on individuals' behavior and attitudes, we propose that the relationship between affect and OSCA is mediated by (decisional and online) procrastination. The aims of the study are accomplished through an experimental study (Study 1: N1 = 112), in which we manipulate individuals' emotions and, subsequently, measure their likelihood of engaging in OSCA. In a second study, we designed a survey (Study 2: N2 = 311) to test whether procrastination mediated the relationship between affect and OSCA. The results suggest that, compared to individuals high on negative affect, those with higher levels of positive affect are less likely to leave products on shopping carts (Study 1). The findings also suggest that while trait positive affect contributes to decreasing OSCA through decisional and online procrastination, trait negative affect is linked with an increase in OSCA as individuals engage in decisional and online procrastination (Study 2). Hence, this study delivers a relevant contribution to existing knowledge by being the first to look at how positive and negative affect relate to OSCA. Moreover, the study also provides several managerial implications for firms to build more customer-driven online activities and, thereby, mitigate OSCA.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143856998","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Paradox of Customer Participation: The Role of Perceived Risk in Technology-Based Innovation 顾客参与的悖论：感知风险在技术型创新中的作用

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-04-22 DOI: 10.1111/ijcs.70062

Hyeyeon Yuk, Euejung Hwang, Tony C. Garrett, Jong-Ho Lee

{"title":"The Paradox of Customer Participation: The Role of Perceived Risk in Technology-Based Innovation","authors":"Hyeyeon Yuk, Euejung Hwang, Tony C. Garrett, Jong-Ho Lee","doi":"10.1111/ijcs.70062","DOIUrl":"https://doi.org/10.1111/ijcs.70062","url":null,"abstract":"<p>Technology-based innovation is critical to new product development in today's rapidly advancing technological landscape. However, while customer participation (CP) is recognized as a key factor in driving successful innovation, the impact of varying levels of CP on consumer behavioral intentions, particularly within the context of technology-based innovation, remains underexplored. This study examines how different levels of CP in the development process of innovative products influence the behavioral intentions of nonparticipating consumers. The findings from four experiments indicate that, at lower levels of CP, consumer behavioral intentions increase with higher levels of technology-based innovation; however, this effect diminishes as CP increases. Specifically, perceived risk mediates this relationship, with the effect being more pronounced in higher-complexity product categories and less so in lower-complexity products, suggesting that product complexity acts as a boundary condition. This study extends existing research by identifying perceived risk as a key mechanism through which CP in technology-based innovation shapes consumer behavioral intentions. Our findings offer both theoretical and practical implications for researchers and marketers.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70062","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143861541","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Sustainable Consumption Behaviors of Different Generations: A Qualitative Research 不同世代的可持续消费行为：定性研究

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-04-21 DOI: 10.1111/ijcs.70068

Canan Eryiğit, Öznur Özkan Tektaş, Niray Tunçel, Harun Mirac Güneş, Bahtışen Kavak

{"title":"Sustainable Consumption Behaviors of Different Generations: A Qualitative Research","authors":"Canan Eryiğit, Öznur Özkan Tektaş, Niray Tunçel, Harun Mirac Güneş, Bahtışen Kavak","doi":"10.1111/ijcs.70068","DOIUrl":"https://doi.org/10.1111/ijcs.70068","url":null,"abstract":"<div>\u0000 \u0000 <p>The current study aims to explore consumers' sustainable consumption behavior (SCB) patterns within the framework of 7Rs, namely Reduce, Reuse, Recycle, Respect, Rethink, Reflect, and Redistribute. Also, the study examined whether SCBs vary among Baby Boomers, Gen-Xs, Gen-Ys, and Gen-Zs. A series of in-depth interviews were conducted with 96 individuals, 24 representing each generation. The data were analyzed using Content Analysis. The analysis results verified the major themes of the 7Rs and revealed related sub-themes. Besides, a novel theme was unveiled and labeled as “Reproduce” as the 8th R, which is also verified for all generations. By investigating the sub-themes of the 8Rs, remarkable intergenerational differences were discovered. This research highlights the variety of understandings underpinning the SCBs among different generations and contributes to the existing literature by expanding the SCBs framework to the 8Rs with a more comprehensive qualitative approach focusing on highly diversified types of sustainable behaviors.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143852984","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Artificial Intelligence Social Responsibility in the Consumer Market: Dimension Exploration and Scale Development 消费市场中的人工智能社会责任：维度探索与量表开发

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-04-21 DOI: 10.1111/ijcs.70054

Pengyi Shen, Jinxiong Li, Demin Wan

{"title":"Artificial Intelligence Social Responsibility in the Consumer Market: Dimension Exploration and Scale Development","authors":"Pengyi Shen, Jinxiong Li, Demin Wan","doi":"10.1111/ijcs.70054","DOIUrl":"https://doi.org/10.1111/ijcs.70054","url":null,"abstract":"<div>\u0000 \u0000 <p>This study explored the conceptualization, dimensional structure, and measurement of artificial intelligence (AI) social responsibility in the consumer market. Data were collected through semi-structured in-depth interviews with 32 respondents. A grounded theory research approach was employed to construct a structural model of AI social responsibility that included the dimensions of ethics, safety, applicability, credibility, and reflexivity. Subsequently, an exploratory factor analysis was conducted on 305 questionnaire data collected through an online survey as well as a confirmatory factor analysis on 325 questionnaire data. The analyses led to the development of an AI social responsibility scale consisting of 18 items and demonstrating good reliability and validity. Moreover, using structural equation modeling, strong nomological validity was demonstrated. The results indicated that AI social responsibility and its dimensions significantly predicted flow experience and experience satisfaction. The findings enhance understanding of the conceptual meaning and dimensional structure of AI social responsibility in the consumer market, as well as provide a psychometrically reliable and valid measurement tool for use in future research. Furthermore, the findings not only facilitate the design and implementation of AI technologies, but they also offer crucial insights for companies and their stakeholders to devise and refine AI social responsibility strategies and other marketing tactics—thereby augmenting CSR 3.0 management practices.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143852983","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Role of Prior Attitude and Consumption Orientation in Consumer Response to Unfair Negative Word of Mouth 先前态度和消费取向在消费者应对不公平负面口碑中的作用

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-04-21 DOI: 10.1111/ijcs.70061

Ryo Sakiyama, Ziyuan Wang, Wirawan Dony Dahana, Long Tam Pham

引用次数: 0