International Journal of Consumer Studies最新文献_第2页

Promoting Customer Engagement and Brand Loyalty on Social Media: The Role of Virtual Influencers

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-02-23 DOI: 10.1111/ijcs.70028

Tram-Huong Vo, Garry Wei-Han Tan, Nhat Tan Pham, Thuy Hong-Dinh Truong, Keng-Boon Ooi

{"title":"Promoting Customer Engagement and Brand Loyalty on Social Media: The Role of Virtual Influencers","authors":"Tram-Huong Vo, Garry Wei-Han Tan, Nhat Tan Pham, Thuy Hong-Dinh Truong, Keng-Boon Ooi","doi":"10.1111/ijcs.70028","DOIUrl":"https://doi.org/10.1111/ijcs.70028","url":null,"abstract":"<div>\u0000 \u0000 <p>This study analyzes how virtual influencer factors influence customer engagement and brand loyalty using both parasocial theory and source credibility model. Further, it highlights the importance of incorporating the right influencer marketing orientation with a brand's positioning strategy. First, a quantitative survey was conducted with a sample size of 406 participants which was analyzed using PLS-SEM technique. Subsequently, semi-structured interviews were conducted with virtual influencer followers to explore the influencers' impact on the behavioral responses of customers towards a brand. The findings reveal that only trustworthiness and authenticity positively influence engagement, while parasocial interaction is a major driver of affective reactions, leading to higher engagement. Thus, parasocial interaction, authenticity, and trustworthiness collectively explain the intensity of engagement, which, in turn influences brand loyalty. Our study presents a surprising result that attractiveness of virtual influencers is not directly associated to customer engagement. Further, the study highlights virtual influencers' role in strengthening long-term customer-brand relationships and enhancing a loyal fan base for brands. In conclusion, by utilizing their potential influence, brands can improve their overall efficacy of marketing communications in facilitating customer engagement to foster loyalty.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 2","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-02-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143475347","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Gender Gap in Economic and Financial Literacy: A Review and Research Agenda

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-02-23 DOI: 10.1111/ijcs.70031

Lucy Haag, Taiga Brahm

{"title":"The Gender Gap in Economic and Financial Literacy: A Review and Research Agenda","authors":"Lucy Haag, Taiga Brahm","doi":"10.1111/ijcs.70031","DOIUrl":"https://doi.org/10.1111/ijcs.70031","url":null,"abstract":"<p>Economic and financial literacy are crucial for both adults and adolescents due to their demonstrated impact on financial behavior, wealth accumulation, and retirement planning. However, studies indicate that financial literacy remains alarmingly low, especially among women. This disparity raises significant concerns about gender inequality in financial decision-making and overall well-being. This systematic literature review examines international research on the gender gap in economic and financial literacy and explores explanatory factors contributing to this gap. Applying the TCCM framework, we analyze 97 papers, including 185 individual studies. Findings confirm a gender gap favoring males across age groups and global contexts. Notably, the gap seems more pronounced in developed countries. Frequently reported explanatory factors are explored, including individuals' socialization, confidence, and computational skills, yet substantial parts of the gender gap remain unexplained by previous literature. Overall, this review contributes to the literature by providing a systematic overview of gender differences in economic and financial literacy and potential explanations.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 2","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-02-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70031","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143475348","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Interplay of Mind and Body: The Impact of Influencers' Body Size and Motivation Appeals

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-02-18 DOI: 10.1111/ijcs.70030

Yoon-Na Cho, Charles Ray Taylor, Mivena Panteqi

引用次数: 0

Enhancing Parasocial Brand Experience and Brand Equity: Unleashing the Advantages of ChatGPT Service

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-02-13 DOI: 10.1111/ijcs.70029

Shuman Wang, Chunlin Yuan, Hakil Moon, Kyung Hoon Kim

{"title":"Enhancing Parasocial Brand Experience and Brand Equity: Unleashing the Advantages of ChatGPT Service","authors":"Shuman Wang, Chunlin Yuan, Hakil Moon, Kyung Hoon Kim","doi":"10.1111/ijcs.70029","DOIUrl":"https://doi.org/10.1111/ijcs.70029","url":null,"abstract":"<div>\u0000 \u0000 <p>This study proposes a comprehensive framework with which to examine the relationships between ChatGPT service, parasocial brand experience, and brand equity, and the moderating effect of consumer innovativeness in technology. A structured web-based survey was administered to 210 respondents who were experienced in understanding and using AI-based technology during April–July 2023. Structural equation modeling was employed to examine the hypothesized relationships between variables. The findings show that the advantages of ChatGPT service positively affect parasocial brand experience, and the parasocial brand experience positively affects brand equity. Parasocial brand experience mediates the relationships between ChatGPT service advantages and brand equity. Consumer innovativeness in technology acts as a moderator on the relationships proposed in this research model. Given that there is little relevant research on ChatGPT marketing from a parasocial brand experience perspective, this study expands the understanding of the use of ChatGPT tools in brand marketing, and provides theoretical and practical insights for marketing academics and practitioners.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 2","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143404311","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Overconsumption: A Systematic Literature Review and Future Research Agenda

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-02-09 DOI: 10.1111/ijcs.70026

Satinder Kumar, Garima Kathuria, Dipti Malhotra

{"title":"Overconsumption: A Systematic Literature Review and Future Research Agenda","authors":"Satinder Kumar, Garima Kathuria, Dipti Malhotra","doi":"10.1111/ijcs.70026","DOIUrl":"https://doi.org/10.1111/ijcs.70026","url":null,"abstract":"<div>\u0000 \u0000 <p>Overconsumption is becoming a critical problem worldwide and adversely affects individual consumers, environment and society at large; due to which researchers' interest in this concern has grown. However, despite this increased attention, there is still a lack of a thorough evaluation, which has led to the fragmentation of the body of knowledge regarding overconsumption. As a result, it is acknowledged that a comprehensive overview of research that presents the literature on overconsumption is desirable. The study aims to fulfill such needs by conducting a detailed review of the literature by analyzing 62 related articles published in 37 peer-reviewed scientific publications. The study follows the guidelines outlined in the SPAR-4-SLR protocol and aims to identify the most cited and co-cited articles, keywords and researchers in overconsumption study. Leveraging the frameworks of Theory, Context, Characteristics, and Methods alongside Antecedents-Decisions-Outcomes, this study delves into a detailed examination of overconsumption outcomes and their interconnectedness. Through this comprehensive review, study aims to provide an insightful understanding on the multifaceted impacts of overconsumption. The review also encompasses overconsumption antecedents to the extent that they are linked to the resulting outcomes. Additionally, we determined that the current literature lacks comprehensive theories and primarily focuses on food overconsumption, neglecting various other industries. Therefore, this review provides an outline of the current scientific knowledge of overconsumption and makes substantial contributions to the literature and its implications. Ultimately, this study identifies gaps in existing body of knowledge and offers a well-organized roadmap for future research.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 2","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143380235","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Machiavellian, Narcissistic, and Psychopathic Consumers: A Systematic Review of Dark Triad

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-02-06 DOI: 10.1111/ijcs.70018

Fateh Mohd Khan, Areeba Khan, Sabara Soyafuddin Ahmed, Ariba Naz, Mairaj Salim, Asma Zaheer, Umra Rashid

{"title":"The Machiavellian, Narcissistic, and Psychopathic Consumers: A Systematic Review of Dark Triad","authors":"Fateh Mohd Khan, Areeba Khan, Sabara Soyafuddin Ahmed, Ariba Naz, Mairaj Salim, Asma Zaheer, Umra Rashid","doi":"10.1111/ijcs.70018","DOIUrl":"https://doi.org/10.1111/ijcs.70018","url":null,"abstract":"<div>\u0000 \u0000 <p>The term <i>dark triad</i> is an assemblage of the three dark personality traits, that is, Machiavellianism, Narcissism, and Psychopathy. Recently, these traits have gained prominence as both direct and indirect antecedents of consumption-related constructs in marketing literature, signalling heightened scholarly interest in marketing and consumer behaviour. This study adopts a hybrid systematic review methodology, considered a two-pronged approach comprising framework-based systematic review and bibliometric review methods, analysing 251 articles sourced from two of the largest citation and abstract databases: Web of Science and Scopus. We offered a panoramic overview of the domain of dark triad in marketing and consumption research, using selected techniques from the bibliometric toolbox (e.g. cartographic analysis, charting of publication-related metrics, mapping of citation-related metrics and visualisation) and TCM framework-based content analysis. First, we uncovered the performance trends depicting key trends in the domain. Second, we deciphered the intellectual structure by delineating and elaborating on themes such as (1) <i>Psychopathy</i>, (2) <i>Narcissism</i>, (3) <i>Materialism</i>, and (4) <i>Machiavellianism</i>. Additionally, we charted theoretical perspectives, contextual settings and methodological approaches deployed in the domain of the dark triad in marketing and consumption research. These findings further paved the way for orchestrating a rich future research agenda and interesting insights (implications) for practitioners and academics.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 2","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143362430","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Scale Development and Validation of Corporate Digital Responsibility—A Consumer Perspective

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-01-27 DOI: 10.1111/ijcs.70023

Ping Yang, Chunli Ji, Catherine Prentice, Erose Sthapit, Zhengyin Peng

{"title":"Scale Development and Validation of Corporate Digital Responsibility—A Consumer Perspective","authors":"Ping Yang, Chunli Ji, Catherine Prentice, Erose Sthapit, Zhengyin Peng","doi":"10.1111/ijcs.70023","DOIUrl":"https://doi.org/10.1111/ijcs.70023","url":null,"abstract":"<p>Corporate digital responsibility (CDR) is emerging as a prominent issue and has been sporadically discussed in the relevant literature. Due to the limited research on assessing digital responsibility, this study developed a scale that measures CDR from a consumer perspective. A mixed-methods approach was employed to develop and validate the scale. First, an exploratory qualitative study was conducted to conceptualize consumer-centric CDR and formulate the underlying constructs and measures. This was followed by a quantitative study to confirm the validity and reliability of the qualitative results. The scale development and validation process resulted in a measure consisting of six dimensions: digital transparency, digital privacy, digital quality, digital remedy, digital accessibility, and digital inclusiveness. This study contributes to corporate social responsibility research by introducing a consumer-centric CDR scale, which provides practitioners with insights into how to execute responsible practices in the digitalized business arena, reflecting the preferences and expectations of consumers regarding digital responsibility.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 1","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-01-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70023","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143119706","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Rural Tourism: A Hybrid Review and Future Research Agenda

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-01-25 DOI: 10.1111/ijcs.70006

Vikas Choudhary, Biplab Datta, Srabanti Mukherjee

{"title":"Rural Tourism: A Hybrid Review and Future Research Agenda","authors":"Vikas Choudhary, Biplab Datta, Srabanti Mukherjee","doi":"10.1111/ijcs.70006","DOIUrl":"https://doi.org/10.1111/ijcs.70006","url":null,"abstract":"<div>\u0000 \u0000 <p>Rural tourism (RT) is a fast-growing sector that scholars believe is an effective strategy for sustainable development of rural areas. This study aims to review the extant literature on RT in developed and developing economies. No study till date has attempted to compare and contrast the key areas and current dynamics of RT in developed and developing economies. To address this important gap, this study adopts a hybrid review of bibliometric analysis and ADO-TCM framework to (i) provide a comprehensive and retrospective overview of RT literature, (ii) compare the state of existing RT research in developed and developing economies, (iii) integrate various associations such as antecedents, decisions, and outcomes into an integrated conceptual framework, (iv) synthesize foundational theories, contextual factors and methodological approaches that have influenced and shaped RT, and (v) explore the multifaceted implications of RT on tourists, local community and tourism practitioners. This study investigates 454 studies, comprising 266 from developed and 188 from developing economies, to identify patterns in research in each from 1973 to 2023. This study reveals (i) productivity trend of RT literature and its foremost contributors (countries, authors, journals), (ii) important thematic cluster of RT research in both economies, and (iii) key factors influencing decisions and subsequent outcomes in RT domain. Additionally, the article identifies the significant gaps in the RT literature and offers specific recommendations for future investigation for researchers and practitioners. This review has numerous implications that can promote more sustainable ways of tourism by offering insights from the perspectives of various stakeholders.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 1","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143119026","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Fighting Aging With Creation: The Sense of Feeling Old Enhances Young Consumers' Desire for Experiential Creation Consumption

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-01-23 DOI: 10.1111/ijcs.70016

Zhaoyang Sun, Siyun Chen, Kun Wang, Mengchan Yuan, Yubo Hou

{"title":"Fighting Aging With Creation: The Sense of Feeling Old Enhances Young Consumers' Desire for Experiential Creation Consumption","authors":"Zhaoyang Sun, Siyun Chen, Kun Wang, Mengchan Yuan, Yubo Hou","doi":"10.1111/ijcs.70016","DOIUrl":"https://doi.org/10.1111/ijcs.70016","url":null,"abstract":"<div>\u0000 \u0000 <p>Extensive research has examined the implications of the Sense of Feeling Old (SOFO) among older adults, revealing that it often diminishes their consumption of innovative or novel products. However, recent studies indicate that SOFO is not exclusive to the elderly; young people also encounter this phenomenon when exposed to aging-related cues. Despite this, the influence of SOFO on young people's consumption behavior remains underexplored. This paper addresses this gap by investigating how SOFO influences young people's experiential creation consumption. Through five experimental studies across diverse cultural settings, we demonstrate that SOFO heightens young people's openness to learning, which subsequently enhances their preference for experiential creation. However, these effects are moderated by contingent self-worth of youthfulness and perceived attainability of youthfulness, with individuals exhibiting low levels in these dimensions showing attenuated responses. Beyond contributing to the literature on SOFO and experiential creation consumption, this research offers practical insights for marketers, suggesting that inducing SOFO can be an effective strategy for promoting experiential creation consumption among young people.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 1","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143118111","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Adopting Voluntary Simplicity: A Netnographic Study

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-01-23 DOI: 10.1111/ijcs.70025

Ana Maria Soares, Raquel Rebouças, Teresa Pereira Heath

{"title":"Adopting Voluntary Simplicity: A Netnographic Study","authors":"Ana Maria Soares, Raquel Rebouças, Teresa Pereira Heath","doi":"10.1111/ijcs.70025","DOIUrl":"https://doi.org/10.1111/ijcs.70025","url":null,"abstract":"<div>\u0000 \u0000 <p>Voluntary simplicity (VS), a lifestyle centred on frugality, reduction of consumption, and the search for non-materialistic sources of fulfilment, has been gaining popularity and has the potential to advance sustainable resource use. This study considers the drivers, practices and consumer decisions of those aspiring to live more simply, based on a netnography of 21,198 comments on 635 posts from an online community of VS. We focus on people in the early stages of becoming simplifiers. Findings are organised into four main topics: meanings of VS according to early-stage simplifiers; main drivers to lifestyle adoption; practices; and buying decision process of these simplifiers. Insights from this study enhance our understanding of why people simplify their lives voluntarily, what this means to them, and the practices and processes involved in becoming a voluntary simplifier. In particular, the flexibility of how VS was understood by the members of the subreddit and how the community was able to accommodate multiple paths to simplifying provide valuable insights into the process of negotiating a lifestyle change. We propose a research framework mapping VS adoption, and suggestions for further studies, and finally discuss implications for theory and practice.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 1","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143118109","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0