International Journal of Consumer Studies最新文献_第2页

Stay With Me: Unveiling the Pathways to Consumer Loyalty in Live Streaming Commerce 与我同行：揭示直播商业中消费者忠诚度的途径

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-09-06 DOI: 10.1111/ijcs.70118

Xiaohui Bai, Eugene Cheng-Xi Aw, Garry Wei-Han Tan, Keng-Boon Ooi

{"title":"Stay With Me: Unveiling the Pathways to Consumer Loyalty in Live Streaming Commerce","authors":"Xiaohui Bai, Eugene Cheng-Xi Aw, Garry Wei-Han Tan, Keng-Boon Ooi","doi":"10.1111/ijcs.70118","DOIUrl":"https://doi.org/10.1111/ijcs.70118","url":null,"abstract":"<div>\u0000 \u0000 <p>The compelling appeal of live streaming commerce has grabbed the attention of businesses and individual vendors; thus, the market has seen a surge in competitiveness. A prevailing challenge has emerged in the wake of this trend: maintaining customer loyalty in an environment where consumers can effortlessly switch between different live-stream channels. This study investigates the key factors influencing consumer behavior (i.e., loyalty) in live streaming commerce by employing an explanatory sequential mixed-methods design. In Study 1, survey data were collected from 507 participants, followed by semistructured interviews in Study 2. The PLS-SEM results indicate that processing fluency (both imagery and comprehension fluency) fosters immersion, subsequently satisfying consumers' basic psychological needs. The fulfillment of these basic psychological needs fosters loyalty. Additionally, self-disclosure and transportability play a moderating role. The fsQCA results identified four configurations, each with different combinations of causal conditions that explain the formation of loyalty. The follow-up qualitative study confirms the findings and identifies additional themes that are worth research consideration. Theoretical and practical implications are discussed.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 5","pages":""},"PeriodicalIF":7.6,"publicationDate":"2025-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144999109","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Personal Financial Planning Services: A Review and Future Research Agenda 个人理财服务：回顾与未来研究议程

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-09-04 DOI: 10.1111/ijcs.70116

Justin Paul, Alok Bansal, Nachiket Bhate, Ana Reyes-Menendez, Tatiana Mendez Toro

引用次数: 0

AI-Mediated Communication in E-Commerce: Implications for Customer Trust 电子商务中人工智能介导的沟通：对客户信任的影响

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-08-26 DOI: 10.1111/ijcs.70111

Christine Hennighausen, Vanessa Gabriela Yarza Navarro-Schär, Eric Eller

{"title":"AI-Mediated Communication in E-Commerce: Implications for Customer Trust","authors":"Christine Hennighausen, Vanessa Gabriela Yarza Navarro-Schär, Eric Eller","doi":"10.1111/ijcs.70111","DOIUrl":"https://doi.org/10.1111/ijcs.70111","url":null,"abstract":"<p>Generative artificial intelligence (AI) technologies offer new potential for marketing and customer operations, such as automation and personalization of customer service. However, more must be understood about how AI-mediated communication (AI-MC) affects customer trust. We conducted an online experiment to investigate the impact of AI-MC on customer trust in an online retail context. We presented <i>N</i> = 294 participants with two email scenarios describing a product return context, labeled as written by either (a) a service employee, (b) a service employee assisted by AI, or (c) AI on behalf of the service employee. We further varied levels of service criticality to consider customers' perception of vulnerability. Our findings revealed higher customer trust ratings in the online retailer when the email communications were written by the service employee, compared to those written by the service employee assisted by AI. When analyzing the different components of trust, it was found that communications written by the service employee assisted by AI reduced perceptions of both the online retailer's benevolence and integrity, while communications written by AI on behalf of the employee led to lower perceived integrity of the online retailer. Surprisingly, service criticality did not affect trust ratings. We discuss the managerial implications of integrating generative AI into customer service in the context of the EU AI Act, which came into force on 1 August 2024.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 5","pages":""},"PeriodicalIF":7.6,"publicationDate":"2025-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70111","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144905547","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Impulsivity in Live Shopping: How Envy, Happiness, and Hedonic Consumption Influence Gen Z Purchases 现场购物中的冲动：嫉妒、快乐和享乐消费如何影响Z世代的购买

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-08-21 DOI: 10.1111/ijcs.70113

Daniel Costa Pacheco, Ana Isabel de Damião de Serpa Arruda Moniz, Osvaldo da Dias Lopes da Silva, Suzana Nunes Caldeira, Enrique Bigné

{"title":"Impulsivity in Live Shopping: How Envy, Happiness, and Hedonic Consumption Influence Gen Z Purchases","authors":"Daniel Costa Pacheco, Ana Isabel de Damião de Serpa Arruda Moniz, Osvaldo da Dias Lopes da Silva, Suzana Nunes Caldeira, Enrique Bigné","doi":"10.1111/ijcs.70113","DOIUrl":"https://doi.org/10.1111/ijcs.70113","url":null,"abstract":"<div>\u0000 \u0000 <p>This quantitative study explores the drivers of impulsive buying during live-stream shopping, with a focus on Generation Z. It examines perceived value, scarcity, and sacrifice, alongside the mediating and moderating roles of benign envy, subjective happiness, and hedonic consumption. Grounded in the Stimulus–Organism–Response (S-O-R) model, the research draws on data from 1393 Portuguese consumers with experience in live-stream purchases. Findings indicate that perceived value, scarcity, and sacrifice significantly influence impulsive buying tendencies. Hedonic consumption mediates the effect of perceived value on these tendencies. Subjective happiness is negatively associated with impulsivity, whereas benign envy positively moderates the link between perceived value and impulse buying. The study offers practical guidance for e-commerce managers, highlighting strategies to enhance perceived value, reduce perceived sacrifice, and apply emotional appeals to boost impulsivity without undermining customer loyalty. It also encourages an ethical use of perceived scarcity to avoid overwhelming consumers with purchase pressure. Finally, the paper discusses broader implications for encouraging more mindful consumption habits, contributing to more sustainable digital marketing practices.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 5","pages":""},"PeriodicalIF":7.6,"publicationDate":"2025-08-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144881109","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Non-Fungible Tokens and Consumer Behavior: A Systematic Literature Review and Research Agenda 不可替代代币与消费者行为：系统的文献综述和研究议程

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-08-21 DOI: 10.1111/ijcs.70114

Paul Griffiths, Nuno Fernades Crespo, Carlos J. Costa

引用次数: 0

Consumer Investment Behaviour: A Systematic Review Using TCM and ADO Frameworks 消费者投资行为：使用TCM和ADO框架的系统回顾

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-08-13 DOI: 10.1111/ijcs.70110

Arun Kumar, K. S. Ranjani

{"title":"Consumer Investment Behaviour: A Systematic Review Using TCM and ADO Frameworks","authors":"Arun Kumar, K. S. Ranjani","doi":"10.1111/ijcs.70110","DOIUrl":"https://doi.org/10.1111/ijcs.70110","url":null,"abstract":"<div>\u0000 \u0000 <p>Consumers' investment decision-making, specifically referring to retail investors, significantly influences market trends; yet a comprehensive review of this field remains limited. This study addresses this gap by systematically analysing retail investors' investment behaviour. Using the TCM (Theory-Context-Method) and ADO (Antecedents-Decisions-Outcomes) frameworks, we reviewed 264 peer-reviewed articles from 2001 to April 2025. Key findings highlight dominant theories (e.g., Prospect Theory), prevalent research contexts (e.g., USA, India) and key antecedents like psychological biases, socioeconomic factors, global disruptions (e.g., COVID-19, financial crises) and technological advancements (e.g., digital platforms, robo-advisors). These factors shape decisions such as portfolio diversification and risk-taking, impacting outcomes like investment performance and financial stability. The study identifies research gaps, including the role of emerging technologies and cultural influences, offering directions for future research. Theoretically, it advances behavioural finance by integrating TCM and ADO frameworks. Practically, it provides insights for policymakers and financial institutions to enhance market efficiency and support informed decision-making, aligning with evolving market trends.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 5","pages":""},"PeriodicalIF":7.6,"publicationDate":"2025-08-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144833247","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Compensatory Consumption: A Review and Research Agenda Using the Theory-Context-Characteristics-Methodology Framework 补偿性消费：基于理论-情境-特征-方法论框架的回顾与研究议程

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-08-13 DOI: 10.1111/ijcs.70112

Tuan (Todd) Cao, Catherine Prentice, Qingxia (Jenny) Wang, Hoang Sinh Nguyen

{"title":"Compensatory Consumption: A Review and Research Agenda Using the Theory-Context-Characteristics-Methodology Framework","authors":"Tuan (Todd) Cao, Catherine Prentice, Qingxia (Jenny) Wang, Hoang Sinh Nguyen","doi":"10.1111/ijcs.70112","DOIUrl":"https://doi.org/10.1111/ijcs.70112","url":null,"abstract":"<div>\u0000 \u0000 <p>Compensatory consumption refers to consumer behaviors driven by psychological motives to address self-discrepancies, emotional distress, or identity threats. Although scholarly interest in this topic has grown, a comprehensive synthesis of its theoretical foundations, research contexts, consumer characteristics, and methodological approaches remains limited. This study presents a systematic literature review of 105 peer-reviewed articles published in Chartered Association of Business Schools (ABS)-ranked journals, following PRISMA 2020 (Preferred Reporting Items for Systematic reviews and Meta-Analyses) guidelines and using the TCCM (Theory, Context, Characteristics, Methodology) framework. Articles were initially retrieved from Scopus, Web of Science, EBSCOhost, and Emerald Insight, but only those published in ABS-ranked journals meeting predefined quality criteria were included. The findings show that compensatory consumption is predominantly explained by self-discrepancy theory, symbolic self-completion theory, and compensatory consumption theory. A model is developed to map the relationships among antecedents, mediators, outcomes, and moderators. The review also identifies a shift from materialistic and status-driven behaviors toward symbolic, ethical, and experiential consumption. It contributes to theory by integrating fragmented perspectives and identifying emerging constructs. This review also provides managerial guidance on ethical positioning, symbolic value creation, and inclusive branding, and outlines future research directions across underexplored contexts, theoretical lenses, and methodological approaches.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 5","pages":""},"PeriodicalIF":7.6,"publicationDate":"2025-08-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144833246","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Consumer Response to Anthropomorphism of Text-Based AI Chatbots: A Systematic Literature Review and Future Research Directions 消费者对基于文本的人工智能聊天机器人拟人化的反应：系统文献综述及未来研究方向

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-08-12 DOI: 10.1111/ijcs.70108

Angela Greilich, Kerstin Bremser, Kirsten Wüst

{"title":"Consumer Response to Anthropomorphism of Text-Based AI Chatbots: A Systematic Literature Review and Future Research Directions","authors":"Angela Greilich, Kerstin Bremser, Kirsten Wüst","doi":"10.1111/ijcs.70108","DOIUrl":"https://doi.org/10.1111/ijcs.70108","url":null,"abstract":"<p>The rapid advancement of artificial intelligence (AI) has not only integrated chatbots like ChatGPT into everyday life but also transformed customer relations in various industries. Despite their growing adoption, research on consumer responses and preferences toward AI chatbots remains limited. Anthropomorphism, the attribution of human characteristics to nonhuman entities, plays a crucial role in shaping these interactions. This systematic literature review (SLR) analyzes 84 research articles within the theories-context-characteristics-methods (TCCM) framework to provide a comprehensive overview of consumer responses to chatbot anthropomorphism. The findings reveal predominantly positive effects, with humanlike communication styles and emotional characteristics eliciting trust, empathy, and a sense of social presence. However, negative outcomes in the form of privacy concerns and AI anxiety from overly humanlike chatbots highlight the complex nature of humanized chatbots. New generative AI models amplify these risks, widening gaps in current research. Future research should address these gaps by exploring the opportunities and challenges of generative AI, emotional adaptability, personalized communication strategies, and the role of consumer technology affinity. By focusing exclusively on text-based chatbots, this review offers a unique perspective that augments existing literature on consumer responses to AI chatbots, contributing to a better overall understanding of the underlying effects of anthropomorphism within the context of human–computer interactions.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 5","pages":""},"PeriodicalIF":7.6,"publicationDate":"2025-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70108","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144814696","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Environmental Social Governance (ESG) and Consumer Behavior: A Systematic Review and Research Agenda 环境社会治理（ESG）与消费者行为：系统回顾与研究议程

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-08-10 DOI: 10.1111/ijcs.70105

Qin Lingda Tan, Sharizal Hashim, Nor Liza Abdullah, Hafizah Omar Zaki, Zhangwei Zheng

{"title":"Environmental Social Governance (ESG) and Consumer Behavior: A Systematic Review and Research Agenda","authors":"Qin Lingda Tan, Sharizal Hashim, Nor Liza Abdullah, Hafizah Omar Zaki, Zhangwei Zheng","doi":"10.1111/ijcs.70105","DOIUrl":"https://doi.org/10.1111/ijcs.70105","url":null,"abstract":"<div>\u0000 \u0000 <p>Although ESG (Environmental, Social, and Governance) practices are reshaping consumer expectations, existing research lacks an integrated understanding of how ESG factors influence consumer behavior. This study systematically reviews 56 empirical articles using the Theory–Context–Method (TCM) and Antecedent–Decision–Outcome (ADO) frameworks. The TCM analysis reveals theoretical fragmentation, a concentration of studies in East Asia, and a reliance on cross-sectional surveys and structural equation modeling. The ADO analysis identifies 189 antecedents, 52 decision variables, and 66 outcomes, with ESG-specific antecedents—such as perceived ESG performance, transparency, and greenwashing perception—exerting stronger and more consistent effects than general consumer factors. Moreover, cognitive and affective responses and purchase intentions are key mediators linking antecedents to diverse outcomes, while strategic decisions and long-term behavioral outcomes remain underexplored. Based on these findings, the study proposes a targeted research agenda to strengthen theory-driven modeling, extend contextual coverage beyond Asia, diversify methods, and address overlooked decision mechanisms and systemic outcomes. The review advances cumulative knowledge and offers actionable directions for researchers and practitioners working to align ESG strategies with consumer behavior.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 5","pages":""},"PeriodicalIF":7.6,"publicationDate":"2025-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144810995","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Two Decades of Research on In-Store Technology: Antecedents, Consequences and Future Research Agenda 店内技术研究二十年：前因后果与未来研究议程

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-08-04 DOI: 10.1111/ijcs.70107

Vikrant Singh, Mayank Yadav

{"title":"Two Decades of Research on In-Store Technology: Antecedents, Consequences and Future Research Agenda","authors":"Vikrant Singh, Mayank Yadav","doi":"10.1111/ijcs.70107","DOIUrl":"https://doi.org/10.1111/ijcs.70107","url":null,"abstract":"<div>\u0000 \u0000 <p>Physical retail stores, shopping malls, dining establishments, and so forth, are undergoing a rapid transformation with the emergence of in-store technologies. These brick-and-mortar stores are adopting advancements such as <i>Smart Mirrors, Automatic Checkout, and AR-VR technologies</i>, which are reshaping consumer experiences and the stores' performance. However, the literature on in-store technology lacks theoretical integration, despite academic interest having increased in the last two decades. The surge is also reflected in the recent call for papers by the ‘Journal of Business Research (JBR)’ on in-store technology. Therefore, the present moment and JBR special calls present an apt opportunity to consolidate existing literature and propose a framework for future study. To bridge these gaps, this study uses the SPAR-4 protocol and the TCCM approach to address the literature gap by establishing a robust conceptual boundary. It reviews 82 papers published between 2004 and February 2025. Based on TCCM analysis, the review identifies contextual elements such as new retail technology and fashion retail stores (Context); reveals antecedents, gaps, and outcome variables, such as perceived usefulness and loyalty (Characteristics); and recommends methodological approaches, such as mixed, experimental, and longitudinal methods (Methodology). Additionally, using “Corbin and Strauss' open, axial, and selective coding”, this study identifies key themes, such as Global Retail Strategy and Omnichannel Integration. Through an in-depth knowledge gap analysis, the study also proposes future research directions. This review makes a theoretical contribution by offering a TCCM-based synthesis of the IST literature and a conceptual framework for theory development. Practically, it provides retailers and technology developers critical insights into aligning their in-store innovations with evolving consumer needs and expectations.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 5","pages":""},"PeriodicalIF":7.6,"publicationDate":"2025-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144773774","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0