International Journal of Consumer Studies最新文献_第2页

Consumer Well-Being at the Base of the Pyramid and Subsistence Marketplaces: A Review and Research Agenda 金字塔底层和自给自足市场的消费者福祉：回顾与研究议程

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2024-08-15 DOI: 10.1111/ijcs.13084

Abheeshek Dev Roye, Geetha Mohan

{"title":"Consumer Well-Being at the Base of the Pyramid and Subsistence Marketplaces: A Review and Research Agenda","authors":"Abheeshek Dev Roye, Geetha Mohan","doi":"10.1111/ijcs.13084","DOIUrl":"https://doi.org/10.1111/ijcs.13084","url":null,"abstract":"<div>\u0000 \u0000 A disparate collection of knowledge on the well-being of low-income consumers presents difficulties for both academics and practitioners. This review article addresses the critical need for a comprehensive synthesis of existing knowledge on well-being of low-income consumers. Focusing on Base of the Pyramid and Subsistence Marketplaces literature, we employed the SPAR-4-SLR protocol to structure our methodology and applied ADO–TCM framework for literature analysis. Our review uncovers conflicting evidence regarding the impact of conspicuous consumption, meeting basic needs and relative well-being on consumer well-being. Additionally, we highlight the diversity in conceptualisations of consumer well-being, leading to inconsistent findings. We advocate qualitative methods, longitudinal studies and triangulation as potential research avenues. Our analysis underscores research gaps regarding the influence of culture, Western subsistence markets, alternative theoretical frameworks and under-explored facets of consumer well-being. We propose a set of research questions and objectives to guide scholars in this field.\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":null,"pages":null},"PeriodicalIF":8.6,"publicationDate":"2024-08-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141991729","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Two decades of research on “masstige” marketing: A systematic literature review and future research agenda 二十年来的 "大众品牌 "营销研究：系统文献回顾与未来研究议程

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2024-08-05 DOI: 10.1111/ijcs.13077

Muskan Chaurasia, Arvind Kumar, Rajeev Kumar Panda

{"title":"Two decades of research on “masstige” marketing: A systematic literature review and future research agenda","authors":"Muskan Chaurasia, Arvind Kumar, Rajeev Kumar Panda","doi":"10.1111/ijcs.13077","DOIUrl":"10.1111/ijcs.13077","url":null,"abstract":"In the 21st century, luxury marketing increasingly utilizes “masstige marketing” as a strategic approach. This approach combines luxury and mass brands and targets middle-class consumers with an aim to make high-end brands more accessible and affordable. However, despite a surge in research interest over the past two decades, the literature on masstige marketing remains scattered. Therefore, the present moment offers an appropriate time to consolidate the existing literature and lay the groundwork for future researchers. To achieve this aim, this paper endeavors to narrow the literature divide between luxury and affordability to establish a strong conceptual boundary using SPAR-4 protocol and the TCCM approach. It thoroughly examines 75 papers published between 2003 and 2023 to identify critical research gaps. Furthermore, following manual coding and inductive analysis, the review outlines the theoretical perspective like masstige and bandwagon (Theory); identifies the contextual elements like B2B space and culture (Context); reveals the antecedents, gaps, and outcome variables, that is, CBBE and purchase intention (Characteristics); and suggest diverse approaches, that is, mixed and experimental methods (Methodology). The article also confirms the incorporation of themes, that is, value-based and masstige-evolution dimensions, by using Corbin and Strauss open, axial, and selective coding. Lastly, by employing in-depth knowledge gap analysis, the review proposes future research directions as an efficient path for obtaining a holistic understanding of masstige marketing dynamics.","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":null,"pages":null},"PeriodicalIF":8.6,"publicationDate":"2024-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141934998","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Combating lookalike product through adapting advertising appeals to consumer value: Strategic implications to brand imitation management 根据消费者价值调整广告诉求，打击仿冒产品：品牌模仿管理的战略意义

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2024-07-11 DOI: 10.1111/ijcs.13073

Liangyan Wang, Yanfei Tang, Chenglu Wang

{"title":"Combating lookalike product through adapting advertising appeals to consumer value: Strategic implications to brand imitation management","authors":"Liangyan Wang, Yanfei Tang, Chenglu Wang","doi":"10.1111/ijcs.13073","DOIUrl":"https://doi.org/10.1111/ijcs.13073","url":null,"abstract":"“Lookalike” products, including counterfeits and copycats, are increasingly common in today's global marketplace. Four lab experiments were conducted involving 653 participants, and data were analyzed through SPSS 26. Based on social representation (SR) theory and self-construal theory, this research examines how advertising for original brands impacts purchase intent for counterfeits and copycats differently. The results suggest that ads for the original product using value-expressive (vs. utilitarian) appeals result in lower intent to purchase copycat versions. However, ads for the original product using utilitarian (vs. value-expressive) appeals lead to lower purchase intent for counterfeit versions. The results also show that consumer need fulfillment mediates the interactive effect between ad appeal type and product type. The current research provides useful insights for marketers or retailers grappling with ongoing competitive threats posed by lookalike products and underscores the strategic utilization of various advertising tactics to reduce the demand for copycats and counterfeits.","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":null,"pages":null},"PeriodicalIF":8.6,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141608018","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Motherhood and consumption: A systematic review and directions for future research 母性与消费：系统回顾与未来研究方向

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2024-07-07 DOI: 10.1111/ijcs.13071

Thalita Meyli Lin Freitas, Ramon Silva Leite, Marcelo de Rezende Pinto

{"title":"Motherhood and consumption: A systematic review and directions for future research","authors":"Thalita Meyli Lin Freitas, Ramon Silva Leite, Marcelo de Rezende Pinto","doi":"10.1111/ijcs.13071","DOIUrl":"https://doi.org/10.1111/ijcs.13071","url":null,"abstract":"This article presents a hybrid literature review on the relationship between motherhood and consumption, encompassing academic research in Business, Management, and Cultural Studies that investigates mothers as consumers and the reciprocal influence between mothers and other actors in family consumption dynamics. Bibliometric research was conducted on 175 articles indexed on the Web of Science using the SPAR-4-SLR protocol. It included performance analysis, intellectual and conceptual structure of the field, an evolutionary overview of publications, and a map of trends. Moreover, from the systematic review, a new framework, PTCCM, is proposed to identify the publications' widely used perspectives, theories, constructs, characteristics, and methods. The findings reveal nine major perspectives on motherhood and consumption: consumer socialization and intergenerational influence, consumption and identity, vulnerabilities and public policies, consumption and liminality, influences of children on family consumption, maternal practices, decision-making and consumption process, gender studies, and advertising. Based on the identified gaps, thematic, theoretical, contextual, and methodological suggestions for future work are presented. This systematic review provides a map for academics and professionals interested in consumption in the context of motherhood, offering a comprehensive overview of the state-of-the-art and research agenda.","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":null,"pages":null},"PeriodicalIF":8.6,"publicationDate":"2024-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141561152","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Consumer adoption of digital health services: A systematic literature review and research agenda 消费者采用数字医疗服务：系统文献综述与研究议程

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2024-07-03 DOI: 10.1111/ijcs.13070

Anushka Goel, Aarushi Singh, Udita Taneja, Shilpa Jain

{"title":"Consumer adoption of digital health services: A systematic literature review and research agenda","authors":"Anushka Goel, Aarushi Singh, Udita Taneja, Shilpa Jain","doi":"10.1111/ijcs.13070","DOIUrl":"https://doi.org/10.1111/ijcs.13070","url":null,"abstract":"Digital health services (DHSs) have revolutionized the healthcare sector to provide quality care facilities that are affordable, efficient, and universally accessible. By making patients the focus of the healthcare delivery process, these services can offer more personalized and effective health solutions and thus facilitate a more robust and resilient health ecosystem. The adoption of these services increased manifold during the COVID-19 pandemic and gained immense attention from researchers across the globe. Despite this, there is limited knowledge about the facets of DHS adoption from the consumers' perspective. Thus, it is imperative to synthesize the extant literature to provide a holistic view of DHS adoption. This article offers an organized, retrospective view of the DHS literature, using a framework-based systematic review approach to identify factors contributing to DHS adoption from the consumers' perspective. To do this, 63 articles from the Web of Science database over the last 23 years were systematically reviewed using two well-known organising frameworks. The Antecedents-Decisions-Outcomes framework uncovers the known associations of constructs in the DHS literature. Followed by the theories-contexts-methods framework that offers information on the theoretical, contextual, and methodological approaches applied in the DHS research. Additionally, the article identifies the major gaps in the existing body of literature and offers a few recommendations for future investigation for researchers and practitioners in the fields of consumer behaviour, technology, and health management. The global perspective of this review has multiple ramifications that can foster a more sustainable healthcare system by giving insight into consumers' perspectives.","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":null,"pages":null},"PeriodicalIF":8.6,"publicationDate":"2024-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141536937","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Cash holding by consumers: The role of the perceived characteristics of money 消费者的现金持有量：感知货币特征的作用

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2024-07-03 DOI: 10.1111/ijcs.13075

Jan Acedański, Grzegorz Maciejewski, Jacek Pietrucha

{"title":"Cash holding by consumers: The role of the perceived characteristics of money","authors":"Jan Acedański, Grzegorz Maciejewski, Jacek Pietrucha","doi":"10.1111/ijcs.13075","DOIUrl":"https://doi.org/10.1111/ijcs.13075","url":null,"abstract":"This study examined why consumers who typically pay electronically at points of sale still carry cash and explained the inertia of demand for cash by considering the additional (perceived by consumers) characteristics of cash. The research was motivated by the growing discussion on why cash, despite the increasing importance of e-payments, remains a significant part of the demand for money. The study focused on psychological factors and consumers' perceptions of certain features of cash, which make it an attractive additional option for precautionary reasons, and therefore, explored beyond the typical discussion of money as a means of payment. The structural equation modeling based on data collected as part of a survey of Polish consumers was used to verify the hypotheses. It was revealed that cash becomes a reserve solution for consumers, which is kept “just in case” to expand the scope of personal freedom and flexibility in making payments and protect against various potential restrictions and threats related to e-payments. Consumers' holding of cash as an additional option depends on three key factors: attitude toward cash, particularly the flexibility it offers, unusual purchasing situations, and perceived card or mobile payment risk, considered as a moderator. In the debate on the future of cash, the study supports the position that cash has a place in the modern payment system, although it plays a different role. Cash is a supportive backup solution. Eliminating cash significantly reduces consumer welfare.","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":null,"pages":null},"PeriodicalIF":8.6,"publicationDate":"2024-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141536936","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Fifty-two years of consumer research based on social exchange theory: A review and research agenda using topic modeling 基于社会交换理论的消费者研究五十二年：使用主题建模的回顾与研究议程

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2024-06-29 DOI: 10.1111/ijcs.13074

Manit Mishra, Pallabi Mund

引用次数: 0

Omnichannel shopping habit development 培养全渠道购物习惯

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2024-06-27 DOI: 10.1111/ijcs.13072

Neeru Sharma, Johra Kayeser Fatima, Shveta Sharma, Sabreena Zoha Amin

{"title":"Omnichannel shopping habit development","authors":"Neeru Sharma, Johra Kayeser Fatima, Shveta Sharma, Sabreena Zoha Amin","doi":"10.1111/ijcs.13072","DOIUrl":"https://doi.org/10.1111/ijcs.13072","url":null,"abstract":"Given the growing importance of habit development in omnichannel literature, this study aims to explore the factors contributing to the development of omnichannel shopping habit and the subsequent impact on usage and word-of-mouth. Data from 512 omnichannel shoppers via an online survey were analysed using structural equation modelling. Results show that in-store employee interactions strongly affect cognitive engagement, while digital interactions predominantly influence affective engagement. Affective engagement is key for value consciousness, which, along with affective engagement, drives habit development. Significant moderation impact of income and relationship length also suggest that higher income and longer omnichannel usage foster stronger habit due to value consciousness. Additional analysis reveals a significant moderating influence of habit between value consciousness and its outcomes. This research advances omnichannel retail literature by illustrating how the mode of interaction (digital or in-store personal) can influence various types of engagement, and how habit works as a mediator and moderator for value consciousness in driving usage and word-of-mouth. Retailers can cultivate habitual omnichannel shopping by enhancing positive interactions across channels and monitoring affective engagement and value consciousness.","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":null,"pages":null},"PeriodicalIF":8.6,"publicationDate":"2024-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.13072","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141488958","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The influence of perceived risk on purchase intention in e-commerce—Systematic review and research agenda 电子商务中感知风险对购买意向的影响--系统回顾与研究议程

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2024-06-25 DOI: 10.1111/ijcs.13067

Van Anh Phamthi, Ákos Nagy, Trung Minh Ngo

{"title":"The influence of perceived risk on purchase intention in e-commerce—Systematic review and research agenda","authors":"Van Anh Phamthi, Ákos Nagy, Trung Minh Ngo","doi":"10.1111/ijcs.13067","DOIUrl":"https://doi.org/10.1111/ijcs.13067","url":null,"abstract":"This study systematically reviews the current state of research on the impact of perceived risk on purchase intention (PR&PI) in e-commerce to propose an agenda for future research. The authors selected and reviewed 133 studies conducted over the last decade. The theory-context-method (TCM) framework sheds light on developing trends in theories, contextual coverage, and methodological approaches in PR&PI research. Simultaneously, the stimulus-organism-response (SOR) framework reveals and categorizes the factors influencing perceived risk and purchase intention. The study enriches the current literature by proposing a research agenda to unpack gaps in the current literature and instruct future studies. Additionally, it diversifies the framework-based systematic review by applying the SOR framework with seven sectors visualized in a Venn diagram. This enhances the explanatory power of different types of variables and mechanisms of patterns in PR&PI research. Further, the review also inspires businesses to develop risk-reducing strategies and software. The study also provides e-retailers and e-sellers with an understanding of factors affecting consumers' risk perceptions, emotions and responses to e-commerce, allowing them to improve their performance.","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":null,"pages":null},"PeriodicalIF":8.6,"publicationDate":"2024-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.13067","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141488828","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Impulsive buying in buyer–seller service encounters 买方-卖方服务遭遇中的冲动性购买

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2024-06-24 DOI: 10.1111/ijcs.13068

Fayaz Ali, Muhammad Zubair Tauni, Asad Hassan Butt, Ayaz Ali, Jingbo Yuan

{"title":"Impulsive buying in buyer–seller service encounters","authors":"Fayaz Ali, Muhammad Zubair Tauni, Asad Hassan Butt, Ayaz Ali, Jingbo Yuan","doi":"10.1111/ijcs.13068","DOIUrl":"https://doi.org/10.1111/ijcs.13068","url":null,"abstract":"This research examines the impact of buyer–seller similarities (dissimilarities) in Big Five personalities—agreeableness, conscientiousness, extraversion, openness, and neuroticism—on impulsive buying in a dyadic setting. The study further analyzed how the interaction intensity and sensory stimulation mediate the effect of buyer–seller similarities (dissimilarities) on impulsive buying. The authors gathered 1020 dyad data from various beauty salons located in China to achieve research objectives. Difference score analysis was used to compute buyer–seller similarity (dissimilarity), and a variance-based structural equation modeling technique was applied to analyze the data. The results indicate that the similarity of dyads in agreeableness and openness increases impulsive buying, while similarity in neurotic dyads decreases impulsive buying. Furthermore, interaction intensity mediates the relationships of dyads' similarities—in extraversion and openness—with impulsive buying, while buyers' sensory stimulation mediates the associations of buyer–seller dyads' similarities—in extraversion, neuroticism, and openness—with impulsive buying. Finally, this study provides several implications for marketers in the services industry.","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":null,"pages":null},"PeriodicalIF":8.6,"publicationDate":"2024-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141488457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0