{"title":"Motivated Consumer Innovativeness and Sustainable Fashion Choices: A Sequential Explanatory Study","authors":"Neha Yadav, Ganesh Dash, Kiran Sharma, Syed Akmal","doi":"10.1111/ijcs.70106","DOIUrl":"https://doi.org/10.1111/ijcs.70106","url":null,"abstract":"<div>\u0000 \u0000 <p>In the era of sustainability in all aspects of business, fashion choices are not lagging. A motivated consumer focused on innovativeness holds the key to a sustainable future. This study evaluates the intricate dynamics of consumer innovativeness and its profound connection with preferences for sustainable fashion. Building upon the triple trickle theory, social cognition theory, and motivated consumer innovativeness (MCI) framework, this study investigates the relationships between distinct dimensions of innovativeness—functional, cognitive, and hedonic—and consumers' intentions to engage with sustainable fashion. Environmental concerns play the role of a mediator between the dimensions and purchase intentions. It applies established measurement scales using a sequential explanatory mixed method that integrates quantitative and qualitative phases. Partial least squares structural equation modeling (PLS-SEM) was used to analyze the proposed relationships. The results reveal a noteworthy impact of hedonic innovativeness on consumers' intentions to embrace sustainable fashion, mainly when environmental concerns act as a mediator. Positive relationships are observed between functional and cognitive innovativeness and consumers' purchase intentions. The qualitative study furthered the quantitative research findings by emphasizing the need for greater transparency from brands and targeted efforts in educating and expanding sustainable options. The outcomes highlight the considerable potential for businesses to encourage consumer acceptance of sustainable fashion by highlighting these products' inherent functional, cognitive, and hedonic advantages. Furthermore, it underscores the pivotal role of industry practitioners in educating consumers about the environmental impact of embracing a slow fashion approach.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 5","pages":""},"PeriodicalIF":7.6,"publicationDate":"2025-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144751325","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Zhangwei Zheng, Mohd Hafizuddin Syah Bangaan Abdullah, Hafizah Omar Zaki, Qin Lingda Tan
{"title":"Advancing Marketing Science Through Vroom's Expectancy Theory: A Review and Research Agenda","authors":"Zhangwei Zheng, Mohd Hafizuddin Syah Bangaan Abdullah, Hafizah Omar Zaki, Qin Lingda Tan","doi":"10.1111/ijcs.70104","DOIUrl":"https://doi.org/10.1111/ijcs.70104","url":null,"abstract":"<div>\u0000 \u0000 <p>This study provides a comprehensive, theory-based systematic review to address research gaps and expand the applicability of Vroom's Expectancy Theory in contemporary marketing contexts. Despite its broad applicability, existing studies reveal significant gaps in theoretical development, contextual adaptation, and methodological rigor. Prior reviews lack a dedicated synthesis of Expectancy Theory's role in marketing and structured future research directions. Following the scientific procedures and rationales for systematic literature reviews (SPAR-4-SLR) protocol, this review systematically analyzes 40 peer-reviewed articles (1981–2024), identifying fragmented theoretical applications, inconsistencies in explanatory power, and an overreliance on cross-sectional designs. To address these gaps, a structured research agenda is proposed, comprising seven key recommendations: (1) theoretical integration, (2) theoretical extension (introducing feasibility as a fourth motivational dimension), (3) contextual expansion, (4) cross-cultural applications, (5) construct refinement, (6) methodological innovation, and (7) predictive modeling. By explicitly outlining these directions, this review provides a comprehensive framework for advancing Expectancy Theory's theoretical foundations and empirical robustness in contemporary marketing research.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 5","pages":""},"PeriodicalIF":7.6,"publicationDate":"2025-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144751324","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jaskirat Singh Rai, Tanveer Kajla, Maher Itani, Heetae Cho
{"title":"Social Media in Sport: A Systematic Review and Research Agenda Using the Theory, Context, Characteristics, and Methodology Framework","authors":"Jaskirat Singh Rai, Tanveer Kajla, Maher Itani, Heetae Cho","doi":"10.1111/ijcs.70102","DOIUrl":"https://doi.org/10.1111/ijcs.70102","url":null,"abstract":"<p>The growing influence of social media in sport has drawn considerable attention from researchers and marketing professionals. Social media platforms serve as powerful tools that shape and enhance sport consumers' emotional engagement with entities, such as teams, athletes, leagues, and organizations. While there is an expanding body of research in this area, particularly since 2015, the literature remains limited in cross-disciplinary integration and theoretical consolidation. Existing studies often adopt isolated theoretical approaches, with minimal effort to build cumulative knowledge across disciplines. To address this gap, this study systematically reviews the literature on social media in sport using the theory, context, characteristics, and methodology (TCCM) framework to synthesize key developments and identify research opportunities. A total of 203 relevant papers published in 37 peer-reviewed scientific journals were identified and analyzed. The findings revealed a limited application of comprehensive or interdisciplinary theoretical frameworks, especially in qualitative studies. Although the existing literature spans various geographic regions and digital platforms, there remains a notable lack of research addressing cross-cultural dimensions, particularly in Asia and Africa. In addition, the predominance of qualitative designs highlights the need for more quantitative and mixed-method approaches to enhance explanatory power and generalizability. This study contributes to the field by offering an integrative overview of the scholarly landscape and by proposing a robust research agenda that encourages theoretical expansion, methodological diversity, and greater cross-regional inclusivity.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 5","pages":""},"PeriodicalIF":7.6,"publicationDate":"2025-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70102","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144725450","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Understanding Gender in Food Consumer Behaviour–A Review and Research Agenda","authors":"Rina Vuciterna, Giordano Ruggeri, Corsi Stefano","doi":"10.1111/ijcs.70099","DOIUrl":"https://doi.org/10.1111/ijcs.70099","url":null,"abstract":"<div>\u0000 \u0000 <p>This study explores the intersection of gender and consumer behaviour within the food sector through a comprehensive review of 257 documents from the Web of Science database spanning 1999 to 2023. It identifies trends, themes, and emerging interests, underscoring how gender-specific dietary preferences, perceptions of food safety, and sustainability reflect broader societal norms and attitudes. The results reveal a significant annual growth rate in publications, highlighting an escalating scholarly interest in the relationship between gender and consumer behaviour within the food sector. This increasing focus is reflected in the thematic evolution detected through keyword co-occurrence and co-citation analyses. The findings underscore the dynamic interplay between established and emerging research areas, revealing a landscape where inquiries into food consumption's socio-economic and cultural dimensions complement traditional dietary studies. Building on these insights, we recommend further exploration of these complex interactions through interdisciplinary research, integrating more nuanced gender analyses to inform targeted interventions and policymaking. This approach enriches our understanding and enhances the practical implications for addressing contemporary challenges in food consumption and consumer behaviour.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 5","pages":""},"PeriodicalIF":7.6,"publicationDate":"2025-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144725452","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Crafting Impactful Systematic Literature Reviews: Thumb Rules and Suggestions","authors":"Justin Paul","doi":"10.1111/ijcs.70103","DOIUrl":"https://doi.org/10.1111/ijcs.70103","url":null,"abstract":"<p>As research matures across various disciplines, the importance of systematic literature reviews (SLRs) grows significantly. These reviews help establish research contexts, identify knowledge gaps, and justify scholarly inquiry. In this context, the present article outlines key thumb rules for crafting a classic systematic literature review and offers practical suggestions to enhance its likelihood of acceptance.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 5","pages":""},"PeriodicalIF":7.6,"publicationDate":"2025-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70103","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144725451","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Ethnocentrism and Consumer Animosity: A Systematic Literature Review and Future Research Agenda Using TCCM Framework","authors":"Rıdvan Kocaman, Betül Benli, Hilal Kır Paksoy","doi":"10.1111/ijcs.70096","DOIUrl":"https://doi.org/10.1111/ijcs.70096","url":null,"abstract":"<div>\u0000 \u0000 <p>Ethnocentrism is a delusional belief that one's ethnic group is central and superior to others, often shaping individuals' perceptions of cultural and economic interactions. In consumer behavior, such ethnocentric attitudes manifest in reluctance or refusal to purchase foreign-made products, as domestic goods are perceived as more acceptable or morally preferable. Closely related, but distinct, consumer animosity involves negative emotions or hostility directed toward a specific country, company, or brand—typically due to historical, political, or economic grievances—which can also significantly influence purchasing decisions. In fact, a substantial body of literature has sought to explain ethnocentric consumption patterns through the lens of animosity toward foreign entities, leading to a marked expansion of research in this area. However, there is a noticeable lack of effort in reviewing this evolving field of research. To address this gap, this review employs the Theory-Context-Characteristics-Method (TCCM) framework to examine 164 articles on the relationship between ethnocentrism and consumer animosity published between 1987 and 2024. It covers the main theories (i.e., widely used theories explaining the focused phenomenon), contexts (i.e., industries, countries, religion, culture), characteristics (i.e., dependent variables, independent variables, control variables, mediators, and moderators), and methods (i.e., research approaches, data collection, analysis techniques) used. The review highlights a strong reliance on single-theory approaches, with 106 distinct theories identified across the studies. Among these, Social Identity Theory emerges as the most frequently applied framework. The review also shows a notable emphasis on contexts involving foreign products, domestic goods, and boycott-related industries, which receive more attention than other sectors. Additionally, the literature demonstrates considerable engagement with diverse religious and cultural contexts, encompassing a broad range of countries. Moreover, the characteristics identified in the reviewed studies were systematically classified, allowing for a clearer understanding of the conceptual landscape. This classification sheds light on the various constructs used to explain the relationship between ethnocentrism and consumer animosity. Finally, the review reveals a dominant preference for quantitative research approaches within the field. Altogether, this systematic analysis and synthesis of relevant articles provides an overview of this research field, establishes avenues for future research within the TCCM framework, and offers profound insights for practitioners.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 4","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144695819","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Morteza Akbari, Iman Nikijo, Bahman Khodapanah, Pantea Foroudi, Hamid Padash
{"title":"Forty Years of Microfinance Research and Its Impact on Consumers: A Review and Research Agenda Using the ADO-TCM Framework","authors":"Morteza Akbari, Iman Nikijo, Bahman Khodapanah, Pantea Foroudi, Hamid Padash","doi":"10.1111/ijcs.70101","DOIUrl":"https://doi.org/10.1111/ijcs.70101","url":null,"abstract":"<div>\u0000 \u0000 <p>Over the past 40 years, microfinance has been widely used to support self-employment, reduce poverty, and empower economically disadvantaged groups. As microfinance products target underserved individuals and households, this research critically explores their impact on consumers' economic behavior, access to services, and well-being. This paper systematically reviews the microfinance literature from 1982 to 2023, applying the ADO (antecedents, decisions, and outcomes) and TCM (theories, contexts, and methods) frameworks. This study employs bibliometric analysis as the primary method, complemented by systematic literature review (SLR) principles to ensure a structured and comprehensive examination. Findings synthesized through the ADO-TCM framework offer a comprehensive analysis of the trends and gaps in, and the impacts of microfinance studies. Key findings include the identification of three principal research areas: financial inclusion as a foundational antecedent, sustainability, and governance mechanisms driving institutional decisions, and poverty alleviation as a measurable outcome of microfinance programs. This dual approach offers a nuanced perspective on microfinance, examining the adaptability of financial solutions and the contextual limitations that affect their impact. The study contributes to the field by refining the ADO-TCM framework, bridging theoretical constructs and practical applications, and pinpointing critical research gaps, such as the need for gender-sensitive models and psychological studies of group lending. Our bibliometric analysis highlights trends, identifies research gaps, and organizes the literature into themes: financial inclusion, institutional sustainability, and poverty alleviation. Content analyses reveal core research streams and provide a conceptual framework for ADO, along with associated TCM. The review identifies significant issues, such as debt dependency, mixed sociocultural impacts, and sustainability concerns, offering a balanced assessment for scholars, policymakers, and practitioners. These insights advance our understanding of microfinance dynamics and propose actionable directions for future research. This comprehensive overview lays a foundation for future research, promoting an informed understanding of microfinance's potential and its limitations as a tool for financial inclusion and how these affect the consumption behavior, risk mitigation, and financial inclusion of low-income consumers.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 4","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144688189","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Rodrigo Perez-Vega, Irene Garnelo-Gomez, Katherine Baxter, Wendy Histon, Ilaria Mazzoli, Miguel A. Sanchez-Razo
{"title":"Setting the Sustainability Agenda: The Impact of Luxury Brands' SDG-Related Tweets on Consumer Engagement","authors":"Rodrigo Perez-Vega, Irene Garnelo-Gomez, Katherine Baxter, Wendy Histon, Ilaria Mazzoli, Miguel A. Sanchez-Razo","doi":"10.1111/ijcs.70098","DOIUrl":"https://doi.org/10.1111/ijcs.70098","url":null,"abstract":"<p>This study examines luxury market brands' communications related to the sustainable development goals (SDGs) on the social media platform “X,” and their impact on online consumer engagement. Our longitudinal study analyses 57,000 social media posts by 19 luxury brands (7-year period), revealing that social and environmental sustainability communications are the most popular to elicit consumer engagement, while economic sustainability messaging lacks a similar effect. The personal luxury industry (which includes apparel, footwear, watches, jewelry, and accessories) was chosen for this study as this industry faces unique challenges and more scrutiny over its practices. The study highlights the importance of sustainability communication in branded owned media, while emphasizing the role of the brand in shaping the public agenda through the content consumers like and share. Conceptually, agenda-setting theory is extended in this paper to cover luxury brand communications on social media. In this context, the theory is proven for some of the 17 SDGs; however, for economic agendas, extra strategic marketing practices beyond online social media communications may be required. Recommendations include prioritizing the reframing of economic sustainability communications and the continuation of the social and environmental sustainability messaging for consumer resonance.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 4","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70098","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144673051","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Money in Couples: A Systematic Literature Review on Intrahousehold Financial Management","authors":"Manpreet Kaur, Manjit Singh","doi":"10.1111/ijcs.70100","DOIUrl":"https://doi.org/10.1111/ijcs.70100","url":null,"abstract":"<div>\u0000 \u0000 <p>Research on intrahousehold financial management has continued to gain momentum. The purpose of the present research is to provide a panoramic view of this domain under one roof by comprehending the intrahousehold financial management (IFM) processes, which include income organization, money management systems, financial management role involvement, and control over finances within romantic relationships. This systematic literature review adopted the PRISMA protocol to identify 87 research papers published from 1987 to June 2024, acquired from the Scopus database. The bibliometric analysis is used to identify publication trends and major publication outlets. Further, the integrated theories, contexts, and methods—antecedents, decisions, and outcomes (TCM-ADO) framework is used to locate TCM in IFM research. This review reveals 47 different antecedents classified based on four broad categories: demographic and socio-economic characteristics, psychological characteristics, personality and relationship processes; decisions; and outcomes of IFM such as relationship processes (e.g., relationship satisfaction, sexual satisfaction, and marital intent) and individual well-being (e.g., satisfaction with finances, consumption share, equality, and autonomy). Notably, the research also highlights inconsistencies leading to non-consensus in findings, with possible explanations and areas overlooked. These limitations underscore the need for researchers to adopt multidimensional approaches to assimilate the nuances of IFM further. To overcome identified literature gaps, the review demonstrates future research directions corresponding to the dimensions of the TCM-ADO framework. Besides, the present research aligns with the United Nations Sustainable Development Goals (SDGs) 2030 and can help financial counselors, relationship therapists, and policymakers promote well-being (SDG-3) and gender equality (SDG-10).</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 4","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144673050","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Metaverse and Consumer Behavior: A Systematic Literature Review and Future Research Agenda","authors":"Chin-Ching Yin, Ky-Minh Do","doi":"10.1111/ijcs.70097","DOIUrl":"https://doi.org/10.1111/ijcs.70097","url":null,"abstract":"<div>\u0000 \u0000 <p>The rapid development of metaverse technologies is poised to transform consumer behavior and marketing strategies, yet empirical research on this topic remains limited. To fill this gap, the study aimed to systematically explore the existing academic research on the metaverse's influence on consumer behavior in the broader management context. Utilizing the SPAR-4-SLR protocol, 48 eligible articles were assessed and selected based on inclusion criteria focusing on studies examining the influence of the metaverse and providing empirical (quantitative or qualitative) evidence. Additionally, the Theory-Context-Characteristics-Methods (TCCM) framework was employed to comprehensively analyze existing studies. The review identified key trends, theories, and methodological approaches used in metaverse research. Our findings revealed a significant lack of empirical studies and highlighted the need to integrate metaverse technologies more effectively into consumer behavior research. The study also offers specific insights into the influence of immersive experiences, technological acceptance, and interaction patterns on consumer behavior. By highlighting these research gaps and proposing a future research agenda that includes diverse contexts and methodologies, this paper provides a comprehensive roadmap for advancing metaverse and consumer behavior research. This study contributes to both consumer behavior and metaverse literature by offering actionable directions for future research and enhancing understanding in this emerging field.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 4","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144647318","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}