International Journal of Consumer Studies最新文献_第3页

Exploring the Impact of Mobile App Quality on consumers' Online Intention to Transact 探索移动应用程序质量对消费者在线交易意向的影响

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2024-08-21 DOI: 10.1111/ijcs.13085

Lishan Xie, Tengteng Zhu, Shuying Liu, Tzung-Cheng Huan

{"title":"Exploring the Impact of Mobile App Quality on consumers' Online Intention to Transact","authors":"Lishan Xie, Tengteng Zhu, Shuying Liu, Tzung-Cheng Huan","doi":"10.1111/ijcs.13085","DOIUrl":"https://doi.org/10.1111/ijcs.13085","url":null,"abstract":"<div>\u0000 \u0000 <p>This study constructed a research framework for exploring the relationship between the three dimensions of app quality (system quality, information quality, and service quality), flow experience, brand trust, and intention to transact based on the business-to-consumer e-commerce platform. The proposed model was tested by analyzing questionnaire survey data from a sample of 503 consumers with experience of mobile online shopping using the variance-based structural equation modeling technique. The results showed that all three dimensions of app quality were positively associated with flow experience and brand trust. Flow experience was positively associated with intention to transact. The effect of brand trust on consumers' intention to transact was greater than that of flow experience, suggesting that when shopping on a mobile app platform, consumers may be more concerned about trusting the brand than about pleasure in making a purchase decision. The results enrich business-to-consumer e-commerce theory and provide meaningful managerial implications.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"48 5","pages":""},"PeriodicalIF":8.6,"publicationDate":"2024-08-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142041557","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How the use of animated versus static emojis in online post-purchase communication affects consumer attitude 在网上购后交流中使用动画与静态表情符号如何影响消费者态度

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2024-08-21 DOI: 10.1111/ijcs.13076

Tingyi Wang, Rong Chen

{"title":"How the use of animated versus static emojis in online post-purchase communication affects consumer attitude","authors":"Tingyi Wang, Rong Chen","doi":"10.1111/ijcs.13076","DOIUrl":"https://doi.org/10.1111/ijcs.13076","url":null,"abstract":"<p>The communication style between seller and consumer is an important component of post-purchase communication, yet little research has examined the role of nonverbal language in online post-purchase communication. Given the prevalence of emojis, which convey a sender's emotion, in both social and business communication online, this article aims to examine how the use of animated emojis in online post-purchase communication differs from the use of static emojis. Through three laboratory experiments, this research shows that consumers' attitudes are more positive when they communicate with sellers who use animated emojis than with sellers who use static emojis in online post-purchase communications (Studies 1 and 2). We also demonstrate that sellers' use of animated emojis, rather than static emojis, increases consumers' perceived emotional support, which subsequently boosts consumers' positive attitudes (Study 2). Notably, when consumers discuss embarrassing products in online post-purchase communications, sellers' use of static emojis is more effective than that of animated emojis (Study 3). These findings therefore provide insights into why and when consumers prefer animated emojis and how sellers can use them appropriately in online post-purchase communications.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"48 5","pages":""},"PeriodicalIF":8.6,"publicationDate":"2024-08-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142041555","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Correction to “Motherhood and Consumption: A Systematic Review and Directions for Future Research” 更正 "母性与消费：系统回顾与未来研究方向 "的更正

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2024-08-21 DOI: 10.1111/ijcs.13081

引用次数: 0

Ethical Consumption: A Review and Research Agenda 道德消费：回顾与研究议程

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2024-08-20 DOI: 10.1111/ijcs.13079

Saleh Md Arman, Cecilia Mark-Herbert

引用次数: 0

Energetic and Tense Arousal as Drivers of Willingness to Buy: Mediating Effects of Visual Attention 活力和紧张唤醒是购买意愿的驱动因素：视觉注意力的中介效应

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2024-08-20 DOI: 10.1111/ijcs.13082

Wagner Ladeira, Peterson Elizandro Gandolfi, Warlei Tana, Carlos Alberto Gonçalves, Pedro Luiz Lima Bertarini, Fernando de Oliveira Santini, Mohd Azhar, Laurence Rodrigues do Amaral, Matheus de Souza Gomes

{"title":"Energetic and Tense Arousal as Drivers of Willingness to Buy: Mediating Effects of Visual Attention","authors":"Wagner Ladeira, Peterson Elizandro Gandolfi, Warlei Tana, Carlos Alberto Gonçalves, Pedro Luiz Lima Bertarini, Fernando de Oliveira Santini, Mohd Azhar, Laurence Rodrigues do Amaral, Matheus de Souza Gomes","doi":"10.1111/ijcs.13082","DOIUrl":"https://doi.org/10.1111/ijcs.13082","url":null,"abstract":"<div>\u0000 \u0000 <p>This research aims to analyze the effects of orthogonal arousal systems (energetic vs. tense) on willingness to buy. We conducted two experimental studies using eye-tracking technologies. This article introduces the measurement of arousal effects through visual cognitive processing. This approach demonstrates that energetic and tense arousal interferes with the gaze-cascade impact differently. The results indicate that energetic arousal generates a higher willingness to buy than tense arousal. Furthermore, the relationship between arousal and willingness to buy is mediated by shelf attention and visual product comparison. This study is significant for scholars and marketers as it demonstrates that consumers with high levels of energetic arousal can process more information and compare different products than consumers with high levels of tense arousal.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"48 5","pages":""},"PeriodicalIF":8.6,"publicationDate":"2024-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142021774","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Behavioural Factors Influencing Consumer Acceptance of Sustainable Healthy Food: A Review and Research Agenda 影响消费者接受可持续健康食品的行为因素：回顾与研究议程

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2024-08-20 DOI: 10.1111/ijcs.13078

Bríd C. Bourke, Mary B. McCarthy, Sinéad N. McCarthy

{"title":"Behavioural Factors Influencing Consumer Acceptance of Sustainable Healthy Food: A Review and Research Agenda","authors":"Bríd C. Bourke, Mary B. McCarthy, Sinéad N. McCarthy","doi":"10.1111/ijcs.13078","DOIUrl":"https://doi.org/10.1111/ijcs.13078","url":null,"abstract":"<p>Human and planetary health goals have coalesced within consumer food choices. Food-based dietary guidelines provide expert recommendations on what to eat, however, adherence is low and few include sustainability recommendations. This systematic review sought to extract consumer behavioural findings specifically related to ‘healthy sustainable diets’ to gain insights into the levers of food-related behavioural change. Data analysed from 57 studies reveal that while 27 discrete behavioural theories underpinned conceptualisation of research, just three dominate this literature: Theory of Planned Behaviour, Transtheoretical Model and Social Practice Theory. Correspondingly, studies were mainly concerned with motivation, attitudes, intentions and practices. Promising research directions are emerging from investigations into the roles of emotions, meat attachment and types of knowledge. Those sustainable healthy food behaviours (SuHeFB) most investigated were meat consumption reduction, plant-based food consumption, and alternative-to-animal protein food product acceptance. In addressing the perplexity surrounding consumer inertia in altering dietary habits, this review provides a comprehensive SuHeFB construct typology and a justification for directing research attention towards the phenomenon of amotivation. In addition, 31 future research questions are posited under six related SuHeFB themes.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"48 5","pages":""},"PeriodicalIF":8.6,"publicationDate":"2024-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.13078","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142021773","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Consumer Well-Being at the Base of the Pyramid and Subsistence Marketplaces: A Review and Research Agenda 金字塔底层和自给自足市场的消费者福祉：回顾与研究议程

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2024-08-15 DOI: 10.1111/ijcs.13084

Abheeshek Dev Roye, Geetha Mohan

{"title":"Consumer Well-Being at the Base of the Pyramid and Subsistence Marketplaces: A Review and Research Agenda","authors":"Abheeshek Dev Roye, Geetha Mohan","doi":"10.1111/ijcs.13084","DOIUrl":"https://doi.org/10.1111/ijcs.13084","url":null,"abstract":"<div>\u0000 \u0000 <p>A disparate collection of knowledge on the well-being of low-income consumers presents difficulties for both academics and practitioners. This review article addresses the critical need for a comprehensive synthesis of existing knowledge on well-being of low-income consumers. Focusing on Base of the Pyramid and Subsistence Marketplaces literature, we employed the SPAR-4-SLR protocol to structure our methodology and applied ADO–TCM framework for literature analysis. Our review uncovers conflicting evidence regarding the impact of conspicuous consumption, meeting basic needs and relative well-being on consumer well-being. Additionally, we highlight the diversity in conceptualisations of consumer well-being, leading to inconsistent findings. We advocate qualitative methods, longitudinal studies and triangulation as potential research avenues. Our analysis underscores research gaps regarding the influence of culture, Western subsistence markets, alternative theoretical frameworks and under-explored facets of consumer well-being. We propose a set of research questions and objectives to guide scholars in this field.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"48 5","pages":""},"PeriodicalIF":8.6,"publicationDate":"2024-08-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141991729","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Two decades of research on “masstige” marketing: A systematic literature review and future research agenda 二十年来的 "大众品牌 "营销研究：系统文献回顾与未来研究议程

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2024-08-05 DOI: 10.1111/ijcs.13077

Muskan Chaurasia, Arvind Kumar, Rajeev Kumar Panda

{"title":"Two decades of research on “masstige” marketing: A systematic literature review and future research agenda","authors":"Muskan Chaurasia, Arvind Kumar, Rajeev Kumar Panda","doi":"10.1111/ijcs.13077","DOIUrl":"10.1111/ijcs.13077","url":null,"abstract":"<p>In the 21st century, luxury marketing increasingly utilizes “masstige marketing” as a strategic approach. This approach combines luxury and mass brands and targets middle-class consumers with an aim to make high-end brands more accessible and affordable. However, despite a surge in research interest over the past two decades, the literature on masstige marketing remains scattered. Therefore, the present moment offers an appropriate time to consolidate the existing literature and lay the groundwork for future researchers. To achieve this aim, this paper endeavors to narrow the literature divide between luxury and affordability to establish a strong conceptual boundary using SPAR-4 protocol and the TCCM approach. It thoroughly examines 75 papers published between 2003 and 2023 to identify critical research gaps. Furthermore, following manual coding and inductive analysis, the review outlines the theoretical perspective like masstige and bandwagon (Theory); identifies the contextual elements like B2B space and culture (Context); reveals the antecedents, gaps, and outcome variables, that is, CBBE and purchase intention (Characteristics); and suggest diverse approaches, that is, mixed and experimental methods (Methodology). The article also confirms the incorporation of themes, that is, value-based and masstige-evolution dimensions, by using Corbin and Strauss open, axial, and selective coding. Lastly, by employing in-depth knowledge gap analysis, the review proposes future research directions as an efficient path for obtaining a holistic understanding of masstige marketing dynamics.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"48 5","pages":""},"PeriodicalIF":8.6,"publicationDate":"2024-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141934998","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Combating lookalike product through adapting advertising appeals to consumer value: Strategic implications to brand imitation management 根据消费者价值调整广告诉求，打击仿冒产品：品牌模仿管理的战略意义

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2024-07-11 DOI: 10.1111/ijcs.13073

Liangyan Wang, Yanfei Tang, Chenglu Wang

{"title":"Combating lookalike product through adapting advertising appeals to consumer value: Strategic implications to brand imitation management","authors":"Liangyan Wang, Yanfei Tang, Chenglu Wang","doi":"10.1111/ijcs.13073","DOIUrl":"https://doi.org/10.1111/ijcs.13073","url":null,"abstract":"<p>“Lookalike” products, including counterfeits and copycats, are increasingly common in today's global marketplace. Four lab experiments were conducted involving 653 participants, and data were analyzed through SPSS 26. Based on social representation (SR) theory and self-construal theory, this research examines how advertising for original brands impacts purchase intent for counterfeits and copycats differently. The results suggest that ads for the original product using value-expressive (vs. utilitarian) appeals result in lower intent to purchase copycat versions. However, ads for the original product using utilitarian (vs. value-expressive) appeals lead to lower purchase intent for counterfeit versions. The results also show that consumer need fulfillment mediates the interactive effect between ad appeal type and product type. The current research provides useful insights for marketers or retailers grappling with ongoing competitive threats posed by lookalike products and underscores the strategic utilization of various advertising tactics to reduce the demand for copycats and counterfeits.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"48 4","pages":""},"PeriodicalIF":8.6,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141608018","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Motherhood and consumption: A systematic review and directions for future research 母性与消费：系统回顾与未来研究方向

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2024-07-07 DOI: 10.1111/ijcs.13071

Thalita Meyli Lin Freitas, Ramon Silva Leite, Marcelo de Rezende Pinto

{"title":"Motherhood and consumption: A systematic review and directions for future research","authors":"Thalita Meyli Lin Freitas, Ramon Silva Leite, Marcelo de Rezende Pinto","doi":"10.1111/ijcs.13071","DOIUrl":"https://doi.org/10.1111/ijcs.13071","url":null,"abstract":"<p>This article presents a hybrid literature review on the relationship between motherhood and consumption, encompassing academic research in Business, Management, and Cultural Studies that investigates mothers as consumers and the reciprocal influence between mothers and other actors in family consumption dynamics. Bibliometric research was conducted on 175 articles indexed on the Web of Science using the SPAR-4-SLR protocol. It included performance analysis, intellectual and conceptual structure of the field, an evolutionary overview of publications, and a map of trends. Moreover, from the systematic review, a new framework, PTCCM, is proposed to identify the publications' widely used perspectives, theories, constructs, characteristics, and methods. The findings reveal nine major perspectives on motherhood and consumption: consumer socialization and intergenerational influence, consumption and identity, vulnerabilities and public policies, consumption and liminality, influences of children on family consumption, maternal practices, decision-making and consumption process, gender studies, and advertising. Based on the identified gaps, thematic, theoretical, contextual, and methodological suggestions for future work are presented. This systematic review provides a map for academics and professionals interested in consumption in the context of motherhood, offering a comprehensive overview of the state-of-the-art and research agenda.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"48 4","pages":""},"PeriodicalIF":8.6,"publicationDate":"2024-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141561152","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0