International Journal of Consumer Studies最新文献

{"title":"Is AI Use Intensity Associated With Consumers' Pro-Climate Intentions? The Roles of Climate Anxiety, Climate Commitment, and Awareness of AI's Environmental Impact","authors":"Vanessa Apaolaza,&nbsp;Mario R. Paredes,&nbsp;Ainhize Eletxigerra,&nbsp;Patrick Hartmann","doi":"10.1111/ijcs.70248","DOIUrl":"https://doi.org/10.1111/ijcs.70248","url":null,"abstract":"<p>As artificial intelligence (AI) use becomes an everyday consumption practice, its environmental and psychological implications require greater attention. Unlike prior research that primarily treats AI as a tool for enabling sustainable choices, this study proposes a theoretical framework that draws on moral self-regulation, climate psychology, and norm activation theory to explain how the intensity of consuming AI services is associated with consumers' pro-climate intentions through the sequential mediating influences of climate anxiety and climate commitment. The framework was tested with a preregistered survey of a quota-based online sample of U.S. adult AI users (<i>N</i> = 845), using moderated serial mediation models with bootstrapped confidence intervals. AI use intensity is positively associated with pro-climate intentions. This relationship is partially explained by a sequential pathway in which climate anxiety is associated with stronger climate commitment and, in turn, with stronger pro-climate intentions. Furthermore, awareness of AI's environmental impact strengthens the association between use intensity and climate anxiety, and consequently, the sequential indirect association between use intensity and pro-climate intentions. The study contributes to sustainable consumption research by conceptualizing intensive AI use as an everyday consumption practice that can acquire environmental salience. It identifies an affective-to-motivational mechanism linking this practice to pro-climate intentions concerning carbon-footprint reduction, sustainable lifestyles, environmentally friendly purchasing, carbon offsetting, and green electricity choice. The findings imply that disclosure of AI's energy, carbon, and water footprints, paired with credible and feasible action options, can help AI service providers, policymakers, and consumer-facing organizations engage intensive AI users as a receptive audience for sustainable consumption.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 5","pages":""},"PeriodicalIF":9.9,"publicationDate":"2026-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70248","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148783830","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Creating Psychological Ownership Through Augmented Reality","authors":"Xiaoqi Zhang,&nbsp;Eugene Cheng-Xi Aw,&nbsp;Garry Wei-Han Tan,&nbsp;Keng-Boon Ooi,&nbsp;Erose Sthapit","doi":"10.1111/ijcs.70245","DOIUrl":"https://doi.org/10.1111/ijcs.70245","url":null,"abstract":"<div>\u0000 \u0000 <p>Augmented reality (AR) technologies are a disruptive innovation that is reshaping innovation strategies in luxury retail. This study developed a framework to explain how the attributes of AR technologies, namely AR quality, haptic imagery and customisation, shape consumer outcomes in luxury retail. A mixed-methods design was employed. In Study 1, the Delphi method was used to identify the most salient AR attributes. In Study 2, 257 consumers completed an online questionnaire. Data were analysed using a combined importance-performance map. The findings show that AR quality, haptic imagery and customisation positively affect self-explorative engagement. In turn, self-explorative engagement enhances psychological ownership, which drives willingness to pay a premium. Self-brand connection also emerged as a significant moderator. This study contributes to luxury retail research by revealing how AR technologies enhance willingness to pay a premium.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 5","pages":""},"PeriodicalIF":9.9,"publicationDate":"2026-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148753429","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"How Dark Patterns Shape Consumer Behavior on Social Media: A Systematic Literature Review and Research Agenda","authors":"Laura Sofía Bento-Silva,&nbsp;Silvia Cachero-Martínez,&nbsp;Nuria García-Rodríguez","doi":"10.1111/ijcs.70240","DOIUrl":"https://doi.org/10.1111/ijcs.70240","url":null,"abstract":"<div>\u0000 \u0000 <p>Dark patterns are interface design practices that intentionally steer users toward platform-benefiting choices by exploiting cognitive biases, reducing user autonomy, and influencing consumer behavior. Despite increasing academic and regulatory attention, knowledge of how these practices shape consumer behavior on social media remains fragmented. This study presents a systematic literature review of 56 peer-reviewed articles to synthesize the current state of knowledge and identify future research priorities. The review reveals that existing research has primarily examined how interface design, social cues, and platform architectures influence consumer engagement, privacy-related decisions, purchasing behavior, and digital well-being. While conceptual contributions dominate the field, empirical evidence remains limited and relies predominantly on self-reported measures, with comparatively little research capturing actual consumer behavior. The review also identifies important gaps concerning construct operationalization, methodological diversity, and the use of real behavioral measures. By integrating the existing evidence from a consumer perspective, this study advances understanding of the psychological and behavioral mechanisms through which dark patterns operate and proposes a research agenda to inform more ethical platform design, stronger consumer protection, and improved digital well-being.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 5","pages":""},"PeriodicalIF":9.9,"publicationDate":"2026-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148753102","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Virtual Influencers in Marketing and Business: A Systematic Review of Theories, Contexts, Characteristics, and Methods","authors":"Truong Thi Hue,&nbsp;Nguyen Thanh Phat","doi":"10.1111/ijcs.70247","DOIUrl":"https://doi.org/10.1111/ijcs.70247","url":null,"abstract":"<div>\u0000 \u0000 <p>This study systematically synthesizes research on virtual influencers (VIs) in business through the lens of the theory-context-characteristics-methodology (TCCM) framework. Following the SPAR-4-SLR protocol, a systematic search and screening process was conducted, combining a macro-level performance analysis of the broader literature with an in-depth TCCM-based content analysis of a journal-filtered subset. The findings reveal that the field is heavily anchored in parasocial interaction theory and the source credibility model, concentrates empirically on tourism and hospitality contexts, and relies predominantly on quantitative and experimental methods. Limited integration exists between these established relational theories and emerging AI-specific concerns, including algorithmic transparency, ethical risks, cultural variation, and long-term consumer effects. This creates a central tension between social effectiveness and artificiality risk. The review contributes a structured knowledge map and a theory-driven future research agenda emphasizing integrative model building, broader contextual and cross-cultural investigation, and methodological diversity. These insights provide a foundation for advancing context-sensitive and ethically informed scholarship on VIs in business.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 5","pages":""},"PeriodicalIF":9.9,"publicationDate":"2026-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148752723","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Subscription-Based Video on Demand Markets and Consumers: An Integrative Review and Research Agenda","authors":"Tanyeri Uslu,&nbsp;Ayşe Deniz Ünan Göktan","doi":"10.1111/ijcs.70246","DOIUrl":"https://doi.org/10.1111/ijcs.70246","url":null,"abstract":"<div>\u0000 \u0000 <p>This study provides an integrative review of subscription-based video on demand (SVOD) consumption research published between 2015 and 2024, synthesizing 128 peer-reviewed articles indexed in Web of Science and Scopus. The review maps the theoretical foundations, geographical contexts, key research characteristics, and methodological approaches that shape the field using the TCCM framework. Findings reveal that SVOD consumption research is empirically driven and predominantly Western-centric, with uses and gratifications, technology acceptance model, and cultural proximity emerging as frequently adopted theoretical perspectives. Five recurring thematic clusters are identified: algorithms and user agency; co-created promotion and audience construction; consumer preference and media substitution; the domestication and intensification of SVOD engagement; and value-expectation dynamics and consumer commitment. To strengthen the managerial and applied relevance of the review, the study complements the TCCM analysis with a 4P/4C marketing perspective, highlighting how content strategies, pricing, promotion, accessibility, and convenience jointly shape consumer value. Overall, the analysis demonstrates that SVOD consumption constitutes a hybrid media regime in which individual tastes and preferences intersect with processes of massification and transnationalization, as well as platform governance, domestication, and co-creation of value. The study contributes by offering a structured synthesis of a fragmented literature and by outlining a research agenda that integrates consumer experience, platform strategies, and regulatory concerns.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 5","pages":""},"PeriodicalIF":9.9,"publicationDate":"2026-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148752510","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Blockchain-Enabled Traceability for Sustainable Consumption: Themes, Trends and a Research Agenda","authors":"Khanh Huy Nguyen,&nbsp;An Khang Trinh,&nbsp;Mai Dong Tran","doi":"10.1111/ijcs.70244","DOIUrl":"https://doi.org/10.1111/ijcs.70244","url":null,"abstract":"<div>\u0000 \u0000 <p>Sustainability attributes are often credence features, creating information frictions that can erode consumer confidence in sustainable products. Blockchain has been proposed as a credibility and coordination infrastructure that enhances transparency and traceability across supply chains, yet research at the blockchain–sustainable consumption interface remains fragmented. This study maps the intellectual structure and temporal evolution of this emerging domain using a bibliometric-systematic literature review. A focused topic search of the Web of Science Core Collection (blockchain* AND (‘sustainab*’ NEAR/2 ‘consum*’)) yielded 112 records; after screening, 84 peer-reviewed English-language journal articles published between 2019 and 2026 were analysed using VOSviewer and CiteSpace. Keyword co-occurrence, co-citation, bibliographic coupling, co-authorship analysis, timeline mapping and burst detection identify four dominant clusters: blockchain for circular supply chain performance; blockchain-enabled transparency and sustainable consumer adoption; blockchain traceability in sustainable food consumption and pricing and competition in blockchain-traceable supply chains. The findings indicate a shift from solution design and circular economy framing to traceability-centred research that integrates consumer behaviour with supply chain management, with recent citation bursts highlighting behavioural mechanisms and supply chain management (2025–2026). The review consolidates dispersed evidence and advances a research agenda that emphasises boundary conditions, comparative disclosure regimes and stronger behavioural and operational validation.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 5","pages":""},"PeriodicalIF":9.9,"publicationDate":"2026-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148752515","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Closing the Loop on Clothing Waste: Nudging and Incentives for Take-Back Programs","authors":"Yujeong Won,&nbsp;Seyoon Jang,&nbsp;Yuri Lee","doi":"10.1111/ijcs.70242","DOIUrl":"https://doi.org/10.1111/ijcs.70242","url":null,"abstract":"<p>The environmental impact of textile waste disposal is a global concern, yet empirical research on consumers' participation in clothing take-back programs at the disposal stage remains limited. Drawing on the push–pull–mooring (PPM) framework, this study examines consumers' switching intention from conventional clothing disposal to participation in formal take-back programs and investigates how anchoring nudges and incentives condition this process. Two scenario-based experiments were conducted using simulated social media posts promoting clothing return campaigns. Study 1 analyzed data from 250 Korean consumers assigned to a peer-based anchoring nudge, a goal-based anchoring nudge, or a control condition. Study 2 employed a 2 × 3 factorial design with 295 participants, combining the two anchoring nudges with social, financial, or no-incentive conditions. PLS-SEM and two-stage interaction analyses revealed that push and pull factors increased switching intention, whereas mooring factors reduced it. Across both studies, pull factors exerted the strongest effect. The findings from Study 1 further indicated that anchoring nudges attenuated the negative effect of mooring factors. Study 2 demonstrated that incentives strengthened the effects of push and pull factors when they aligned with the reference point emphasized by the nudge: social incentives were most effective when paired with participation-based social reference points, whereas financial incentives produced the strongest effects when linked to concrete return targets. These findings suggest that clothing take-back campaigns should align motivational appeals, behavioral reference points, and reward structures while positioning consumer participation as part of broader textile circularity efforts.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 5","pages":""},"PeriodicalIF":9.9,"publicationDate":"2026-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70242","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148752556","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Demystifying the Impact of Homophily on Continued Use Intention of AI-Avatar–Assisted Shopping: Length of Shopping Experience as a Moderator","authors":"Neeru Sharma,&nbsp;Johra Kayeser Fatima,&nbsp;Sabina Yasmin","doi":"10.1111/ijcs.70243","DOIUrl":"https://doi.org/10.1111/ijcs.70243","url":null,"abstract":"<p>This study examines the social-cognitive mechanisms driving consumers' continued use intention of AI-enabled shopping avatars in online retail. Grounded in the Computers Are Social Actors Paradigm, the study investigates how consumers' evaluations of AI-avatar characteristics shape perceived homophily and subsequent relational and value-based responses. Survey data from 1932 Australian consumers with prior AI-avatar shopping experience were analysed using SmartPLS. Results indicate that perceived self-efficacy and perceived competence are the strongest predictors of homophily, followed by anthropomorphism, system trust and perceived vulnerability. Homophily strongly influences perceived attractiveness and perceived warmth, while its direct effect on perceived value is comparatively weaker. Perceived attractiveness and warmth significantly enhance perceived value, which in turn drives continued use intention towards AI-avatar–assisted shopping services. Multi-group analysis further reveals that longer AI experience strengthens the effects of homophily on attractiveness and warmth but does not significantly moderate its relationship with perceived value. The findings extend understanding of AI-mediated retail interactions by demonstrating how socially constructed perceptions of similarity shape relational evaluations and continued use intention of AI shopping avatars. The study also provides practical insights for designing AI avatars that are both socially engaging and value enhancing.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 5","pages":""},"PeriodicalIF":9.9,"publicationDate":"2026-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70243","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148752616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"From Use to Value: How Immersive Virtual Reality Experiences Create Consumer Wellbeing","authors":"Dong Hong Zhu,&nbsp;Wen Qi Zhang","doi":"10.1111/ijcs.70241","DOIUrl":"https://doi.org/10.1111/ijcs.70241","url":null,"abstract":"<div>\u0000 \u0000 <p>Advances in immersive virtual reality (VR) technology and declining device prices have made it increasingly feasible for people to experience various VR applications in their daily lives. Activities that were previously performed in the physical world or in two-dimensional digital environments can now be experienced in immersive VR environments. However, it remains unclear how immersive VR experiences create consumer wellbeing compared to other scenarios that can serve the same purpose. This study focuses on incremental value to fill this gap. Using a qualitative multi-method approach, we analyze posts from 1372 actual VR device consumers and conduct in-depth interviews with 18 students. The results find that immersive VR experiences can provide consumers with incremental utilitarian, hedonic, social, and epistemic value. These incremental values are associated with consumers' quality of life in terms of health, comfort, and hedonism, and may therefore contribute to consumer wellbeing. This study extends research on value and consumer wellbeing, and provides insights into improving consumer and social wellbeing, as well as corporate management practices.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 5","pages":""},"PeriodicalIF":9.9,"publicationDate":"2026-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148616876","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Virtual Influencer and User Engagement: A Systematic Review and Future Research Agenda","authors":"Priyanka,&nbsp;Anil Kumar Kashyap,&nbsp;Satyabhusan Dash","doi":"10.1111/ijcs.70237","DOIUrl":"https://doi.org/10.1111/ijcs.70237","url":null,"abstract":"<div>\u0000 \u0000 <p>Social media has emerged as a prominent tool for marketers offering direct access to billions of consumers. Its ability to build networks and share content propagates influencer marketing, where brands partner with trusted online personalities (influencers) to promote products or services. Currently, when marketers need more control and scalability, virtual influencers (VIs) are evolving as novel phenomena for endorsement and communication. This study presents a systematic literature review to provide a comprehensive view on user engagement with VIs. Guided by the Theory-Context-Characteristics-Methodology (TCCM) and Input-Mediator-Outcome (IMO) frameworks, the study examines how VIs foster engagement and shape behavioral outcomes. The SPAR-4-SLR protocol ensured rigor, with 32 articles published in 21 ABDC-listed journals retrieved from Scopus and Web of Science. The study draws four interrelated themes from the literature: (i) appearance, characteristics, and credibility; (ii) influencer type; (iii) content quality and expertise; and (iv) privacy concerns and risks. Theoretically, VIs and user engagement are argued primarily by using the uncanny valley, source credibility, parasocial interaction, anthropomorphism, and computers are social actors (CASA). Contextually, VIs and user engagement are examined on social media marketing platforms with minor appearances of immersive digital environments, online booking, live-streaming, corporate social responsibility (CSR) communication, and tourism promotion. Within the IMO framework, we find influencer, content, comparison, receiver, brand, social, technological, and cause-related factors that operate as inputs, mediators, moderators, and outcomes. Methodologically, experimental and cross-sectional designs dominate. We propose a roadmap urging scholars to integrate AI elements into theoretical models, cross-validate scales across cultures and economies, further combine theories, and adopt multiplatform longitudinal approaches in emerging markets to capture the evolving nature of VIs. This review advances knowledge by reconciling contradictory findings, integrating frameworks for thorough evaluation, and offering actionable insights for practitioners navigating the dynamic landscape of virtual influencer marketing.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 5","pages":""},"PeriodicalIF":9.9,"publicationDate":"2026-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148616849","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}