International Journal of Consumer Studies最新文献_第4页

Can Information and Entertainment Compensate for Affection? A Cross-Sectoral Analysis of Social Media Influencers 信息和娱乐能弥补情感吗？社交媒体影响者的跨部门分析

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-07-08 DOI: 10.1111/ijcs.70085

Karina Sokolova, Saeedeh Rezaee Vessal, Charles Perez

引用次数: 0

The Grateful Consumer: The Importance of Gratitude in Decision-Making 感恩的消费者：感恩在决策中的重要性

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-07-08 DOI: 10.1111/ijcs.70092

Tingting (Christina) Zhang, Blair Kidwell, Logan Pant

{"title":"The Grateful Consumer: The Importance of Gratitude in Decision-Making","authors":"Tingting (Christina) Zhang, Blair Kidwell, Logan Pant","doi":"10.1111/ijcs.70092","DOIUrl":"https://doi.org/10.1111/ijcs.70092","url":null,"abstract":"<div>\u0000 \u0000 <p>Gratitude—often identified as a feeling of thankfulness or appreciativeness—is important to individual happiness, well-being, and numerous other positive outcomes. Yet surprisingly little is known about the impact of gratitude on the consumer decision-making process, particularly its underlying mechanisms, relative to normative decision-making. Specifically, the current research examines the process by which grateful consumers make decisions and the quality of those decisions in relation to similar constructs, such as “happiness” and “best-possible-self.” Across five studies conducted in the United States, the authors examined the unique influence of gratitude on various consumer decisions, including financial decisions, prosocial giving, and healthy food choices. First, a week-long field study using a gratitude diary, rather than a happiness or best-selves diary, found that gratitude impacted higher-quality decisions, despite all three diaries enhancing feelings of positive emotions (study 1). Next, gratitude influenced health and consumption behaviors (study 2), mediated by specific positive emotions of determination and inspiration, while also reducing negative feelings of guilt and anxiety (study 3). These mediated emotions led to greater deliberation (i.e., careful consideration) towards a healthy eating food choice (study 4). Lastly, temporal focus enhanced (present focus) and mitigated (future focus) gratitude's impact on decision-making (study 5).</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 4","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144582051","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Brand Social Sustainability and Consumer Behavior: A Systematic Literature Review and Future Research Agenda 品牌社会可持续性与消费者行为：系统文献回顾与未来研究议程

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-07-07 DOI: 10.1111/ijcs.70095

Heena Alwani, Ramulu Bhukya

{"title":"Brand Social Sustainability and Consumer Behavior: A Systematic Literature Review and Future Research Agenda","authors":"Heena Alwani, Ramulu Bhukya","doi":"10.1111/ijcs.70095","DOIUrl":"https://doi.org/10.1111/ijcs.70095","url":null,"abstract":"<div>\u0000 \u0000 <p>The United Nations' Sustainable Development Goals (SDGs) emphasize the integration of environmental, social, and economic sustainability into business operations to foster positive societal impact. While environmental sustainability has been widely studied, social sustainability in consumer behavior remains underexplored, with existing research scattered and fragmented. This gap makes it challenging to extract meaningful insights and develop a cohesive understanding of the field. To address this gap, the paper systematically synthesizes the available literature on the brand social sustainability domain and consumer behavior by reviewing 90 papers published between 2009 and 2024. This study employs the SPAR 4 protocol and TCCM framework to conduct the domain-based systematic literature review. Further, a bibliometric analysis is conducted using R Studio, Biblioshiny, and VOSviewer, along with a systematic thematic analysis. The systematic thematic analysis uncovers five key themes: brand outcomes of social sustainability, artificial intelligence and brand social sustainability, communicating and marketing socially sustainable brands, brand social sustainability in achieving sustainable development, and consumer behavior and perceptions of brand social sustainability. Additionally, content analysis is employed to examine theoretical perspectives, contextual factors, key variables, and methodological approaches, offering valuable insights into the knowledge dimensions of this field. By consolidating fragmented research, this study contributes to a deeper understanding of brand social sustainability and provides a roadmap for future research, ultimately promoting responsible, ethical, and inclusive business practices. The study also suggests theoretical and managerial implications to contribute meaningfully to the domain of brand social sustainability.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 4","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144573863","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Correction to “Sustainable Consumption Behaviors of Different Generations: A Qualitative Research” 对“代际可持续消费行为的定性研究”的修正

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-07-05 DOI: 10.1111/ijcs.70094

引用次数: 0

The Impact of Power States and Belonging on Masstige Luxury Consumption 权力状态与归属感对大众奢侈品消费的影响

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-07-02 DOI: 10.1111/ijcs.70078

Shayan Shaikh, Michaela Gummerum

{"title":"The Impact of Power States and Belonging on Masstige Luxury Consumption","authors":"Shayan Shaikh, Michaela Gummerum","doi":"10.1111/ijcs.70078","DOIUrl":"https://doi.org/10.1111/ijcs.70078","url":null,"abstract":"<p>Recent research has established that masstige marketing is neither a myth nor a buzz word but very much a phenomenon that can lead brand managers to achieve a competitive advantage. Drawing on three studies, the aim of this paper was to examine the impact of need for belonging on consumers' intention to purchase masstige luxury fashion goods and to assess whether state of (low vs. high) power moderates this relationship. Study 1 confirmed that there was a positive correlation between consumers' need for belonging and their evaluation of masstige luxury fashion goods. Study 2 established that individuals with a strong need for belonging have a greater affinity with masstige luxury fashion goods than those with a weak need for belonging. Further, using Hayes PROCESS Macro for SPSS, Study 3 demonstrated that consumers' state of power moderates the relationship between the need for belonging and masstige luxury fashion consumption. This paper concludes with implications for luxury brand managers which extend insights into the psycho-social disposition of individuals who comprise current and potential market segments of masstige luxury fashion brands.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 4","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70078","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144537022","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The More They Engage, the More They Consume: A Meta-Analysis of the Impact of Brand's Owned Social Media User Engagement on Sales 他们参与的越多，消费的就越多：品牌自有社交媒体用户参与对销售影响的元分析

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-07-02 DOI: 10.1111/ijcs.70090

Tao Yin, Andy Wei Hao, Tianshu Chu, Xiaorong Fu

{"title":"The More They Engage, the More They Consume: A Meta-Analysis of the Impact of Brand's Owned Social Media User Engagement on Sales","authors":"Tao Yin, Andy Wei Hao, Tianshu Chu, Xiaorong Fu","doi":"10.1111/ijcs.70090","DOIUrl":"https://doi.org/10.1111/ijcs.70090","url":null,"abstract":"<div>\u0000 \u0000 <p>Brand's owned social media (OSM) user engagement has become an influential concept in marketing. The phrase refers to user responses—such as likes, comments, shares, and favorites—to content on brand-controlled platforms, forums, or channels. However, as yet, there is no consensus among scholars about the impact of brand's OSM user engagement on sales. This study is a meta-analysis of 1240 effect size data from 40 publications with a sample size of 1,880,154. The findings show that OSM user engagement has a positive effect on sales. Moderation analysis indicates that this effect depends on factors such as the OSM content, firm-related characteristics (brand type: hedonic vs. utilitarian; product type: service vs. product; product life cycle: new vs. mature products), and social media-related characteristics (platform type: microblogs vs. social networks; platform advertising). Our results reveal that the impact of brand's OSM user engagement on sales is more pronounced and effective for hedonic brands (vs. utilitarian brands), in new products (vs. mature products), in microblogs (vs. social networks), and in the absence of platform advertising (vs. presence of platform advertising). These results provide novel insights into the relationships between brand's OSM user engagement, sales, and other key variables and offer avenues to assist marketers in effectively managing their social media marketing initiatives.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 4","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144537021","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Gender Differences in Responses to Informational and Transformational Advertising Appeals 对信息性和变革性广告诉求反应的性别差异

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-06-29 DOI: 10.1111/ijcs.70093

Wael Nuweihed, Olivier Trendel

{"title":"Gender Differences in Responses to Informational and Transformational Advertising Appeals","authors":"Wael Nuweihed, Olivier Trendel","doi":"10.1111/ijcs.70093","DOIUrl":"https://doi.org/10.1111/ijcs.70093","url":null,"abstract":"<div>\u0000 \u0000 <p>Despite extensive research on advertising appeals, the role of gender in shaping consumer perceptions of the informational and transformational cues used in ads, and how such perceptions influence brand equity variables, remains underexplored. This study applies gender schema theory to examine how these appeals impact brand equity dimensions across male and female audiences. Using a survey-based analysis of UK consumers, this study captures consumer perceptions of the informational and transformational advertising appeals that have been used in actual brand communications of leading TV brands and explores their effects on brand personality, perceived brand quality, company associations, and attitudes toward advertisements. The findings from structural equation modeling reveal that informational appeals are more effective for male audiences in enhancing brand personality, perceived brand quality, and company associations. Conversely, for female audiences, transformational appeals are more effective in improving attitudes toward advertising and brand personality, while performing equally well as informational appeals in fostering positive quality perceptions and strengthening company associations. These findings highlight the importance of aligning advertising strategies with gender-specific cognitive processing patterns, offering valuable insights for optimizing message effectiveness based on audience composition and strategic objectives.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 4","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144514967","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Nexus of Spending and Saving Decisions: A Systematic Literature Review and Bibliometric Analysis 消费和储蓄决策的关系：系统文献综述和文献计量分析

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-06-26 DOI: 10.1111/ijcs.70087

Wentao Huang, Mohd Hafizuddin Syah Bangaan Abdullah, Mohd Hasimi Yaacob

{"title":"The Nexus of Spending and Saving Decisions: A Systematic Literature Review and Bibliometric Analysis","authors":"Wentao Huang, Mohd Hafizuddin Syah Bangaan Abdullah, Mohd Hasimi Yaacob","doi":"10.1111/ijcs.70087","DOIUrl":"https://doi.org/10.1111/ijcs.70087","url":null,"abstract":"<div>\u0000 \u0000 <p>Balancing household consumption and saving has become an increasing concern amid global economic uncertainty. This study conducts a systematic literature review following the SPAR-4-SLR protocol, employing a mixed-methods approach that integrates bibliometric analysis and content analysis grounded in the TCCM framework. A total of 145 peer-reviewed articles published between 1994 and May 2025 in the WoS database were reviewed. Bibliometric results indicate a consistent rise in publications, with the most influential studies published in leading journals and primarily originating from developed countries such as the United States and the United Kingdom. Keyword co-occurrence analysis reveals that demographics, income and wealth, uncertainty, life cycle dynamics, and interest rate fluctuations form the foundational research themes. Emerging areas include financial education, behavioral and psychological factors, and cultural differences. Content analysis highlights that the Life Cycle–Permanent Income Hypothesis and the Precautionary Saving Theory are the most frequently applied fundamental theories. Influencing factors are classified into five categories comprising 50 variables: socio-environmental, household economic, demographic, psychological, and attitudinal. Regression analysis based on large-scale secondary datasets remains the dominant methodological approach. Finally, guided by the TCCM framework, this review identifies key theoretical tensions, methodological gaps, and contextual limitations, and outlines a structured research agenda. The findings advance the understanding of household financial behavior and offer actionable insights for policymakers, educators, and financial practitioners.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 4","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144493008","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Emoji Are Not All Created Equal: The Effects of Emoji Variations on Brand Attitudes, Product Quality Expectations and Trial Intentions 表情符号并不都是平等的：表情符号变化对品牌态度、产品质量期望和试用意图的影响

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-06-26 DOI: 10.1111/ijcs.70088

Qi Deng, Lindsay McShane

引用次数: 0

Mapping Consumer Stickiness: A SPAR-4-SLR Protocol Compliant Review and Future Directions 映射消费者粘性：SPAR-4-SLR协议兼容回顾和未来方向

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-06-25 DOI: 10.1111/ijcs.70089

Samiksha Vyas, Jitendra Rathore, Sachin Kumar, Vinod Kumar

{"title":"Mapping Consumer Stickiness: A SPAR-4-SLR Protocol Compliant Review and Future Directions","authors":"Samiksha Vyas, Jitendra Rathore, Sachin Kumar, Vinod Kumar","doi":"10.1111/ijcs.70089","DOIUrl":"https://doi.org/10.1111/ijcs.70089","url":null,"abstract":"<div>\u0000 \u0000 <p>In an era where customer retention and engagement are paramount for business success, consumer stickiness has emerged as a critical yet underexplored concept in marketing and consumer behavior research. The primary objective of this study is to conduct a systematic literature review to consolidate knowledge on consumer stickiness to offer an integrative framework and propose future research paths. To achieve this, the SPAR-4-SLR methodology, along with TCCM and bibliometric techniques, was used to analyze 46 studies from Web of Science and Scopus, identifying key advancements and research gaps in the field from 2002 to 2024. The study highlights a rising academic interest in consumer stickiness, identifying key contributors, influential publications, and thematic research clusters. The proposed integrative model consolidates frameworks and constructs used in studying consumer stickiness, revealing user engagement, functionality, and information quality as key drivers of satisfaction and continuance intention. The findings provide valuable insights for businesses to enhance retention, product development, engagement, and competitiveness through stickiness factors, while also offering implications for academics and practitioners to address research gaps and tailor user experiences. The review calls for further research on stickiness in consumer behavior and its impact on product innovation and marketing strategies, proposing future directions to deepen the understanding of increasing consumer stickiness.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 4","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144482047","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0