International Journal of Consumer Studies最新文献_第5页

Demand-Side Perspective on the Informal Economy: A Review and Research Agenda 非正式经济的需求侧视角：回顾与研究议程

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-06-23 DOI: 10.1111/ijcs.70084

Agnieszka Małecka, Maciej Mitręga, Gregor Pfajfar

{"title":"Demand-Side Perspective on the Informal Economy: A Review and Research Agenda","authors":"Agnieszka Małecka, Maciej Mitręga, Gregor Pfajfar","doi":"10.1111/ijcs.70084","DOIUrl":"https://doi.org/10.1111/ijcs.70084","url":null,"abstract":"<p>This study presents a focused and cohesive investigation into the demand side of the informal economy through a systematic literature review (SLR) of 76 peer-reviewed articles. While previous research has predominantly addressed supply-side dynamics, this study shifts the focus to consumer related factors within informal markets. The review follows a rigorous protocol using Web of Science and Scopus databases, adhering to PRISMA guidelines and applying established frameworks: theories–contexts–methods (TCM) and antecedents–decisions–outcomes (ADO). Our findings highlight that while consumer antecedents—such as economic, social, and contextual drivers—are well documented, decisions and outcomes remain underexplored. This study contributes by developing an integrative model that maps the complex interplay between consumer behavior, firm strategies, and policy responses. Theoretically, it advances understanding by bridging informal economy literature with marketing and behavioral theories. Practically, it offers actionable insights for policymakers, businesses, and informal actors, enabling more inclusive and responsive approaches to economic governance and consumer empowerment.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 4","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70084","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144339649","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Consumer Shopping Intentions in Metaverse Food E-Commerce: A Hybrid ISM-DEMATEL Approach 食品电子商务中的消费者购物意向：一种混合ISM-DEMATEL方法

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-06-23 DOI: 10.1111/ijcs.70091

M. K. P. Naik, Anand Jaiswal, Pushpa Negi

{"title":"Consumer Shopping Intentions in Metaverse Food E-Commerce: A Hybrid ISM-DEMATEL Approach","authors":"M. K. P. Naik, Anand Jaiswal, Pushpa Negi","doi":"10.1111/ijcs.70091","DOIUrl":"https://doi.org/10.1111/ijcs.70091","url":null,"abstract":"<div>\u0000 \u0000 <p>The metaverse is revolutionizing food e-commerce by offering immersive, interactive shopping experiences. However, research on how the metaverse affects consumer shopping behavior in this sector is still limited. This study explores the key factors influencing consumer shopping intentions in metaverse-based food e-commerce. Using a hybrid ISM-DEMATEL model, the study identifies and prioritizes factors affecting consumer behavior and assesses their interrelationships. The results show that perceived enjoyment, interactivity, and creative imagination are essential foundations, while ease of use, innovation, and cost-effectiveness are major drivers. MICMAC (Cross-Impact Matrix Multiplication Applied to Classification) analysis, used to categorize variables based on their driving and dependence power, highlights the strong influence and interconnectedness of these factors. DEMATEL analysis further reveals their cause-and-effect relationships. This study provides valuable insights for businesses on how to integrate metaverse technologies to enhance consumer engagement and improve the shopping experience. It also fills a research gap by examining the factors shaping consumer behavior in this emerging area of metaverse-based e-commerce.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 4","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144367276","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Engagement With Brand Posts on International Women's Day: An Empirical Analysis of Differences in Gender and Authenticity 国际妇女节品牌帖子的参与：性别与真实性差异的实证分析

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-06-19 DOI: 10.1111/ijcs.70086

Rafael Bravo, José M. Pina

引用次数: 0

Explaining the Intention to Consume 3D-Printed Food via the Food Technology Acceptance Model and Trust Dynamics 通过食品技术接受模型和信任动力学解释3d打印食品的消费意向

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-06-13 DOI: 10.1111/ijcs.70081

Carolin Kamrath, Joana Wensing, Hans De Steur, Stefanie Bröring

{"title":"Explaining the Intention to Consume 3D-Printed Food via the Food Technology Acceptance Model and Trust Dynamics","authors":"Carolin Kamrath, Joana Wensing, Hans De Steur, Stefanie Bröring","doi":"10.1111/ijcs.70081","DOIUrl":"https://doi.org/10.1111/ijcs.70081","url":null,"abstract":"<div>\u0000 \u0000 <p>New food technologies, such as 3D printing, are key for sustainable food innovation. As the success of these technologies depends on consumer acceptance, this paper presents two quantitative studies exploring the factors that influence consumers' intention to consume 3D-printed food. In the first study, conducted with 463 German consumers, we tested a sector-specific food technology acceptance model (FTAM) alongside the generic theory of planned behavior (TPB) model to predict consumer intention to consume 3D-printed food. Structural equation modeling identified factors that significantly influence this intention to consume, including trust in institutions, subjective knowledge, perceived benefits, and perceived risks, as well as subjective norm. To explore the role of trust, the second study conducts an online experiment with 154 German students, assessing how the provision of information impacts calculative and affective trust in the food industry. Findings show that while the information treatment has no effect on calculative trust, affective trust significantly predicts calculative trust both directly and indirectly through the perceived credibility of the provided information. Both studies enhance the theoretical understanding of new food technology evaluation by being the first to apply the FTAM and highlighting the importance of integrating both affective (emotional) and calculative (rational) trust components in trust models. Practically, it underscores the necessity for the food industry to build trust with consumers through transparent and credible communication to effectively address safety, health, and environmental concerns.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 4","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144281364","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Enhancing the Well-Being of Older Adults Through Augmented Reality: A Systematic Literature Review and Future Research Agenda 通过增强现实提高老年人的幸福感：系统的文献综述和未来的研究议程

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-06-11 DOI: 10.1111/ijcs.70080

Ceyssens Caro, Verhulst Nanouk, Willems Kim

{"title":"Enhancing the Well-Being of Older Adults Through Augmented Reality: A Systematic Literature Review and Future Research Agenda","authors":"Ceyssens Caro, Verhulst Nanouk, Willems Kim","doi":"10.1111/ijcs.70080","DOIUrl":"https://doi.org/10.1111/ijcs.70080","url":null,"abstract":"<div>\u0000 \u0000 <p>This article uncovers the potential of Augmented Reality (AR) to enhance the well-being of the rapidly growing aging population. This substantial consumer group faces numerous challenges in sustaining well-being and digital inclusion. Analyzing 21 records via the Theory–Context–Characteristics–Methodology (TCCM) framework provides a structured overview of how previous research investigated the use of AR to improve different types of well-being among older consumers (i.e., physical, cognitive, psychological, and social well-being). Prior research has been limited due to its overemphasis on AR in healthcare contexts and a lack of theoretical frameworks and methodological diversity. Furthermore, the TCCM analysis indicates that using AR to promote older adults' psychological and social well-being is understudied. Next to presenting future research directions for consumer behavior and service researchers, this paper emphasizes five emerging themes: (1) theorizing about augmented humanity, (2) enhancing older consumers' psychological and social well-being, (3) examining AR's versatility, (4) co-research with older consumers, and (5) the heterogeneity in the aging population. To promote older adults' well-being via AR, researchers, industry leaders, and policymakers should provide user-centered service environments adjusted to older adults' heterogeneity. Finally, this review highlights what, how, and when scholars and practitioners should explore using AR to facilitate and empower older consumers' well-being within services and consumer research.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 4","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-06-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144264510","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Bridging the Mental Gap: The Impact of Augmented Reality Multiproduct Presentation and Recommendation Strategy on Consumer Satisfaction 弥合心理鸿沟：增强现实多产品展示和推荐策略对消费者满意度的影响

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-06-10 DOI: 10.1111/ijcs.70082

Liying Zhou, Limin Niu, Cheng Lu Wang, Banggang Wu, Xiaoyu Deng

{"title":"Bridging the Mental Gap: The Impact of Augmented Reality Multiproduct Presentation and Recommendation Strategy on Consumer Satisfaction","authors":"Liying Zhou, Limin Niu, Cheng Lu Wang, Banggang Wu, Xiaoyu Deng","doi":"10.1111/ijcs.70082","DOIUrl":"https://doi.org/10.1111/ijcs.70082","url":null,"abstract":"<div>\u0000 \u0000 <p>Augmented reality (AR) has revolutionized digital retail by bridging the online–offline gap. However, its effectiveness in the context of multiproduct recommendation contexts remains unexplored. From the perspective of cognitive load theory, we examine how an AR product presentation format interacts with the chosen recommendation strategy (separate vs. collocated) to influence consumer satisfaction. Through two controlled laboratory experiments using non-immersive (tablet-based) and immersive (head-mounted) AR technologies, we demonstrate that the effectiveness of AR in enhancing consumer satisfaction is contingent on the selected recommendation strategy. Specifically, AR significantly reduces cognitive effort and enhances consumer satisfaction in collocated recommendation scenarios, where multiple products are presented together. However, this advantage is reduced for separate product recommendations, which challenges the assumption that AR universally enhances product presentation effectiveness. Our findings advance theoretical understanding of the boundary conditions of AR in digital retail and provide practical insights for retailers implementing AR-enhanced recommendation systems. This research contributes to both cognitive load theory and the digital retail literature by identifying the contextual factors that moderate the impact of AR on consumer cognitive processing and satisfaction.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 4","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144255812","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Language and Gender Differences in Financial Literacy: The Role of Feminized, Masculinized, and Neutral Question Phrasing 金融知识中的语言和性别差异：女性化、男性化和中性问题措辞的作用

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-06-09 DOI: 10.1111/ijcs.70083

Andrzej Cwynar, Piotr Białowolski, Robert Porzak, Dorota Weziak-Bialowolska

{"title":"Language and Gender Differences in Financial Literacy: The Role of Feminized, Masculinized, and Neutral Question Phrasing","authors":"Andrzej Cwynar, Piotr Białowolski, Robert Porzak, Dorota Weziak-Bialowolska","doi":"10.1111/ijcs.70083","DOIUrl":"https://doi.org/10.1111/ijcs.70083","url":null,"abstract":"<div>\u0000 \u0000 <p>We examine whether the phrasing of financial literacy test questions affects the test scores of women and men. To this end, we developed three language versions of a well-known set of financial literacy questions: feminized, masculinized, and neutral. We then surveyed a large, representative sample of adult Poles (<i>N</i> = 4389), with respondents randomly assigned to one of these three language versions. Using item response theory (IRT), we examined how female and male respondents answered the questions and scored on the financial literacy test, depending on the language version. We found that both women and men performed differently contingent on the phrasing of questions. Through our analysis, we identified a subset of questions free from language bias. Utilizing this language bias-resistant set, we assessed financial literacy levels for both genders. Even in this language bias-resistant shortened test, a significant gender gap favoring men persisted, with a difference of 0.775 on the standardized scale. In a series of alternative models, we found that the gender gap in financial literacy was noticeably smaller when feminized language was used compared to both masculinized language and the language bias-resistant version of the test. This study confirms the existence of a gender gap in financial literacy but suggests that its magnitude may be overestimated when masculinized language is utilized in testing instruments.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 4","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144244308","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Parasocial Interaction in Marketing Domain: Offering Insights Through a Systematic Literature Review 营销领域的副社会互动：通过系统的文献回顾提供见解

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-06-09 DOI: 10.1111/ijcs.70079

Zeeshan Majeed Nadroo, Jamid Ul Islam, Mohammad Asif Naqshbandi

{"title":"Parasocial Interaction in Marketing Domain: Offering Insights Through a Systematic Literature Review","authors":"Zeeshan Majeed Nadroo, Jamid Ul Islam, Mohammad Asif Naqshbandi","doi":"10.1111/ijcs.70079","DOIUrl":"https://doi.org/10.1111/ijcs.70079","url":null,"abstract":"<div>\u0000 \u0000 <p>Over the past decade, marketing has witnessed progressive growth in parasocial interaction research. An idea initially rooted in media and communication literature has gradually evolved within the marketing sphere since the early 2000s. Despite its fundamental integration into marketing, a comprehensive domain-specific systematic literature review on this topic remains absent. Considering this, we undertook a systematic literature review, analyzing 117 articles indexed in the ABDC list, covering a period of the past two and a half decades. With the main objective to explore the existing literature by examining the theoretical development, characteristics, and methodological trends using the TCCM approach, the study aims to establish a foundation for future research while elucidating relationships between various constructs across diverse contexts. The review highlights the role of parasocial interaction in influencer marketing, celebrity endorsements, branding, live streaming, consumer behavior, and chatbots, among other domains. By offering a current synopsis of the research within parasocial interaction and the future research directions, this study is anticipated to function as a useful resource to aid researchers in further exploration of parasocial interaction research.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 4","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144244309","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Circularity Within Service-Dominant Logic: The Role of Perceived Ethics on Co-Creation in Sharing Economy Platforms 服务主导逻辑中的循环：感知伦理在共享经济平台共同创造中的作用

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-05-20 DOI: 10.1111/ijcs.70076

Saifeddin Alimamy, Waqar Nadeem

{"title":"Circularity Within Service-Dominant Logic: The Role of Perceived Ethics on Co-Creation in Sharing Economy Platforms","authors":"Saifeddin Alimamy, Waqar Nadeem","doi":"10.1111/ijcs.70076","DOIUrl":"https://doi.org/10.1111/ijcs.70076","url":null,"abstract":"<div>\u0000 \u0000 <p>This study investigates circularity in service-dominant (SD) logic within sharing economy platforms (SEPs), focusing on how perceived ethics influence customer co-creation and commitment. It further explores the mediating roles of trust and reciprocity and the moderating effect of brand identification. Data from 365 SEP users were analyzed via partial least squares structural equation modeling (PLS-SEM). Results demonstrate that perceived ethics positively affect trust and reciprocity, which subsequently strengthen customers' willingness to co-create. Trust and reciprocity emerged as pivotal mediators, while brand identification significantly moderated their effects on co-creation. By emphasizing the role of ethical perceptions in fostering trust-based collaboration and illustrating how brand identification amplifies these relationships, this research advances theoretical understanding of circularity in service ecosystems. The findings contribute novel insights to the services marketing literature, particularly regarding ethical imperatives, trust-reciprocity dynamics, and circular customer-platform interactions in SEPs.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144091906","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

E-Tailers' Twitter (X) Communication: A Textual Analysis 电子零售商的Twitter (X)传播：一个文本分析

IF 8.6 2区管理学

International Journal of Consumer Studies Pub Date : 2025-05-20 DOI: 10.1111/ijcs.70075

Prateek Kalia, Manpreet Kaur, Asha Thomas

{"title":"E-Tailers' Twitter (X) Communication: A Textual Analysis","authors":"Prateek Kalia, Manpreet Kaur, Asha Thomas","doi":"10.1111/ijcs.70075","DOIUrl":"https://doi.org/10.1111/ijcs.70075","url":null,"abstract":"<p>The existing literature on human–computer interactions is rich in studies on how consumers interact with brands on social media. However, there is a gap in the research on consumers' responses to the language style of social media branded messages. Therefore, this study aims to analyze e-retailers' Twitter (now X) posts through text analysis to identify the content attributes that are most effective in generating higher numbers of retweets. R software was used for the data extraction and analysis of 28,737 tweets posted by e-retailers in India. We used a variety of text analysis approaches, including retweet analysis, hashtag analysis, word cloud, network analysis, and sentiment analysis to analyze the collected tweets. We observed that tweets that included questions, product names, and promotional activities attracted better retweets, and that hashtags coupled with campaigns, products, and events were dominant. On average, positively charged tweets (specifically commanded by trust) were three times more popular than negative tweets. The four most prominent themes emerging in our network analysis are help and support, contests, discounts and offers, and query handling and resolution, which induce positive intentions among online shoppers towards e-retailers. Our findings offer insights into how e-retailers can improve their Twitter (X) activities to engage their audiences.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70075","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144091907","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0