International Journal of Consumer Studies最新文献_第6页

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2026-04-16

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IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2026-04-15

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IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2026-04-15

引用次数: 0

AI-Enabled Consumer Services and Subjective Well-Being 人工智能支持的消费者服务和主观幸福感

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2026-04-08 DOI: 10.1111/ijcs.70212

Tae-Young Pak

{"title":"AI-Enabled Consumer Services and Subjective Well-Being","authors":"Tae-Young Pak","doi":"10.1111/ijcs.70212","DOIUrl":"10.1111/ijcs.70212","url":null,"abstract":"<p>Artificial intelligence (AI) is being rapidly integrated into consumer services, yet its impact on users' well-being remains unclear. Moving beyond prior research on access and usage intentions, this study evaluates whether AI-enabled consumer services enhance perceived quality of life. Using the 2024 Digital Information Gap Survey (<i>N</i> = 11,596) in South Korea, this study constructs a comprehensive AI engagement measure across eight domains (education, home automation, communication, media, finance, transportation, health, and generative AI) and examines its relationship with life satisfaction. The results of ordinary least squares and two-stage least squares regressions (using digital education engagement as an instrument) show a positive association between AI use and life satisfaction, driven primarily by home automation and smart mobility services. Subgroup analyses indicate that the association observed in the general population is not significant among vulnerable populations, including rural workers, individuals with disabilities, and low-income households. These findings suggest that AI-enabled consumer services generally increase subjective well-being, but the benefits depend on the service context and user characteristics.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 3","pages":""},"PeriodicalIF":7.6,"publicationDate":"2026-04-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70212","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147668255","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

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Serving the Weak or Strong? The Strategic Role of Live-Streamers' Service Inclusion in Live-Streaming e-Commerce 服务弱者还是强者？流媒体服务融入流媒体电子商务的战略作用

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2026-04-08 DOI: 10.1111/ijcs.70214

Xiaoqi Sun, Xiushuang Gong, Peiqi Zheng

{"title":"Serving the Weak or Strong? The Strategic Role of Live-Streamers' Service Inclusion in Live-Streaming e-Commerce","authors":"Xiaoqi Sun, Xiushuang Gong, Peiqi Zheng","doi":"10.1111/ijcs.70214","DOIUrl":"10.1111/ijcs.70214","url":null,"abstract":"<div>\u0000 \u0000 <p>The growing popularity of live-streaming e-commerce has transformed consumer shopping experiences, with live-streamers playing a crucial role in shaping consumer behavior. Grounded in a theoretical framework that integrates authenticity and social responsibility, this study investigates how live-streamers' service inclusion (serving weak vs. strong sellers) influences consumer purchase intention and loyalty. It highlights perceived live-streamer authenticity as a key mechanism and examines the moderating effect of live-streamer popularity. Four experiments with 860 participants reveal that live-streamers serving weak (vs. strong) sellers are perceived as more authentic, leading to stronger purchase intention and live-streamer loyalty. These effects are particularly pronounced for lesser-known live-streamers, for whom service inclusion constitutes a critical factor in building self-authenticity. This study introduces service inclusion as a novel driver of consumer purchasing behavior in live-streaming e-commerce, demonstrating its potential to support underperforming sellers and promote marketplace fairness. The findings enrich the literature on live-streaming e-commerce and service inclusion while providing actionable insights for live-streamers and platforms aiming to foster inclusivity and equity in the rapidly evolving e-commerce ecosystems.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 3","pages":""},"PeriodicalIF":7.6,"publicationDate":"2026-04-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147668319","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

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Consumers Preferences for Presence-Focused Nutrition Claims in China 中国消费者对以存在为中心的营养声明的偏好

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2026-04-07 DOI: 10.1111/ijcs.70211

Jingjing Wang, Chenguang Li, Xiaoxia Dong, Zhifeng Gao, Eileen Gibney, Shuhua Yang, Lauren McGuinness, Nessa Noronha, Emma Feeney

{"title":"Consumers Preferences for Presence-Focused Nutrition Claims in China","authors":"Jingjing Wang, Chenguang Li, Xiaoxia Dong, Zhifeng Gao, Eileen Gibney, Shuhua Yang, Lauren McGuinness, Nessa Noronha, Emma Feeney","doi":"10.1111/ijcs.70211","DOIUrl":"10.1111/ijcs.70211","url":null,"abstract":"<p>Highlighting the nutritional value through front-of-package nutrition labels is an effective way to make healthier food products stand out in order to attract consumers. However, there is a lack of discussion on presence-focused nutrition claim (e.g., ‘<i>high in calcium’</i>) compared to absence-focused nutrition claim (e.g., <i>‘reduced fat’</i>), but the former may be more appealing when making food choices. This study aimed to identify the effects of front-of-pack nutrition content claims (<i>‘source of’, ‘high in’</i>) for protein, calcium, omega-3 and vitamin D on Chinese consumers' willingness to pay for milk products. The random parameter logit model reveals that nutrition content claims about calcium led to greater acceptance and willingness to pay for the product, followed by omega-3, protein and vitamin D. The claim ‘high in’ was more attractive than ‘source of’ for all nutrients considered. The latent class model identified four consumer groups based on their nutritional preferences, with heterogeneity explained by psychological factor and actual food intake. In light of these results, strategies emphasizing the calcium content of milk products or targeting ‘high in’ buyers are proposed.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 3","pages":""},"PeriodicalIF":7.6,"publicationDate":"2026-04-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70211","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147668533","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Enough to Last? Subjective Financial Well-Being in Retirement: The Role of Beliefs, Emotions, and Behaviors 足够持久？退休中的主观财务幸福感：信念、情绪和行为的作用

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2026-04-06 DOI: 10.1111/ijcs.70207

Jody Evans, Teagan Altschwager

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Are You Willing to Pay for “Greater Environmental Friendliness”? The Role of Artificial Intelligence in Enhancing Products' Environmental Benefits 你愿意为“更环保”买单吗？人工智能在提高产品环境效益中的作用

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2026-03-31 DOI: 10.1111/ijcs.70215

Demin Wan, Pengyi Shen, Aonan Zhu

{"title":"Are You Willing to Pay for “Greater Environmental Friendliness”? The Role of Artificial Intelligence in Enhancing Products' Environmental Benefits","authors":"Demin Wan, Pengyi Shen, Aonan Zhu","doi":"10.1111/ijcs.70215","DOIUrl":"10.1111/ijcs.70215","url":null,"abstract":"<div>\u0000 \u0000 <p>With the increasing popularity of green consumption, this study investigates how product environmental benefits influence consumers' willingness to pay. Drawing upon the illusion of control theory, the research specifically distinguishes between autonomous (AI-driven) and static (non-AI-driven) environmental benefits, while also examining the mediating effect of perceived control and the moderating effect of environmental locus of control. Through one field and two scenario experiments, the study found that autonomous environmental benefits exert a stronger positive influence on willingness to pay compared to static benefits. Furthermore, this relationship is significantly mediated by perceived control, and this mediating effect is particularly pronounced for consumers with an external environmental locus of control. These findings extend the theoretical application of the illusion of control theory in the green consumption context and offer valuable insights for designing compelling environmentally friendly products and formulating effective green marketing strategies.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 3","pages":""},"PeriodicalIF":7.6,"publicationDate":"2026-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147669007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Digital Content Consumption and Youth Consumers' Purchase Behaviour: How Short-Form Videos Influence Generation Z Consumers in e-Commerce 数字内容消费与青年消费者购买行为：短视频如何影响电子商务中的Z世代消费者

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2026-03-30 DOI: 10.1111/ijcs.70204

Pei-Hsuan Tsai

{"title":"Digital Content Consumption and Youth Consumers' Purchase Behaviour: How Short-Form Videos Influence Generation Z Consumers in e-Commerce","authors":"Pei-Hsuan Tsai","doi":"10.1111/ijcs.70204","DOIUrl":"10.1111/ijcs.70204","url":null,"abstract":"<div>\u0000 \u0000 <p>Focusing on digital content marketing (DCM) and youth consumers' purchase behaviour, this study examined how short-form videos, as a marketing tool for e-commerce, influence the purchase intentions of Generation Z consumers in Taiwan, based on the value-attitude-behaviour (VAB) model. The multiple attribute decision-making (MADM) method was adopted to examine 624 valid questionnaire sets. An influential network relations map (INRM) was constructed based on the causal relationships between the evaluation indicators identified using the decision-making trial and evaluation laboratory (DEMATEL) technique. The results identified utilitarian value as the most significant factor influencing purchase intention, reflecting Generation Z consumers' emphasis on product functionality and practicality. Electronic word-of-mouth communication emerged as the central determinant of consumer behaviour, highlighting Generation Z consumers' reliance on peer-generated reviews and recommendations from opinion leaders. This study's integration of the VAB model and MADM method improves theoretical understanding, while the findings offer e-commerce platforms pertinent insights into how to effectively design and implement content strategies targeting Generation Z consumers for higher purchasing engagement.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 3","pages":""},"PeriodicalIF":7.6,"publicationDate":"2026-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147668992","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Customer–Robot Interaction Beyond the First Encounter: A Reciprocal Framework and Quadrant Model for Value Co-Creation 超越第一次接触的客户-机器人互动：价值共同创造的互惠框架和象限模型

IF 7.6 2区管理学

International Journal of Consumer Studies Pub Date : 2026-03-30 DOI: 10.1111/ijcs.70208

Long Pham, Tatbeeq Raza-Ullah, Hamid Shaker

{"title":"Customer–Robot Interaction Beyond the First Encounter: A Reciprocal Framework and Quadrant Model for Value Co-Creation","authors":"Long Pham, Tatbeeq Raza-Ullah, Hamid Shaker","doi":"10.1111/ijcs.70208","DOIUrl":"10.1111/ijcs.70208","url":null,"abstract":"<p>As service robots move from factory floors to frontline service encounters, their success increasingly depends on the quality of customer-robot interaction (CRI). Existing studies, however, remain fragmented and predominantly grounded in linear technology adoption models, offering limited insight into the dynamic and reciprocal nature of CRI over time. Addressing this gap, this systematic literature review synthesises 113 peer-reviewed articles and makes two main contributions. First, it develops a reciprocal framework that conceptualises CRI as path-dependent process in which drivers and barriers shape experiential responses, leading to attitudinal and behavioural outcomes that, in turn, recalibrate customer expectations through feedback loops. This framework advances prior one-way technology adoption models (e.g., TAM/UTAUT) by focusing on the value creation through repeated interactions in robotic service encounters. Second, the review introduces a quadrant-based model of robot-task fit structured by task complexity and service goal orientations. Extending existing robot typologies, this model specifies when particular experiential mechanism dominate and how reciprocal feedback loops vary across four robot roles: mechanical, analytical, socially interactive, and empathetic. Together, these contributions offer a holistic and contingent understanding of CRI, generating actionable insights for future research developments and for the design of effective, human-centric service robots.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"50 3","pages":""},"PeriodicalIF":7.6,"publicationDate":"2026-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70208","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147668971","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0