International Journal of Consumer Studies最新文献_第6页

Impact of advertising puffery on purchase intention and brand loyalty of young adults 广告吹捧对年轻人购买意向和品牌忠诚度的影响

IF 9.9 2区管理学

International Journal of Consumer Studies Pub Date : 2024-04-05 DOI: 10.1111/ijcs.13045

Krunal K. Punjani, V. V. Ravi Kumar, Kala Mahadevan

{"title":"Impact of advertising puffery on purchase intention and brand loyalty of young adults","authors":"Krunal K. Punjani, V. V. Ravi Kumar, Kala Mahadevan","doi":"10.1111/ijcs.13045","DOIUrl":"https://doi.org/10.1111/ijcs.13045","url":null,"abstract":"This research study proposes a model to test the impact of advertising puffery on purchase intention and brand loyalty involving the mediating role of ad-related factors—likability of the advertisement and attitude toward the ad- and brand-related factors—brand familiarity, attitude toward the brand, and brand credibility. The inclusion of brand loyalty as an exogenous construct is an attempt to extend the existing research in the ad puffery domain. Further, a combination of ad-related and brand-related factors as mediators is a novel approach in the field of ad puffery. It provides insightful findings for researchers as well as practitioners. The cross-sectional approach used in this study involved gathering data from young adult respondents (age group between 18 and 24 years) over a specific period. Results based on 330 young adult respondents revealed significant direct and mediating effects. All the ad-related and brand-related factors mediated the direct relationship of ad puffery with purchase intention and brand loyalty. Additionally, gender significantly moderated the direct relationship of ad puffery with purchase intention. Further, theoretical contributions, practical implications, and future research directions are discussed.","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":null,"pages":null},"PeriodicalIF":9.9,"publicationDate":"2024-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140348681","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Intention to use telemedicine services during a health crisis: A motivation-opportunity-ability theory approach 在健康危机期间使用远程医疗服务的意向：动机-机会-能力理论方法

IF 9.9 2区管理学

International Journal of Consumer Studies Pub Date : 2024-04-04 DOI: 10.1111/ijcs.13044

Ferry Tema Atmaja, Cedric Hsi-Jui Wu, Revanth Kumar Guttena, Andreawan Honora

{"title":"Intention to use telemedicine services during a health crisis: A motivation-opportunity-ability theory approach","authors":"Ferry Tema Atmaja, Cedric Hsi-Jui Wu, Revanth Kumar Guttena, Andreawan Honora","doi":"10.1111/ijcs.13044","DOIUrl":"https://doi.org/10.1111/ijcs.13044","url":null,"abstract":"Telemedicine, despite its longstanding presence, has emerged as a valuable resource amidst health crises. Yet, research on individuals' willingness to embrace telemedicine in such circumstances remains scarce. This article employs the Motivation–Opportunity–Ability theory to construct a novel framework for investigating how motivational, opportunity-related, and ability-related factors influence individuals' intention to use telemedicine during a health crisis. A sample of 468 respondents from Indonesia participated in an online survey. The data were analyzed using covariance-based structural equation modeling and the Hayes PROCESS macro. The findings revealed that contamination avoidance, telemedicine usability, and privacy concerns significantly influence the intention to use telemedicine services. Moreover, the findings also confirmed the moderated moderating effect of e-health literacy and technology optimism on the relationship between contamination avoidance and intention to use telemedicine services. By deepening our understanding of the factors shaping individuals' intention to use telemedicine services, this study makes valuable academic contributions to the field of telemedicine adoption literature. Additionally, it provides practical insights for telemedicine providers aiming to enhance individuals' intention to use telemedicine services during critical health situations.","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":null,"pages":null},"PeriodicalIF":9.9,"publicationDate":"2024-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140345585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Language and thought: Linguistic relativity in social marketing communication 语言与思想：社会营销传播中的语言相对性

IF 9.9 2区管理学

International Journal of Consumer Studies Pub Date : 2024-03-26 DOI: 10.1111/ijcs.13041

Manvi Goel, Vinay Sharma, Omprakash Gupta

引用次数: 0

Sociocultural barriers to outsourcing housework: Unraveling the non-use of domestic services 外包家务的社会文化障碍：解读不使用家政服务的原因

IF 9.9 2区管理学

International Journal of Consumer Studies Pub Date : 2024-03-25 DOI: 10.1111/ijcs.13042

Miriam Trübner, Natascha Nisic

{"title":"Sociocultural barriers to outsourcing housework: Unraveling the non-use of domestic services","authors":"Miriam Trübner, Natascha Nisic","doi":"10.1111/ijcs.13042","DOIUrl":"https://doi.org/10.1111/ijcs.13042","url":null,"abstract":"The outsourcing of housework is broadly recognized as providing an impetus for increasing women's participation in the labor market and relieving the burdens of households with children and dual earners. Despite an objective need, demand for paid domestic services is low, even for households with sufficient financial resources. By drawing on a German survey of cohabiting couples aged between 30 and 60, we analyze households that have, to date, not used domestic services (N = 1479). Based on items about attitudes toward domestic services, we identify five distinct attitude profiles defined by diverse combinations and levels of sociocultural barriers to outsourcing housework, including gendered expectations, privacy concerns, aversion toward a servant culture, and trust and control issues. Our results establish that half of the sample exhibits scarcely any sociocultural aversion to the employment of domestic help. While some of these households report preferring to do housework within the family, households of higher social strata, in particular, express a need for external support, but are hindered by an insufficient supply of and access to appropriate paid domestic services. In contrast, the other half of the sample consists of subgroups of rejectors, revealing different levels of disapproval and normative-moral profiles concerning outsourcing. Interestingly, complete rejectors are often found in low-income households, indicating a strong connection between socioeconomic and sociocultural characteristics. The results highlight the potential for future developments within the domestic service sector to meet customers' normative and moral concerns.","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":null,"pages":null},"PeriodicalIF":9.9,"publicationDate":"2024-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.13042","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140209631","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Consumer embarrassment: A systematic literature review and research agenda 消费者的尴尬：系统文献综述和研究议程

IF 9.9 2区管理学

International Journal of Consumer Studies Pub Date : 2024-03-16 DOI: 10.1111/ijcs.13035

Vaishali Sangwan, Moutusy Maity

{"title":"Consumer embarrassment: A systematic literature review and research agenda","authors":"Vaishali Sangwan, Moutusy Maity","doi":"10.1111/ijcs.13035","DOIUrl":"https://doi.org/10.1111/ijcs.13035","url":null,"abstract":"Embarrassment plays a crucial role in shaping the consumer landscape by influencing perceptions, choices, and experiences. In a marketplace, customers get embarrassed when personally implicated in transgressions, and also vicariously, while observing the predicament of others. Vicarious embarrassment, though ubiquitous and detrimental for firms, has received limited attention in marketing scholarship. This article offers a comprehensive review of consumers' personal and vicarious embarrassment by incorporating content and bibliometric analysis methodologies. The bibliometric study comprises a review of 203 articles published from 1900 to 2022. Techniques of citation analysis and co-citation analysis reveal the prominent authors, journals, and articles and trace the intellectual structures of thoughts contributing to the domain. Additionally, social network analysis delineates the centrality features of the leading studies in the consumer embarrassment domain. Further, the article provides a comprehensive content analysis of 109 studies relevant to the purchase and consumption contexts. A review of the extant findings on major theoretical perspectives, triggers, coping strategies, moderators, and desirable and adverse outcomes of personal and vicarious embarrassment is presented. The article offers actionable future research directions for theoretical advancement of the phenomenon of consumer embarrassment. This research will assist firms and marketers in understanding and mitigating the aversive outcomes of embarrassment.","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":null,"pages":null},"PeriodicalIF":9.9,"publicationDate":"2024-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140139256","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Dual envy influences online shoppers' intention to purchase luxury counterfeits 双重嫉妒影响网购者购买奢侈品假货的意向

IF 9.9 2区管理学

International Journal of Consumer Studies Pub Date : 2024-03-15 DOI: 10.1111/ijcs.13036

Tanvi Gupta, Preeti Krishnan Lyndem

引用次数: 0

The impact of lay elitism on preference and choice inconsistency in consumption across cultures 外行精英主义对不同文化消费偏好和选择不一致的影响

IF 9.9 2区管理学

International Journal of Consumer Studies Pub Date : 2024-03-13 DOI: 10.1111/ijcs.13023

Letty Y.-Y. Kwan, Yu-Sheng Hung

{"title":"The impact of lay elitism on preference and choice inconsistency in consumption across cultures","authors":"Letty Y.-Y. Kwan, Yu-Sheng Hung","doi":"10.1111/ijcs.13023","DOIUrl":"https://doi.org/10.1111/ijcs.13023","url":null,"abstract":"The present study examined the influence of lay elitism on preference and choice inconsistency in consumer choices across cultures. Four studies were conducted to understand this phenomenon. In Study 1, we showed that Mainland Chinese high in the belief in lay elitism displays more preference and choice inconsistency across product categories. In Study 2, we found the reverse effect for Caucasian Americans. In Study 3, Mainland Chinese belief in lay elitism is associated with their preference and choice inconsistency over geometric patterns and, at the same time, increased the consistency between their choice and the anticipated elites' choice of these geometric patterns. Lastly, Study 4 showed that in a cross-cultural study, Mainland Chinese participants' endorsement of lay elitism is associated with a higher level of preference and choice inconsistency, but the reverse pattern is observed for Caucasian Americans. Furthermore, cultural values (i.e., individualism and collectivism) fail to explain the differences in preference and choice consistency across cultures. The paper offers a new perspective in using lay elitism across cultures to understand preference and choice inconsistency in consumer behavior.","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":null,"pages":null},"PeriodicalIF":9.9,"publicationDate":"2024-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.13023","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140114197","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Virtual reality: A review and a new framework for integrated adoption 虚拟现实：综述和综合采用的新框架

IF 9.9 2区管理学

International Journal of Consumer Studies Pub Date : 2024-03-13 DOI: 10.1111/ijcs.13040

Omar H. Fares, Joseph Aversa, Seung Hwan Lee, Mark, Jenna Jacobson

{"title":"Virtual reality: A review and a new framework for integrated adoption","authors":"Omar H. Fares, Joseph Aversa, Seung Hwan Lee, Mark, Jenna Jacobson","doi":"10.1111/ijcs.13040","DOIUrl":"https://doi.org/10.1111/ijcs.13040","url":null,"abstract":"Scholarly research on virtual reality (VR) is characterized by a dynamic tension between VR's potential and the challenges impeding its adoption. Grounded in a mixed-methods systematic review, this research examines the drivers influencing consumer VR adoption by rigorously combining qualitative and quantitative analyses of 158 scholarly articles ranging from 1996 to 2023. Based on an extensive analysis of VR adoption literature, we introduce the Virtual Reality Integrated Adoption Framework (VRIAF), which is the first mixed-methods systematic review focusing exclusively on VR adoption. This empirically substantiated model integrates key determinants of VR adoption such as consumer attitudes, perceived enjoyment, ease of use, social influences, and previous user experiences. The research identifies four pivotal themes through qualitative exploration, further elucidated by quantitative meta-analyses and weight analyses. These themes encompass the user experience in VR environments, the role of VR in construction and design, the immersive attributes of VR technologies, and the ongoing technological advancements influencing adoption patterns. This research contributes significantly to the theoretical understanding of VR adoption and provides practical insights for VR professionals. By delineating future research directions, the study bridges the gap between theoretical exploration and practical application, offering a valuable resource for both scholars and practitioners in the field of VR.","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":null,"pages":null},"PeriodicalIF":9.9,"publicationDate":"2024-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.13040","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140114340","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Influencers and donations: The impact of source and product benefits 影响者与捐赠：来源和产品利益的影响

IF 9.9 2区管理学

International Journal of Consumer Studies Pub Date : 2024-03-10 DOI: 10.1111/ijcs.13039

Yoon-Na Cho, Yuna Kim, Christine Ye

{"title":"Influencers and donations: The impact of source and product benefits","authors":"Yoon-Na Cho, Yuna Kim, Christine Ye","doi":"10.1111/ijcs.13039","DOIUrl":"https://doi.org/10.1111/ijcs.13039","url":null,"abstract":"Nonprofit organizations (NPOs) are increasingly using social media as a communication platform to promote their charitable marketing efforts. The purpose of our research is to investigate how NPOs can enhance message effectiveness by utilizing a social media influencer and different product benefit appeals (utilitarian vs. hedonic) in their social media posts to enhance attitudes toward the donation campaign and word-of-mouth (WOM) intention, leading to higher donation behavior. Across two experimental studies, we show that an NPO's donation post (i.e., social media post promoting a donation campaign) is evaluated more favorably when paired with a hedonic benefit appeal, while an influencer's donation post is more favorable when paired with a utilitarian benefit appeal. Further, we find that the effects of source and product benefit appeal types on donation behavior are serially mediated by attitude toward the donation campaign and WOM intention. As the use of influencers is becoming increasingly popular to support fundraising and charitable causes, our findings provide timely implications for researchers and practitioners who are interested in optimizing NPO communication strategies in the digital landscape.","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":null,"pages":null},"PeriodicalIF":9.9,"publicationDate":"2024-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140096571","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How green social network affordances enhance pro-environmental behaviour? 绿色社交网络如何促进亲环境行为？

IF 9.9 2区管理学

International Journal of Consumer Studies Pub Date : 2024-03-10 DOI: 10.1111/ijcs.13038

K. S. Nivedhitha, Palvi Pasricha, G. Angelin Vilma

{"title":"How green social network affordances enhance pro-environmental behaviour?","authors":"K. S. Nivedhitha, Palvi Pasricha, G. Angelin Vilma","doi":"10.1111/ijcs.13038","DOIUrl":"https://doi.org/10.1111/ijcs.13038","url":null,"abstract":"Though social media is considered to enhance environmentally conscious behaviour, there has not been sufficient investigation on the effects of specific affordances pertaining to green social networks (GSN). Also, the mechanism by which these affordances affect pro-environmental behaviour (PEB) has not been explored in depth. Addressing these research gaps, this study first introduces three context-specific GSN affordances, such as green self-identification, green broadcasting, and green social endorsement. Further, drawing inspiration from social influence theory and the Stimulus-Organism-Response framework, the study put forth a novel framework that explains the varying effects of the conceptualized GSN affordances on PEB through the mediating mechanism of collective intention. The framework also indicates perceived informational and emotional values as moderators that accentuate the indirect influence of GSN affordances on PEB. Adopting a time-lagged multi-wave online survey design, 314 valid responses were obtained. The results of the moderated mediation analysis reveal that: (1) collective intention partially mediates the relationships between green broadcasting and PEB, and between green social endorsement and PEB; (2) collective intention fully mediates the relationship between green self-identification and PEB. Further, the indirect effect of green self-identification on PEB is positively moderated by emotional values and not moderated by informational values. Interestingly, the indirect effects of green broadcasting and green social endorsement on PEB are positively moderated by both informational and emotional values. These findings offer significant implications for researchers and practitioners who look out for online communities to promote actual PEB.","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":null,"pages":null},"PeriodicalIF":9.9,"publicationDate":"2024-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140096570","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0