Ronja Kaiser, Surya De Benedetto, Patrick Planing, Patrick Müller
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The results of Study 1 confirm that performance expectancy and effort expectancy influence the acceptance of delivery robots, with performance expectancy and behavioral intention being significantly higher for the package than for meal deliveries. However, in both cases, the average intention to use these robots only slightly exceeded the scale mean. Study 2 reveals that autonomous delivery robots are perceived as more convenient than existing alternatives in grocery and pharmaceutical delivery and return processing. The further application of emergency situations, such as illness or the risk of infection, also emerged from the data; even respondents who generally reject the idea of such robots would still use them in such exceptional situations. These results should be considered in the further development of autonomous delivery robot systems.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"48 5","pages":""},"PeriodicalIF":8.6000,"publicationDate":"2024-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.13093","citationCount":"0","resultStr":"{\"title\":\"What Will the Delivery Robots Bring Us Tomorrow?\",\"authors\":\"Ronja Kaiser, Surya De Benedetto, Patrick Planing, Patrick Müller\",\"doi\":\"10.1111/ijcs.13093\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p>Autonomous delivery robots offer a promising solution to the challenges of last mile logistics, a crucial topic in times of increasing logistics volume, environmental concern, and ongoing urbanization. This study investigates the acceptance of such robots in various application scenarios for last mile delivery in Germany. A first, quantitative, study investigating the overall acceptance of autonomous delivery robots for the primary predominant usage scenarios of meal and package delivery tested an adapted technology acceptance model via a structural equation model. A second, qualitative, study was conducted to better understand possible future use cases for these robots included semistandardized interviews with 14 individuals and employed a qualitative content structuring analysis method for data analysis. The results of Study 1 confirm that performance expectancy and effort expectancy influence the acceptance of delivery robots, with performance expectancy and behavioral intention being significantly higher for the package than for meal deliveries. However, in both cases, the average intention to use these robots only slightly exceeded the scale mean. Study 2 reveals that autonomous delivery robots are perceived as more convenient than existing alternatives in grocery and pharmaceutical delivery and return processing. The further application of emergency situations, such as illness or the risk of infection, also emerged from the data; even respondents who generally reject the idea of such robots would still use them in such exceptional situations. These results should be considered in the further development of autonomous delivery robot systems.</p>\",\"PeriodicalId\":48192,\"journal\":{\"name\":\"International Journal of Consumer Studies\",\"volume\":\"48 5\",\"pages\":\"\"},\"PeriodicalIF\":8.6000,\"publicationDate\":\"2024-09-19\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.13093\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Consumer Studies\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://onlinelibrary.wiley.com/doi/10.1111/ijcs.13093\",\"RegionNum\":2,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Consumer Studies","FirstCategoryId":"91","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1111/ijcs.13093","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
Autonomous delivery robots offer a promising solution to the challenges of last mile logistics, a crucial topic in times of increasing logistics volume, environmental concern, and ongoing urbanization. This study investigates the acceptance of such robots in various application scenarios for last mile delivery in Germany. A first, quantitative, study investigating the overall acceptance of autonomous delivery robots for the primary predominant usage scenarios of meal and package delivery tested an adapted technology acceptance model via a structural equation model. A second, qualitative, study was conducted to better understand possible future use cases for these robots included semistandardized interviews with 14 individuals and employed a qualitative content structuring analysis method for data analysis. The results of Study 1 confirm that performance expectancy and effort expectancy influence the acceptance of delivery robots, with performance expectancy and behavioral intention being significantly higher for the package than for meal deliveries. However, in both cases, the average intention to use these robots only slightly exceeded the scale mean. Study 2 reveals that autonomous delivery robots are perceived as more convenient than existing alternatives in grocery and pharmaceutical delivery and return processing. The further application of emergency situations, such as illness or the risk of infection, also emerged from the data; even respondents who generally reject the idea of such robots would still use them in such exceptional situations. These results should be considered in the further development of autonomous delivery robot systems.
期刊介绍:
The International Journal of Consumer Studies is a scholarly platform for consumer research, welcoming academic and research papers across all realms of consumer studies. Our publication showcases articles of global interest, presenting cutting-edge research from around the world.