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Does External Attribution Motivate Pessimistic Consumers to Purchase Organic Cosmetics? 外部归因是否会促使悲观的消费者购买有机化妆品?
IF 6
Australasian Marketing Journal Pub Date : 2022-10-11 DOI: 10.1177/14413582221127319
Kumkum Bharti, Fauzia Jabeen, Mohd Sadiq, Farheen Khan
{"title":"Does External Attribution Motivate Pessimistic Consumers to Purchase Organic Cosmetics?","authors":"Kumkum Bharti, Fauzia Jabeen, Mohd Sadiq, Farheen Khan","doi":"10.1177/14413582221127319","DOIUrl":"https://doi.org/10.1177/14413582221127319","url":null,"abstract":"With the increased focus on environmental preservation and consumer well-being, the sale of organic cosmetics across the globe is gradually increasing. However, consumer hesitancy exists due to the nascent stage of the organic cosmetic market. The current study investigates the role of external attribution in increasing pessimistic consumers’ organic purchase behaviour and subjective well-being. It also examines how consumers’ purchase behaviour of organic cosmetics mediates the hypothesised relationships. The proposed conceptual model is grounded in the Conservation of Resources (COR) theory and tested through data from 613 consumers from Amazon MTurk. We found that pessimistic consumers do not purchase organic cosmetics, which, in turn, reduces their subjective well-being. However, external attribution significantly and positively moderates the negative influence of consumers’ pessimism on their purchase behaviour of organic cosmetics and their subjective well-being. In addition, we discovered that pessimistic consumers could conserve their psychological resources through external attribution, helping them reduce their scepticism towards organic cosmetics and adopt such products. Furthermore, the study’s findings highlight the need for managers to develop effective marketing strategies that increase pessimistic consumers’ well-being. Particularly, marketing strategies that emphasise the environmental and health benefits of using organic cosmetics over conventional cosmetics should be devised.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":" ","pages":""},"PeriodicalIF":6.0,"publicationDate":"2022-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46144540","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
Developing and Sustaining a Vibrant Regional Academic Organisation 发展和维持一个充满活力的区域学术组织
IF 6
Australasian Marketing Journal Pub Date : 2022-09-21 DOI: 10.1177/14413582221120104
R. Brodie, J. Sweeney
{"title":"Developing and Sustaining a Vibrant Regional Academic Organisation","authors":"R. Brodie, J. Sweeney","doi":"10.1177/14413582221120104","DOIUrl":"https://doi.org/10.1177/14413582221120104","url":null,"abstract":"Over the past 25 years, the Australia New Zealand Marketing Academy (ANZMAC) has established itself as a vibrant organisation for marketing academics in Australia and New Zealand. We trace ANZMAC’s development, examine what has worked well and identify future challenges.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":"31 1","pages":"190 - 192"},"PeriodicalIF":6.0,"publicationDate":"2022-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46199992","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Humanising Marketing: Diversity, Equity and Inclusion in Marketing 人性化营销：营销的多样性、公平性和包容性
IF 6
Australasian Marketing Journal Pub Date : 2022-08-01 DOI: 10.1177/14413582221116158
{"title":"Humanising Marketing: Diversity, Equity and Inclusion in Marketing","authors":"","doi":"10.1177/14413582221116158","DOIUrl":"https://doi.org/10.1177/14413582221116158","url":null,"abstract":"For managers, researchers and educators the world over, the past 2 years have presented some of the greatest challenges of their careers. Not only have they had to deal with disruption at the organisation and industry level, but a myriad of challenges also awaits them in the post-pandemic world. Unsurprisingly, the greatest challenges post-pandemic might be ensuring diversity, equity and inclusion (DEI) are key priorities as organisations emerge from the crisis.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":"30 1","pages":"271 - 272"},"PeriodicalIF":6.0,"publicationDate":"2022-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44655353","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How Brand Innovativeness Generates Positive Word of Mouth 品牌创新如何产生正面口碑
IF 6
Australasian Marketing Journal Pub Date : 2022-07-19 DOI: 10.1177/14413582221113583
Pham Hung Cuong, Xuan-Doanh Nguyen-Le, L. Ngo, N. P. Nguyen
{"title":"How Brand Innovativeness Generates Positive Word of Mouth","authors":"Pham Hung Cuong, Xuan-Doanh Nguyen-Le, L. Ngo, N. P. Nguyen","doi":"10.1177/14413582221113583","DOIUrl":"https://doi.org/10.1177/14413582221113583","url":null,"abstract":"Prior research offers little guidance on how competence-based brand factors can help transmitting positive word of mouth (PWOM). Building upon signaling theory, we propose that a brand’s efforts into innovativeness reinforce the message that “we have the competence to deliver what promised,” which in turn generates PWOM. We collected longitudinal survey data using two measurement waves with a 4 week interval among respondents from an online customer panel. The results indicate that brand innovativeness has an indirect positive relationship with PWOM, mediated by perceived brand expertise. We also find that altruism positively moderates the relationship between perceived brand expertise and PWOM. The theoretical contributions and managerial implications are also discussed.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":" ","pages":""},"PeriodicalIF":6.0,"publicationDate":"2022-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42044218","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Looking Ahead: ANZMAC’s Pivotal Role for Marketing Scholars Downunder 展望未来:ANZMAC对澳大利亚营销学者的关键作用
IF 6
Australasian Marketing Journal Pub Date : 2022-07-10 DOI: 10.1177/14413582221111198
Harald J. van Heerde
{"title":"Looking Ahead: ANZMAC’s Pivotal Role for Marketing Scholars Downunder","authors":"Harald J. van Heerde","doi":"10.1177/14413582221111198","DOIUrl":"https://doi.org/10.1177/14413582221111198","url":null,"abstract":"ANZMAC, at its core, is an academy for and by marketing scholars in Australasia. This commentary reflects on its pivotal role in an increasingly fluid academic world where scholars move around and serve in different, overlapping organisations around the world. It also discusses how online technology enables novel value creation for members of the ANZMAC community and for PhD education.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":"31 1","pages":"196 - 198"},"PeriodicalIF":6.0,"publicationDate":"2022-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41854737","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Emerging Research Trends in Marketing: A Review of Australasian Marketing Journal 新兴市场营销研究趋势——《澳大拉西亚市场营销杂志》综述
IF 6
Australasian Marketing Journal Pub Date : 2022-07-06 DOI: 10.1177/14413582221110450
Park Thaichon, S. Quach, L. Ngo
{"title":"Emerging Research Trends in Marketing: A Review of Australasian Marketing Journal","authors":"Park Thaichon, S. Quach, L. Ngo","doi":"10.1177/14413582221110450","DOIUrl":"https://doi.org/10.1177/14413582221110450","url":null,"abstract":"This article reviews papers published in the Australasian Marketing Journal (AMJ) from 2015 to 2022 (Issue 2). About 276 papers were considered in our analysis. Adopting text mining, we reveal the key terms associated with research published in AMJ over the last 6 years. We employ a topic modeling procedure to find 15 topics that have been featured in the Journal and to depict the trends in topics over time. For example, in 2021 and 2022, there has been a big increase in “Digital,” “Artificial Intelligence,” “Sustainability,” “Online Engagement,” and “Purchase Intention” topics, in line with the AMJ’s desire to capture the current industry and academic trends. A citation analysis shows the growth of articles and citations of papers published in AMJ and reveals some of the most cited papers. It is demonstrated that methodological articles are more likely to receive a high number of citations. We conclude by suggesting emerging topics and future research directions.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":"30 1","pages":"214 - 227"},"PeriodicalIF":6.0,"publicationDate":"2022-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41530090","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 8
Can the Subaltern(s) Speak? Amplifying the Voices of Global South Scholars in the Australasian Marketing Academy 副官会说话吗?在澳大拉西亚营销学院放大全球南方学者的声音
IF 6
Australasian Marketing Journal Pub Date : 2022-06-16 DOI: 10.1177/14413582221094627
F. Bádéjọ, S. Appau, Nadia Zainuddin, Kishan A Kariippanon
{"title":"Can the Subaltern(s) Speak? Amplifying the Voices of Global South Scholars in the Australasian Marketing Academy","authors":"F. Bádéjọ, S. Appau, Nadia Zainuddin, Kishan A Kariippanon","doi":"10.1177/14413582221094627","DOIUrl":"https://doi.org/10.1177/14413582221094627","url":null,"abstract":"In response to growing calls for racial diversity and inclusion in academia, this article offers a framework for decolonisation of the Australasian Marketing Academy. The purpose of our framework is to help shape the adoption of diversity and inclusion practices in a way that promotes knowledge democracy and amplification of underrepresented voices within the Australian and New Zealand Marketing Academy. This article is thus both a reflective piece and a roadmap to guide the Academy’s journey to decolonisation and representation of its minority members. First, our article highlights experiences of marginalisation in the Australasian context, and the reported barriers to diversity and inclusion of minority voices. Next, we propose our framework which aims to collapse these barriers in favour of a more equitable, cultural, and intellectual convergence, wherein the invisibility of minority scholarship can become as visible and as legitimate as the majority.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":"30 1","pages":"195 - 201"},"PeriodicalIF":6.0,"publicationDate":"2022-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42024991","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
The Future of the Australasian Marketing Academy: Challenges and Priorities 澳大拉西亚营销学院的未来：挑战和优先事项
IF 6
Australasian Marketing Journal Pub Date : 2022-06-13 DOI: 10.1177/14413582221104852
L. Gurrieri, M. Reid
{"title":"The Future of the Australasian Marketing Academy: Challenges and Priorities","authors":"L. Gurrieri, M. Reid","doi":"10.1177/14413582221104852","DOIUrl":"https://doi.org/10.1177/14413582221104852","url":null,"abstract":"In this introduction to the special section on the future of the Australasian marketing academy, we reflect on the rapidly changing academic environment and the challenges and priorities this raises for the marketing discipline. Specifically, we consider the value of marketing education and research to stakeholders, how marketing can contribute to emerging challenges across business and society, how the marketing academy can amplify marginalised voices and be more inclusive, and the health and wellbeing of marketing academics. Next, we present key findings from research we conducted to examine issues of equity, inclusion and wellbeing within the Australian and New Zealand Marketing Academy (ANZMAC) member environment. We highlight which problems persist and where change is needed to challenge exclusionary dynamics and foster a more inclusive academy. To unpack and draw further attention to these issues, we then introduce the six papers that comprise the special section. Collectively, these papers present provocations on the future of the Australasian marketing academy and invite you to consider where we should be headed and what actions must be taken.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":"30 1","pages":"161 - 167"},"PeriodicalIF":6.0,"publicationDate":"2022-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49166896","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Return on Investment of Complaint Management: A Review and Research Agenda 投诉管理的投资回报:回顾与研究议程
IF 6
Australasian Marketing Journal Pub Date : 2022-06-10 DOI: 10.1177/14413582221104854
Jamie Carlson, Tania Sourdin, C. Armstrong, M. Watts, Tanya Carlyle
{"title":"Return on Investment of Complaint Management: A Review and Research Agenda","authors":"Jamie Carlson, Tania Sourdin, C. Armstrong, M. Watts, Tanya Carlyle","doi":"10.1177/14413582221104854","DOIUrl":"https://doi.org/10.1177/14413582221104854","url":null,"abstract":"This article presents a systematic literature review which synthesises current knowledge to advance a more sophisticated conceptual framework to measure the return on investment (ROI) in complaints management. Literature is examined from searches of ProQuest, EBSCO, Emerald Plus and Google Scholar to create a road map of extant knowledge published from 1987 to 2021 in marketing and consumer related fields. Five themes associated with ROI measurement research are identified across four time periods: Cost reduction, Organisational learning, Reputational effect, Current customer focus and Social benefits. Few studies develop a comprehensive conceptual framework for the calculation of the ROI. The current literature is then extended, with the development of a framework to assist complaint management researchers and practitioners to evaluate Customer Complaint Management practices. The framework also informs the necessary data collection. Finally, new research directions are outlined to guide scholarly enquiry.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":"31 1","pages":"350 - 360"},"PeriodicalIF":6.0,"publicationDate":"2022-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45803806","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Stay Together to be Strong: How Online Knowledge Sharing Matters 团结自强:在线知识共享的重要性
IF 6
Australasian Marketing Journal Pub Date : 2022-05-24 DOI: 10.1177/14413582221096703
M. Nguyen
{"title":"Stay Together to be Strong: How Online Knowledge Sharing Matters","authors":"M. Nguyen","doi":"10.1177/14413582221096703","DOIUrl":"https://doi.org/10.1177/14413582221096703","url":null,"abstract":"In an organisational crisis, employees often face role conflicts and job insecurity as well as cynicism and emotional exhaustion. This study aims to investigate the role of online knowledge sharing as an internal marketing solution that connects employees with role conflict or a sense of job insecurity to support each other to enhance job performance. Data were collected in Vietnam with 281 eligible responses from those who worked during the pandemic. The results indicated that role conflict positively influenced job insecurity, knowledge donating, and knowledge collecting. Job insecurity had a significant impact on knowledge donating and job performance. Knowledge donating and collecting significantly affected job performance and mediated the impact of role conflict and job insecurity on job performance. The competitive mediation of knowledge donating and knowledge collecting was identified. Emotional exhaustion and cynicism were found to moderate the influence of role conflict on knowledge donating and collecting in this study.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":"31 1","pages":"338 - 349"},"PeriodicalIF":6.0,"publicationDate":"2022-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44705976","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
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