团结自强:在线知识共享的重要性

IF 4 Q2 BUSINESS

Australasian Marketing Journal Pub Date : 2022-05-24 DOI:10.1177/14413582221096703

M. Nguyen

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引用次数: 3

摘要

在组织危机中，员工经常面临角色冲突和工作不安全感，以及愤世嫉俗和情绪衰竭。本研究旨在调查在线知识共享作为一种内部营销解决方案的作用，该解决方案将存在角色冲突或工作不安全感的员工联系起来，相互支持，以提高工作绩效。数据是在越南收集的，有281名在疫情期间工作的人做出了符合条件的回应。结果表明，角色冲突对工作不安全感、知识捐赠和知识收集有正向影响。工作不安全感对知识捐赠和工作表现有显著影响。知识捐赠和收集显著影响工作绩效，并调节角色冲突和工作不安全感对工作绩效的影响。确定了知识捐赠和知识收集的竞争中介。在本研究中，情绪衰竭和愤世嫉俗可以缓和角色冲突对知识捐赠和收集的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Stay Together to be Strong: How Online Knowledge Sharing Matters

In an organisational crisis, employees often face role conflicts and job insecurity as well as cynicism and emotional exhaustion. This study aims to investigate the role of online knowledge sharing as an internal marketing solution that connects employees with role conflict or a sense of job insecurity to support each other to enhance job performance. Data were collected in Vietnam with 281 eligible responses from those who worked during the pandemic. The results indicated that role conflict positively influenced job insecurity, knowledge donating, and knowledge collecting. Job insecurity had a significant impact on knowledge donating and job performance. Knowledge donating and collecting significantly affected job performance and mediated the impact of role conflict and job insecurity on job performance. The competitive mediation of knowledge donating and knowledge collecting was identified. Emotional exhaustion and cynicism were found to moderate the influence of role conflict on knowledge donating and collecting in this study.

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来源期刊

Australasian Marketing Journal BUSINESS-

CiteScore

14.90

自引率

16.70%

发文量

期刊介绍： The Australasian Marketing Journal (AMJ) is the official journal of the Australian and New Zealand Marketing Academy (ANZMAC). It is an academic journal for the dissemination of leading studies in marketing, for researchers, students, educators, scholars, and practitioners. The objective of the AMJ is to publish articles that enrich and contribute to the advancement of the discipline and the practice of marketing. Therefore, manuscripts accepted for publication will be theoretically sound, offer significant research findings and insights, and suggest meaningful implications and recommendations. Articles reporting original empirical research should include defensible methodology and findings consistent with rigorous academic standards.