Developing and Sustaining a Vibrant Regional Academic Organisation

IF 4 Q2 BUSINESS

Australasian Marketing Journal Pub Date : 2022-09-21 DOI:10.1177/14413582221120104

R. Brodie, J. Sweeney

引用次数: 1

Abstract

Over the past 25 years, the Australia New Zealand Marketing Academy (ANZMAC) has established itself as a vibrant organisation for marketing academics in Australia and New Zealand. We trace ANZMAC’s development, examine what has worked well and identify future challenges.

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发展和维持一个充满活力的区域学术组织

过去25年多年来，澳新营销学院（ANZMAC）已成为澳大利亚和新西兰营销学者的一个充满活力的组织。我们跟踪ANZMAC的发展，检查哪些进展良好，并确定未来的挑战。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Australasian Marketing Journal BUSINESS-

CiteScore

14.90

自引率

16.70%

发文量

期刊介绍： The Australasian Marketing Journal (AMJ) is the official journal of the Australian and New Zealand Marketing Academy (ANZMAC). It is an academic journal for the dissemination of leading studies in marketing, for researchers, students, educators, scholars, and practitioners. The objective of the AMJ is to publish articles that enrich and contribute to the advancement of the discipline and the practice of marketing. Therefore, manuscripts accepted for publication will be theoretically sound, offer significant research findings and insights, and suggest meaningful implications and recommendations. Articles reporting original empirical research should include defensible methodology and findings consistent with rigorous academic standards.