Australasian Marketing Journal

The Australasian Marketing Journal (AMJ) is the official journal of the Australian and New Zealand Marketing Academy (ANZMAC). It is an academic journal for the dissemination of leading studies in marketing, for researchers, students, educators, scholars, and practitioners. The objective of the AMJ is to publish articles that enrich and contribute to the advancement of the discipline and the practice of marketing. Therefore, manuscripts accepted for publication will be theoretically sound, offer significant research findings and insights, and suggest meaningful implications and recommendations. Articles reporting original empirical research should include defensible methodology and findings consistent with rigorous academic standards.

Australasian Marketing Journal（AMJ）是澳大利亚和新西兰营销学院（ANZMAC）的官方学术期刊，旨在为研究人员、学生、教育工作者、学者和营销领域的从业人员提供一个传播市场营销领先研究成果的平台。AMJ致力于发表能够丰富市场营销学科知识、促进该领域实践发展的文章，强调理论联系实际，提供重要的研究成果、见解以及具有实际意义的影响和建议。该期刊特别重视那些包含符合严格学术标准、可靠方法和研究结果的原创性经验研究文章。