人性化营销：营销的多样性、公平性和包容性

IF 4 Q2 BUSINESS

Australasian Marketing Journal Pub Date : 2022-08-01 DOI:10.1177/14413582221116158

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引用次数: 0

摘要

对于全世界的管理者、研究人员和教育工作者来说，过去两年是他们职业生涯中面临的一些最大挑战。他们不仅必须应对组织和行业层面的混乱，而且在疫情后的世界里，他们还面临着无数挑战。不出所料，疫情后最大的挑战可能是确保多样性、公平性和包容性（DEI）是组织摆脱危机的关键优先事项。

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Humanising Marketing: Diversity, Equity and Inclusion in Marketing

For managers, researchers and educators the world over, the past 2 years have presented some of the greatest challenges of their careers. Not only have they had to deal with disruption at the organisation and industry level, but a myriad of challenges also awaits them in the post-pandemic world. Unsurprisingly, the greatest challenges post-pandemic might be ensuring diversity, equity and inclusion (DEI) are key priorities as organisations emerge from the crisis.

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来源期刊

Australasian Marketing Journal BUSINESS-

CiteScore

14.90

自引率

16.70%

发文量

期刊介绍： The Australasian Marketing Journal (AMJ) is the official journal of the Australian and New Zealand Marketing Academy (ANZMAC). It is an academic journal for the dissemination of leading studies in marketing, for researchers, students, educators, scholars, and practitioners. The objective of the AMJ is to publish articles that enrich and contribute to the advancement of the discipline and the practice of marketing. Therefore, manuscripts accepted for publication will be theoretically sound, offer significant research findings and insights, and suggest meaningful implications and recommendations. Articles reporting original empirical research should include defensible methodology and findings consistent with rigorous academic standards.