Emerging Research Trends in Marketing: A Review of Australasian Marketing Journal

IF 4 Q2 BUSINESS

Australasian Marketing Journal Pub Date : 2022-07-06 DOI:10.1177/14413582221110450

Park Thaichon, S. Quach, L. Ngo

引用次数: 8

Abstract

This article reviews papers published in the Australasian Marketing Journal (AMJ) from 2015 to 2022 (Issue 2). About 276 papers were considered in our analysis. Adopting text mining, we reveal the key terms associated with research published in AMJ over the last 6 years. We employ a topic modeling procedure to find 15 topics that have been featured in the Journal and to depict the trends in topics over time. For example, in 2021 and 2022, there has been a big increase in “Digital,” “Artificial Intelligence,” “Sustainability,” “Online Engagement,” and “Purchase Intention” topics, in line with the AMJ’s desire to capture the current industry and academic trends. A citation analysis shows the growth of articles and citations of papers published in AMJ and reveals some of the most cited papers. It is demonstrated that methodological articles are more likely to receive a high number of citations. We conclude by suggesting emerging topics and future research directions.

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新兴市场营销研究趋势——《澳大拉西亚市场营销杂志》综述

本文回顾了2015年至2022年(第2期)在澳大拉西亚市场营销杂志(AMJ)上发表的论文。我们分析了大约276篇论文。通过文本挖掘，我们揭示了与过去6年在AMJ上发表的研究相关的关键术语。我们采用主题建模程序来找到《华尔街日报》中出现的15个主题，并描述主题随时间的趋势。例如，在2021年和2022年，“数字”、“人工智能”、“可持续性”、“在线参与”和“购买意愿”等主题大幅增加，这与AMJ希望捕捉当前行业和学术趋势的愿望相一致。引用分析显示了AMJ上发表的文章和论文被引用的增长，并揭示了一些被引用最多的论文。研究表明，方法学论文更有可能获得高引用率。最后，提出了未来的研究方向和新兴课题。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Australasian Marketing Journal BUSINESS-

CiteScore

14.90

自引率

16.70%

发文量

期刊介绍： The Australasian Marketing Journal (AMJ) is the official journal of the Australian and New Zealand Marketing Academy (ANZMAC). It is an academic journal for the dissemination of leading studies in marketing, for researchers, students, educators, scholars, and practitioners. The objective of the AMJ is to publish articles that enrich and contribute to the advancement of the discipline and the practice of marketing. Therefore, manuscripts accepted for publication will be theoretically sound, offer significant research findings and insights, and suggest meaningful implications and recommendations. Articles reporting original empirical research should include defensible methodology and findings consistent with rigorous academic standards.