Australasian Marketing Journal最新文献_第5页

eHealth Services and SDG3: Increasing the Capacity of Care 电子卫生服务与可持续发展目标3:提高护理能力

IF 6

Australasian Marketing Journal Pub Date : 2022-05-01 DOI: 10.1177/18393349211069114

Jessica Wyllie, Jamie Carlson, M. Heinsch, F. Kay-Lambkin, Alicia McCoy

{"title":"eHealth Services and SDG3: Increasing the Capacity of Care","authors":"Jessica Wyllie, Jamie Carlson, M. Heinsch, F. Kay-Lambkin, Alicia McCoy","doi":"10.1177/18393349211069114","DOIUrl":"https://doi.org/10.1177/18393349211069114","url":null,"abstract":"The paper’s research objective pertains to explicating the concept of value co-creation of health and social outcomes in an eHealth digital ecosystem context that is critical in addressing sustainable development goal (SDG) 3 – good health and well-being. It conceptualises a theoretical framework using the dynamics inherent to the value cocreation process involving a user of eHealth services and considers the influences of all involved actors from an activity theory and dialogic engagement perspectives. A Mental Health, Alcohol and other drug use eHealth service (eCLiPSE) assists as a case to illustrate the proposed theoretical framework where three overarching propositions are advanced to provide managerial guidance and critical research enquiry. This framework clarifies the importance of improving dialogic engagement processes during both synchronous and asynchronous interactions over time as value creation pathways. Managerially, the paper points to the importance of optimising service design processes and role readiness of actors (users and healthcare professionals) to better enable consumers to engage in effective dialogue in eHealth interactions for harnessing value co-creation. Through the introduction of this framework, eHealth services can be better delivered and scaled to increase the capacity of care and achieve health outcomes pivotal to the success of SDG3.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":"30 1","pages":"131 - 141"},"PeriodicalIF":6.0,"publicationDate":"2022-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41871506","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

Research performance of Australian and New Zealand marketing academics: Achieving rigor and relevance 澳大利亚和新西兰营销学者的研究业绩：达到严谨性和相关性

IF 6

Australasian Marketing Journal Pub Date : 2022-04-30 DOI: 10.1177/14413582221094031

R. Brodie, G. Soutar, Janet R. Mccoll-Kennedy

{"title":"Research performance of Australian and New Zealand marketing academics: Achieving rigor and relevance","authors":"R. Brodie, G. Soutar, Janet R. Mccoll-Kennedy","doi":"10.1177/14413582221094031","DOIUrl":"https://doi.org/10.1177/14413582221094031","url":null,"abstract":"Assessing academic performance is challenging and assessing academic performance that makes a contribution to society is especially challenging. Evaluations need to take into account academic rigor and the relevance of the work. We suggest relying on whether an article is published in an elite journal does not necessarily lead to a significant scientific contribution or practical relevance. Rather, to gain insight into a scientific contribution, academic rigor and relevance judgments have to be made as to the work’s contribution to discovering and verifying knowledge in the discipline and across disciplines. While qualitative judgments can be made, indicator-driven metrics play an important role in objective assessment and several citation metrics are readily available to assist in assessments. We suggest there is a need for a portfolio of performance indicators, as there is no one best measure of success. Different indicators highlight different aspects of performance, hence the portfolio approach. We conclude by outlining eight key areas that should be considered when making academic performance assessments.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":"30 1","pages":"273 - 277"},"PeriodicalIF":6.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42003725","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

The Role of Perceived Entrepreneurial Passion on Creativity: A Study of Vietnamese Social Ventures 感知企业家激情对创造力的作用:越南社会企业的研究

IF 6

Australasian Marketing Journal Pub Date : 2022-04-14 DOI: 10.1177/14413582221090290

Truc Thanh Le, Widya Paramita, Q. Tran, Le Anh Duc

引用次数: 2

Acceptance of vulgarity in marketing: The moderating roles of product type and consumers’ political ideology 营销中对粗俗的接受:产品类型和消费者政治意识形态的调节作用

IF 6

Australasian Marketing Journal Pub Date : 2022-04-08 DOI: 10.1177/14413582221089291

Stephen David Verhoff, Eugene Y. Chan

{"title":"Acceptance of vulgarity in marketing: The moderating roles of product type and consumers’ political ideology","authors":"Stephen David Verhoff, Eugene Y. Chan","doi":"10.1177/14413582221089291","DOIUrl":"https://doi.org/10.1177/14413582221089291","url":null,"abstract":"One debate about theories of disgust surround whether the emotion is elicited by adaptationist or by cultural sensitivities. We examine this question by examining the disgust that profanity elicits. This research examines two moderators that predict consumers’ acceptance of vulgar language within advertising contexts. Specifically, we focus on product type (new vs old) and consumers’ political ideology (conservative vs liberal), proposing that conservatives (vs liberals) are less accepting of new (vs existing) products advertised using vulgar language. This is potentially because, we propose and find, conservative consumers are more sensitive to the disgust emotion, and new products advertised with vulgar language elicit more disgust. We conducted three experiments to test the hypotheses. Experiment 1 finds support for our overall hypothesis while Experiments 2 and 3 find evidence for the role of disgust via both mediation and moderation techniques. Our findings suggest that the disgust emotion is driven by cultural and not purely by evolutionary sensitivities. We are also the first authors, to our knowledge, to connect the disgust literature to vulgar language. Hence, our findings offer both practical and theoretical implications regarding the use of vulgar language in marketing.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":"31 1","pages":"239 - 250"},"PeriodicalIF":6.0,"publicationDate":"2022-04-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47068579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

When I’m First, I Can Use More: The Divergent Effects of Joint Appeals on Likelihood of Purchasing Sustainable Products 当我第一个，我可以使用更多:联合呼吁对购买可持续产品可能性的不同影响

IF 6

Australasian Marketing Journal Pub Date : 2022-04-05 DOI: 10.1177/14413582221089289

Rokhima Rostiani, B. M. Purwanto, F. Septianto, Tung Moi Chiew

{"title":"When I’m First, I Can Use More: The Divergent Effects of Joint Appeals on Likelihood of Purchasing Sustainable Products","authors":"Rokhima Rostiani, B. M. Purwanto, F. Septianto, Tung Moi Chiew","doi":"10.1177/14413582221089289","DOIUrl":"https://doi.org/10.1177/14413582221089289","url":null,"abstract":"While sustainable products are mostly promoted with intrinsic appeals (e.g., “Buy this product and do something good for the environment”), marketers can also incorporate extrinsic appeals (e.g., “Buy this product and show others how sustainable you are”), thus creating joint appeals. However, it remains unclear whether such joint appeals will be more or less effective than intrinsic appeals in driving favorable consumer evaluations of sustainable products. This research investigates the divergent effects of joint versus intrinsic appeals on consumers’ likelihood of purchasing sustainable products and tests the moderating role of pioneering status in this regard. Across two experimental studies, this research demonstrates that joint (vs. intrinsic) appeals will lead to a higher likelihood of purchasing sustainable products from a brand perceived as a pioneer, but to a lower likelihood of purchasing sustainable products from a brand perceived as a follower. Further, these positive versus negative effects of joint appeals are driven by two distinct mechanisms—emotional value and consumer skepticism, respectively. The theoretical and practical contributions of this research are discussed.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":"31 1","pages":"228 - 238"},"PeriodicalIF":6.0,"publicationDate":"2022-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44987556","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Re-imagining Marketing Scholarship in the era of the UN Sustainable Development Goals 在联合国可持续发展目标时代重新构想市场营销奖学金

IF 6

Australasian Marketing Journal Pub Date : 2022-03-11 DOI: 10.1177/14413582221085387

R. Voola, Jamie Carlson, F. Azmat, Liem Viet Ngo, Kylie Porter, A. Sinha

{"title":"Re-imagining Marketing Scholarship in the era of the UN Sustainable Development Goals","authors":"R. Voola, Jamie Carlson, F. Azmat, Liem Viet Ngo, Kylie Porter, A. Sinha","doi":"10.1177/14413582221085387","DOIUrl":"https://doi.org/10.1177/14413582221085387","url":null,"abstract":"The pandemic, rising inequalities, climate change, consumer mistrust of brands, organizations and their intentions, pose important questions relating to marketing’s relevance and impact in the real world. Additionally, there are growing calls by global bodies, such as the UN, national governments, consumers, students, suppliers, and leading practitioners to re-imagine and broaden the role of business and marketing to consider benefits to stakeholders (consumers, suppliers, employees, community, as well as shareholders). In this editorial, we contend that the United Nations Sustainable Development Goals (UN SDGs) framework has the potential to address the myriad of challenges identified by marketing scholars and practitioners. With the assistance of quotes from marketing scholars, non-marketing scholars, marketing students and practitioners, we offer a rationale for a proactive and considered engagement by marketing scholarship, with the UN SDGs. We then introduce the six papers included in this special issue. We conclude by calling for further critical inquiry at the marketing-SDGs interface including; 1) Re-imagining the philosophy of marketing and marketing education; 2) Marketing capabilities and the SDGs; 3) Understanding consumer behavior, and 4) Learning across contexts.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":"30 1","pages":"97 - 106"},"PeriodicalIF":6.0,"publicationDate":"2022-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44433128","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 10

How are consumer behavior and marketing strategy researchers incorporating the SDGs? A review and opportunities for future research 消费者行为和营销策略研究人员如何将可持续发展目标纳入其中?对未来研究的展望与展望

IF 6

Australasian Marketing Journal Pub Date : 2022-02-25 DOI: 10.1177/14413582221079431

R. Voola, Chinmoy Bandyopadhyay, F. Azmat, Subhasis Ray, Lipsa Nayak

引用次数: 9

Theoretical Advances in Service Breakdown Prevention and Recovery: Rich Service Enactment to Improve Server-Client Interactions and Outcomes 服务故障预防和恢复的理论进展：制定丰富的服务以改善服务器与客户端的交互和结果

IF 6

Australasian Marketing Journal Pub Date : 2022-02-01 DOI: 10.1177/18393349221075693

R. de Villiers, A. Woodside, P. Tipgomut

{"title":"Theoretical Advances in Service Breakdown Prevention and Recovery: Rich Service Enactment to Improve Server-Client Interactions and Outcomes","authors":"R. de Villiers, A. Woodside, P. Tipgomut","doi":"10.1177/18393349221075693","DOIUrl":"https://doi.org/10.1177/18393349221075693","url":null,"abstract":"This study investigates service breakdowns and describes interventions, including simulations of learner-created service interactions. Constructing and enacting these interactions help in enabling agile, effective server responses. The research investigated the effectiveness of training using live role-playing in dealing with negative turns and solving ad hoc dilemmas in real client-server encounters, thus advancing service excellence and service recovery theory and practice. Seven tertiary institutions cross five nations engaged in training students in client-service performance in simulated contexts. Findings support the positive impact of the proposed iterative competency development plan on impromptu responses, higher-order thinking and situational memory in trainees/servers. The development of Rich Service Enactment Theory (RiSET) extends three perspectives. First, most service training focuses restrictively on what-to-do, excluding necessary training on what-not-to-do. Second, practicing in stimulating contexts with peer feedback helps to prevent repeated mistakes and disastrous service failures. Third, the RiSET model provides a new framework for educators/trainers to develop models that prepare trainees for dealing with unknown, possibly high-risk encounters. The study focuses on surfacing server knowledge and implementing server training to prevent or reduce dramatic turns during client-server encounters, rather than empirically testing a well-formed theory. The study offers empirical researchers’ configurations of conditions for contextual experimentation.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":"31 1","pages":"164 - 180"},"PeriodicalIF":6.0,"publicationDate":"2022-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41690925","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Millennials’ Self-Identity and Intention to Purchase Sustainable Products 千禧一代的自我认同与购买可持续产品的意愿

IF 6

Australasian Marketing Journal Pub Date : 2022-02-01 DOI: 10.1177/18393349221075026

Sita Mishra, Yupal Shukla, Gunjan Malhotra, Ravi Chatterjee, Jyoti Rana

引用次数: 12

The Sustainability Pyramid: A Hierarchical Approach to Greater Sustainability and the United Nations Sustainable Development Goals With Implications for Marketing Theory, Practice, and Public Policy 可持续发展金字塔:更大的可持续性和联合国可持续发展目标的层次方法，对营销理论、实践和公共政策的影响

IF 6

Australasian Marketing Journal Pub Date : 2022-01-27 DOI: 10.1177/18393349211069152

Weng Marc Lim

{"title":"The Sustainability Pyramid: A Hierarchical Approach to Greater Sustainability and the United Nations Sustainable Development Goals With Implications for Marketing Theory, Practice, and Public Policy","authors":"Weng Marc Lim","doi":"10.1177/18393349211069152","DOIUrl":"https://doi.org/10.1177/18393349211069152","url":null,"abstract":"Although research has explored ways to encourage sustainable consumption, many problems of unsustainable consumption remain, suggesting a need to reconsider current approaches to managing sustainability issues. This paper introduces the sustainability pyramid, which suggests that the goal of sustainable consumption and production—that is, UN SDG12—can be accomplished to a larger extent when a hierarchical approach is adopted to promote sustainability. The pyramid proposes that marketing efforts should prioritize the triple bottom line in the order of economic (prosperity), social (people), and environmental (planet) sustainability. This priority is targeted at persuading desired behavioral change among mainstream consumers, who are “the elephant in the room” for sustainability and are more likely to act on considerations that resonate with them more closely rather than distantly. The pyramid contends that marketing messages that prioritize environmental and social before economic considerations are unappealing to consumers at large. Instead, most consumers, in reality, must be convinced about the economic value of consuming sustainably before they can be expected to demand more socially and environmentally benign offerings. Such demand should create economies of scale and incentivize firms to offer such products. Implications for marketing theory, practice, and public policy conclude the paper.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":"30 1","pages":"142 - 150"},"PeriodicalIF":6.0,"publicationDate":"2022-01-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49017041","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 57