Australasian Marketing Journal最新文献_第6页

Consumers’ Responses to Corporate Normalised Misconduct During an Industry-Wide Crisis: An Investigation in the Chinese Dairy Industry 全行业危机期间消费者对企业规范不当行为的反应——对中国乳制品行业的调查

IF 6

Australasian Marketing Journal Pub Date : 2021-12-27 DOI: 10.1177/18393349211065193

S. Chen, Hongzhi Gao, Jing A. Zhang

{"title":"Consumers’ Responses to Corporate Normalised Misconduct During an Industry-Wide Crisis: An Investigation in the Chinese Dairy Industry","authors":"S. Chen, Hongzhi Gao, Jing A. Zhang","doi":"10.1177/18393349211065193","DOIUrl":"https://doi.org/10.1177/18393349211065193","url":null,"abstract":"Industry-wide crises are rooted in institutional problems and can cause large-scale negative consequences. This study investigates consumer responses during industry-wide crises by considering micro-level psychological aspects of institutions – the processes in which individual consumers perceive, judge and respond to the affected industry as an institutional entity. Specifically, it examines how consumers’ perceptions of the normative and regulatory environments of the affected industry influence their purchase intentions through legitimacy judgement. A consumer survey (n = 534) was conducted after an industry-wide crisis in the Chinese dairy market. The results show that a high degree of perceived normalised misconduct and insufficient governmental regulation propel consumers to form negative legitimacy judgements of institutions and decrease their purchase intentions. This study is one of the first to provide an integrative framework for understanding consumer psychological mechanisms during industry-wide crises. It contributes to integrating the perspectives of consumers’ micro-level psychological mechanisms with views from macro-institutional environments. The research provides implications for managing industry misconduct and industry-wide crises.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":"31 1","pages":"152 - 163"},"PeriodicalIF":6.0,"publicationDate":"2021-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44889114","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Gender Equity in the Marketing Academy: From Performative to Institutional Allyship 营销学院的性别平等:从表演到制度联盟

IF 6

Australasian Marketing Journal Pub Date : 2021-12-03 DOI: 10.1177/18393349211062269

A. Dobele, Shelagh Ferguson, Anna E. Hartman, Lisa Schuster

{"title":"Gender Equity in the Marketing Academy: From Performative to Institutional Allyship","authors":"A. Dobele, Shelagh Ferguson, Anna E. Hartman, Lisa Schuster","doi":"10.1177/18393349211062269","DOIUrl":"https://doi.org/10.1177/18393349211062269","url":null,"abstract":"The fair treatment of women in the workplace, where they experience both opportunities and constraints, has been on and off higher education agendas for decades. Yet, institutionalised gendered constraints still shape the careers of female academics, including those in the marketing academy, resulting in disrupted or obstacle-heavy career journeys and the underrepresentation of women in senior positions. Furthermore, progress towards gender equity is hampered by institutional resistance to change, favouring performative rather than genuine and transformational institutional allyship. We draw upon personal experiences, recollections and anecdotes garnered over the years – synthesised with literature – to examine systemic gendered constraints within our collective career span. We propose institutional allyship as the intentional efforts needed by the marketing academy to address systemic and structural gender inequities and achieve second-order change by integrating gender equity outcomes throughout organisational decision-making. Specifically, we suggest nominated actions within a Gender Equity and Inclusion Charter for the Australian and New Zealand Marketing Academy (ANZMAC) and its member universities as a first step.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":"30 1","pages":"185 - 194"},"PeriodicalIF":6.0,"publicationDate":"2021-12-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47213747","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

Decolonising the Marketing Academy: An Indigenous Māori Perspective on Engagement, Methodologies and Practices 市场营销学院的非殖民化：土著毛利人对参与、方法和实践的看法

IF 6

Australasian Marketing Journal Pub Date : 2021-12-03 DOI: 10.1177/18393349211062270

T. Love, C. Hall

引用次数: 7

Marketing Education: Reflecting on Relevance 营销教育:对相关性的反思

IF 6

Australasian Marketing Journal Pub Date : 2021-11-29 DOI: 10.1177/18393349211061742

P. Harrigan, Rebecca Dolan, Michael S. W. Lee

{"title":"Marketing Education: Reflecting on Relevance","authors":"P. Harrigan, Rebecca Dolan, Michael S. W. Lee","doi":"10.1177/18393349211061742","DOIUrl":"https://doi.org/10.1177/18393349211061742","url":null,"abstract":"Marketing is one of the fastest-growing employment areas within commerce. Most of the growth lies in the role of digital technologies and in promoting sustainability rather than consumerism. However, students with mostly theoretical knowledge, even if in these areas, may not necessarily satisfy this demand, nor will students armed with strategic knowledge that is not required in entry-level jobs. There is increased demand from the marketing industry for job-ready graduates with both technical and multidisciplinary soft skills. Thus, the purpose of this paper is to reflect on the relevance of marketing education in universities in Australia, New Zealand and the Asia-Pacific region. At the beginning of this new decade and following a global health pandemic that has severely impacted the university sector, the time is right for such a reflection. Specifically, we reflect on how we teach and what we teach. Under how we teach, we consider two main issues: online learning and the role of industry certifications. Under what we teach, we consider three main issues: content relevance, soft skills and industry experience. We conclude with key questions for individual educators and marketing departments, and we provide some recommendations as to how, collectively, we can deal with the question we pose.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":"30 1","pages":"178 - 184"},"PeriodicalIF":6.0,"publicationDate":"2021-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44357653","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 8

Moral Judgements of Junior Sports Sponsorships: An Emerging Mediator of Sponsor Goodwill 青少年体育赞助的道德评判：赞助商善意的中介

IF 6

Australasian Marketing Journal Pub Date : 2021-11-21 DOI: 10.1177/18393349211061614

L. Vance, M. Raciti, M. Lawley

{"title":"Moral Judgements of Junior Sports Sponsorships: An Emerging Mediator of Sponsor Goodwill","authors":"L. Vance, M. Raciti, M. Lawley","doi":"10.1177/18393349211061614","DOIUrl":"https://doi.org/10.1177/18393349211061614","url":null,"abstract":"The sponsorship of junior sport is a contentious issue with community concerns raised about the appropriateness of some marketing targetted at children. Parents and coaches are guardians of junior sports players and often faced with a moral dilemma. On the one hand they know sponsors, who are trying to generate goodwill through providing financial or in-kind support, are crucial to the affordability of junior sports when competition for securing sponsorships is intense. On the other hand, they hold concerns that some sponsors may exploit their access to these young, vulnerable players. Guardians are caught at a crossroads with equally undesirable alternatives—financially unviable junior sports without sponsors or junior sports with potentially exploitative sponsors. Our study fills a gap in the literature where the tensions of commercial sponsorship agendas and moral concerns in sponsorship has not been well explored with our study being the first to apply the construct of moral judgements in a sponsorship model. Mixed methodology is used to examine the role that moral judgements play in determining sponsor goodwill. A qualitative study (n = 18) informed an online survey (n = 306) of Australian junior sports guardians. Structural equation modelling revealed that guardians’ moral judgements mediated the relationships between sponsor fit, perceived sponsor altruism and the outcome variable, sponsorship goodwill. The findings of this study extend scholarly understanding of consumers’ appraisal of sponsorships and provide useful insights to guide practitioners in sponsorship decision making, particularly in contexts that stimulate community interest or concerns.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":"31 1","pages":"142 - 151"},"PeriodicalIF":6.0,"publicationDate":"2021-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47360862","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Transcending Boundaries for the Next New Normal 为下一个新常态跨越边界

IF 6

Australasian Marketing Journal Pub Date : 2021-11-19 DOI: 10.1177/18393349211063722

L. Ngo

引用次数: 1

Effects of Materialism on Brand-Related User-Generated Content and Positive WOM on Social Media 物质主义对品牌相关用户生成内容和社交媒体正面口碑的影响

IF 6

Australasian Marketing Journal Pub Date : 2021-11-18 DOI: 10.1177/18393349211054230

Han Nguyen, Brett A. S. Martin, Gayle Kerr

{"title":"Effects of Materialism on Brand-Related User-Generated Content and Positive WOM on Social Media","authors":"Han Nguyen, Brett A. S. Martin, Gayle Kerr","doi":"10.1177/18393349211054230","DOIUrl":"https://doi.org/10.1177/18393349211054230","url":null,"abstract":"This research investigates how materialism as a personality trait can impact consumers’ intention to create brand-related user-generated content (UGC) and positive WOM on Facebook. The research involved three studies. Study 1 was an online survey investigating the association between materialism and brand-related UGC and positive WOM creation on Facebook. Study 2 tested the mediating role of the perception of brand symbolism for the effect of materialism on brand-related UGC and positive WOM creation. Study 3 was an online experiment which manipulated materialism. It demonstrated that the perception of brand symbolism mediated the effect of materialism on brand-related UGC and positive WOM creation on Facebook. These findings show how materialism influences whether consumers create content about brands to express self-identity. They also show researchers and managers how to target consumers to encourage them to create brand-related UGC and positive WOM on social media. Specifically, by emphasising materialistic cues, marketers can enhance consumers’ perception of brand symbolism which can motivate consumers to create brand-related UGC and positive WOM.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":"31 1","pages":"135 - 141"},"PeriodicalIF":6.0,"publicationDate":"2021-11-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49598370","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

Emotional Cues’ Effects on Grotesque Advertising 情感线索对怪诞广告的影响

IF 6

Australasian Marketing Journal Pub Date : 2021-10-26 DOI: 10.1177/18393349211056373

Argho Bandyopadhyay, F. Septianto, K. Nallaperuma, Bodo Lang

引用次数: 1

Competitive Imitation Strategy for New Product-Market Success 新产品市场成功的竞争性模仿策略

IF 6

Australasian Marketing Journal Pub Date : 2021-10-18 DOI: 10.1177/18393349211047929

S. Min, Namwoon Kim

{"title":"Competitive Imitation Strategy for New Product-Market Success","authors":"S. Min, Namwoon Kim","doi":"10.1177/18393349211047929","DOIUrl":"https://doi.org/10.1177/18393349211047929","url":null,"abstract":"Imitation is a viable strategic choice for potential market entrants, but not all imitations help the entrants gain competitive advantages or lead to success in the new product market. This study proposes a competitive imitation strategy for a new product market by which an imitator may achieve superior performance. This imitation strategy is framed in a sequence that links a market entrant’s purposeful imitation of its competitors to its efforts of developing differentiated products and mobilizing entry resources, which should ultimately lead to new product success. We test our conceptual framework with survey data of South Korean enterprises. The empirical results demonstrate that a mere imitation of competitors’ moves for new products doesn’t yield any abnormal returns unless the imitation is mediated by the firm’s development of differentiated new products and mobilization of existing entry resources. A summary managerial implication is that imitation can be a winning strategy when firms actively imitate during new product development and capitalize on the related advantages, for example, offer a differentiated product with the full utilization of their endowed entry resources.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":"31 1","pages":"112 - 123"},"PeriodicalIF":6.0,"publicationDate":"2021-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44001192","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Marketing Scholarship and the Sustainable Development Goals: Thoughts on Moving Forward 市场营销学术与可持续发展目标:关于前进的思考

IF 6

Australasian Marketing Journal Pub Date : 2021-10-17 DOI: 10.1177/18393349211052619

A. Rosenbloom

引用次数: 7