Journal of International Consumer Marketing最新文献_第2页

The Effect of Celebrity Endorsement on Brand Equity: A Cross Cultural Comparison 名人代言对品牌资产的影响：跨文化比较

IF 3.3

Journal of International Consumer Marketing Pub Date : 2024-03-20 DOI: 10.1080/08961530.2024.2324779

Cátia Fernandes Crespo, Alcina Gaspar Ferreira, Fábio Matos Ribeiro, Victor Popa

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Young consumers’ responsibility for sustainable consumption and the preference of local brands 年轻消费者对可持续消费的责任感和对本地品牌的偏好

IF 3.3

Journal of International Consumer Marketing Pub Date : 2024-03-14 DOI: 10.1080/08961530.2024.2312471

Berta Canal-Simón, Alex Rialp-Criado, Josep Rialp-Criado

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The Impact of Social Norms on Consumer Willingness to Choose Green Packaging for an Extra Charge in the United States and South Korea 社会规范对美国和韩国消费者选择额外收费的绿色包装意愿的影响

IF 3.3

Journal of International Consumer Marketing Pub Date : 2024-03-01 DOI: 10.1080/08961530.2024.2303583

Jaisang Kim, Sakawrat Kitkuakul, Dana L. Alden

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Advanced introduction to the experience economy 体验经济高级入门

IF 3.3

Journal of International Consumer Marketing Pub Date : 2024-01-22 DOI: 10.1080/08961530.2024.2305020

Abhijit Roy

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Attitudes toward LCCP strategies: A comprehensive framework 对 LCCP 战略的态度：综合框架

IF 3.3

Journal of International Consumer Marketing Pub Date : 2024-01-02 DOI: 10.1080/08961530.2023.2298385

Alexey V. Semenov, Arilova Randrianasolo

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The Psychological Underpinnings of Turkish Consumer Choices: Xenocentrism 土耳其消费者选择的心理基础：异域中心主义

IF 3.3

Journal of International Consumer Marketing Pub Date : 2023-12-19 DOI: 10.1080/08961530.2023.2291817

Ayşe Aslı Bozdağ, Beril Durmuş

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Fighting Counterfeits in Emerging Markets through the Demand Side: The Role of Product Domain in the Effect of Regulatory Fit on Persuasion 通过需求方打击新兴市场中的假冒产品：产品领域在监管契合度说服效果中的作用

IF 3.3

Journal of International Consumer Marketing Pub Date : 2023-12-16 DOI: 10.1080/08961530.2023.2276297

Tamar Avnet, Netanel Drori, Ram Herstein, Ron Berger

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What Characterizes Digital Luxury Experience (DLX) for Customers? A Cross-Cultural Qualitative Exposition 数字奢侈品体验(DLX)的特点是什么?跨文化定性阐释

Journal of International Consumer Marketing Pub Date : 2023-11-03 DOI: 10.1080/08961530.2023.2275027

Soumik Das, Shamindra Nath Sanyal, Rabin Mazumder

{"title":"What Characterizes Digital Luxury Experience (DLX) for Customers? A Cross-Cultural Qualitative Exposition","authors":"Soumik Das, Shamindra Nath Sanyal, Rabin Mazumder","doi":"10.1080/08961530.2023.2275027","DOIUrl":"https://doi.org/10.1080/08961530.2023.2275027","url":null,"abstract":"AbstractLuxury products assert that they offer customers pleasure and prestige while also generating sizable profits for retailers. Customers expect the buying process to consider their preferences for how, where, and when they want to purchase luxury goods, though the demand for such products is rising globally. Given the dynamic nature of luxury markets and consumer purchasing behavior, understanding why buyers want to buy luxury products through a digital channel is critical. What characteristics make them so appealing to customers? Current research investigates customer’s motives, benefits, and experiences they anticipate and perceive from the Digital Luxury Experience (DLX). With respondents from five countries, the study investigated DLX and identified three comparable luxury customer segments who buy luxury products and services digitally: traditionalists, chancers, and digi-lux. The qualitative exploration highlights the differences in the customer journeys of the segments, as well as the implications for theory and luxury customer experience management.Keywords: Digital luxury experienceluxury productstraditionalistchancerdigi-luxcross-cultural research Disclosure statementNo potential conflict of interest was reported by the authors.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"45 16","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135819706","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

As Good as New: Embarrassment and Consumers’ Preference for Used versus New Products 和新的一样:尴尬和消费者对旧产品和新产品的偏好

Journal of International Consumer Marketing Pub Date : 2023-10-17 DOI: 10.1080/08961530.2023.2268286

Ruomeng Wu, Donald R. Gaffney, Frank R. Kardes, Shaobo (Kevin) Li, Meng Liu

{"title":"As Good as New: Embarrassment and Consumers’ Preference for Used versus New Products","authors":"Ruomeng Wu, Donald R. Gaffney, Frank R. Kardes, Shaobo (Kevin) Li, Meng Liu","doi":"10.1080/08961530.2023.2268286","DOIUrl":"https://doi.org/10.1080/08961530.2023.2268286","url":null,"abstract":"AbstractThe condition of a product (i.e., being used or new) plays an important role in consumer judgment and purchase decisions, yet this phenomenon has been relatively under-researched. Using an experimental approach, this study investigates the effect of embarrassment on choice of used and new products. We demonstrate that due to the embarrassment associated with buying used products, Chinese consumers are more likely than their US counterparts to choose new products over used ones. Furthermore, we find that this difference can be attenuated by reframing used products positively as antiques. Our findings enrich the theoretical understanding of consumer behavior across cultures, offer important managerial implications, and provide novel insights into future research directions.Keywords: Cultureproduct conditionsecondhandembarrassmentframing AcknowledgmentThe authors wish to thank Mengmeng Liu for her assistance and constructive feedback.Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationFundingThis research was supported by research grants from National Natural Science Foundation of China (No. 72102099) awarded to Shaobo (Kevin) Li.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135994239","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Study of Children’s Culture across 35 Societies 35个社会的儿童文化研究

Journal of International Consumer Marketing Pub Date : 2023-10-16 DOI: 10.1080/08961530.2023.2268274

Wolfgang Messner

{"title":"A Study of Children’s Culture across 35 Societies","authors":"Wolfgang Messner","doi":"10.1080/08961530.2023.2268274","DOIUrl":"https://doi.org/10.1080/08961530.2023.2268274","url":null,"abstract":"AbstractChildren are inherently different from adults. Yet, our understanding of their sociocultural contexts across countries is limited. This study uses survey data from 95,576 children from 35 societies and proposes a three-faceted cultural framework that covers the cultural dimensions of collectivism, power equivalence, and aggressiveness with respect to gender and contextual interactions. The study challenges the idea of a general transfer of parents’ values to children during the socialization process. The proposed framework has social and business relevance for diverse areas such as improving school experiences, speech-language intervention programs, and marketing to children.Keywords: Adolescentschildhoodchildrenculturepreadolescencesocializationvalues Disclosure statementNo potential conflict of interest was reported by the author.Data availability statementThe data used in this publication comes from the third wave of Children’s Worlds project: An international survey of children’s lives and well-being (www.isciweb.org). The views expressed here are those of the author, they are not necessarily those of ISCWeB.Notes1 In the context of training young children, Findlay (Citation1906, p. 72) introduced the terms in- and outworld with respect to what children remember versus what they see. I suggest to use the term insphere for interactions with immediate family at home in analogy to inorganic chemistry. An inner sphere (or bonded) electron transfer is a chemical reaction that occurs between complexes via a bridging ligand. At least one of the complexes needs to allow the bridge to form. An outer sphere electron transfer occurs between complexes that remain separate and intact before, during, and after the transfer event (Douthwaite Citation2011). In geometry, the insphere (or inscribed sphere) of a solid is a sphere that is tangent to all faces of the solid, whereas the circumsphere (or circumscribed sphere) touches all the outer vertices of a solid.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136113283","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0