Attitudes toward LCCP strategies: A comprehensive framework

IF 1.8 Q3 BUSINESS

Journal of International Consumer Marketing Pub Date : 2024-01-02 DOI:10.1080/08961530.2023.2298385

Alexey V. Semenov, Arilova Randrianasolo

引用次数: 0

Abstract

Within recent years, the choice of whether to employ local culture consumer positioning (LCCP) strategies has gained considerable interest in both international marketing research and practice, par...

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对 LCCP 战略的态度：综合框架

近年来，关于是否采用本土文化消费者定位（LCCP）策略的选择在国际市场营销研究和实践中都引起了相当大的兴趣，其中包括......

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来源期刊

Journal of International Consumer Marketing BUSINESS-

CiteScore

7.60

自引率

6.10%

发文量

期刊介绍： The Journal of International Consumer Marketing examines consumer and organizational buyer behavior on a cross-cultural/national and global scale combining up-to-date research with practical applications to help you develop an action plan for successful marketing strategy development. Business professionals, policymakers, and academics share insights and "inside" information on a wide range of cross-cultural marketing issues, including international business customs, negotiating styles, consumer brand loyalty, price sensitivity, purchasing and leasing, consumer satisfaction (and dissatisfaction), and advertising.