年轻消费者对可持续消费的责任感和对本地品牌的偏好

IF 1.8 Q3 BUSINESS

Journal of International Consumer Marketing Pub Date : 2024-03-14 DOI:10.1080/08961530.2024.2312471

Berta Canal-Simón, Alex Rialp-Criado, Josep Rialp-Criado

引用次数: 0

摘要

本文旨在评估年轻消费者的可持续消费责任感如何影响其购买本地品牌的可能性。我们考虑了本地品牌的中介因素，以及年轻消费者对可持续消费的责任感。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of International Consumer Marketing BUSINESS-

CiteScore

7.60

自引率

6.10%

发文量

期刊介绍： The Journal of International Consumer Marketing examines consumer and organizational buyer behavior on a cross-cultural/national and global scale combining up-to-date research with practical applications to help you develop an action plan for successful marketing strategy development. Business professionals, policymakers, and academics share insights and "inside" information on a wide range of cross-cultural marketing issues, including international business customs, negotiating styles, consumer brand loyalty, price sensitivity, purchasing and leasing, consumer satisfaction (and dissatisfaction), and advertising.