社会规范对美国和韩国消费者选择额外收费的绿色包装意愿的影响

IF 1.8 Q3 BUSINESS

Journal of International Consumer Marketing Pub Date : 2024-03-01 DOI:10.1080/08961530.2024.2303583

Jaisang Kim, Sakawrat Kitkuakul, Dana L. Alden

引用次数: 0

摘要

三项研究考察了绿色消费背景下社会规范信息传递的有效性。总体目标是确定基于理论的方法，以增加消费者对可生物降解餐具的选择。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Impact of Social Norms on Consumer Willingness to Choose Green Packaging for an Extra Charge in the United States and South Korea

Three studies examine the effectiveness of social norm messaging in a green consumption context. The overall goal is to identify theory-based ways to increase consumer choice of biodegradable take-...

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来源期刊

Journal of International Consumer Marketing BUSINESS-

CiteScore

7.60

自引率

6.10%

发文量

期刊介绍： The Journal of International Consumer Marketing examines consumer and organizational buyer behavior on a cross-cultural/national and global scale combining up-to-date research with practical applications to help you develop an action plan for successful marketing strategy development. Business professionals, policymakers, and academics share insights and "inside" information on a wide range of cross-cultural marketing issues, including international business customs, negotiating styles, consumer brand loyalty, price sensitivity, purchasing and leasing, consumer satisfaction (and dissatisfaction), and advertising.