Journal of International Consumer Marketing最新文献

{"title":"Special Issue on the Use of Foreign Language in Consumer Marketing","authors":"A. Di Benedetto","doi":"10.1080/08961530.2021.1903673","DOIUrl":"https://doi.org/10.1080/08961530.2021.1903673","url":null,"abstract":"Welcome to this Special Issue of Journal of International Consumer Marketing! The first two articles of this issue address the topic of the use of foreign language in consumer marketing. This has been a topic of personal interest to me for some time. I have observed advertising in North America and Europe which contains the occasional foreign-language word or phrase to convey authenticity or stress country-of-origin. It is interesting to speculate how much foreign language is “enough:” a few words in Spanish (“Yo quiero Taco Bell”) or German (“Fahrvergn€ ugen”) will be an interesting curiosity in North American advertising, and continental European ads that use English are unlikely to cause much difficulty. Nevertheless, companies want to be sure they are sending messages that are decoded correctly by the target audience, and overreliance on foreign text would constitute noise in the channel. In fact, companies go out of their way to ensure the correct choice of words in order to appeal to the target audience. This holds for brand names as well: as one of many examples, Procter & Gamble carefully translates Mr. Clean two different ways for French-speaking customers (“Monsieur Propre” in France, and “Monsieur Net” in Quebec), due to local preferences. I’ve also been fascinated by the translation of Western brand names into Chinese characters. Names may be chosen to sound alike, or to have a desirable meaning. The best translations manage to do both. A classic example is the Chinese translation of IKEA, which uses characters that mean “suitable for the home,” and which sound similar to the European pronunciation of the brand name. Ideally, a special issue accomplishes a couple of objectives: it presents some of the newest thinking on an emerging research topic, and also provides direction for future work to scholars working in this research area. I am hoping that researchers interested in the use of foreign language in consumer marketing will find it to be one of their “go-to” issue to use for years to come. The first article in this special issue, by Raine Ng, Gerard P. Prendergast, and Ludwig M. K. Chang, explores the effect of different message features on the persuasiveness of Chinese-language online word-ofmouth. Ng et al. use a combined content analysis-laboratory experiment design to identify features of Chineselanguage reviews of Hong Kong restaurants, and to determine their effect on attitude and purchase intention. The authors use negativity effect, the elaboration likelihood model, and the theory of planned behavior to discuss their results. The second article, by Dursun Yener and Mertcan Taşçı o glu, examined the interaction effects between brand name, product label, and product type on consumer perceptions. They hypothesize that purchase motivation will differ by product type, so possibly the effect of a foreign-language brand name or product label will also depend on product type. The authors carried out a scenario-based experiment to","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"33 1","pages":"369 - 370"},"PeriodicalIF":3.3,"publicationDate":"2021-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08961530.2021.1903673","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43977149","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Environmental Labeling: An Analysis of the Past 22 Years of Research","authors":"Reinaldo Joaquim dos S. Dórea, D. A. Lopes Silva, J. A. de Almeida Neto, L. Rodrigues","doi":"10.1080/08961530.2021.1951918","DOIUrl":"https://doi.org/10.1080/08961530.2021.1951918","url":null,"abstract":"Abstract Environmental labeling is a valuable communication and marketing tool used to enlarge the visibility and disclosure of environmental attributes of products, processes, and services. Therefore, scientists worldwide are investigating the use of environmental labeling and its possible compliance with technical and economic standards. This paper has examined the scientific output on environmental labeling over the past twenty-two years, reviewing the literature in three scientific databases. A total of 1,246 articles indexed out of 580 magazines were retrieved. The USA contributed most publications on environmental labels. European countries, such as Italy and Sweden, discussed labeling in the food industry, transportation, and forest certification. Brazil is leading Latin America in publications, including the food industry and civil construction. Type I ISO labeling has been the most used, followed by a growing number of publications on Type III ISO labels in recent years. The results display a tendency in aquaculture and food applications in Europe and South America, exhibiting a panorama of advancing scientific and practical strength of environmental labeling in such areas. Finally, we recommend simple, step-by-step activities for consumers to obtain additional benefits by choosing more sustainable products based on the information available on environmental labels.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"34 1","pages":"184 - 200"},"PeriodicalIF":3.3,"publicationDate":"2021-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08961530.2021.1951918","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45022146","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Luxury Values Perceptions in Chinese and English: Deviation from National Cultures","authors":"N. K. Ho","doi":"10.1080/08961530.2021.1950094","DOIUrl":"https://doi.org/10.1080/08961530.2021.1950094","url":null,"abstract":"Abstract Studies of cross-cultural luxury values perceptions (LVPs) emphasize the consideration of different cultures. This study argues that certain LVPs in the West and China deviate from Hofstede’s cultural dimensions. This study investigates the perception of four values: high social status, high quality, uniqueness and modernity. Drawing on explicit and implicit epithets of Martin and White’s Appraisal framework, the textual characteristics of the four values in parallel corpora: English 17,268 words and Chinese 19,103 words are examined against Hofstede’s cultural dimensions. Results caution against the generality of Hofstede’s finding and offer new insights into Chinese luxury marketing.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"34 1","pages":"255 - 269"},"PeriodicalIF":3.3,"publicationDate":"2021-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45249742","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Online Shopping Therapy: If You Want to Be Happy, Shop around","authors":"Katrin Zulauf, R. Wagner","doi":"10.1080/08961530.2021.1955425","DOIUrl":"https://doi.org/10.1080/08961530.2021.1955425","url":null,"abstract":"Abstract This paper examines the relationships between online therapeutic shopping motivation, crisis-coping shopping, and therapeutic shopping purchases in disruptive situations. It explicitly addresses the research question of how online shopping motivation and crisis-coping shopping affect therapeutic shopping purchases. Empirical evidence was obtained in Europe and Latin America. We used partial least squares modeling and multigroup analysis to compare consumers’ culture-driven responses to crisis. The effect of crisis-coping shopping is almost three times stronger than the effect of online therapeutic shopping motivation on therapeutic shopping purchases. This study investigates the concepts of hedonic shopping and retail therapy in the online environment and disruptive situations by examining therapeutic shopping purchases. Cultural differences are highlighted in relation to purchases made to regulate mood during a crisis. Finally, this study examines the roles of retail therapeutic motivation and crisis-coping online shopping and discusses the implications for consumers, managers, and future research.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"34 1","pages":"332 - 345"},"PeriodicalIF":3.3,"publicationDate":"2021-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08961530.2021.1955425","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45153989","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Does Consumer Innovativeness Matter in Electrified Vehicle? The Moderation Role of Consumer Involvement","authors":"C. Chao, Yu-chen Hung, Li Sun","doi":"10.1080/08961530.2021.1951919","DOIUrl":"https://doi.org/10.1080/08961530.2021.1951919","url":null,"abstract":"Abstract Electrified vehicles have become a solution to greenhouse gas emissions. However, the diffusion of this sustainable transportation is slow, and consumer innovativeness is suggested to have a weak predictive power on electrified vehicle adoption. The aim of this study was to understand how consumer innovativeness and involvement may affect customers’ electrified vehicle purchase behavior. The results indicate that consumer innovativeness has less ability to predict electrified vehicle adoption. This finding offers insights for the formulation of marketing strategies on facilitating electrified vehicle adoption, which should focus on highly involved consumers with a high level of consumer innovativeness. This study highlights the importance of the role of personality traits and supports the proposition that of distinction between consumer innovativeness and involvement. This study focuses on the role of personality traits on consumers’ actual electrified vehicle adoption behavior rather than purchase intention.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"34 1","pages":"298 - 311"},"PeriodicalIF":3.3,"publicationDate":"2021-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08961530.2021.1951919","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42277641","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Understanding Antecedents of Consumer Loyalty toward an Emerging Country’s Telecommunications Companies","authors":"Laura Cristina Henao Colorado, Juan Fernando Tavera Mesías","doi":"10.1080/08961530.2021.1951917","DOIUrl":"https://doi.org/10.1080/08961530.2021.1951917","url":null,"abstract":"Abstract Fixed telecommunications services, such as internet, telephony, and TV, are still important in many emerging countries. In Colombian telecommunications companies are few and the services they offer are generally imitated by competitors. Therefore, they must implement relevant strategies to loyalize their customers. This study examines the way expectations, service quality, satisfaction, perceived value, trust, commitment, and switching costs influence consumer loyalty toward telecommunications companies. Empirical data were collected from self-administered online questionnaires responded by 324 users of telecommunications services in the most important cities in Colombia. Fifteen hypotheses were formulated and statistically tested using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings show that satisfaction and commitment have a direct and positive influence on loyalty.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"34 1","pages":"270 - 297"},"PeriodicalIF":3.3,"publicationDate":"2021-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08961530.2021.1951917","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44095812","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Social Stratification, Self-Image Congruence, and Mobile Banking in Colombian Cities","authors":"J. Tavera-Mesías, Aaron van Klyton, Alexander Zúñiga Collazos","doi":"10.1080/08961530.2021.1955426","DOIUrl":"https://doi.org/10.1080/08961530.2021.1955426","url":null,"abstract":"Abstract This study examines the antecedents of the intention to use m-payment applications for lower-income urban users. Using the unique socioeconomic stratification system of Colombia, this is the first study to integrate facilitating conditions and self-image congruence constructs with the technology acceptance model for this consumer group. In elucidating the perceptions of these m-payment users, we give relevance to their personal characteristics and lifestyles and articulate how the self-concept is influenced by sources of information. Perceived usefulness and perceived ease of use were the main direct antecedents, respectively, while risk had less influence. Moreover, facilitating conditions and congruence were significant in explaining intention to use and served as antecedents of resistance for using m-payment apps. The managerial implications are that marketing messaging and application design should thematically integrate representations, images, and expressions shared among these consumers to increase self-image congruence and enhance perceived utility and ease of use of m-payment apps.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"34 1","pages":"312 - 331"},"PeriodicalIF":3.3,"publicationDate":"2021-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08961530.2021.1955426","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59979321","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Handbook on Cross-Cultural Marketing","authors":"A. Roy","doi":"10.1080/08961530.2021.1950394","DOIUrl":"https://doi.org/10.1080/08961530.2021.1950394","url":null,"abstract":"","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"33 1","pages":"627 - 629"},"PeriodicalIF":3.3,"publicationDate":"2021-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08961530.2021.1950394","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46449916","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Millennial Consumers Perceptions on Luxury Goods: Capturing Antecedents for Brand Resonance in the Emerging Market Context","authors":"Inwon Kang, Jakyung Koo, J. Han, Sungjoon Yoo","doi":"10.1080/08961530.2021.1944832","DOIUrl":"https://doi.org/10.1080/08961530.2021.1944832","url":null,"abstract":"Abstract Research relating to luxury brand resonance has typically focused on millennial consumers in developed countries. This has consequentially caused a lack of theory regarding how millennial consumers in developing countries build brand resonance with luxury brands. To fill this research gap, the current research examines millennial consumers’ characteristics from developing countries. To test our model, we used structural equation modeling with 252 survey samples collected from China in 2019. This research identifies that the characteristics of millennial consumers in developing countries interact with the brand identification process to generate brand resonance. In doing so, this paper is able to identify the characteristics of developing countries millennial consumers. Secondly, this research also identifies that millennial consumers in developing countries are a unique cohort who have their own brand identification and assessment process. This study directs the way firms enable brand resonance for millennial consumers in developing countries.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"34 1","pages":"214 - 230"},"PeriodicalIF":3.3,"publicationDate":"2021-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08961530.2021.1944832","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43566612","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Effects of Luxury Perceptions on Purchase Intention of High-Tech Products","authors":"Sean Chih-Hsiang Ho, Y. Yeh, Tom M. Y. Lin","doi":"10.1080/08961530.2021.1937769","DOIUrl":"https://doi.org/10.1080/08961530.2021.1937769","url":null,"abstract":"Abstract This study examines consumer perceptions toward the increasing number of luxurious high-tech products (LHTPs) on the market. LHTPs have two distinctly different natures of technology and luxury elements as that a luxury good suggests long-term and eternal use when the high-tech product implies quick obsolescence. However, currently, no theoretical framework exists for predicting the purchase intention of such products. Thus, this work integrates the technology acceptance model (TAM) and the brand luxury index (BLI) as a research framework. An online survey (N = 318) of three real-world LHTPs was conducted to test the research hypotheses. Results show that two variables (usefulness and ease of use) from the TAM and two variables (hedonism and extended self) from the BLI are positively associated with purchase intentions. In addition, the positive effect of ease of use on purchase intention can be enhanced when participants perceive high hedonism. The findings indicate the main and moderating effects of luxury perceptions when applied to LHTPs, which encourage high-tech product designers to include the luxury attributes in their designs.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"34 1","pages":"168 - 183"},"PeriodicalIF":3.3,"publicationDate":"2021-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08961530.2021.1937769","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41511658","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}